New York or Las Vegas? It doesn’t matter if you can work online.

New York or Las Vegas?  It doesn’t matter if you can work online.

Skyline
Skyline

The 10th annual Accounting Solutions Conference, held by The Sleeter Group, is being held in Las Vegas on November 3-6.  By all accounts, it’s looking like the conference will again bring together some of the best and brightest in accounting and business technologies.

The annual “Sleeter Conference” event is among the best opportunities accounting and bookkeeping professionals have to explore and learn about the technologies, service models, client management tools and other elements involved in delivering accounting, bookkeeping and consulting services to small business clients.  With the introduction of so many new ideas and solutions designed for small businesses and their accountants, it is no wonder that professionals look to this conference to help make sense of it all.

With the right strategy and through the innovative and efficient use of technology, people and processes, even the smallest of organizations can compete with the big boys.  Accounting professionals, pro bookkeepers, and small business consultants and advisors are not simply participants in the financial processes of these small organizations – they are the influencers and implementors of the solutions and methodologies which will generate the positive impact in the client business.  Information technology -mobile access solutions and innovative tools for working together – makes it possible to deliver these benefits to clients, whether they’re in Vegas or the Big Apple.  Come to the conference and hear all about it.

While you’re there, stop by the Uni-Data Skyline Cloud Services booth and check out some of the new stuff that’s going on in the QuickBooks and general application hosting world.  It’s pretty cool!  I give it 5 bunnies.

J

Accounting Professional Value is Insight and Advice, Not Just a Hosted Server

Accounting Professional Value is Insight and Advice, Not Just a Hosted Server

Back in the late 90’s, when the application service provider model was first established, a number of providers recognized how beneficial it would be for public accountants to use hosted applications to work more closely with their accounting and bookkeeping clients.  Seeking markets which would rapidly adopt a hosted application model, these providers focused on hosting small business accounting solutions such as Intuit QuickBooks desktop products, and then sought participation by the largest addressable communities of users working with those products – QuickBooks ProAdvisors, bookkeepers and accountants.  The idea was that the community of QuickBooks professionals would benefit by bringing their clients onto the hosting platform, and service providers could sell to one professional and gain a bunch of small business users.  It made sense, too, as it allowed the professional to have a single service and login that allowed them to access all their client QuickBooks company files.  The client could log in to the system, too, delivering remote access and managed service benefits to the client, as well.  But there was a catch, and it didn’t fully reveal itself until recently as cloud-based applications and true SaaS applications began to gain market adoption.

The problem actually started to reveal itself as more businesses elected to adopt hosting services.  There’s a saying amongst the QuickBooks hosting providers that “nobody uses just QuickBooks”.  Saying “nobody” uses just QuickBooks is a bit of a stretch, but the reality is that numerous businesses use other applications and software solutions in addition to their QuickBooks product.  Sometimes these products integrate with QuickBooks and sometimes they don’t, but it is not often that a business utilizes just the one software solution.  At minimum, there are likely email or productivity tools in use, too.  The point is that the QuickBooks hosting providers – those hosts focusing on providing service to QuickBooks accountants and small business clients – realized that the number and variety of applications desired by their customers would grow very quickly, as would the variety of needed implementation models.  The unfortunate solution of the time was to just put it all on the same environment.

The original selling message to the QuickBooks consultant and accountant markets was that they should get all their clients on to the hosting service, and then the accountant could benefit from an “economy of scale”, making the cost of the overall delivery lower.  Further, by grouping the firm and the clients into a single hosting environment, it would make application and data sharing easier.  Both of these messages are true, but putting the firm and its clients into a single environment – with the firm as the “sponsor” and front line promoter of the service – began to have impacts which were not clearly foreseen.

  1. Accounting professionals and consultants changed the nature of their relationship with the client, going from trusted advisors to technology and solution vendors.
  2. Client business technology needs were placed as secondary to “enabling” the working relationship between the accountant and the small business client.
  3. Attempts to fully satisfy client technology requirements overburdened and impacted the environment, reducing overall service quality and satisfaction and diminishing the value of the scale economy (as well as the clients’ perception of their accounting professional).
  4. Firms structured their processes to support a single technology and operating model, and found difficulties in adopting new strategies or solutions.

In concept, having accounting professionals and their clients all working seamlessly together in the same systems sounds great.  For some firms, a cloud server packed with all the firm and client applications and data enables an entirely new business and service model, which is very cool and it actually works (for some firms and their clients).  But the problem – a problem which may not be fully revealed in the short term – is that the various businesses involved, from the accounting practice to each and every client, has different business needs and operates as a unique organization.  While there may be fundamental similarities, “the devil is in the details” as they say, and a single platform or hosting solution is unlikely to really work well for all.  Even more potentially damaging, the perception of the trusted advisor who is now viewed as a vendor of IT services or software erodes the value of the client engagement and the potential for the firm to deliver greater benefit through their core offerings.  A business owner is more likely to change vendors of IT service than they are their trusted accounting or finance professional.   And they’re also more likely to change IT service providers if the provider cannot deliver exactly the application or service desired.  When the accounting professional is perceived to be the IT service provider, the lines are blurred and the client ends up attaching their loyalty to a software product or business solution instead of the accountant advisor OR the IT provider.

With SaaS and native web-based applications being broadly adopted by small businesses, the opportunity for firms to engage with clients in different ways and with different solutions started to break the one-size-fits-all hosting approach.  Professionals found that empowering their clients by supporting properly fitted solutions which work for the client business delivered the opportunity to become more operationally and strategically involved with the client business.  Deeper operational and strategic involvement with the client became the means to drive increased value in the engagement and services offered and delivered.  The client business was able to benefit from the involvement of their trusted advisor, regardless of what platforms or systems might be in place.

Accountants and bookkeepers are recognizing that the previous model of aligning the practice with a particular software product or delivery system may not be the best approach to building and retaining the customer base.  With new business accounting and bookkeeping solutions emerging regularly – and gaining broad market adoption – and as more and more varied cloud based services and solutions are applied to various business problems – professionals will further recognize that their value is not tied to a cloud server, a single small business accounting solution, or to any particular technology.  The value of the accounting professional is not in the software they support or the server it runs on.  The value of the accounting professional is in the insight gathered and advice provided – services offered which help support better business management, growth and profitability.

Make Sense?

J

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Sleeter Peeps and New Technology in Las Vegas

Sleeter Peeps and New Technology in Las Vegas

Marshmallowpeeps.com bunnies Peeps

The Sleeter Group is preparing for its 10th annual Accounting Solutions Conference, which is in Las Vegas next month (Nov 3-6) at Caesars Palace.  The conference is THE annual event where Sleeter Group Consultant Network members and other accounting, bookkeeping and business professionals get together to learn about new technologies, see and explore a wide variety of solutions and services, and to meet and network with their peers and peeps.

The venue this year, Caesars Palace in Las Vegas, is likely to be even more fun than last year and is far easier to get to than Orlando, Florida (for those of us on the West coast, anyway).  And, unlike in Florida, we’re probably not going to see all those little lizards everywhere around the hotel grounds.  Well, unless there’s a lizard convention going on in LV, which wouldn’t surprise me.  Actually, the good old days of attending the conference at the Tuscany Suites are what I miss – when the venue was a little more intimate and you could really have a good conversation without all of the typical Vegas distractions.

The “Sleeter Conference” used to be a purely QuickBooks-oriented conference, but has expanded to embrace the larger realm of products and services emerging which serve various small business accounting or process automation needs.  While there remains a very large focus on the QuickBooks products and service lines, it is not unusual to see sponsors and speakers representing other accounting solutions and business technology products.  The benefit for the audience is exposure to emerging technologies and trends, and discussion on how these trends are impacting business in so many ways.

Among the technologies and trends to explore at the conference are application hosting and software licensing and delivery, and how those models are changing the way people obtain and use their business applications.  We introduced the application hosting models and cloud-based QuickBooks models years ago, and those hosting solutions proved the value of anytime, anywhere access to conventional desktop applications.  Now, we’re introducing other application delivery models which address a variety of needs, and which go beyond the Remote Desktop concept.  It’s pretty cool stuff, and this conference is where you can learn more about it. [*Note: visit Skyline Cloud Services by Uni-Data at the conference; they’ll know where to find me.]

Meet me in Las Vegas next month, and we’ll chat more about technology, the evolution of the accounting industry and profession, and how these elements are combining to create new challenges and opportunities at all levels of business.  Sleeter peeps – I’ll see you there!

J

 

  • Read more about how accountants need business intelligence, too
  • Read more about how there’s no fear and loathing in accounting
  • Read more about the pressure on accountants to deliver more value and intelligence to their clients
  • Read more about Data Warriors: accounting in the cloud

Licensing the Cloud: Software Distribution and Use in a Remote Access World

Licensing the Cloud: Software Distribution and Use in a Remote Access World

Whether we like it or not, and whether we agree or not – software developers have a right to decide how and where their licensed products are run.  There have always been arguments in this area, where software license purchasers take the position that they should be able to do what they want with their licenses, and where commercial software developers believe they have the rights to dictate authorized usage.  Truly, when it comes down to the legalities of it all, the software companies will win because they have the legal footing to fall back on  – the EULA containing use rights and terms which licensed users have agreed to.

The problem has been ongoing, with software developers constantly and consistently seeking methods to reduce unauthorized software distribution and unsupported use, and users spending amazing amounts of time and resources finding ways to break the rule.  Copy protection, “phone home” license validation models and all sorts of approaches have been developed to prevent software theft and unauthorized distribution.  But it happens anyway – a lot – and the cloud is turning into a great facilitator.  Surprisingly, it’s an “in your face” approach, too, where the previous iteration of web-enabled software theft (unauthorized digital downloads and license cracking) was fairly quiet and tried to be secretive to stay out of the gun sights of the developer.  Today’s “flavor” is right out there, being marketed to any and all who care to view the ads.

With businesses more frequently turning to “cloud” server providers to run business applications, it is no wonder that the IaaS and PaaS companies would want to make their services easier and more valuable to acquire than the next guy’s.  Aside from a groovy control panel and great networking and VM pricing, the added value from these providers is in the applications they are able to service.  More frequently, hosting service providers are marketing their solutions in the context of the applications customers run on the service (which makes sense, because the application’s what really matters).  Leveraging the brand value and recognition of popular commercial software products makes sense, as it improves overall visibility and increases the potential of the “right” kind of prospect engaging and becoming a customer.

The problem arises when these service providers sell hosting services for, or which support, applications they are not authorized or licensed to deliver, and this is where the argument comes full circle.  The hosting provider wants to host applications customers use, customers have licenses for those applications, but not a right to have them hosted.  The host deploys the application anyway, because that’s what the customer wants.  “What’s the risk?” they ask… “the customer has the software license”.

The risk is, unfortunately, greater for the service provider than for the customer.  Even if the customer has a license for the software product, that license may not actually be eligible to run on a hosted server.  “Businesses lease computer equipment all the time, and they can run the software on those systems” is the next argument generally offered by the service provider.  But, in the eyes of the software developer, there may be a big difference between leased equipment run in-house versus subscribed platform services deployed via a commercial hosting provider.  Even Microsoft recognizes the benefit and value of providing “mobility” of application licensing, and has specific licensing models to allow commercial hosts to deploy customer-owned licenses.  While many service providers understand and recognize the requirements to ensure that customer applications are properly licensed for hosted delivery, there are a great many who think the rules simply do not apply to them.  These folks are introducing a great deal of risk into their hosting businesses, even if they are not willing to recognize it.

When a customer runs their software in an unauthorized manner, they risk losing the rights and benefits associated with their software license.  When a commercial hosting company runs software on their servers that they have no right to install and run… they are potentially guilty of unauthorized software distribution and copyright theft.

Actions against facilitators of unauthorized content distribution – you can equate “software” with “content” – have received much press in past months, yet much of the discussion centers on music and video content (as in the Megaupload story).  Actions involving commercial software products tend to be somewhat less visible, probably due to reluctance by commercial developers to have what could be perceived as negative press flowing through social media venues.  It’s popular to protect music and videos, but hosting providers aren’t seeing the wisdom of preserving the integrity of a commercial software product license.  Instead, they’re relying on the customer to indemnify them (the customer has a license, remember?).   But the customer can’t protect the host; the host must protect the host – it’s the prudent business approach.

Infrastructure providers, platform providers and businesses operating as application hosting companies should pay close attention to the content living on their servers.  Taking a position that the customer has the right to do whatever they want with the system is not a viable position; the precedent has been set that the hosting provider is responsible for the content on their systems.  In the case of hosts offering service for small business applications like Microsoft Office and Intuit QuickBooks, for example, it is essential that a service model which conforms to and supports proper license usage be in place, and that any required authorizations are, too.

Software is just another form of content, and the cloud makes distribution of and access to content a lot easier, even when it shouldn’t be.

Make sense?

J

Better QuickBooks Access, Management and Security – QuickBooks Licensing and Hosting Models

Whether hosted in-house or offsite, licensing models for hosting QuickBooks can be very confusing.

driving1-ANIMATIONThe demand for solutions to address user mobility, better collaboration and improved information security is increasing as connectivity improves and cloud services and threats evolve. Server-based computing models and application hosting are increasingly popular as businesses seek to embrace teleworking and telecommuting models for their entrenched applications and systems, creating a foundation for improved productivity and work/life balancing (or integration).  On the technical side, the benefits of centralizing applications and data include improved efficiency in managing, maintaining and securing systems. For many small businesses, this means centralizing the installation and maintenance of core business applications like Intuit QuickBooks Pro, Premier or Enterprise.

Whether it be offsite with a commercial hosting provider or on a co-located server somewhere, or an onsite installation on the in-house server, hosting Intuit QuickBooks licenses can be straightforward or complicated depending on what you are trying to do with them. Because QuickBooks was designed as a standalone single-user application, there are a number of challenges when it comes to preparing it for server-based use.  The primary issue is often simply understanding the QuickBooks licensing model, which is not particularly INTUITive (sorry).

Licensing hosted QuickBooks applications comes with two different sets of implementation issues: the technical implementation (the installation and setup) and the logical allocation of licenses to users (the licensing rules).

When it comes to the technical implementation, many an experienced engineer has beaten their head against the wall trying to get QuickBooks to work properly in a workspace or session-based system (e.g., terminal server), all because they expect the product to implement like a “normal” client/server application. While QuickBooks may use the Sybase database manager guts to handle multi-user access to QuickBooks data files (I think it is still Sybase), the architecture required to properly service a networked QuickBooks installation does not necessarily mimic what would be used with, for example, a .NET desktop client application with an MS SQL back-end.   First, the QuickBooks data files cannot be remote to the application, meaning that both the client and the database manager (which is actually working as an adjunct to the client) must exist on the local network; it will not work over a WAN connection, which is why so many folks get frustrated when they put their server “in the cloud” and attempt to connect from a local client using a VPN.  It just won’t work that way with QuickBooks; it all has to be on the local network – client, server, data… all of it.

It is notable that many businesses use Dropbox and other file sync solutions because they want to be able to get to their data from multiple locations, but the data they’re getting must be “local” to the apps that use it.  It doesn’t allow for simultaneous multi-user access, but it can be an effective way to share a file.  The caveat is that the file (at least in the case of a QuickBooks file, or Outlook PST file, etc.) should not actually be used from the sync folder.  Sync folder should contain copies of data files that users wish to sync or share with other devices.  But I digress…

With a server-based implementation of QuickBooks, technicians will install the QuickBooks desktop software on the server, and will determine whether or not that same machine will also handle the company data files.  The QuickBooks DB manager is part of the installation of QuickBooks, and the file system and drive where the QB files are to be managed must be recognized as a local drive on the server running the QBDB manager.  The overhead used by the database manager isn’t huge, but it can impact the performance of users on the server.  For this reason, some techs will decide to implement a separate file server to manage the QB data files, taking that load off the app server.

  • The QuickBooks software uses the database manager to “host” access to company files.  This simply means that a single server with the data on it is providing managed access to remote-desktop-sessionsQuickBooks application users.
  • When QuickBooks application software and data is installed and centrally managed on a server (instead of QuickBooks being installed on individual PCs), that means QuickBooks application is being “hosted” on that server.
  • When a 3rd party provider supplies the server, the QuickBooks installation, data storage, and your way of connecting to it all,  that provider is a “host” providing hosting services for your QuickBooks.

In a dedicated hosting environment, the data is often stored on the same server as the applications, whereas in a shared hosting environment, the data is often stored on central file servers which serve multiple customers. This is why, in some shared hosting situations, one bad data file can take down the database manager services for all the customers using that same file server.

Users open the QuickBooks application on the server instead of having the application installed on individual PCs.  The single server-based installation of the software is able to be used concurrently by all users logging in to that computer. With the database manager running, the file is essentially “hosted” on that machine, and the file may then be opened in multi-user mode.  OK so far.  The problem generally comes about when a second user on the same computer/server wants to open the same QB data file as the first user.

Because the QB database manager is looking at the license of the client application accessing the data file, it will recognize when two different users/sessions with the same license key attempt to open the company data file.  If that license key is a single-user key, then the database manager knows it should allow only 1 concurrent user in the file.  QuickBooks doesn’t get installed for each user on a computer or server; it is installed one time on the machine and each user on that machine runs from that single shared installation. Any particular version of the QuickBooks application may be installed only once on a single computer, but it is possible to install multiple editions, year versions, and “flavors” of QuickBooks on a single machine (cannot be more than one installation of each unique product). There will be more than a few annoyances when running a variety of QBs on the same computer, but it is technically possible.

In order to allow multiple users to simultaneously access the same data file from a central installation of QuickBooks, the license key installed on the computer must be a multi-user key.  QuickBooks Pro, for example, can be keyed to 3 concurrent users, meaning that the license will allow up to 3 users with that same license key to simultaneously access the same company file.  Technically (but not lawfully) this installation of QuickBooks on the machine could allow a virtually unlimited number of users to launch the QuickBooks application simultaneously, limited only by machine resources.  This is where the logical allocation of licensing comes in.. the rule of licensing QuickBooks.

The logical allocation of unique licenses for each QuickBooks user is a little easier to understand than the technical implementation.  The rule is simply that each user of QuickBooks is required to have a valid registered/activated license. That valid license is a license purchased and activated for that business.

total-businessMaking QuickBooks desktop editions more useful by adding secure remote access and centralized management makes a lot of sense.  For companies who rely on the functionality and features of the desktop products (QuickBooks Pro, Premier and Enterprise), a hosted approach is the only way to really address mobility and multi-location requirements.  Remember that hosting doesn’t necessarily mean offsite, although that could make sense for the business, too.

Centrally-managing QuickBooks applications and data creates greater efficiency and improves overall IT management capability for the business.  At the same time, a centralized model introduces a better strategy for mobilizing the workforce and connecting remote users and offices. The struggles of understanding and implementing proper QuickBooks licensing begin to seem very small when compared to the benefits of deploying a centralized system that’s easier to access, manage and secure.

Make sense?

J

Intuit QuickBooks 2014: Another Move Towards Unification of Features and Software as Service

Intuit QuickBooks 2014: Another Move Towards Unification of Features and Software as Service

qb2014Intuit QuickBooks is the recognized standard for small business accounting, and the introduction of the QuickBooks Online Edition was a testament to Intuit’s understanding that users are looking for SaaS solutions as well as traditional desktop products.  While it may seem that the entire market is moving to online applications and everything-as-a-service, the Intuit desktop products remain the leading business computerized accounting tools.  Intuit does seem to recognize that many things can be done better with a “software-as-service” model , and that the number of businesses seeking purely web-based solutions is growing, and this is evidenced by the fact that many features and presentation elements in the Online edition are making it into the desktop editions.  Creating consistency throughout the product line makes sense for users, and leveraging the benefits of shared service makes sense for Intuit.

In a previous blog article entitled Changing How We See Software: QuickBooks 2013 interface frustrates power users, I had suggested that many of the interface changes introduced with the 2013 QuickBooks desktop editions were a step towards unification of interfaces (to the degree possible) between desktop and Online editions.  Additionally, integrations with various connected services, Intuit payroll and payment solutions, and other online service elements clearly demonstrate that certain functionality and service offerings will be provided consistently through either solution set.  Another new “unified” feature announced for QuickBooks desktop is the Income Tracker, a feature that originated with the QB Online edition.

The Income Tracker provides you with a fast way to see the status of your unbilled and unpaid transactions, and provides you with features to improve billing/collections as well as perform a number of batch procedures… This feature was first developed in QuickBooks Online, and this year Intuit has brought it into QuickBooks Desktop

http://www.sleeter.com/blog/2013/09/quickbooks-2014-income-tracker/

The introduction of a purely subscription licensing model for the desktop products is yet another move towards enabling the pay-as-you-go subscription model for purchasing software.  Businesses are able to purchase “plus” subscriptions, which provide not only perpetual most current version software but also deliver support for the life of the subscription.  This is another change from the more traditional boxed software approach, where the product was a one-time purchase and came with short-term or limited support.

It seems that many of the changes introduced with 2014 indicate that online service and subscription pricing models will continue to introduce themselves into the QuickBooks desktop products, and users who change from one solution to another in the product family will find more familiarity and consistency in the attached Intuit services they also use.

Many independent software vendors and developers of business applications are recognizing the value of subscription service models and the benefits of leveraging web-based applications and shared services within their solutions.  For software companies, turning a one-time sale into a recurring revenue stream is highly desirable.  From a development perspective, one project could service the entire product line, rather than efforts being divided among multiple products.  From an operational perspective, infrastructure and personnel are able to centrally service the functional requirement, providing the same benefits of shared service that users of SaaS solutions experience (it may simply be internal rather than external customers being served).

The point of the discussion is that, while QuickBooks desktop editions may not be going away any time soon, there is wisdom (and business necessity) which is likely to drive even more subscription model SaaS inclusions in those products that were once purely and firmly planted on the desktop.  Even good old QuickBooks must change, and for the most part, users are seeing benefit in those changes.

Make Sense?

J