I’ve seen a lot of articles lately (and written more than a few myself) directed towards accounting professionals and “taking your practice online” or “taking your practice to the cloud”. At this point, when a professional asks me the question “should I take my practice to the cloud”, my response generally comes in the form of two return questions.
The first is “what leads you to believe you have a choice?”
The second is “what makes you think you haven’t already?”
There are a few realities about doing business today that can’t be ignored and cloud computing is at the top of the list. Professionals can recognize these realities and work with them or fight the changing tide and lose out to more relevant providers.
To address the question of choice, let’s consider the fact that many of today’s entrepreneurs and small business owners have been exposed to Internet services and online technologies for quite a long time. Use of these services has become an ingrained element in daily life. Not using online technologies seems “old school” to these folks and is often perceived to be due to some deficiency in the ability to understand or use new tools. If professional service providers aren’t able to leverage online tools to provide the access, collaboration, and higher level of service which business owners demand, they won’t work with those business owners for very long.
In addressing the “what makes you think you aren’t already?” question, let’s consider the fact that almost all of the accounting software offered today has incorporated cloud-service or Internet-based functionality in some manner. Even the tried and true desktop editions of QuickBooks financial software have quite a lot of web service functionality designed in to the product. Where credit card processing was once an offline (or telephonic) process, it’s now an instantaneous service delivered via the net. Payroll? Tax tables aren’t just downloaded to the software where you perform the processing and calculations. Payroll is a service, delivered via Internet connectivity to Intuit’s payroll service bureaus (or ADP, Paychex, etc.). Even banking is less traveling to the establishment and more Internet access and data exchange. We don’t think twice about downloading transactions from the bank computers instead of working from the paper bank statement.
Internet/web/cloud service and functionality has become a pervasive element to almost every aspect of software and computerized business support systems, and it’s a pretty good bet that your firm is already using it. So, let’s not spend our time asking a silly question about whether or not it makes sense to “take the practice to the cloud”. The obvious answer is yes.
Make Sense?
J





Doing more with less is the mantra of today’s business. Hiring more people or throwing money at a problem is almost never the best way to solve it… even if there are people and dollars to throw. Businesses are feeling the crunch today more than ever, in some part due to advancements in technology and the emergence of retail and “self-service” service. Once upon a time it was OK to be a fat dumb and happy business, but those days are long gone. With competitive pressures increasing – and emerging from new sources – just about every business is feeling the need to trim some fat – cutting costs and streamlining processes even as customer demand increases.
Make Sense?
On the other hand, there are professionals who recognize that a proactive approach to helping clients results in better and richer client engagements and better-performing client businesses. These professionals are truly the business advisors to the client – the trusted partners who understand the variety of conditions which impact business performance and care to make sure they are properly addressed. This advisor not only reports but makes recommendations and provides guidance on certain situations or processes which are essential in the business model. These professionals recognize that the bookkeeping and operational information collection is not simply a means to an end; these professionals understand that these foundational processes and the information they encompass are the important details which reflect the true performance of the business… details which no summary report can fully describe.
I’m a little concerned, and any professional in accounting and finance who works with small businesses should be just a little concerned, too. Why? Because there is a belief out there that some nifty software and Internet Of Things (IoT) approach to finance will ultimately eliminate the need for a small business to work with skilled, trained accounting professionals. Remember the marketing slogan introduced by Intuit with QuickBooks – the one that suggested that, “if you can write a check, you can do your own books”? Most accountants will tell you that it is not true, and the ability to operate a product like QuickBooks does not magically turn poor accounting and bookkeeping information into good business data. In fact, it most frequently enables