quickbooks desktop – Page 5 – Cooper Mann Consulting

September 9, 2013

Intuit QuickBooks 2014: Another Move Towards Unification of Features and Software as Service

Intuit QuickBooks is the recognized standard for small business accounting, and the introduction of the QuickBooks Online Edition was a testament to Intuit’s understanding that users are looking for SaaS solutions as well as traditional desktop products. While it may seem that the entire market is moving to online applications and everything-as-a-service, the Intuit desktop products remain the leading business computerized accounting tools. Intuit does seem to recognize that many things can be done better with a “software-as-service” model , and that the number of businesses seeking purely web-based solutions is growing, and this is evidenced by the fact that many features and presentation elements in the Online edition are making it into the desktop editions. Creating consistency throughout the product line makes sense for users, and leveraging the benefits of shared service makes sense for Intuit.

In a previous blog article entitled Changing How We See Software: QuickBooks 2013 interface frustrates power users, I had suggested that many of the interface changes introduced with the 2013 QuickBooks desktop editions were a step towards unification of interfaces (to the degree possible) between desktop and Online editions. Additionally, integrations with various connected services, Intuit payroll and payment solutions, and other online service elements clearly demonstrate that certain functionality and service offerings will be provided consistently through either solution set. Another new “unified” feature announced for QuickBooks desktop is the Income Tracker, a feature that originated with the QB Online edition.

The Income Tracker provides you with a fast way to see the status of your unbilled and unpaid transactions, and provides you with features to improve billing/collections as well as perform a number of batch procedures… This feature was first developed in QuickBooks Online, and this year Intuit has brought it into QuickBooks Desktop

http://www.sleeter.com/blog/2013/09/quickbooks-2014-income-tracker/

The introduction of a purely subscription licensing model for the desktop products is yet another move towards enabling the pay-as-you-go subscription model for purchasing software. Businesses are able to purchase “plus” subscriptions, which provide not only perpetual most current version software but also deliver support for the life of the subscription. This is another change from the more traditional boxed software approach, where the product was a one-time purchase and came with short-term or limited support.

It seems that many of the changes introduced with 2014 indicate that online service and subscription pricing models will continue to introduce themselves into the QuickBooks desktop products, and users who change from one solution to another in the product family will find more familiarity and consistency in the attached Intuit services they also use.

Many independent software vendors and developers of business applications are recognizing the value of subscription service models and the benefits of leveraging web-based applications and shared services within their solutions. For software companies, turning a one-time sale into a recurring revenue stream is highly desirable. From a development perspective, one project could service the entire product line, rather than efforts being divided among multiple products. From an operational perspective, infrastructure and personnel are able to centrally service the functional requirement, providing the same benefits of shared service that users of SaaS solutions experience (it may simply be internal rather than external customers being served).

The point of the discussion is that, while QuickBooks desktop editions may not be going away any time soon, there is wisdom (and business necessity) which is likely to drive even more subscription model SaaS inclusions in those products that were once purely and firmly planted on the desktop. Even good old QuickBooks must change, and for the most part, users are seeing benefit in those changes.

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August 29, 2013August 30, 2013

Focus on the Finance Department: QuickBooks in the Cloud

Vendors and IT solution providers are all buzzing about their cloud services and solutions available via the Web. This buzz often includes statements about lower cost of IT acquisition and service management and how mobility and remote access benefits the business. These statements are proving true for many businesses, yet there are still vast numbers of small business operating on local computers and unmanaged service. The reasons which hold back these business from adopting cloud computing models are as many and varied as the businesses themselves, but there is a consistent thread to be found in these reasons, and it has to do with a lack of understanding of what certain applications really mean to the business. In this case, the discussion is about the focus on strictly operational or administrative areas of the business and not on the finance department which, in so many small businesses, uses QuickBooks.

Cloud solution providers are in business to make money, and hosting companies in particular are looking for the right applications which will drive usage and revenues on their platforms. When these providers look at the small business market, they’re trying to identify the applications and services that small business owners will adopt in volume. Identification of these opportunities to serve a large customer base is essential to the provider’s economy of scale and profit model. It makes sense that hosts would want to offer the applications which drive the highest degree of usage in their environments, so they tend to focus on the applications used by the greatest number of users within the customer organization. In the small business market, these applications are email and productivity tools – solutions which are used broadly throughout the business and which serve a horizontal rather than vertical industry orientation. Those are the two easy picks; finding the next most valuable solution represents a bigger challenge for the provider.

With Intuit QuickBooks desktop editions boasting the lion’s share of the small business accounting market, it seems that hosting QuickBooks products would be the next natural selection by hosting providers already serving their small business clients with email and productivity solutions. However, because these service providers do not fully understand the essential functions QuickBooks serves in the small business, the assumption is that the usage of the solution is so nominal that it doesn’t make sense to develop the capability to offer it. It is a misunderstanding that many providers have, and is the result of a lack of historic participation in the product. QuickBooks, you see, is a direct to consumer product rather than a channel product, and most IT service providers and hosting companies recognize the product name but not really what it does or how it operates. And these hosts are often large companies and therefore have no direct experience using the product, so there is no frame of reference for them to work from. These service providers are simply overlooking the important role that QuickBooks solutions play in many small businesses, where it is used to handle various operational aspects of the business as well as being the product of choice for bookkeeping and accounting. Particularly with the QuickBooks Premier and Enterprise editions offering additional functionality and industry-specific features, the products are used widely by small businesses and not just for accounting and finance.

The point of the discussion is that hosting companies and “cloud server” providers should look at the mixture of applications used by their small business customers, and they are likely to find that QuickBooks products are pretty high on the list. Even if there are only a few people in the accounting department, and the usage by these individuals is not representative of the entire hosting opportunity, hosts should recognize that those few individuals and the software they use are not only essential, but are probably processing payroll for all those other users on the system and are paying the bills for products and services purchased. After all, if you’re going to make anybody in the company happy, make sure to focus on the finance department and help them get their QuickBooks in the Cloud, as they’re the ones that will be paying the bill for the service.

Joanie Mann Bunny Feet

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August 26, 2013October 9, 2017

Cloud Computing for Small Business: It’s All About 3 Apps

Every business uses technology at some level, and every business has certain fundamental needs which are most frequently met through the use of computing technology. Regardless of business type or size and independent of industry orientation, there are 3 fundamental things which every business does which means that there are 3 fundamental application types or solutions which every business will buy at some point. These 3 application types, which could be distilled down to just “applications”, have become so broadly used in business and so widely recognized as the standards that their names are often used instead of the term representing the functionality they provide. When it comes to cloud computing for small business, it’s all about these 3 applications.

In what are now referred to as “legacy” or “traditional” models, these products would generally be purchased as software and associated hardware to run it, and would be installed and managed on the local premises. With cloud computing models, the solutions may be purchased or subscribed as managed infrastructure and application licenses, or as a full service subscription (SaaS). Regardless of the service model, the applications are the key to the customer win. While cloud computing may be challenging how IT products and services are sold and delivered to customers, it is not fully impacting which solutions customers are actually looking for. Over the past 16 years this has been the reality, and it may take another decade before these products are unseated from their top positions simply due to the inertia of the installed bases they’ve already developed. Service providers have found (or will find) a way to deliver these applications in cloud computing style, or small businesses will simply not move everything to the cloud very quickly. It is really just that simple, and I’ll explain why.

The three things that each and every business does, and which they generally purchase computers and software to facilitate, are communicating, producing information, and keeping score.

1. Communicating is an essential need for every business. Whether it is communication via phone, fax, email or otherwise, businesses will communicate and they will purchase products which help them do it better. The standard for business email communications has become Microsoft Exchange, which is now available as a highly affordable subscription service from Microsoft or from a wide variety of commercial MS Exchange hosting providers. Certainly the popularity and growth of hosted Exchange supports the argument that not only is MS Exchange mail very widely used in businesses of all sizes, but that it is also highly acceptable as a hosted solution because users retain desired functionality and are able to benefit from a variety of add-ons and additional services from their hosted Exchange email provider. The other thing about hosted Exchange is that the user can still use MS Outlook on their desktop to get their mail. Now we’re back to the desktop application again. Regardless of what mail server and service the user has, they are often more attached to using Outlook than they are to the mail service. In fact, when you ask a fairly non-technical user what they use for email, they’ll often say they use Outlook (the desktop client, not Outlook.com).

2. Producing Information is another essential need for every business. Whether the information is produced for internal or external use, there is a lot of information created to inform various people about the business. Documents, spreadsheets and presentations are used in every business, and productivity applications help people create them. The standard in this area is Microsoft’s Office suite of products which includes Word, Excel and Powerpoint. It isn’t unusual to have someone suggest “making a powerpoint to get the message across”, rather than using the word “presentation”, and does anyone expect to get a document not in .doc format? When users ask for productivity products, they usually ask for Office software and they usually mean Microsoft Office suite products.

The broad use and proven suitability of these products has well established them as the standards for use in business. While these applications are now available as limited-functionality web-based applications, most businesses continue to rely on the desktop products which resulted in myriad file sharing and “collaboration” tools which work with the Office products. Microsoft recognized the value of having the feature-rich productivity applications available in hosted and managed service models (as hosted applications rather than true web-based apps), and made the products available for licensing and distribution via their Service Provider License Agreement (SPLA). Microsoft (direct and via partners) also offers Office 365, which provides licensing for Office desktop applications and/or hosted Exchange email services.

Hosts with cloud servers and managed infrastructure and VDI solutions are all facing this truth: their services are useful when there are applications running on them, and among the most frequently requested applications are the Office apps. This is why so many providers offer not only cloud servers and virtual desktop solutions, they add value to their service by also offering the Microsoft Office products. At least in the case of MS Office, service providers have recognized that certain fundamental applications must be present in order for the server or desktop to have value for the SMB customer. After all, “moving the server to the cloud” doesn’t solve the problem if all the apps remain on the local PCs.

And then we come to the final application – the last fundamental small business application for service providers to focus on. It is with this application that hosting companies will make real impact in moving their small business customers from local to hosted applications, virtual desktops, and the world of cloud servers and managed hosting.

3. Keeping score, or accounting, is the final absolute and fundamental business function which exists in every business regardless of size, type or industry. This is another area where service providers are focusing, realizing that within the realm of small business accounting there is a single standard product line which serves the exact profile of the target SMB/SME customer: Intuit QuickBooks desktop products.

When challenged to find a single application solution which addresses a fundamental business need, is not oriented towards a particular industry segment, and which is likely to drive increased usage simply due to existing market penetration and sales – there is only one name that answers, and it is QuickBooks, most specifically the Pro, Premier and Enterprise desktop editions.

Looking further into the problem reveals that there may be more options for small business accounting emerging in the SaaS market, but this doesn’t help the hosting companies looking to increase usage on their own platforms. Additionally, while new and emerging solutions may be introducing options for very small business, the activity actually serves to increase awareness of and usage of computerized accounting solutions, resulting in increased share of the market looking for and purchasing these solutions – increasing the overall market for SMB accounting products and providing an opportunity to sell QuickBooks solutions to those new users. Further, Intuit QuickBooks remains the dominant choice once the business has needs beyond simple invoicing and bill payment, and continues to see growth in product sales and distribution for this reason.

It’s also true that, once a business has itself “invested” in an accounting product, change is not something considered easily. In many (most?) cases, the business is more closely tied to their financial systems than they are to their service provider. If the provider can’t work with the software, the business is likely to seek services from another provider.

Moving everything but finance to the cloud is not an option for most businesses, either. Particularly with small business/small enterprise, there are generally systems which serve a broad business need and not a single function. QuickBooks is not just a back-office accounting product. It also provides some front-office functionality, such as storing general customer information, handling invoicing, inventory management, job costing and other functions. It is essential that service providers not minimize the importance of this solution in their target client operation.

The financial system is not an island and is often integrated with or connected to other applications and data. Even though the QuickBooks desktop products are designed to suit businesses up to 250 employees, it is unlikely that a business will have all 250 people running QuickBooks. Rather, the product may be used by 2 or 3 people in the accounting department, or possibly by up to 30+ users in an Enterprise deployment where the product serves more operationally oriented functions. The rest of the company is likely using MS Office and email as suggested earlier, and perhaps some other operational or business specific product which may integrate with QuickBooks. The point is that it’s unwise for service providers to minimize the importance of the financial software and systems, even if those solutions are used by only a very few of the total number of users within the organization.

More evidence suggesting that the name QuickBooks has become almost synonymous with small business bookkeeping is visible within the accounting and bookkeeping industry, where bookkeeper training programs focus as much on the QuickBooks product (if not more so) than on actual accounting fundamentals. Businesses hiring bookkeepers don’t ask for bookkeeping experience, they ask for QuickBooks experience. If a small business owner asks his accountant what product to use, it’s a good bet that the accountant will recommend, and possibly even set up, QuickBooks for the client. There is momentum there which cannot be argued with, and it represents significant opportunity for those who have platforms to run the stuff. Weirdly, QuickBooks desktop editions and other desktop-based financial products available in a cloud hosted model represent a last and final element which is driving broad adoption of cloud servers and hosted desktops within the SMB markets.

It is all about the apps, but not just any apps. It’s about the apps small businesses need, want, know, and currently use. Service providers who can offer their customers these applications as cloud service – as managed applications on a cloud server or VDI platform – are in a position to serve the broadest base of SMB/SME customers. Talk about addressable market… at that point, it becomes a simple function of exposure as the value proposition is undeniable (and barrier-free).

Joanie Mann Bunny Feet Make Sense?

October 1, 2012

Changing How We See Software: QuickBooks 2013 interface frustrates power users

Changing How We See Software:

QuickBooks 2013 interface frustrates power users

You’re an accounting, bookkeeping or business professional and have been working with QuickBooks desktop software for years. Your processes and methods for using QuickBooks to manage client accounting have been developed over time, and have been refined to the point where you are able to maximize your efforts and efficiently handle all your customer requirements. Sure, there have been changes in the software over the years, and many of them have proven to be helpful. But sometimes you have to wonder what they were thinking when they changed the interface for 2013.

Initially I thought it was the grumbling of a few people who simply resist change, some admittedly so. But then the grumbling got louder, and started to come from folks I would expect to hear only “happy rainbows and sunshine” from when it comes to QuickBooks. The new interface, they say, “sucks”.

So what’s the issue? What did Intuit do with QuickBooks 2013 desktop editions that has inflamed so many devoted users? One ProAdvisor puts it this way: “Basically no real enhancements at all, just the interface and relocation of options”. In short, QuickBooks desktop editions now look a bit more like QuickBooks Online Edition, and “there’s extra stuff in the navigation – Intuit stuff“.

I understand Intuit’s motivations for making the desktop and online editions appearance more similar. After all, the benefit of the QuickBooks product line is that you can start with an entry-level edition and move up the product line to more features and functionality without converting to and learning entirely new software. Since the online edition of QuickBooks is positioned as the entry-level product for some businesses, it makes sense to continue that same look for the user as they upgrade to richer desktop editions. Unfortunately for many accounting and bookkeeping professionals, this means giving up on some of the usability you’ve come to expect (like being able to fit all the necessary information on the screen, and having easy-to-read menus, or not seeing a lot of unusable space on the screen, or even being able to suppress Intuit in-product offers).

Many companies have successfully increased their revenue potential by adding offers for services via links in the software interface, which is much more acceptable now that people have adopted web technologies and are familiar with the “hyperlink” concept. Building additional value (and revenue streams) in the solution makes sense from a business perspective, which is why you see so many software companies moving in this direction. Software solutions and services can interconnect seamlessly and transparently via the web, so we should all expect to see software makers engage their customers in as many ways and with as many products and services as possible. For Intuit, this means being positioned to take advantage of, initially, their partner network of interconnected solutions and, later, their own direct offerings in each area.

Software developers like Intuit DO listen to their users and market influencers, as they value your continued patronage. They have come to learn, however, that devoted (or invested) users will accept change eventually – even more so when there is a chance to use the change to generate business opportunity. QuickBooks accountants and trainers rely on change in order to keep their clients coming back for more.

The real target is the new user – the business not already adopted into the product – and it is primarily for this new user that the interface changes were made and in-product advertisements targeted to.

In the case of Intuit’s interface selection for QuickBooks 2013 desktop editions, it might seem like there’s “no enhancement, just the interface change”. I would suggest, however, that the interface change IS the enhancement Intuit elected to deliver – enhancement of the acceptance of the online edition and connected services.

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