Your Clients Don’t Need More Software. They Need Better Business Outcomes.

Accounting professionals spend a lot of time thinking about technology inside their own firms. They automate repetitive tasks, modernize workflows, and try to help their teams get more done with less friction. That matters. But it is only half the opportunity.

You already understand how our clients’ businesses work. You see the financial information, the reporting gaps, the approval bottlenecks, the internal controls, and the places where people are holding a process together with spreadsheets, email, and sheer memory. That perspective puts accountants in a powerful position—not to become the client’s IT department, but to help connect technology decisions to real business results.

Start With the Problem, Not the Product

Too many technology conversations begin with a product demo. I think that is backwards. Before anyone starts comparing applications, we need to understand what is actually getting in the way.

Where is the same information entered more than once? Which reports take too long to prepare—or arrive too late to be useful? What work depends on manual follow-up, email, spreadsheets, or one employee’s memory? Where do errors, delays, and approval bottlenecks keep showing up?

Those questions open the door to much better conversations. The answer may involve document management, payroll, billing, expense capture, reporting, workflow automation, system integration, cybersecurity, or responsible use of artificial intelligence. But the category of software is not the starting point. The business problem is where you start.

Match the Solution to the Client

A solution can be technically impressive and still be completely wrong for the client. Cost matters. Complexity matters. Existing systems, staff capability, security requirements, available resources, and risk tolerance all matter. The goal is not to recommend the newest tool. It is to recommend an appropriate tool that the client can realistically adopt, manage, and use.

This is also where scope and trust become critical. Accountants should be clear about where advisory guidance ends and implementation begins. When a project requires deeper expertise in integration, cybersecurity, configuration, or deployment, bring in qualified specialists. That is not stepping away from the client relationship. It is protecting it.

Start Small, Assign Ownership, and Measure

Big transformations sound exciting. They also carry big risk. A better approach is to identify one meaningful problem, define the result you want, and create a focused improvement initiative.

Give the initiative an owner, a realistic timeline, an approved budget, appropriate access controls, staff training, and a clear way to measure success. Then look at the results: Did it save time? Reduce errors? Speed up reporting? Improve visibility? Remove a recurring frustration? If it delivered the promised improvement, build from there.

This Is Where Accountants Can Create More Value

Clients need more than efficient accounting. They need better information, stronger processes, fewer handoffs, and technology that helps the business run better. Accountants can help them get there because we understand both the numbers and the operations behind them.

Do not start by shopping for software. Start by asking one client where work consistently slows down, gets duplicated, or depends on manual follow-up. Define what better looks like. Solve that problem well. Measure the result. Then take the next step.

Your clients deserve technology that works as hard as they do. Partner with Noobeh to build an IT foundation they can count on.

Make Sense?

bunny feetJ

Enhancing Business Insight: Noobeh Cloud Services and Azure-Based Solutions

Technology is evolving and so are our ways of using it. While the rules of accounting haven’t changed for years, the solutions we use to do the work have changed a lot. Yet there remain many businesses that haven’t yet embraced the idea of fully digital workflows, integrating and automating how data moves through the “system” to provide a comprehensive view of the business and how it is performing.

This is where accountants and bookkeepers can best serve their clients, by helping them implement the platforms and solutions which transform operations and provide greater insight into these areas.

Over 20 years ago, a technology model was developed which allowed businesses and the accounting professionals who serve them to work directly and collaboratively in the clients’ accounting system. By hosting QuickBooks and Sage desktop products on host servers, small business users and their accountants could both access the software and the data in real time.

This new approach was a boon for accountants, bookkeepers and others working with small business clients as it not only enabled closer work, but also provided those advisors an opportunity to do more – and more complex – work with the client. Yet many platforms and working models created barriers to broadening the scope of service or access to client systems, limiting to just basic accounting products like QuickBooks, and not effectively addressing the rest of the business need.

As technology has evolved, so have these transformations.

More accounting professionals understand the benefits as well as the necessity of moving from analog to digital workflows, removing manual entry and improving efficiency and accuracy of data. Yet this improvement doesn’t require changing accounting software and undoing years of learning and business knowledge. Rather, the platforms and connections must be the primary focus, replacing the manual with automation and smoothing out the bumps where data isn’t flowing at all. If the system isn’t in place to handle the complete flow of the data, there is a break. Like a pipe leaking water, this break results in data loss – which is also loss of business intelligence.

A key to all of this is the consideration of where the data ultimately resides. When business data exists in closed silos – whether web-based software or closed hosting platform – it takes a comprehensive approach to collection, storage and analysis. This is among the benefits to be derived from the modern cloud and Noobeh’s Azure-based hosting approach.

Noobeh’s hosting is not just about the desktop or the applications.

The cloud platform, and Azure in particular, also provides resources for data analysis and business intelligence, workflow and data flow automations, improved security and identity management, IoT and computing on the network edge.

For professionals looking to evolve their practices by helping clients go beyond basic recordkeeping and reporting, it’s time to delve into the operational details, data flows and development of real business intelligence and insight. Noobeh Cloud Services and Mendelson Consulting have the platforms and the supporting services to help bring it all together, improving profitability and performance of their clients through the intelligent application of technology.

jm bunny feetMake Sense?

J

Cloud and Digital are Driving Change in Professional Practice

Accounting and Finance Professionals: Cloud and Digital are Driving Change in Professional Practice

Accountants and financial consultants working in public practice are experiencing a revolutionary change, evolving from documents and paper-based processes with after-the-fact reporting to real-time business management and providing services which support daily decision-making.  The underlying cause for this evolution in business accounting is the technology: cloud and collaborative computing models are enabling much closer and regular interaction between accounting professionals and the businesses they serve. Even more, technology is taking its proper place in automating once tedious activities, allowing professionals to focus on causes and results rather than on transactions.

What is the real impact this is having on the accounting profession?  It’s forcing a new focus and attention on change management within the practice, and is causing professionals to recognize the requirement for standardization of processes and development of controls which are the foundations for creating sustainability in a business.  The goal now is placing reliance on process rather than people, which establishes the basis for intelligent automation.  Standardization of processes does not require that the firm lose its personality.  Rather, the mission at hand is to imbue the organization with its unique flavor and approach and to use process automation to develop and support consistency in the functions performed.

While cloud computing models allow accounting and finance professionals to work closer with their business clients, it is important that the practice look at those client interactions and develop standards for processes supporting frequently performed functions.  These operations generally represent the activities within the firm which generate the highest levels of profitability due to the consistency in approach and repetition of tasks, and are the activities to apply intelligent automation to first.  Those activities or engagements which represent the “one-offs” are often the most costly for the firm to perform, and therefore may not be the most profitable of activities and are certainly the most challenging to support with any significant level of automation.  It is in this area where AI will find useful value in the practice, where a more informed answer than simple process automation is required.

The surprising finding when looking at many professional practices with more than one partner/professional involved is that these firms often fail to develop even the most basic of standard processes which apply throughout the firm.  Rather, each partner or professional has “their way” of handling things, which challenges the supporting personnel as they try to deal with multiple working methods. The result is a lack of consistency in the service delivery to the clientele and reduced productivity and profitability for the firm.

The thing that these firms are failing to recognize – the light bulb over their heads that just isn’t lighting up – is that cloud computing and collaborative working models aren’t designed just to enable and facilitate a closer working relationship with clients.  They’re also able to be applied inside the professional practice, enabling a more productive and efficient workflow which addresses the strengths and capabilities of the entire organization. And it doesn’t stop there.  Businesses are relying upon their accounting professionals to provide guidance and develop controls and standards to support the client transformation from paper-based to digital operations, and embracing the entire realm of data and interactions associating with the business. Digital transformation in a client business demands transformation in those firms who serve it.

As professionals learn to go deeper in client operations they would do well to look internally, too, exploring how increased attention to process automation and consideration for the firm’s own “digital transformation” might lead to great profitability through market differentiation and improved performance.

Make Sense?

J

Trusted Advisor is About the Work, Not the Title

Trusted Advisor is About the Work, Not the Title

Many accounting professionals believe they are THE trusted advisor the client comes to for advice and guidance on business financial matters.  Having fully bought into the messaging about the value of the accounting and tax work, these professionals are feeling pretty relaxed about their client engagements.  They believe the client will come to them with questions and provide the opportunity to deliver advice or work.  And each year  many clients return to get their taxes prepared or financial statements produced, and even new clients may appear.  But the work remains largely the same – financial statements and tax returns, and addressing additional needs only when the client brings it up, which isn’t all that frequently.

happy_clientOn the other hand, there are professionals who recognize that a proactive approach to helping clients results in better and richer client engagements and better-performing client businesses.  These professionals are truly the business advisors to the client – the trusted partners who understand the variety of conditions which impact business performance and care to make sure they are properly addressed.  This advisor not only reports but makes recommendations and provides guidance on certain situations or processes which are essential in the business model.  These professionals recognize that the bookkeeping and operational information collection is not simply a means to an end; these professionals understand that these foundational processes and the information they encompass are the important details which reflect the true performance of the business… details which no summary report can fully describe.

Having more direct participation in clients’ financial systems is a highly successful component of practice building, helping the firm to mine opportunities that may be hidden in current or new client engagements.  This does not mean that the accounting professional becomes part of client operations or workflows.  Rather, it suggests that the accounting professional understand these aspects of client operations and assist in the development of necessary controls and processes involving data collection or validation.  It may include the implementation of KPI and benchmarking solutions to help identify problems and map improvements, or it may involve the installation of a solution to improve the importing of orders and other transactions into the system, improving the efficiency in processing the information while at the same time reducing the potential for manual data input errors.

Regardless of the depth of direct involvement in client systems, professionals can more fully benefit from every client engagement by providing some level of training, consulting or supporting service in addition to compliance and reporting work.  Services may be aligned toward helping clients set up or support their own in-house bookkeeping and controllership responsibilities, or they may be more suited to providing real-time guidance and review of client business performance data. Either way, the quality of the financial information derived is generally far better and requires less work to adjust and report on.

The key is recognizing that the work involved – whether it is through training, regular process and data reviews, or more direct participation – is not intended to simply streamline reporting on outcomes.  The work the trusted advisor performs is intended to help the client save money and improve business and financial performance, and the practice is rewarded with higher value billable services and a much increased opportunity to engage the clientele in other efforts.

jmbunnyfeetMake Sense?

J

Why #Accountants Should Implement #Cloud Services | QuickBooks and Beyond

Why Accountants Should Implement Cloud Services

Most professional accounting service providers, accounting pros included, are recognizing that customers are increasingly demanding lower costs for service but want more flexible methods for obtaining the service. Where the business value of the service provided used to be enough, providers are now expected to deliver their services how and when clients want them delivered.

Evidence of the mobile and social impacts of technology is visible everywhere, and no business is immune to the requirement to adapt or perish. Rather than viewing the shift in technology application and use as a threat to previous well-rehearsed process models, wise practitioners are finding opportunity to change things around a bit, facilitating workflow and process improvements and creating new opportunities where they didn’t previously exist.

Breaking Down Time and Distance Barriers

via Why Accountants Should Implement Cloud Services | QuickBooks and Beyond.

Client Experience and Perceived Value: It’s Looking Cloudy for Accountants Working with Small Business

Client Experience and Perceived Value: It’s Looking Cloudy for Accountants Working with Small Business

Every day it seems there is another professional accounting or bookkeeping firm asking questions about how to get new clients for their new “online accounting” business.  Most of these professionals are likely missing the point that their current clients are probably already looking at online accounting solutions and services. Just like in the days when QuickBooks was beginning to take the lead in the market; today’s increasingly popular online accounting solutions are gaining popularity with the direct users, and are bringing those solutions to the professional community (not the other way around).  Professionals who wish to build their businesses on what the market demands would do well to recognize that the push to the cloud coming from their clients is a reflection of past activities, and firms riding the wave are much more likely to see success than those fighting it.

In reflection, remember that QuickBooks, unlike the other business accounting and financial products at the time, was a retail product marketed to and sold via retail and direct-to-customer outlets rather than via a channel or reseller approach.  At that time, State of the Art Software (which became Peachtree and then Sage 50) was the solution preferred by most accounting professionals, yet more and more small business owners would come to the professionals with the QuickBooks product already in hand, so accountants threw up their hands and adopted (if not embraced) the software.  Over the years, QuickBooks became the “go to” software for small business accounting, and many professional firms didn’t just gear up to work with it, but went as far as developing standards and practices based on the product.

With the introduction of high-speed broadband access, business Internet connectivity and affordable remote/mobile service, businesses are now finding that their options for shopping for, purchasing and implementing various solutions to business problems is possible at any time and from anywhere.  Even more, social computing and the blurring of the lines between personal and business use has made it all but assured that new business owners will seek online solutions where they can access business information and perform business-related activities regardless of location or mode of access.  This is what they have come to expect as consumers of information and services, and the expectation extends no less into their small businesses.

Professional firms must recognize that these evolving paradigms represent opportunity, taking advantage of cloud-based, real-time collaboration models to provide more timely value to their clients.  Where the more traditional on-premises and paper-based models have flourished, the online working models representing lean process and sustainability become the focus.

The movement to the cloud for small business accounting started with the consumer, who ultimately became the small business, and who may eventually become the big business. The professionals who recognize the value of and wisely adopt cloud technologies and online application services in their businesses – specifically in terms of how they work with clients and deliver value – are the firms which recognize that the client experience and perception of value delivered are the most important elements of all.

jmbunnyfeetMake Sense?

J