Category: trusted advisor

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Cloud and Digital are Driving Change in Professional Practice

Accounting and Finance Professionals: Cloud and Digital are Driving Change in Professional Practice

Accountants and financial consultants working in public practice are experiencing a revolutionary change, evolving from documents and paper-based processes with after-the-fact reporting to real-time business management and providing services which support daily decision-making.  The underlying cause for this evolution in business accounting is the technology: cloud and collaborative computing models are enabling much closer and regular interaction between accounting professionals and the businesses they serve. Even more, technology is taking its proper place in automating once tedious activities, allowing professionals to focus on causes and results rather than on transactions.

What is the real impact this is having on the accounting profession?  It’s forcing a new focus and attention on change management within the practice, and is causing professionals to recognize the requirement for standardization of processes and development of controls which are the foundations for creating sustainability in a business.  The goal now is placing reliance on process rather than people, which establishes the basis for intelligent automation.  Standardization of processes does not require that the firm lose its personality.  Rather, the mission at hand is to imbue the organization with its unique flavor and approach and to use process automation to develop and support consistency in the functions performed.

While cloud computing models allow accounting and finance professionals to work closer with their business clients, it is important that the practice look at those client interactions and develop standards for processes supporting frequently performed functions.  These operations generally represent the activities within the firm which generate the highest levels of profitability due to the consistency in approach and repetition of tasks, and are the activities to apply intelligent automation to first.  Those activities or engagements which represent the “one-offs” are often the most costly for the firm to perform, and therefore may not be the most profitable of activities and are certainly the most challenging to support with any significant level of automation.  It is in this area where AI will find useful value in the practice, where a more informed answer than simple process automation is required.

The surprising finding when looking at many professional practices with more than one partner/professional involved is that these firms often fail to develop even the most basic of standard processes which apply throughout the firm.  Rather, each partner or professional has “their way” of handling things, which challenges the supporting personnel as they try to deal with multiple working methods. The result is a lack of consistency in the service delivery to the clientele and reduced productivity and profitability for the firm.

The thing that these firms are failing to recognize – the light bulb over their heads that just isn’t lighting up – is that cloud computing and collaborative working models aren’t designed just to enable and facilitate a closer working relationship with clients.  They’re also able to be applied inside the professional practice, enabling a more productive and efficient workflow which addresses the strengths and capabilities of the entire organization. And it doesn’t stop there.  Businesses are relying upon their accounting professionals to provide guidance and develop controls and standards to support the client transformation from paper-based to digital operations, and embracing the entire realm of data and interactions associating with the business. Digital transformation in a client business demands transformation in those firms who serve it.

As professionals learn to go deeper in client operations they would do well to look internally, too, exploring how increased attention to process automation and consideration for the firm’s own “digital transformation” might lead to great profitability through market differentiation and improved performance.

Make Sense?

J

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Like your Cheese, the QuickBooks ProAdvisor Website has Moved

Intuit is making big changes to the QuickBooks ProAdvisor program and website, clearly reflecting the desire to keep QuickBooks Online edition at the forefront of the solution set.

The QuickBooks ProAdvisor benefits are now delivered within QuickBooks Online Accountant, including desktop licenses, etc.  Earlier this year, Intuit began redirecting to QBOA for those looking for the ProAdvisor program information, and now the entire ProAdvisor site is about to be fully retired.

Those working with QuickBooks desktop editions should pay close attention here, because being a ProAdvisor no longer means simply getting training and software.  The belief is that all ProAdvisors are professionals serving a client base, and that these professionals should use QuickBooks Online Accountant to manage that client base.  Staff accountants, bookkeepers and those who wish to get accredited for their QuickBooks training, whether desktop or online, will be able to manage that activity only from within the QBOA app.

The ProAdvisor website used to be where enrolled advisors could obtain their training, certification, manage their listings for referrals, and get their software.  With the introduction of client and practice management features geared towards helping ProAdvisors manage their entire client bases (QBO and QB desktop clients), it seems that QBOA is now the sole way for professionals to engage with Intuit as ProAdvisors, too.  No longer a standalone site, ProAdvisors must now enroll and access their program benefits – including desktop benefits – as QuickBooks Online Accountants.

read more on Intuit’s website: ProAdvisor Website moving to QBOA – QuickBooks Learn & Support

Make Sense?

J

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Channel Partners: Selling Telephony With a Side of Remote Access and Cloud Hosted Applications

Channel agents and telephony resellers are facing stiff competition these days. Line access or voice service isn’t as easy to sell as it once was, and the convergence of digital voice and data has made things even less simple. Business customers demand comprehensive solutions that can address a variety of business problems, and they tend to seek out those solutions from the advisors they trust. The “advisor” could be a software reseller, an accounting professional, the local IT guy, or the professional that delivered great telco, voice or network access.

Convergence isn’t only for voice and data solutions; convergence is the combining and compressing of channels delivering those solutions. MSPs and “pure” IT resellers are also feeling the squeeze, finding telecom agents and channels among those challenging the VARs and MSPs operating today. Marketing budgets are increasing, but differentiation is not.  Reselling is a crowded space and everyone has become a service provider. Having the right messages to win new customers and retain existing ones is essential not just for success, but for survival.

Once a channel partner or provider has established a solid customer relationship, it is important to capitalize on that goodwill (and develop even more) by delivering the other value-added services the customer needs. Access, connectivity and voice solutions are just a start when it comes to servicing small and growing business customers. Having come from an application hosting background, I am very aware of the demand for mobility and “always-on, always-available” computing services among businesses small and large. When the partner is working with the customer and is solving connectivity and telephony problems, the likelihood of successfully selling additional IT solutions to address mobility is quite high. The challenge has often been with the investment required for training and certification; development of new competencies which are viewed as diversions from the core business. Evolution of technology, markets and demand suggests that offering a broader base of solutions isn’t a diversion any longer, it has become a core requirement.

Secure remote access to on-premises systems, managed hosting on cloud servers delivering always-on service or disaster recovery, and collaboration tools that keep everyone on the same page – these are the solutions that savvy businesses are looking for, and which represent the additional value channel partners and service providers could be delivering to their valued customers. After all, if the customer can’t get what they need from their trusted reseller/advisor, they will find somewhere else to buy, removing their “advisor” from the mix. Most business owners would agree that it takes less to nurture and maintain existing customers than it takes to find new ones, so the investment in offering and delivering value-added solutions is well worth it.

The best way for channel partners to retain their customer relationships is to offer a full range of solutions and value-added services to meet the variety of needs of their business clientele.  MyQuickCloud, for example, is a highly successful partner solution and add-on for resellers of IP telephony services and line access. MyQuickCloud offers very flexible and affordable secure remote access and cloud hosting solutions that do not require investments in training or certification to resell, giving channel partners and telecomm agents the right stuff to beat out the competition and keep small business and growing enterprise customers happy and coming back for more. Partners leverage their expertise and creativity in developing solutions with MyQuickCloud, resulting in cost-effective and powerful network, application and continuity services not previously available.

MyQuickCloud secure remote access creates a secure business cloud from on-premises systems, with hosted or co-located cloud servers, or any combination of on-prem or offsite hosts. The on-premises capability leverages investments in existing infrastructure and adds value and capability to locally installed systems, a benefit which is not available with traditional hosting models. Able to be positioned as simple remote access, managed hosting or complete disaster recovery, MyQuickCloud gives channel partners a simple yet comprehensive approach to meeting customer computing needs regardless of the applications in use or mobile devices to support. MyQuickCloud is also used by installers and support technicians, enabling remote access to client on-prem systems, turning service and support into a more streamlined and efficient effort and improving customer service and retention.

I wrote an article a while back about how it all comes down to 3 applications for small businesses… applications to address fundamental business requirements. Among those requirements is the need to communicate.  Whether it be via voice or electronic mail or other means, every business communicates and every business needs communication tools.  Chief among the communication tools is the voice service (telephone), whether it be on-premises or hosted, digital voice or IP (not much analog out there anymore) or some combination of all of the above. Extending telephone systems to service a remote and mobile workforce or to connect multiple business locations is a high demand business and has proven to be very lucrative for many partners.  Adding value to these solutions by delivering remote access or hosting service simply increases the overall value of the system and allows business customers to take full advantage of mobile, connected and integrated working models.

Make Sense?

J

 

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Technology-Enabled Practice is Profitable Practice

A profitable accounting “firm of the future” is not out of reach for even the smallest of professional practices, because it doesn’t take a lot of people to develop a highly efficient and profitable operation.  The key is having the right business foundation – the technology and the concentration on structure and process – which will serve the business for years to come. Profitability is really about effectiveness and efficiency… delivering more value and doing it in a more intelligent manner than the next guy.  This is how the practice not only stays profitable, this is how it beats the competition.

Powered in part by efficiency created with technology-enabled business, professional firms find that they are able to realize increased revenues by billing for services, not by the billable hour.  Data processing and performing the “mechanics” of the bookkeeping process is going by the wayside, with artificial intelligence and automation taking the lead in these areas.  This creates the opportunity for professionals to broaden their scope of service and involvement with business clients.   The higher value work, the tasks that most professionals would rather spend their time on, is now available because the lower value data entry and tabulation is handled electronically.  When accountants are able to spend less time on entering information and more time on evaluation and analysis, business clients find greater value in the insight delivered from the engagement.

It is more than possible for the professional to develop new competencies in business technologies without having to invest the entire practice and put the client base at risk. Hosting and remote access solutions, for example, bridge the gap between on-premises computing and the cloud, delivering the benefits of mobility and anytime/anywhere working models without the complete transition to SaaS applications and web-based frameworks.  This allows the firm to streamline production by taking advantage of connected systems and real-time data, which is at the core of efficiency in business.

The small business market is the economic growth sector, and the number of opportunities being presented to smaller firms is increasingly significant. With the correct technology and approach, small firms are able to compete at levels previously available only to their larger counterparts.  The business of accounting is changing because the technologies supporting it are evolving more rapidly than ever before.  The firms that embrace these changes and use them to improve and streamline practice performance are the firms that will achieve and sustain the highest levels of profitability.

Make Sense?

J

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The Cloud and the Business Desktop

Cloud computing is here – no longer is it considered to be temporary or just a fad.  Even though there are many businesses in the country without access to high quality high-speed Internet connectivity, the levels of investment and revenue surrounding cloud and mobile computing solutions and technologies has proven that mobility and managed service matter to those who are connected. What’s interesting is that the popularity of the cloud and the emergence of cloud-based applications and services haven’t really put much of a dent in the need for the desktop, which remains as the business workhorse and – connected or not – represents the foundation for business productivity and getting work done.

Some years ago, business applications began to emerge in SaaS (software-as-a-service) format, meaning a customer could simply subscribe to an application on the web rather than purchasing and installing software.  This option clearly resounded with many business customers and ushered in an era of online application services oriented specifically toward mobile users. Yet the desktop remains as the place where online solutions meet productivity (export any online data to an Excel spreadsheet recently?) and where accounting and finance connect with the rest of the operation.

Believing too much of the marketing-speak around cloud computing, many business users believe that they can only remotely access business software solutions if they are “cloud” and subscription model applications, and that the desktop products they know and have invested in cannot be available to them in a fully managed online model.  In fact, a large number of the business owners I speak with that actually use hosted desktop services somehow believe that the software they are using is something special and different from that which would be installed to their PCs. The fact is that the software is not different, regardless of what they may think. More often than not, the hosted applications are EXACTLY what the customer had previously installed (or would have installed) to their own computers had they not been working with a hosting provider.  Whether they are hosted or not… the desktop products generally function with all the features and capability designed into them because they are hosted on platforms they were designed to run on (like Microsoft Windows, for example).

Customers of the QuickBooks hosting companies often refer to their systems as “QuickBooks cloud, but not the online one”, not really understanding that it is simply the full desktop application that is being hosted for them.

Regardless of how many online application services emerge, and even if (IF) web-based versions of our favorite word processing and spreadsheet software become as useful as the installed kind, there will still be a need for the desktop if for no other reason than to make it easier to use and work with a variety of solutions at the same time.  Perhaps this is why remote desktop computing and hosted application services are becoming increasingly popular approaches to cloud and managed computing services.  The user benefits from having the feature-rich applications they need and a single place to access them and make them work together (the desktop value proposition), yet is able to have remote and mobile access, comprehensive system management and maintenance, data protection, helpdesk support and affordable monthly payments (the cloud value proposition).  In many ways, application hosting models represent the best of both worlds for the business.

JJoanie Mann Bunny Feet

Make Sense?

Consider how beneficial it would be to businesses who want the advantage of remote desktop and mobile access to applications to be able to run their QuickBooks (feature-rich desktop QuickBooks) and/or other business applications in an anytime, anywhere sort of environment. Businesses can obtain hosting services for QuickBooks Pro, Premier, and Enterprise – allowing organizations to have their QuickBooks financial applications managed, protected, secured, and made available to users all the time and from any location. Some hosting services may also support integrations and extensions for QuickBooks – for both desktop and Web-based applications and services. When the host can provide authorized subscription licensing for Microsoft Office, a business can have a complete, outsourced IT solution and pay only monthly service fees to get it. No installation or system management to worry about: the QuickBooks financials, the productivity, the operational systems and plugged-in applications can all be hosted in the cloud.

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SEC Watchful Eyes Focus On Cybersecurity and Protecting Personal Information

SEC Watchful Eyes Focus On Cybersecurity and Protecting Personal Information  #cybersecurity BehindBars

Information privacy used to be a fairly simple thing.   Systems – what systems there were – weren’t so interconnected and information wasn’t so easy to share with thousands (millions) of people all over the world.  Security used to come down to gaining physical access to the information, which was usually on paper.  If you couldn’t get to the paper, you couldn’t get to the information. Yet those very analog days are long gone, and most of us have come to recognize that our personal information assets are no longer so tangible that we can touch them and feel them and keep them secured safely in the lockbox in the closet. What’s disturbing about the landscape of security in the cyber-world is that it is risky to trust not just the systems but the users – including the folks you want and need to trust – with your personal information.  It isn’t that you can’t trust anyone these days.  You just can’t trust that everyone is taking the precautions necessary to protect YOUR information.  You need to be sure.

Trust has always been an essential element in business and finances, and in every business relationship there is some element of it present. The prudent customer performs necessary due diligence before entering into any business arrangement, but there are often factors taken for granted in the review; factors which are overlooked or remain unconsidered, often due to an essential level of trust which  is placed with the other party. This is among the issues identified by the SEC as it relates to broker/dealers and their recognition of the importance of securing their clients personal information.  Yet recognition of the risk and responsibility isn’t always enough, especially with the number and makeup of bad actors out there. As the threat landscape changes, so must the approaches and technologies used to protect information from those threats.

Consumers place a high level of trust with their financial advisors and generally provide them with a great deal of personal information, and the broker-dealers and advisors generally recognize the importance of protecting the personal information they are entrusted with.  The problem is that these entities too often approach the problem of information security and protection as something with static and unchanging requirements. Compliance in establishing a baseline of protection is met.  A lack of ongoing diligence required to adjust to new threats and changing conditions… not so much. According to a summary report on the subject issued by the SEC in February 2015, the “vast majority” of examined broker-dealers and advisors have adopted written information security policies, yet the report goes on to discuss additional measures and constant reviews which should be applied to better guard the personal information of consumers.

Most of the examined firms reported that they have been the subject of a cyber-related incident.  A majority of the broker-dealers (88%) and the advisers (74%) stated that they have experienced cyber-attacks directly or through one or more of their vendors.  The majority of the cyber-related incidents are related to malware and fraudulent emails.

National Exam Program Risk Alert issued By the Office of Compliance Inspections and Examinations (“OCIE”); Volume IV, Issue 4 February 3, 2015

Among the agencies placing focus on the issues of cybersecurity and personal information protection is the SEC.  Within the SEC (Securities and Exchange Commission) is an office called the Office of Compliance Inspections and Examinations (OCIE).  The OCIE exists to “protect investors through administering the SEC’s nationwide examination and inspection program”.  Registered entities examined by this office (in Washington, DC and the Commission’s 11 regional offices) include broker-dealers, transfer agents, investment advisers, investment companies, municipal advisors, the various national securities exchanges, clearing agencies, and certain self-regulatory organizations (SROs) such as the Financial Industry Regulatory Authority (FINRA) and the Public Company Accounting Oversight Board (PCAOB).

In February 2015, OCIE published a summary of observations of the findings from a SEC-sponsored Cybersecurity Roundtable which included SEC Commissioners and staff as well as industry representatives.  The roundtable discussion, held in March 2014, focused on the important part cybersecurity plays in preserving the integrity of the market system and protecting customer data.  On the heels of the roundtable came a Risk Alert published by OCIE, in which it announced a series of examinations and tests aimed at the identification of cybersecurity risks and assessing the preparedness of the securities industry to meet the challenge.  After all, federal securities laws require registered investment advisers to adopt written policies and procedures reasonably designed to protect customer records and information.

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The watchful eyes of the SEC are looking directly at broker-dealers and advisers, bringing additional attention to messaging about the requirement for these entities to protect consumer personal information.  The message is more likely to be heard when it includes the threat of censure and big fine. In September 2015 the SEC charged an “investment adviser with failing to adopt proper cybersecurity policies and procedures prior to a breach”.  According to the SEC release, the firm “failed to establish the required cybersecurity policies and procedures in advance of a breach that compromised the personally identifiable information (PII) of approximately 100,000 individuals, including thousands of the firm’s clients.”  Also in September, the OCIE communicated another Risk Alert notifying of their intent to focus on cybersecurity compliance and controls, including information about the next round of examinations which will include more testing to evaluate firms’ implementations of procedures and controls around information protection and cybersecurity.

Gathering information on information security and privacy practices is not always easily accomplished for the SEC OCIE.  FinCin (US Dept of the Treasury Financial Crimes Enforcement Network), on the other hand, seems to get more reports of breaches from broker-dealers than does OCIE.  Maybe it is due to the advisor wanting to take more the role of the victim rather than admittance of culpability in any way, but the OCIE reports that roughly 65% of broker-dealers that acknowledged receiving fraudulent emails, for example, reported them to FinCen, yet perhaps 7% or fewer actually reported the information to law enforcement or other regulatory agencies.  It is the public report of the breach which gets the attention, and which continues to spur the efforts within the OCIE.

Public reports of cybersecurity breaches occur with too much frequency.  Sadly many of these events are due to failures or weaknesses in basic controls – failures which might have been identified if testing and review of basic processes, systems and controls was part of regular procedure.  With some of the largest data breaches possibly resulting from hacking of 3rd party vendor systems and platforms, review and assessment of vendors and suppliers must also be folded into the realm of consideration.  Failure to protect personal information of consumers and clients is risk to not just the firm or the client, but also to the entire market.  Risk reduction and management is among the focus areas for OCIE, a charter which supports the recent creation of the Office of Risk and Strategy, and which recognizes the challenge in gaining the information necessary to effectively inform the SEC and the market on cybersecurity issues.

jmbunnyfeetMake Sense?

J