Knowing More: CFO and Accountant Value in Understanding Business Operations

Knowing More: CFO and Accountant Value in Understanding Business Operations

Accounting professionals are being pressured to deliver more value and intelligence to their business clients every day.  The pressure comes from a variety of areas, not the least of which is the fact that a lot of do-it-yourself tools are now available which lead business owners and managers to believe that they know what’s going on in the business.  Lots of charts, graphs, and dashboard presentations make the numbers more readable, but they don’t say whether or not the numbers are even right.  Even more important, they don’t deliver insight based on experience and understanding.  This is where the accounting professional’s value really comes from – providing insight based on good data and quality data analysis backed by experience and understanding of the business.

You can’t be a good CFO or a strategic business partner to your CEO until you thoroughly understand operations and how they drive performance,
CFO.com (http://s.tt/1rtoZ)

Knowing what makes a business valuable is important, but what many business owners don’t fully understand is how to best increase that value.  Generalized reports which summarize financial information, distilling it into a standard set of metrics, often don’t tell the business owner what they really need to know – how to go about increasing the overall value of their business, whether it is through improved profitability or through growth.

The business owner understands the operations, but not necessarily how operational activities actually impact value and profitability.  Helping owners know more about their enterprises requires that the accounting professional also know more, where gaining a deep understanding of operations and learning what business functions are addressed and how becomes the key to bridging the gap between operational knowledge and business valuation. This is where the accounting professional or CFO can really make a difference, and can help to apply their knowledge in building business value directly towards those areas which fundamentally impact it.

Make Sense?

J

  • Read more about how accountants need business intelligence, too
  • Read more about how there’s no fear and loathing in accounting
  • Read more about Data Warriors: accounting in the cloud

You Spent What?! Keeping Tabs on Travel Expenses

You Spent What?! Keeping Tabs on Travel Expenses

In the world of business, it sometimes becomes necessary to travel. Whether it’s sending an employee to your client’s business in the next town or across the globe to make a deal, travel incurs expenses. How do you track those? Usually by painstakingly collecting receipts and keeping a copy of any travel itinerary. That’s an awful lot of paper.

Think about it. You get a receipt every time you make any kind of transaction. Let’s say you stop for gas on the way. You get a receipt. Take your client out for lunch? Receipt. Fly across the country? Another receipt, and an itinerary. It almost becomes necessary to get a folio just for receipts, you get so many. As a matter of fact, many do. Folios, folders, organizers. I’ve seen them all. Not one of them makes compiling the expense report easier. It still requires sorting and entering the data by hand. Such a waste of time. Time better spent on what you really need done. Making money and growing your business. Getting a report on what was spent, where it was spent, and how much to bill or reimburse should be as easy as clicking a couple of buttons. It’s not, but it should be.

Look at it from the other side of things. Let’s say I’m an employee and you’re sending me to Nashville to attend a conference. I’m also supposed to have a “meet n’ greet” with some clients, just to ensure that they’re happy and content. I’m stressed because I have to remember to keep every piece of paper I get on this trip. Plane tickets, rental car, hotel, food for myself, food for the clients. Everything. Not only do I have to keep track of it all but I don’t get compensated until after I get back, and only if I manage to keep all of those receipts.

Making the process easier is the next logical step when it comes to tracking expenses. Finding a way to cut down on the time it takes to compile the report, cut down on the number of receipts kept, or even getting rid of the need to keep the receipts at all. Everything under the sun is online these days. Online and paperless. It’s just easier than keeping a pound of receipt paper in your carry-on. With all of the technology that is readily available on today’s market, shouldn’t it be easier than that? One click should be all it takes. Okay, maybe two. My point is that it shouldn’t be pulling teeth just to keep everything in line and under control.

Which is why Concur is such a good thing. Concur.com has taken the headache out of the entire process. Snap a photo of your receipt with your smartphone and send it using Concur. It filters all of the data and attaches it directly to an expense report. It even integrates with Tripit, which allows you to maintain an up-to-date itinerary and travel management capabilities. Concur even tailors travel options based on company policy and individual preferences. Paperless and painless. Just what the doctor ordered.

Make Sense?

See Concur’s innovative and incredibly useful travel and expense management solutions at Cloud Summit 2012.

Get Cloud Summit information here.

Summit Sponsors include:

Cash flow troubles can get you in more than just debt: CFOs can be liable for Payroll Tax liability, potentially criminal

Cash flow troubles can get you in more than just debt:

CFOs can be liable for Payroll Tax liability, potentially criminal

With the economy being sluggish and, in some regions, stalled and even worse, a lot of businesses both large and small are feeling the crunch.  Cash isn’t coming easily for anyone, and the cost of running the business and employing workers just keeps going up even if revenues don’t.  Managing cash flow is important when there is cash to manage, but keeping it all going when there isn’t much coming in takes real skill and planning.   Knowing where to cut or limit expenses is essential, but knowing what NOT to forgo when paying the bills can be just as critical if not more so.  You don’t pay the light bill, maybe the lights to out.  You don’t pay payroll taxes, maybe you go to jail.

A recent article on CFO.com discusses the findings where, in cases where payroll taxes were unpaid by the business, specific individuals were held directly and personally responsible for the liability.  And the liability is not contained solely within the walls of the C-level; it may extend to any and all individuals considered to be responsible.   Those who control the purse strings, making the daily decisions on what to and what not to pay, are the folks being identified as responsible for the failure to pay whether they were able to come up with the funds or not.

Responsible individuals, according to the penalty, may include corporate officers, directors, shareholders, bookkeepers and even third parties, such as CPAs, or corporate counsel. In exceptional cases, responsible individuals can have criminal tax liability for failure to pay payroll taxes.
CFO.com (http://s.tt/1p9wf)

To be fair, insufficient funds may seem like a logical reason for not paying payroll taxes. But the Ninth Circuit Court of Appeals in another case, United States v. Easterday, 564 F.3d 1004 (9th Cir. 2009), determined that Easterday could be convicted of a crime even though he may have been able to prove that his company didn’t have enough funds to pay the payroll taxes.
CFO.com (http://s.tt/1p9wf)

Accounting professionals working with businesses and acting as the Trusted Advisor can help their clients avoid facing this type of decision and risk by helping them to monitor and actively manage their businesses more closely – at an operational as well as financial level. Rather than relying upon a current bank account balance or after-the-fact financial reporting to provide the information for making decisions each day, business owners need continuous, real time, actionable data to help them keep the business going forward, and to help keep them out of trouble.

With better information, trend analysis and a little forecasting, accounting services and consultative advice from a trusted accounting professional does not simply help the business stay in business, it could help prevent the business owner, CFO or controller from having to wear an unfashionable orange jumpsuit and shackles.

Make Sense?

J

  • Read more about how accountants need business intelligence, too
  • Read more about how there’s no fear and loathing in accounting
  • Read more about the pressure on accountants to deliver more value and intelligence to their clients
  • Read more about Data Warriors: accounting in the cloud

Road Trip! Guidance You Can Count On

Road Trip!

Guidance You Can Count On

Keeping up on where you’re going is vital to any business, small or large. Watching trends, tracking expenses and monitoring cash flow are all basics of good business. You wouldn’t keep driving straight if the road veers to the left, would you? You might, if you don’t notice the curve. That’s the type of problem any business can run into, if you just don’t watch where you’re going.

Metrics are the lifeblood of any industry; from Information technology to accounting, manufacturing, and retail. Acting like a guidance system, or GPS, your company’s metrics will tell you where and when you need to make a change to keep up with your industry and the needs of your clients. Look at your business the way you look at a road trip across the country. Would you leave home without a map or directions to your destination? Probably not. You could, but getting where you want to be would become an almost insurmountable task. Without directions you end up taking wrong turns, getting lost, and just have a difficult time making forward progress.

The possibility of breaking down in the middle of nowhere grows as well. Like on a road trip, it’s probable that anything that goes wrong will do so at the worst time imaginable. Unlike your car, however, your business doesn’t have AAA. No one to call to bring you gas or give you a tow, so knowing you have what you need to get where you’re going is the best bet. The only way to do that is with metrics; gathered, compiled, and triple checked. Your business needs maintenance just like your car does. Oil changes, alignments, tune-ups, new tires when the weather changes or the old ones have worn out. It’s all part of being prepared; which is a good thing to be, in business or on a road trip.

Watching how your business is performing in the market should be a simple thing, but it’s not. Not usually anyway. It requires poring over spreadsheets, running the numbers a dozen times, and re-evaluating the information you gather again and again. It takes hours of your time. It takes hours of your clients’ time. Just pulling up all of the information you need is time-consuming, and often daunting, but compiling it into a usable form is a hefty task in and of itself.

In any business, using your time efficiently is a priority and usually easier said than done. More often than not the process of seeing where you’re heading takes hours. Literally, hours. Of course your financial software has reports and statistical data monitors built into it, but the information is usually presented in a way that is less than helpful when it comes to seeing trends or where you’re heading in any given aspect. One would think that in today’s society, where easier is always better, someone somewhere would come up with a solution to this problem.

Well, someone did. The Corelytics Financial Dashboard, from Corelytics.com, integrates directly with your accounting software of choice and pulls all of the data you need into one place. What used to take hours only takes minutes. The dashboard even gives you the ability to compare your business with industry standards and set customizable goals.  You’ve got the green light, so check your dashboard, get direction, and get your business moving forward.

Make Sense?

See the dynamics of your business come alive through the award-winning Corelytics dashboard at Cloud Summit 2012.

Get Cloud Summit information here.

Summit Sponsors include:

Big Data and Big Decisions

Structure a process to develop the questions and measure outcomes, and then go get the answers

It seems that everyone these days (including me) is standing on the soapbox of “big data”, and the need to go beyond simple dashboards to help executives and owners make the daily decisions which may ultimately result in great business success or total organizational failure.  What many of us fail to discuss is how to manage the process of getting and using data, and why it is important to know what decisions the business should focus on making before the data is collected and analysis performed.

The whole point of “big data” is to assist in the development of more informed processes and people, which are elemental to supporting successful operations.  Data becomes useful information which helps to bring understanding and insight, and which results with action (information = power).  While this type of analysis was once oriented almost exclusively towards financial risk and fraud identification or detection, it is now being turned to the front lines where it is more focused on customers and supply chains, and where decisions made may be more visible (and volatile).

Decisions, questions posed in the business which are answered with action, are best made when based on complete and accurate information.   To accomplish this, data must be collected from all available aspects of the business, including trapping detailed operational data not often collected for summary financial reporting.   With this level of data, and with a structured and purposeful approach to management of the decision-making process, the business gains agility by being analytical and informed, and is better able to sustain performance by adapting to changing conditions.

The success of any decision-making effort is enabled by management practices which recognize the need to apply structure and standards, and know the value of actionable data over instinct. The application of performance monitoring and similar tools is also essential to measure the effectiveness of not just the decision, but also the processes which supported making it.  Like asking a student to produce their work, this approach helps to identify potential flaws in the decision-making process, even as apparently successful conclusions may be reached.

Today’s big data push is fueled by cloud solutions and interconnected systems delivering more, and more detailed, data than ever before.  Further, analysis tools have evolved beyond summary reports in graphs and charts and now offer advanced data mining and visualization, and introducing a predictive capability based on trends and condition sets.  While the availability and access to business data increases, so does the responsibility of the organization to understand WHAT decisions it is looking to make improvements in, and to create a process to monitor the effectiveness of those decisions made and acted upon.

Make Sense?

J

  • Read more about using the cloud to extend “connectedness” beyond traditional boundaries
  • Read more about how accountants need business intelligence, too
  • Read more about how there’s no fear and loathing in accounting
  • Read more about the pressure on accountants to deliver more value and intelligence to their clients
  • Read more about Data Warriors: accounting in the cloud

Disruptive Trends = Emerging Opportunity: Adapting to a changing technology and business environment

Every new day brings some new advancement in business technology, and much of this advancement relates to cloud computing, mobility, and new social computing models.  Information technology and solutions applied to business use have rapidly evolved away from paper-based or fixed-location tools, and are now oriented towards enabling mobility and anytime, anywhere access to business applications and digital data.

Trends driving change in business technology today may be reflected in two main areas: enabling solutions which are revealing benefit not previously recognized, and disruptive approaches which represent trans-formative changes to how businesses operate.   Disruption and transformation often generate new business opportunity, yet many professionals in accounting/finance and information technology fail to see the new potential available and resist anything which represents significant change.  These professionals equate change with risk, and are reluctant to entertain either.

An example of a class of solutions which enable the organization to “know more”, providing decision support through deep analysis and reporting of key business data, is the new generation of data visualization tools now available in forms and formats easily accessible by any business professional.  Previously, business owners had to rely on system analysts and accounting professionals to compile and report on various aspects of business activity.  Using spreadsheets and database driven chart-building systems, manipulation of large volumes of data was unwieldy and limited by available computer resources.  Moving beyond previously recognized boundaries in data collection and aggregation, tools now available assist users in combining data from disparate sources, and offer a rich suite of analytics coupled with the simplicity of drag-and-drop selection and exploration.

The opportunity introduced with this new capability does not rest solely in the analysis of the data.  Rather, it is in the control and the structure which must be developed to ensure that all relevant data being collected, and in the structure and control placed on those data collection and integration processes which will ensure that the information is properly associated or correlated, and accurately integrated into the model.   Completeness and accuracy of data is of critical importance, as is an in-depth understanding of the nuances of structured and unstructured data relationships.

In addition to the enabling solutions emerging on the market which are driving deep changes in how businesses see themselves are the advancements in technology which cause fundamental shifts in how business use technology to support operations.  The most evident advancement, often viewed as an approach which is disruptive to more traditional models, is the emergence of “cloud” computing models.  Cloud computing, connected services, and fully-managed outsourced IT solutions address a number of issues which have burdened enterprise IT deployments since IT departments were invented.

The difficulty for IT managers is that they are often overworked and underfunded, as information technology is not often viewed as a strategic differentiator but merely as a necessary cost of supporting operations.  Users view IT as being unresponsive and ineffective, and have little understanding of the balancing act required to meet user demands and at the same time deliver standardized enterprise computing services in a secure manner.

Mobility and the cloud has changed the landscape of business IT, and the concept of “there’s an app for that” is now fully ingrained in the user mentality.  Cloud solutions, sometimes introduced to the business by non-IT personnel and often viewed as “rogue IT” projects, have won adoption by business users due in large part to the simplicity of implementation, and often because they can deploy the solution quickly, outside of the boundaries established by internal IT management.  Information management within the organization must necessarily extend now to mobile computing devices, where an entirely new set of issues is revealed in terms of personal device management and distribution of corporate data and intelligence.  Professionals assisting the business with information management, access, collection and integration processes must now give greater consideration to incorporation of mobile device and application management, as well as the risks introduced with the broad use of personal computing devices within the organization.

The cloud represents a convergence of social and mobile computing, and introduces an entirely new class of business metrics to measure due to the significant increase in available data captured at various levels and through various types of virtual interactions.  With users being able to engage wherever and whenever they choose (“there’s an app for that”, again), businesses must shift IT focus to strategic enablement, creating standards for outsourced deployments, and infusing each effort with the security and control required, which is a mainstay of IT operations.

Big data, visualization and analysis, and mobile and social computing are changing how we do business.  As the trusted advisor to the business, the accounting professional should embrace these changes and the opportunities they present to deliver more value and service in each client engagement.  Accountants can help their clients understand how to do more with less – leveraging technology to improve operational efficiencies, and to structure, capture, integrate and analyze the relevant data which will reveal the risks and potentials of the operation under a variety of circumstances.

Disruption creates your opportunity to bring order to the chaos, helping clients compete and flourish in a difficult economy, and providing the proactive guidance and analytical support necessary to build and sustain profitability.

Make Sense?

J

  • Read more about how accountants need business intelligence, too
  • Read more about how there’s no fear and loathing in accounting
  • Read more about the pressure on accountants to deliver more value and intelligence to their clients
  • Read more about Data Warriors: accounting in the cloud