Channel Partners: Selling Telephony With a Side of Remote Access and Cloud Hosted Applications

Channel agents and telephony resellers are facing stiff competition these days. Line access or voice service isn’t as easy to sell as it once was, and the convergence of digital voice and data has made things even less simple. Business customers demand comprehensive solutions that can address a variety of business problems, and they tend to seek out those solutions from the advisors they trust. The “advisor” could be a software reseller, an accounting professional, the local IT guy, or the professional that delivered great telco, voice or network access.

Convergence isn’t only for voice and data solutions; convergence is the combining and compressing of channels delivering those solutions. MSPs and “pure” IT resellers are also feeling the squeeze, finding telecom agents and channels among those challenging the VARs and MSPs operating today. Marketing budgets are increasing, but differentiation is not.  Reselling is a crowded space and everyone has become a service provider. Having the right messages to win new customers and retain existing ones is essential not just for success, but for survival.

Once a channel partner or provider has established a solid customer relationship, it is important to capitalize on that goodwill (and develop even more) by delivering the other value-added services the customer needs. Access, connectivity and voice solutions are just a start when it comes to servicing small and growing business customers. Having come from an application hosting background, I am very aware of the demand for mobility and “always-on, always-available” computing services among businesses small and large. When the partner is working with the customer and is solving connectivity and telephony problems, the likelihood of successfully selling additional IT solutions to address mobility is quite high. The challenge has often been with the investment required for training and certification; development of new competencies which are viewed as diversions from the core business. Evolution of technology, markets and demand suggests that offering a broader base of solutions isn’t a diversion any longer, it has become a core requirement.

Secure remote access to on-premises systems, managed hosting on cloud servers delivering always-on service or disaster recovery, and collaboration tools that keep everyone on the same page – these are the solutions that savvy businesses are looking for, and which represent the additional value channel partners and service providers could be delivering to their valued customers. After all, if the customer can’t get what they need from their trusted reseller/advisor, they will find somewhere else to buy, removing their “advisor” from the mix. Most business owners would agree that it takes less to nurture and maintain existing customers than it takes to find new ones, so the investment in offering and delivering value-added solutions is well worth it.

The best way for channel partners to retain their customer relationships is to offer a full range of solutions and value-added services to meet the variety of needs of their business clientele.  MyQuickCloud, for example, is a highly successful partner solution and add-on for resellers of IP telephony services and line access. MyQuickCloud offers very flexible and affordable secure remote access and cloud hosting solutions that do not require investments in training or certification to resell, giving channel partners and telecomm agents the right stuff to beat out the competition and keep small business and growing enterprise customers happy and coming back for more. Partners leverage their expertise and creativity in developing solutions with MyQuickCloud, resulting in cost-effective and powerful network, application and continuity services not previously available.

MyQuickCloud secure remote access creates a secure business cloud from on-premises systems, with hosted or co-located cloud servers, or any combination of on-prem or offsite hosts. The on-premises capability leverages investments in existing infrastructure and adds value and capability to locally installed systems, a benefit which is not available with traditional hosting models. Able to be positioned as simple remote access, managed hosting or complete disaster recovery, MyQuickCloud gives channel partners a simple yet comprehensive approach to meeting customer computing needs regardless of the applications in use or mobile devices to support. MyQuickCloud is also used by installers and support technicians, enabling remote access to client on-prem systems, turning service and support into a more streamlined and efficient effort and improving customer service and retention.

I wrote an article a while back about how it all comes down to 3 applications for small businesses… applications to address fundamental business requirements. Among those requirements is the need to communicate.  Whether it be via voice or electronic mail or other means, every business communicates and every business needs communication tools.  Chief among the communication tools is the voice service (telephone), whether it be on-premises or hosted, digital voice or IP (not much analog out there anymore) or some combination of all of the above. Extending telephone systems to service a remote and mobile workforce or to connect multiple business locations is a high demand business and has proven to be very lucrative for many partners.  Adding value to these solutions by delivering remote access or hosting service simply increases the overall value of the system and allows business customers to take full advantage of mobile, connected and integrated working models.

Make Sense?

J

 

Hosting QuickBooks Desktop Editions – The Good and the Bad – Accountex Report

published on Sleeter.com blog, now Accountex Report, January 22, 2013. This is an oldie but a goodie… perhaps more relevant now than ever.

With the accounting industry moving towards cloud computing and fully online working models, users of Intuit QuickBooks desktop editions may believe that their best option is to migrate to a web-based edition of the software rather than continuing to use the version of QuickBooks they have come to rely on. While QuickBooks Online Edition may seem like the best option for anytime, anywhere access to financial applications and data, it might not provide the functionality or features that QuickBooks desktop edition users need. When the business needs the full capability of the desktop edition product, hosting that solution with an application hosting service provider may be the right answer.

“Hosting” QuickBooks desktop editions means that a hosting service provider installs and manages the QuickBooks software and the company data files on their own cloud-based servers. Users don’t have to install QuickBooks on their PC, because they use the Internet to connect to their QuickBooks software and company data hosted by the service provider. Whether the service is accessed by clicking on an icon on the local PC desktop or by logging in via a web page or portal, the underlying technology is still Windows and QuickBooks.

Continue reading Hosting QuickBooks Desktop Editions – The Good and the Bad – Accountex Report

check out MyQuickCloud for QuickBooks Remote Access and Managed Cloud Hosting

The best first step to getting started with the #cloud might be to address #remote access and #mobility

The best first step to getting started with the cloud might be to address remote access and mobility

It can be a confusing and convoluted trip if the first steps to cloud enabling the business are not the correct ones.  Rather than stumbling about and approaching the problem with trial and error, it makes sense to start by enabling the solutions already in place, creating secure remote access and mobility for the desktop solutions the company has already invested in.

Extending workflows to embrace mobile workers and remote offices is the first step to developing an efficient anytime/anywhere business.  Once the organization has developed an understanding of how remote teams work best together and has put in place the processes and framework within which they will operate, then it make sense to take the next step to investigate new applications and tools which could further improve and streamline operations.

Address remote working and mobility first to better understand what the other benefits and impacts might be with cloud computing models in the business.  Then, when the business is operating from a more informed position, does it make sense to map the strategy to more fully embrace cloud technologies.

jmbunnyfeetMake Sense?

J

 

What we’ve learned about desktop and application hosting for small businesses

Application hosting is pretty popular these days, and a lot of that popularity can be attributed to the proliferation of web-based and SaaS solutions that have clearly revealed the benefits of mobility and managed service.  Not everyone wants to or can use a web-based application, however, causing demand for hosting of desktop applications to grow.  Take a look at what’s going on with Intuit QuickBooks, for example.  With all the push to QuickBooks Online, Intuit has created a surge in the demand for hosted QuickBooks desktop editions.  Folks want their QuickBooks available for remote access and to support multiple users from different locations… but they also want to continue to use the feature-rich QuickBooks desktop products their businesses rely on.  Hosting lets them have their cake and eat it, too.  It’s the best of both worlds.

Back in 2000, there were a few in the tech industry that said the desktop would be dead soon.  Business users wouldn’t be sitting down to work at computers, they would be using various devices to access their applications and data, from anywhere.  Those early visionaries recognized that mobility was the coming thing, and that even the smallest of businesses would need what was at the time enterprise-class technology. I wasn’t so sure about the potential death of the desktop and the beloved applications businesses love to use, but I was pretty certain that “working online” with centrally-managed systems was the thing to work toward.

A lot of hosting companies started up at that time, and a lot of them went out of business just a few years later – some in virtual flames.  Customers lost time, productivity, and in some cases their data.  Investors lost their investments.  It wasn’t that the service providers weren’t doing a good job, or that the technology wasn’t quite up to the task – the problem was the hype and the money.  Too many people sat on the sales-side of the technology, making promises they couldn’t deliver and coming up short in meeting investor and customer demands.

Quite a number of years have gone by, and the market is still rife with promises unkept and solutions undelivered.  But some of us in the industry have learned a lot over the years, so I’d like to share some of that learning.

Application hosting services gained popularity because they solved some major problems for businesses and their collaborators (including accountants, bookkeepers, remote workers, etc.).

Hosted application services allow everyone to work on the same software and data, regardless of where the user is located. Hosted application services provide centralized access for businesses with multiple locations or mobile workers.  And hosted application services make it easier for contracted or engaged professionals like accountants and bookkeepers to work closer with their clients.

In the beginning, when we were just launching these hosting services, the equipment, facilities and expansive engineering labor requirements were really expensive so there was tremendous pressure to find ways to keep costs down.  For customers, the plan was to pack as many users into the environment as possible, with volume representing a way to get a lower per-user cost.  This concept paved the way for the accountant cloud server model, where it was suggested that an accounting firm could bring all their clients onto the cloud server to help keep the costs down.  For a while that model worked pretty well, but then some issues started to be revealed.

With small business application hosting, particularly when dealing with QuickBooks, it should be recognized that nobody uses just QuickBooks.

There’s almost always a plug-in or add-on or some other solution that is also required with QuickBooks. Taking payments in QuickBooks requires a 3rd party plugin if you aren’t going to use Intuit payment solutions.  Downloading payroll data from another service may also require a plugin, as does the tax add-on and the order sync tool and the solution that integrates orders from the website or via EDI from vendors or suppliers.  It is almost never just QuickBooks.  When a provider tries to pack all that customization into a single server and serve a whole lot of different business, each with their own needs – things go a bit sideways.  Servers hang, customer applications interfere with one another, and data gets compromised.

The next phase then was either VDI or dedicated service.  VDI was and continues to be too expensive and complex when you have to factor in database engines, shared storage and such.  Dedicated service (server) is a bit more straightforward and still has some economy of scale.  With this model, each customer gets what they need.  They’re still in a cloud-hosted environment so collaboration isn’t a problem, and every customer has the benefit of working with exactly the software solutions they need for their particular business.  The challenge is serving just a few users.  Even though cloud servers can be relatively affordable to get these days, it may still be too costly for one- or two-user situations. (Note that these are the folks that often find themselves compelled to try the online, web version of an application simply due to cost.)

The customized cloud delivery is the right concept, but many service providers still have problems supporting multiple applications for customers and often charge quite a bit extra while delivering a marginal level of service.  You may find a provider who will try to deliver any application for you (and many will do that poorly) or you may find a popular provider that can only offer a particular set of applications for hosting.  If the provider isn’t able to deliver the applications the business needs, or if they are unable to deliver custom or personalized service, then they are likely not the right provider for the business.

The emergence of public cloud services like AWS should make it easier for small businesses to get affordable computing power and customized cloud service from any IT provider, but it hasn’t yet. 

The public cloud is still far too complicated for most small businesses to navigate or even get started with.  Truthfully, it is difficult for many IT resellers and partners to navigate, too.  Getting started is potentially costly in terms of time and resources especially for service providers, so those costs and complications end up reaching through to the customer.  The public cloud just isn’t ready for the average small business to take advantage of directly, so on-premises servers or managed cloud server hosting are still the most viable options.

A big wrinkle in the whole hosted online application model is that many businesses don’t really need or want to completely outsource their IT to a cloud provider.

Considerations relating to privacy and proximity are paramount for many business owners, not to mention the trust factor.  Lawyers, accounts, manufacturers… business owners in any industry may be uncomfortable considering moving their systems and information out of their immediate control.  There could be regulatory concerns or logistical challenges, or it could be something as simple as realizing that there remain applications or data on computers on-premises that make an outsourced hosting approach more complicated and costly while delivering only a partial solution.  Whatever the reasons, there remains a lot of in-house IT and that’s OK.

There is no doubt that business owners and their team members need and want mobility and secure remote access.  They also want to work with the IT providers they trust and maybe they even want to continue working from servers they have already contracted for or purchased. Others may wish to leverage cloud platforms, but remain closely associated with their IT providers.

Forcing a business owner to migrate their systems to a hosting platform when all they really want is remote access or multi-user service seems a bit like overkill.

Granted, there are many benefits to be derived from outsourcing IT management and administration, like improved focus on the business, and various business processes and workflows could be more streamlined with a centrally-managed and fully accessible solution.  Yet those benefits are the intangibles that businesses must discover after-the-fact, and are achieved only if the business works specifically towards those goals.  In short, it isn’t necessarily what business owners are buying.

If we have learned nothing else over the years it is that things don’t move as quickly as we’d like them to.

The world never seems to end before your homework is due.

Software-as-a-Service hasn’t completely killed off desktop software, and smartphones and tablets haven’t ended the useful life of the desktop computer.   What they have done is fully expose the desire and need for mobility and access, and have opened the doors for tools to address those needs better than the other approaches previously available.

jmbunnyfeetMake Sense?

J

 

Securing Business Data When Mobility is the Target

driving1-ANIMATIONToday’s workforce is a mobile workforce. Technology has enabled businesses to allow their employees to reach beyond the office walls, doing business and operating effectively from just about any location.  SaaS, online access to business data, and smart phone technologies have brought flexibility in working models previously only imagined by the workforce tethered to business locations and office computers. Yet this flexibility comes at a price if the business is to keep up with securing and protecting data assets as readily as it extends access to them.  The bad guys are well aware that mobile computing and remote access working models are growing in adoption with businesses, and are finding ways to take ever-greater advantage of the situation.

Teleworking, which is not quite the same thing as telecommuting, is on the rise and it doesn’t look to be a trend that will slow down any time soon. According to GlobalWorkplaceanalytics.com, “telework is defined as the substitution of technology for travel”.  Those who work sometimes from an office, but sometimes not, are teleworkers. Working at the office during the day and then taking work home at night makes you a teleworker. The primary tool of the teleworkforce is the smart phone – the mobile computer with built-in connectivity and enough processing power to handle many basic office workloads.

  • 50% of the US workforce holds a job that is compatible with at least partial telework and approximately 20-25% of the workforce teleworks at some frequency
  • 80% to 90% of the US workforce says they would like to telework at least part-time. Two to three days a week seems to be the sweet spot that allows for a balance of concentrative work (at home) and collaborative work (at the office).
  • Fortune 1000 companies around the globe are entirely revamping their space around the fact that employees are already mobile. Studies repeatedly show they are not at their desk 50-60% of the time.  http://globalworkplaceanalytics.com/telecommuting-statistics

The number of teleworking employees is on the rise, and so is the variety of devices used to facilitate mobile working.  Smartphones, tablets and phablets and, of course, laptop computers are used by mobile workers – often in addition to the company-supplied desktop in the office. The variety and number of computing devices per user is growing. Knowing this, businesses must take increasingly expansive steps to strengthen and secure remote access systems and business data, yet many organizations are just beginning to fully realize that the mobility they extend to their users is part of the reason for the increasing number of data breaches and attacks against business information systems.

Cybercriminals and their crafty programs are often able to steal important information or access a network by first infecting computers and devices used for telework.  Many of the devices available to the attackers are not company-owned, but are introduced to the system by contractors, vendors and employees (BYOD or bring-your-own-device users).

Even if the device isn’t a vehicle delivering a nasty payload into the network, data breaches may still occur when business information is stored on an improperly secured device. Most people who work with computers have some recognition of the potential for virus attacks and malware, but far fewer recognize the threat potential of attacks against mobile devices such as phones and tablets, and even fewer may implement meaningful protections on those devices.

“To prevent breaches when people are teleworking, organizations need to have stronger control over their sensitive data that can be accessed by, or stored on, telework devices,” said Murugiah Souppaya, a NIST computer scientist. [1]

Providing guidance and information to the public on such topics, NIST (National Institute of Standards and Technology) is revising its publications on telework to cover growing use of BYOD and how contractor and vendor devices are increasingly used to access company information resources.  Two new publications – one for organizations and one for users – are now available for review and comment.  You can find them here.

“As one of the major research components of the National Institute of Standards and Technology, the Information Technology Laboratory (ITL) has the broad mission to promote U.S. innovation and industrial competitiveness by advancing measurement science, standards, and technology through research and development in information technology, mathematics, and statistics.”  [NIST Information Technology Laboratory Mission]

The rising number of threats, attacks and breaches caused by compromised devices used for teleworking is nothing to take lightly, and protecting against them shouldn’t be approached as a merely perfunctory obligation. Organizations must create and consistently update policies and requirements relating to protecting information accessible by remote workers if they intend to reduce business risk and provide assurances to stakeholders and customers that the information is adequately guarded.  But it doesn’t stop with the policy; businesses must also make an effort to properly educate their users (employees, contractors, vendors, etc.) on those policies, ensuring that all parties involved understand the responsibilities and requirements and strictly adhere to them.

jmbunnyfeetMake Sense?

J

[1] http://www.nist.gov/itl/csd/attackers-honing-in-on-teleworkers-how-organizations-can-secure-their-datata.cfm

Is this email legitimate? QuickBooks Payroll ACH ID Changes go live on the 22nd!

Is this email legitimate? QuickBooks Payroll ACH ID Changes go live on the 22nd!

Trusted QuickBooks Advisors – here’s another thing for you to help your clients with

Intuit recently sent an e-mail to QuickBooks Online Payroll (QBOP) and QuickBooks Full Service Payroll (QBFSP) customers about an ACH ID change.  It kind of looks like a phishing thing, but it is really a legitimate email from Intuit, and it is important to pay attention if your company uses the impacted services and a banking feature called “debit filtering”.  There isn’t much time to act, either, because the changes go live in 3 days (February 22, 2016).

Impacted services are QuickBooks Online Payroll and QuickBooks Full Service Payroll, so it is pretty important to address.  Nobody wants their business payroll processes interrupted, and this could easily do just that.

Intuit has added some new ACH ID numbers for use with direct deposit and other processes which work with the bank, so customers using a fraud-prevention method known as “debit filtering” will need to contact their banks to add the new IDs or their bank transactions will fail.

Debit filtering allows customers to tell their banks which ACH IDs are allowed to perform transactions with the bank account, like removing or depositing funds.  It is an extra level of fraud security that protects the bank account from unauthorized access, but it is also something that can work against the business if it is not managed.  In this case, contacting the bank to add the new IDs is critical to keeping things processing and flowing smoothly.  It is also important that the old IDs not be removed yet, as they may be tied to historic transactions that must be tracked and reported on for tax and other purposes.

“Is this really from Intuit? It seems like Intuit would have a better way to make such changes than to ask millions of subscribers to contact their bank”

Source: Is this email legitimate? ACH ID Changes; – QuickBooks Learn & Support

QuickBooks users don’t have much time to reach their banks and supply the new IDs, so pull the email out of the SPAM folder and call the bank right away. Intuit won’t be sending notices to the banks, and they have no authority to add different IDs to your approved list, anyway… which is a good thing.  If just anyone could add an approved ACH ID on your account, then just anyone could get to your funds.  Better to make the phone call yourself.

jmbunnyfeetMake Sense?

J