Tag: doug sleeter

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Following the Rules: Users and Licensing for Hosted QuickBooks

Following the Rules: Users and Licensing for Hosted QuickBooks

I have said many times before that the licensing for QuickBooks desktop editions appears to be a bit complicated, and a lot of that may have to do with the fact that so many people use QuickBooks in so many different ways.  With a solution like QuickBooks (or Microsoft Office or other really popular and widely used software products) there is a tendency for folks to want the flexibility of accessing their software regardless of what computer they are using.  Also, especially in businesses, there is the habit of installing software on a computer and then allowing anyone sitting at the computer to use the software.  In some cases these approaches are okay with the software vendors, but in most cases they’re not.  Yet too often, the small business owner doesn’t find out what the actual rules of using the product are until they try to deploy the software with a hosting service provider (because nobody ever actually reads the EULA, do they?).  If the provider has any credibility at all, they will enforce the licensing rules of the software, but that doesn’t always sit well with the customer.

picture-hostedQBThis situation rears its ugly head quite frequently in the QuickBooks hosting world.  Perhaps it is because there are a lot of possible working models involving QuickBooks users, or maybe it’s simply a matter of people not seeing the value of paying for what they want to accomplish.  Either way, service providers find themselves being challenged every day in trying to explain to a customer why they need to have more than one license for QuickBooks and more than one service account if they want more than one person to access the hosted solution.

Different people at different times: The Concurrent User approach

One of the arguments people make for not having licenses for all of their users is that they don’t actually need everyone in the system at the same time.  The belief is that there should be licenses enough only for the number of concurrent, or simultaneous, users that will access the system, yet each individual human being/user should have a login to the system with the software available (for convenience, of course).  A QuickBooks 3-user license, they believe, should be able to be used by any number of business users as long as no more than 3 of them are in QuickBooks at any given time.

While the customer may be making a reasonable argument, it all falls down when you consider the license agreement for QuickBooks.  Each user of the product is supposed to have a specific license.  A business with a 3-user license (or 3 single-user licenses) for QuickBooks has the rights to allow 3 people (unique human beings) to use the software, not any combination of people as long as they number no more than 3 at a time.   There is to be no sharing of licenses, and there is no “concurrent” licensing model: each person/user/human being is supposed to have their own license for the product no matter how often they access it.

Look but don’t touch: The Read-Only User approach

Another of the arguments people make for not licensing all of their users is that there is somehow a belief that if you don’t actually enter information, then you aren’t really using the software.  This often comes up in situations where an accounting professional works with their client, or when business owners want to occasionally see what’s going on in the company.  The approach centers on the concept of what a “user” is and suggests that users are the people entering or changing the data, and people only viewing that information aren’t really “users” at all.  When the bookkeeper opens QuickBooks and enters an invoice, the bookkeeper is recognized to be a user.  But when the business owner opens QuickBooks to view the financial statement or see the bank account balance, isn’t the business owner also a user?  Yup, they sure are. Any person that actually opens the program on the computer is a user, regardless of what they do when the program is open.  Just looking around at the data still requires that the program be open, and opening the program requires a license.

Two Fer: But the other hosting company lets me…

Just because you can do something doesn’t mean that you should.  So, just because a different hosting provider might let you get away with things that aren’t right (but perhaps are convenient or cost saving in the short-term) doesn’t mean you should expect a different host to allow the same thing.  If your current host says things like “as long as you don’t tell us…”, you should be concerned.  This often comes up in a hosting scenario where there is an outside accounting or outsourced back-office professional working with a hosted client business.  The outsourcer will want to access the client books, so they will want to have a login and access to QuickBooks software on the host system.

The trouble starts when the outsource professional doesn’t want to have to pay for their own service or licensing, yet they want to be able to login to the system and run QB just like the client does.  Falling sometimes under that attempt to leverage a concurrent user approach (see above), these outsourcers just aren’t realizing that the benefits of accessing their client information and working in real-time with that data is often valuable enough to support the cost of a hosted account and license.  Instead, they want their access to be free of charge and not be bound by silly rules of licensing, often because their client won’t want to pay for the accountant service in addition to their own.

This is when the “if you don’t tell us” stuff comes in – where the service provider may suggest to the accountant or outsourcer that they can simply login as the client and nobody would be the wiser.  I’ll fess up and say I have even entertained this idea with clients a few times but always shy away from discussing it in-depth.  While it is basically true that the service provider doesn’t generally know which exact human being is sitting at the other end of that remote desktop connection, that doesn’t mean that it is okay to leverage it into an abuse of services or licensing.

Two or more people sharing a single login just isn’t good ju ju, and it’s usually against a whole bunch of licensing rules and rights of use.  The funny thing is that many customers who initially leverage their service in this manner end up finding it was a really bad idea.  I saw a scenario a few years ago where a business allowed their outside auditors to share the logins of regular employees in the finance department.  When an employee tried to login to their remote desktop, they opened the session the auditor had open – exposing the employee to a lot of data that was not theirs to see but which the auditor user in QB had access to.  The company called it a security breach and it was on their part – and it was allowed to happen because they shared their remote desktops with the auditors rather than giving the auditors their own accounts with their own security profiles.  What seemed like a good, cheap approach on one day rapidly turned into a big issue the next, and the service provider had no power to prevent it from happening.

The moral of this story is simply that following the rules is the right thing to do and most reputable hosting service providers will try, even if they don’t end up doing it really well.  There are always going to be those who figure that the risks don’t measure up to the potential rewards, so they will do what they choose to do.  I’m always left wondering about those guys; if they have no problems breaking these rules, I wonder what other rules (or confidences) they are willing to break.  Hmmm.

Make sense?

J

 

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New York or Las Vegas? It doesn’t matter if you can work online.

New York or Las Vegas?  It doesn’t matter if you can work online.

Skyline
Skyline

The 10th annual Accounting Solutions Conference, held by The Sleeter Group, is being held in Las Vegas on November 3-6.  By all accounts, it’s looking like the conference will again bring together some of the best and brightest in accounting and business technologies.

The annual “Sleeter Conference” event is among the best opportunities accounting and bookkeeping professionals have to explore and learn about the technologies, service models, client management tools and other elements involved in delivering accounting, bookkeeping and consulting services to small business clients.  With the introduction of so many new ideas and solutions designed for small businesses and their accountants, it is no wonder that professionals look to this conference to help make sense of it all.

With the right strategy and through the innovative and efficient use of technology, people and processes, even the smallest of organizations can compete with the big boys.  Accounting professionals, pro bookkeepers, and small business consultants and advisors are not simply participants in the financial processes of these small organizations – they are the influencers and implementors of the solutions and methodologies which will generate the positive impact in the client business.  Information technology -mobile access solutions and innovative tools for working together – makes it possible to deliver these benefits to clients, whether they’re in Vegas or the Big Apple.  Come to the conference and hear all about it.

While you’re there, stop by the Uni-Data Skyline Cloud Services booth and check out some of the new stuff that’s going on in the QuickBooks and general application hosting world.  It’s pretty cool!  I give it 5 bunnies.

J

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Sleeter Peeps and New Technology in Las Vegas

Sleeter Peeps and New Technology in Las Vegas

Marshmallowpeeps.com bunnies Peeps

The Sleeter Group is preparing for its 10th annual Accounting Solutions Conference, which is in Las Vegas next month (Nov 3-6) at Caesars Palace.  The conference is THE annual event where Sleeter Group Consultant Network members and other accounting, bookkeeping and business professionals get together to learn about new technologies, see and explore a wide variety of solutions and services, and to meet and network with their peers and peeps.

The venue this year, Caesars Palace in Las Vegas, is likely to be even more fun than last year and is far easier to get to than Orlando, Florida (for those of us on the West coast, anyway).  And, unlike in Florida, we’re probably not going to see all those little lizards everywhere around the hotel grounds.  Well, unless there’s a lizard convention going on in LV, which wouldn’t surprise me.  Actually, the good old days of attending the conference at the Tuscany Suites are what I miss – when the venue was a little more intimate and you could really have a good conversation without all of the typical Vegas distractions.

The “Sleeter Conference” used to be a purely QuickBooks-oriented conference, but has expanded to embrace the larger realm of products and services emerging which serve various small business accounting or process automation needs.  While there remains a very large focus on the QuickBooks products and service lines, it is not unusual to see sponsors and speakers representing other accounting solutions and business technology products.  The benefit for the audience is exposure to emerging technologies and trends, and discussion on how these trends are impacting business in so many ways.

Among the technologies and trends to explore at the conference are application hosting and software licensing and delivery, and how those models are changing the way people obtain and use their business applications.  We introduced the application hosting models and cloud-based QuickBooks models years ago, and those hosting solutions proved the value of anytime, anywhere access to conventional desktop applications.  Now, we’re introducing other application delivery models which address a variety of needs, and which go beyond the Remote Desktop concept.  It’s pretty cool stuff, and this conference is where you can learn more about it. [*Note: visit Skyline Cloud Services by Uni-Data at the conference; they’ll know where to find me.]

Meet me in Las Vegas next month, and we’ll chat more about technology, the evolution of the accounting industry and profession, and how these elements are combining to create new challenges and opportunities at all levels of business.  Sleeter peeps – I’ll see you there!

J

 

  • Read more about how accountants need business intelligence, too
  • Read more about how there’s no fear and loathing in accounting
  • Read more about the pressure on accountants to deliver more value and intelligence to their clients
  • Read more about Data Warriors: accounting in the cloud
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Better QuickBooks Access, Management and Security – QuickBooks Licensing and Hosting Models

Whether hosted in-house or offsite, licensing models for hosting QuickBooks can be very confusing.

driving1-ANIMATIONThe demand for solutions to address user mobility, better collaboration and improved information security is increasing as connectivity improves and cloud services and threats evolve. Server-based computing models and application hosting are increasingly popular as businesses seek to embrace teleworking and telecommuting models for their entrenched applications and systems, creating a foundation for improved productivity and work/life balancing (or integration).  On the technical side, the benefits of centralizing applications and data include improved efficiency in managing, maintaining and securing systems. For many small businesses, this means centralizing the installation and maintenance of core business applications like Intuit QuickBooks Pro, Premier or Enterprise.

Whether it be offsite with a commercial hosting provider or on a co-located server somewhere, or an onsite installation on the in-house server, hosting Intuit QuickBooks licenses can be straightforward or complicated depending on what you are trying to do with them. Because QuickBooks was designed as a standalone single-user application, there are a number of challenges when it comes to preparing it for server-based use.  The primary issue is often simply understanding the QuickBooks licensing model, which is not particularly INTUITive (sorry).

Licensing hosted QuickBooks applications comes with two different sets of implementation issues: the technical implementation (the installation and setup) and the logical allocation of licenses to users (the licensing rules).

When it comes to the technical implementation, many an experienced engineer has beaten their head against the wall trying to get QuickBooks to work properly in a workspace or session-based system (e.g., terminal server), all because they expect the product to implement like a “normal” client/server application. While QuickBooks may use the Sybase database manager guts to handle multi-user access to QuickBooks data files (I think it is still Sybase), the architecture required to properly service a networked QuickBooks installation does not necessarily mimic what would be used with, for example, a .NET desktop client application with an MS SQL back-end.   First, the QuickBooks data files cannot be remote to the application, meaning that both the client and the database manager (which is actually working as an adjunct to the client) must exist on the local network; it will not work over a WAN connection, which is why so many folks get frustrated when they put their server “in the cloud” and attempt to connect from a local client using a VPN.  It just won’t work that way with QuickBooks; it all has to be on the local network – client, server, data… all of it.

It is notable that many businesses use Dropbox and other file sync solutions because they want to be able to get to their data from multiple locations, but the data they’re getting must be “local” to the apps that use it.  It doesn’t allow for simultaneous multi-user access, but it can be an effective way to share a file.  The caveat is that the file (at least in the case of a QuickBooks file, or Outlook PST file, etc.) should not actually be used from the sync folder.  Sync folder should contain copies of data files that users wish to sync or share with other devices.  But I digress…

With a server-based implementation of QuickBooks, technicians will install the QuickBooks desktop software on the server, and will determine whether or not that same machine will also handle the company data files.  The QuickBooks DB manager is part of the installation of QuickBooks, and the file system and drive where the QB files are to be managed must be recognized as a local drive on the server running the QBDB manager.  The overhead used by the database manager isn’t huge, but it can impact the performance of users on the server.  For this reason, some techs will decide to implement a separate file server to manage the QB data files, taking that load off the app server.

  • The QuickBooks software uses the database manager to “host” access to company files.  This simply means that a single server with the data on it is providing managed access to remote-desktop-sessionsQuickBooks application users.
  • When QuickBooks application software and data is installed and centrally managed on a server (instead of QuickBooks being installed on individual PCs), that means QuickBooks application is being “hosted” on that server.
  • When a 3rd party provider supplies the server, the QuickBooks installation, data storage, and your way of connecting to it all,  that provider is a “host” providing hosting services for your QuickBooks.

In a dedicated hosting environment, the data is often stored on the same server as the applications, whereas in a shared hosting environment, the data is often stored on central file servers which serve multiple customers. This is why, in some shared hosting situations, one bad data file can take down the database manager services for all the customers using that same file server.

Users open the QuickBooks application on the server instead of having the application installed on individual PCs.  The single server-based installation of the software is able to be used concurrently by all users logging in to that computer. With the database manager running, the file is essentially “hosted” on that machine, and the file may then be opened in multi-user mode.  OK so far.  The problem generally comes about when a second user on the same computer/server wants to open the same QB data file as the first user.

Because the QB database manager is looking at the license of the client application accessing the data file, it will recognize when two different users/sessions with the same license key attempt to open the company data file.  If that license key is a single-user key, then the database manager knows it should allow only 1 concurrent user in the file.  QuickBooks doesn’t get installed for each user on a computer or server; it is installed one time on the machine and each user on that machine runs from that single shared installation. Any particular version of the QuickBooks application may be installed only once on a single computer, but it is possible to install multiple editions, year versions, and “flavors” of QuickBooks on a single machine (cannot be more than one installation of each unique product). There will be more than a few annoyances when running a variety of QBs on the same computer, but it is technically possible.

In order to allow multiple users to simultaneously access the same data file from a central installation of QuickBooks, the license key installed on the computer must be a multi-user key.  QuickBooks Pro, for example, can be keyed to 3 concurrent users, meaning that the license will allow up to 3 users with that same license key to simultaneously access the same company file.  Technically (but not lawfully) this installation of QuickBooks on the machine could allow a virtually unlimited number of users to launch the QuickBooks application simultaneously, limited only by machine resources.  This is where the logical allocation of licensing comes in.. the rule of licensing QuickBooks.

The logical allocation of unique licenses for each QuickBooks user is a little easier to understand than the technical implementation.  The rule is simply that each user of QuickBooks is required to have a valid registered/activated license. That valid license is a license purchased and activated for that business.

total-businessMaking QuickBooks desktop editions more useful by adding secure remote access and centralized management makes a lot of sense.  For companies who rely on the functionality and features of the desktop products (QuickBooks Pro, Premier and Enterprise), a hosted approach is the only way to really address mobility and multi-location requirements.  Remember that hosting doesn’t necessarily mean offsite, although that could make sense for the business, too.

Centrally-managing QuickBooks applications and data creates greater efficiency and improves overall IT management capability for the business.  At the same time, a centralized model introduces a better strategy for mobilizing the workforce and connecting remote users and offices. The struggles of understanding and implementing proper QuickBooks licensing begin to seem very small when compared to the benefits of deploying a centralized system that’s easier to access, manage and secure.

Make sense?

J

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What Small Businesses Need To Know about QuickBooks and the Cloud

With all the talk of cloud computing and having remote access to business applications and data, many small business owners are finding themselves searching for the answer to cloud-ifying their tried-and-true QuickBooks desktop software.  At first view, most business owners get the impression that their only viable choices are to either move up or down the product line – downgrading to QuickBooks Online Edition, which lacks the features and functionality they’ve come to expect from QuickBooks, or upgrading to QuickBooks Enterprise Edition, the only version Intuit visibly supports on terminal servers and which is far more expensive than the Pro or Premier editions.

It is surprising how many accounting or even IT  professionals don’t understand the real options available to their small business customers wanting to move entirely to a cloud-based IT strategy, particularly when it comes to QuickBooks.  This is no fault of the IT guy or accountant – unless they’re specializing with QuickBooks, there are some options they are simply not being made aware of because it isn’t where Intuit is focusing its marketing efforts.  Intuit wants businesses to buy QuickBooks Online.  The market, on the other hand, likes the QuickBooks desktop products and wants them in the cloud.  The well-kept secret is that businesses can have their QuickBooks desktop editions in the cloud and it works the same way as it does on the desktop.

Hosted QuickBooks isn’t rocket science; it’s simply a method of installing QuickBooks desktop software on servers and making the solution available to users via the Internet.  Many business offices are already doing this type of thing without really recognizing it – accessing the office PC via a Remote Desktop connection so they can work on their QuickBooks or other applications from home.

A QuickBooks hosting solution is essentially the same thing: QuickBooks software and the company data exist on a computer in a data center, and the user connects to that computing environment, application and data via a remote connection.  Most providers use the same underlying technology (Remote Desktop) to deliver their hosting services that users deploy in their own offices – they just use “bigger” versions of it and sometimes a little extra technology with it to help out.  The point is that Remote Desktops and hosted applications are not new or bleeding edge technologies; they are a proven means to effectively and efficiently deliver seamless remote access to computing resources (environment, apps, data, etc.).

Perhaps the weirdness surrounding the QuickBooks licensing is part of the problem; I’ve seen this confusion prevent businesses from running their QuickBooks on remote systems simply because they could not figure out the right way to do it and still conform to licensing rules.  Consider that QuickBooks is essentially a single-user application, and it’s the database manager that really allows concurrent multi-user access to a data file.  The program was not designed to have multiple users of the PROGRAM all running from one computer concurrently (which wasn’t a problem when only one person at a time used a computer).

But these days, with terminal servers and remote desktop capabilities, a single computer is essentially turned into a box containing a bunch of user environments (call them desktops, sessions… whatever).  Each of these user environments (desktops/sessions) are running at the same time and on the same computer.  So, when a user goes to launch QuickBooks and then open a QuickBooks company file, the database manager looks at the computer running the QuickBooks license and says “ok, you have a license to allow QB to access a data file with one user”.  When the next user launches QuickBooks from that machine it will allow them to open the program, but if they try to connect to the same data file as the first user, guess what?  QuickBooks database manager looks at the computer and license and sees the same single-user license number coming from the same computer.

A single-user license means only 1 user can access the company file concurrently (at the same time).  So, if two or more people are on the same terminal server (remote desktop server), and are trying to access the same company data file concurrently, the QuickBooks license on their terminal server must be at a level that allows all of them to access the company file at the same time, e.g., a 2- or 3-user license.  This is not intuitive.

Another issue relating to QuickBooks licensing on a terminal server or remote desktop setup is the fact that it’s a really awesome method of giving more users access to QuickBooks than you legally should.  This is an unfortunate technical reality of the product, and is possibly an issue which influences Intuit’s lack of support of the product in this type of environment.  While the licensing language and the operation of the database manager indicate that each user running QuickBooks should have a license, the technical reality is a bit different.

The technical reality is that a single QuickBooks license installed on a terminal server could possibly be actively used by any number of people on that server – all at the same time – as long as those users don’t try to open the same company file at the same time.  Of course, this is in direct violation of the license agreement and is essentially a situation where a single QuickBooks license is being unlawfully accessed by more users than it is licensed for.  Intuit does not approve of this model as it falls into the category of software piracy, but I sure see a lot of accounting firms applying it for client QuickBooks access. (It’s often a statement about how, as a ProAdvisor, the accountant gets their license each year, installs it on the terminal server, and magically all clients now have access to the new edition!).  **Note to self: if your service provider or accountant gives you “free and automatic” upgrades to QuickBooks each year, you may want to look a bit further into whether or not the licensing is actually legitimate; the risk to your business books isn’t worth avoiding a $249 investment**

Another thing that often prevents businesses and their IT people from moving QuickBooks to a hosted solution is the lack of available support.  While Intuit says that they support QuickBooks Enterprise in a terminal server environment, there is no such offering for the Pro and Premier editions.  In reality, this doesn’t mean that the solutions won’t work, because they will.  It simply means that Intuit won’t support the installation directly.  Perhaps this is the best and most evident reason to work with an authorized QuickBooks hosting provider.  Particularly when it comes to your business accounting and financial data, it makes sense to make sure it is running in a supported environment.  There are few things as frustrating and potentially damaging to business than losing customer, vendor and accounting information.  Let us still be realistic about this, though.  QuickBooks was not designed to run on a terminal server, and its behavior and performance may not be flawless.  In most cases, however, any tradeoffs are easily weighted towards the benefits of mobility, security and IT management.  You get glitches with QuickBooks even on a local PC, so occasionally experiencing them with QuickBooks in the cloud should be expected.

Small businesses need help with their information technology, particularly as even simple to use solutions like QuickBooks continue to get more technically complex (simple to use often means there’s a lot going on behind the scenes).  And small businesses want worry-free IT, so they can focus on running the business and not on running computers.  For these reasons and more, the small business owner and the IT person serving small business should take a close look at hosting their QuickBooks desktop software – along with their other business applications – with a trusted cloud hosting provider.  Yes, you can have your QuickBooks in the cloud.  Today.

Make sense?

J

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Helping a Small Business Customer Choose Your Solution

In a previous article entitled The Psychology of Small Business IT Adoption, I discussed Icek Ajzen’s Theory of Planned Behavior and how a number of researchers applied it to the process of small business IT adoption.  The concept, which ended up proving to be true, was that IT adoption by small businesses is a function of a number of fairly well-defined elements, and is not so much defined by specific types of businesses or the business leaders.  The elements which lead to the act of business IT adoption (as well as adoption of other services, I’ll bet) can be identified and addressed by the potential provider of the product or solution ahead of time, making the possibility of actual adoption much greater.

Knowing how your prospective customer will approach the decision-making process is important, and getting a little insight ahead of time never hurts.  Particularly when a lot of customers don’t actually reveal their thinking, it can be tough to know where to begin.  You’ve been there before – you’re making your pitch and asking questions, but are getting nothing in return.  Sometimes it’s “deer in headlights”, and they are simply overwhelmed.  Other times they’re thinking about things you’re not telling them… but they’re not letting you know you’re not telling them.  Dead air, and then a lost opportunity.

Boiling it all down to a fairly simple explanation, businesses adopt IT because there is a conscious plan to do so, and that plan is supported by a belief that the solution will do good things for the business, the solution is a recognized (if not expected) approach, and the business believes it has adequate resources and capability to effectively handle it.  It’s all about:

  • Intent,
  • the attitude towards adoption,
  • belief of expected outcomes and their value,
  • expectations and the motivation to comply with them, and
  • evaluating barriers and the adequacy of resources to overcome them.

Intent

The first and most important element is intent, a conscious plan to get or do whatever it is.  If the customer has no plan to get the item and sees no need for it, then the barrier is pretty high.  However, if the need can be created, and the customer can be driven to believe they need to get the item, then there is intent.  Now they’re looking for you and not vice versa.  Consider that the Snuggie wasn’t “something” until folks were told that blankets simply weren’t good enough any more for lounging around (they don’t have sleeves!).  Once people believed there was a problem, they pursued finding the solution.

The attitude towards adoption

Next, what’s their attitude towards getting the item?  Sometimes people go looking for things they don’t think they can actually get, and often they know they need something but don’t think the solution is even out there, so they have a jaded viewpoint from the start.  A prospect with a positive attitude and who wants to actually find a solution is far better to work with than one who has already determined that you can’t help them.  Sometimes all it takes is a good listener to help create a positive attitude and make someone willing to tell you how you can help them.

Belief of expected outcomes and their value

Now, what does the customer think they will get from the deal?  Will the solution actually solve problems or create new ones, and are the perceived problems to be solved big enough to really worry about in the first place?  Small businesses tend to be very cash conscious, wanting as much value as possible for any expenditure.   Further, most small businesses don’t let go of their cash easily and certainly not for frivolous purposes, so a successful sale is often supported by the customer’s belief that they will get a real solution and benefit – something of value which will be realized, and that is important enough to deal with sooner rather than later.

Expectations and the motivation to comply with them

It is interesting how many small businesses go shopping for products or solutions that they don’t actually intend to purchase or adopt.  Sometimes they just want to be able to say “we’re looking in to it”, even if they aren’t and don’t plan to, and sometimes they have a business requirement that they don’t want to have to meet due to cost or complexity or whatever.  Let’s say a business has customers complaining about unresponsive or bad support, and how they should have a ticketing system to help track issues better.  Maybe the customers have the right idea: maybe the business should have a ticketing system (the business provides support and ticketing systems are considered a support service industry norm).  This is the expectation.  Let’s also say the business uses a CRM solution to handle support, and they believe it handles things just as well as a separate “ticketing” solution.  Just because there is an expectation (customers want ticketing system), it doesn’t mean the business is motivated to comply (CRM does just fine).  Expectations come in many forms and from many sources – customers, vendors, employees, contractors, the government and regulatory… on and on.  Expectation and motivation to comply are both high when it comes to legal and regulatory issues, as these things can be tied directly to money and cash and risk.  In other areas, it may not be as easy to identify or address.  The best way to look at this issue is to try to understand what the business is doing now, whether the approach works or may be materially improved in servicing their business and model, and whether or not the business recognizes an immediate need to make the change.

Evaluating barriers and the adequacy of resources to overcome them

The final and perhaps most important factor in SMB adoption of IT is the simple belief that it can be done.  Done at all, I mean, not just done “affordably”.  My dad taught me that it’s not a bargain if you can’t afford it.  Now, this doesn’t mean that there aren’t times when a business needs to bite the bullet and extend itself to become better.  But any small business in this position is a tough sell, simply due to real resources and capability.  No matter how much a business may know it needs something, if it really can’t do it, or believes it can’t – it won’t.

Make sense?

J