Accounting Professionals Should Do This: Be Proactive and Regularly Communicate with Clients

Accounting Professionals Should Do This: Be Proactive and Regularly Communicate with Clients

I’m not sure where I heard it, I think it was a sky diver on TV, who said about the sport “you’re dead until you do something about it”.  At the same time that I realized that I never wanted to sky dive, I also realized that this fairly desperate philosophy at some level applied to a lot of business situations. Weirdly enough, one of them was how this relates to public accountants and bookkeepers working with small business clients.

One of the things I’ve heard a lot throughout the years is that bookkeeping and doing other work for small business clients is tough, because they never bring you the information you need when you need it.  With a philosophy of “help me help you”, accounting professionals are trying to find ways to make it easier for the client to deliver the work to them.  The missing element, however, is a closer working relationship with the client, coupled with PROACTIVE and REGULAR (please note the big letters) reminders that getting the work to the professional is the only way to get it processed in time .

How many firms really communicate with clients only during tax season?  Is the client organizer your main method of reminding them that you’ve got a relationship?  It’s not even funny how many business owners couldn’t name the accountant who did their tax return last year, and who don’t seem to care to know.  This is definitely not the way to build and retain client relationships, yet it is the approach many professionals take.  And then they wonder why the client base isn’t growing, and why they are having a hard time “communicating their value” and they want to know how to get more of that profitable “higher level” work.

You’re dead until you do something about it.

Put into the context of the reactive accountant, it starts to make sense.  Accounting professionals must be proactive – be doing something to build customer loyalty and retention, be actively and regularly communicating with clients so it’s not a mad rush during tax season, and be implementing tools and solutions to help them offer more meaningful services to their clients.  This is how to make the firm grow and thrive.  So, go do something about it.

Make Sense?

J

Being Proactive, Not Reactive – Accountants Need to Increase the Speed of Service Delivery from Intuit Accountants News Central

Read more about Building Smarter Businesses: Staying Relevant in a Cloud Accounting World

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An Educated Guess is Not a Crystal Ball – Forecasting the Future

An Educated Guess is Not a Crystal Ball – Forecasting the Future

If every business could peer into the future to see how they will perform, there wouldn’t be a need for historical data and performance benchmarking.  Unfortunately, nobody has a crystal ball, so it becomes necessary for business owners to plan for the future.  By making educated guesses with valuable information gleaned from the past, companies can establish the path they will take to growth and profitability.

Accounting professionals are great at producing accurate historical financial performance information.  The value in this historical data is only partially found in the periodic reports and financial statements generated.  The primary value, the insight delivered from this historical data, is the information it reveals about the business operation over time.  It is from this historical data that certain trends are identified, providing a basis for making the educated guesses necessary to learn how the business will look in the future.

Forecasting is very important for businesses, as it provides the framework for laying out your expectations for the business.  In essence, it is a way to (hopefully) predict what your business finances will look like in the future based on forecasted growth.  And, armed with the forecast, you can now more confidently build a reasonable plan to reach your stated business goals.  While there are myriad approaches to creating a business forecast, it makes sense to simplify the process and focus on the area you likely spend most of your time attending to: sales.  Use your sales goals and projections as the basis for establishing a forecast, setting realistic goals for the current year and for a few years after that.  Once you’ve forecast the new sales goals, you can more easily appreciate what it will take in personnel and other costs to support that growth.

Recognizing that the forecast is simply an educated guess, it is important to regularly compare actual performance to the forecast to see if the business is on the right path to reach the established goal.  If sales are not growing as projected, then the business may need to make adjustments in terms of personnel hiring and other plans to ensure that costs don’t outpace sales.  Without a path to follow, business owners will not necessarily know if the operation is “on track”, as there is no track to be on – there is nothing to measure success against.  Certainly, profitability is the goal, but it is a matter of degrees of success, and the business will not know whether it is being as successful and profitable as it might be.

Accounting professionals should help their clients create realistic forecasts, along with organizing the information and formulating a plan for the business owner to follow.  On an ongoing basis, the accounting professional’s involvement delivers continued value by helping the business owner recognize and respond to changes in the business, adjusting plans as necessary to keep the business on the right path.  And, no crystal ball is required.

Make Sense?

J

Read more about Building Smarter Businesses: Staying Relevant in a Cloud Accounting World

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Use the Cloud to Extend “Connectedness” Beyond Traditional Boundaries

One Write System Revolutionizes Accounting

Business Owners to Accountants – Tell Me in Real Time

Business Owners to Accountants – Tell Me in Real Time

Business accounting is defined as the system of recording and summarizing business and financial transactions and analyzing, verifying, and reporting the results.  It sounds pretty dull, and to most small business owners it is the last thing they want to think about.  “Accounting” is what happens at the end of the month, quarter or year – or when any type of taxes are due.  What matters to the small business owner is their cash flow and cash availability to meet immediate operational demands, and how they will get past today’s problems to reach their future goal of comfortable retirement, leaving a legacy for the kids, or selling the business at a high value.  It may even be that, during periodic visits to deliver the monthly paperwork to the accountant, business owners express interest in discussing their ability to meet future business goals, yet these conversations often take a back-burner to simply getting the work processed and reports and returns completed.

Accounting has traditionally been approached as an after-the-fact activity, recording transactions for things that were already done in the business.  While this may be a handy approach to getting an annual tax return completed, it really does nothing for the small business owner in terms of providing them with information to run the business. Further, it does nothing toward helping the business owner get to where they want to go with the business, reaching whatever goals they had in mind when they first got started.

Cloud solutions and Internet-based applications have emerged which provide a high level of capability and information to small business owners, much like the E*Trade tools which enabled any user to “take control of their financial futures by providing the products, tools and services they need to meet their near- and long-term investing goals”.  Where E*Trade delivered simplicity, insight, and guidance for investors in real-time, so do many of the new business analysis and financial dashboard solutions, but in a business financial context.

Individuals who are focused on meeting their financial or investment goals are very interested in monitoring their progress toward reaching those goals, and guidance often suggests that making adjustments in strategy or approach at certain points along the way may be required.  Similarly, business owners have a great interest in monitoring the progress and status of their businesses, and many are taking steps to gain that insight and obtain guidance through the use of online banking solutions and other real-time reporting tools.

By simply connecting financial systems to some of these online reporting tools, business owners are able to gain a significant level of insight into their business operations, including bank balances, cash coming in and going out, and other information which supports making daily business decisions.  Unlike a static financial statement or annual report, these dynamic tools can provide business owners with real-time information about their businesses, which is what the business owner is looking for.  But guess what?  It’s not happening like it ought to.

Business owners are becoming increasingly impatient with their accounting professionals, and are demanding higher levels of service at more competitive rates than ever.  Further, many business clients of accounting professionals are gaining a belief that the value their accountant delivers is diminishing as do-it-yourself tools are gaining in popularity due to ease of use and well-stated value propositions.  If accounting professionals would only take a proactive, rather than a reactive, approach to working with their clients, this question of value would be much less of a question.

The biggest problem facing these accounting professionals is that they rely upon the client to deliver the work.  Waiting around for clients to bring in information for processing, or traveling around to client offices to pick up materials when they say it’s ready, is creating a divide between the client and the accountant which is difficult to overcome.  This divide – the lag in time between when business things happen and when they are accounted for – eliminates any possibility for the business owner to operate with all the information they need.

Accounting professionals must become proactive in their relationships with business clients, establishing the initial groundwork for how each will perform in order to achieve the desired result – real-time information for real time decision support.  The accountant has a responsibility to not only ensure that the information is processed appropriately and accurately, but also to ensure that it is obtained and processed in a regular, timely manner.  Increasing the frequency of capturing and processing data is necessary in order to provide information when it is most useful.  This means that accountants must not only organize their workflows to adjust to the new frequency and timeframe for processing, but that they must also be far more proactive in obtaining the source information from clients on a regular and recurring basis.

It has always been a problem to get information from client businesses so that it can be processed and reported on.  Now, with the demand for more timely data and “instant insight”, business owners are expecting faster returns on the processing of accounting information even as they continue to be the bottleneck in providing the source data.  Accounting professionals and the tools they use will have to adjust to this reality, creating a stronger focus on the organization of work and turning notification and exception handling processes around so that they drive the workflow rather than simply result from it.

Make Sense?

J

Being Proactive, Not Reactive – Accountants Need to Increase the Speed of Service Delivery

Being Proactive, Not Reactive – Accountants Need to Increase the Speed of Service Delivery

infoTechnology models are changing dramatically, with cloud services and mobile computing being the focus of the IT community and the customers they serve, and those technology changes are driving equally dramatic changes in how businesses and the accounting professionals who support them work together.

As the cloud enables an “anytime, anywhere” model for access to business applications and information, it is also driving accounting professionals to embrace those solutions in order to meet the demands of the business client  who wants their information anytime, anywhere… accurate and up-to-date.  For most accounting professionals, this means being more proactive in working with the client rather than taking the traditionally reactive, after-the-fact approach to providing service.  More frequently, accounting professionals will be judged by their prospective (and current) clients as to their ability to meet the demands of these savvy clients who know that having accurate real time information is critical to managing a business.

Cash management is one of the biggest challenges for a business owner, and this is an area where the accountant or bookkeeper is an essential player, making sure that bank accounts are reconciled frequently and reporting accurately on outstanding receivables and payables.  Business owners need to know where they stand financially, yet many accounting professionals only provide reconciliation and reporting at period ends.  The result is often a client who watches the bank balance and works from that, not realizing that there were outstanding checks or undeposited funds waiting to clear.  Clearly, this owner is not working from current and accurate information, and they will eventually realize it if they haven’t already.

The cloud is increasing the speed of business at all levels, and accounting professionals must also increase their speed of service delivery in order to retain relevance in the changing market.  While there will be hold-outs and businesses that elect to take the more traditional approaches, those clients will start to become fewer and the opportunities they represent more limited in scope.

For a little while, accounting professionals may rely upon traditional approaches to client service delivery, and continue with their position as the last person to know what’s going on in the client business.  But only for a little while.

Make Sense?

J

Simultaneous Syncing Sinks Solution: Extend Access but Control Integrations

Simultaneous Syncing Sinks Solution: Extend Access but Control Integrations

Accounts and ProAdvisors: Make sure you “enable” only those who need it

In this wonderfully interconnected world of hosted and online applications and the integrations which complement them, it is important to not let the excitement of connectivity and collaboration replace reasonable control.  While there is much conversation on this topic when it involves file sharing and similar services, the discussion of data synchronization and data integration doesn’t often come up.  However, it has been my experience that there is usually a misunderstanding in how, exactly, a particular sync or integration should be applied and who should have access to the functionality when it is deployed as an extension of the QuickBooks desktop financial software.

An example of the problem might be seen when QuickBooks desktop editions are set to integrate or sync data with a web-based solution such as Method Integration or Santrio Open for Business Order Bridge.  Solutions like these, which extend the functionality of QuickBooks through extending access and integrating data, rely upon QuickBooks integration functionality move data between their solutions and the QuickBooks database.  These solutions are quite beneficial for businesses because they can affordably deliver support for various business functions via a true web application and incorporate QuickBooks data in those application views.  Additionally, this type of solution is able to push information from the web application to QuickBooks, allowing for complete integration of financial and other relevant data.

While having this type of integrated service is beneficial, there are a lot of businesses who don’t fully understand how to appropriately implement the solution and end up creating a great deal of difficulty for themselves.  One of the most frequent failures I have seen when implementing this type of solution is where the customer doesn’t really understand who should or should not have the integration.

When a web-based solution exchanges data or syncs with QuickBooks, a path is created to communicate between the two systems – the web solution and the QuickBooks application and data file.  This path must be open, and both sides of the communication identified, in order for data to sync.  The most important thing to remember is that there should be only one controlling entity on each side handling the integration.   What this means for QuickBooks users is that only one installation – one PC accessing QuickBooks – should be configured to facilitate the primary integration with the QuickBooks company file.

To illustrate, consider an implementation of Method Integration and QuickBooks that was done for a business some time ago.  This business used Method-based applications for a variety of business functions, and those applications used data sync’d from QuickBooks desktop.  Just after implementation, it was discovered that system sync’s were not happening as they should, and sometimes when they went to sync data, it would take a huge amount of time (which was not supposed to be normal behavior).  In short, the system proved to be problematic and, at times, unusable.  But the problem didn’t have anything to do with the Method Integration system, nor the technology.

The problem was that all workstations in the office were set up to sync data between QuickBooks and Method.  QuickBooks was installed on all the PC’s, even though most of the users did not use QuickBooks (they used the Method Integration system to do their jobs), and each PC had the Method Integration sync engine installed and set up to run.  This caused the system to be frequently overloaded with sync requests and caused QuickBooks to behave erratically or crash.  In addition, users who did not need (and should not have had) access to QuickBooks financial information were starting up QuickBooks and opening the company file every day because they thought it was required to allow them to access or use QuickBooks data in the Method Integration system.

The benefits of using web applications which can connect to and integrate data with QuickBooks is that a business can give users functionality and data access required to get the job done, but not expose those users to more software or data than they need.  In most cases, if not all, QuickBooks is not necessary for users of the web application (saving you the cost of purchasing and installing QuickBooks for these users).  Further, to ensure proper functionality and to remove any possible conflict or confusion in the sync process, only one workstation with QuickBooks should be set up to sync data to/from the web solution.  While it makes sense to have a “backup” PC setup with the ability, syncing should remain inactive on this machine unless the primary “sync machine” is out of service.  The key element to remember here is that the data coming from the web application is being added to the QuickBooks company file.  Once the data is in QuickBooks, QuickBooks users may access the data from QuickBooks and do not need the connection to the web application.

When deploying this combination of solutions with a hosting service provider, the same rules will apply.  Only users who need the sync capability require service with both QuickBooks and the integration installed.  In some cases, this may make selection of host services more affordable, as only those who need the “additional application” (being the sync solution or integration tool) require customized service, and the rest of the QuickBooks-only users need standard QuickBooks service.  *It might also be worth noting that many hosting providers do not support “persistent” connections – sync connections which continue to run even when you are not logged in), so syncing of data would only be able to occur if the primary user was logged in to QuickBooks and had the sync integration active on the host solution.

Accounting professionals, QuickBooks ProAdvisors, and small business consultants can help their clients understand the value and potential of extending QuickBooks desktop editions with connected web-based solutions.  The additional value these professionals bring to the conversation is the understanding of the need for structure and control of the data flowing into and out of the financial systems, offering their expertise to ensure that the accountability and appropriate treatment of the information exists throughout the business.

Make Sense?

J

Read more …

There’s a lot of legacy ERP out there, and it’s not going anywhere any time soon

https://coopermann.wordpress.com/2012/05/29/theres-a-lot-of-legacy-erp-out-there-and-its-not-going-anywhere-any-time-soon/

Compliance in the Cloud – their system, your responsibility

https://coopermann.wordpress.com/2012/05/23/compliance-in-the-cloud-their-system-your-responsibility/

Beyond Bookkeeping to Total Business

https://coopermann.wordpress.com/2012/05/25/beyond-bookkeeping-to-total-business/

Success in the Finance Department: Better Data and Analysis

Success in the Finance Department: Better Data and Analysis

CFOs and corporate controllers are beginning to recognize the increased value they can deliver to the organization when they take a more holistic and comprehensive approach to data reporting and analysis.  The key is in delegation of duties, and establishing the controls and connections which ensure proper (and complete) flow of information throughout the enterprise.  The finance department can easily become overburdened if not structured properly, but can be as easily undervalued if the sole focus is getting the numbers right.

An article on CFO.com discusses some of the elements of structuring the finance department for greater success, and identifies the value of taking a proactive, consultative and analytical approach to business finance.

“For a CFO, “success is not just about getting the numbers right, but also uncovering the story behind the numbers: taking raw accounting information and creating cogent and compelling management discussion and analysis,” says Eileen Kamerick, managing director and CFO at investment bank Houlihan Lokey.

Those who take the big picture into account are more likely to develop an organizational structure that isn’t merely reactive. That will allow staff to come up with more ideas and, ultimately, help drive revenue and run the business. “You have to create an organization so you aren’t in the engine all the time,” Kamerick notes.”


This is a great article… read the entire post on CFO.com here

You’ll find that it makes sense.

J