social – Page 4 – Cooper Mann Consulting

October 14, 2013

Sleeter Peeps and New Technology in Las Vegas

The Sleeter Group is preparing for its 10^th annual Accounting Solutions Conference, which is in Las Vegas next month (Nov 3-6) at Caesars Palace. The conference is THE annual event where Sleeter Group Consultant Network members and other accounting, bookkeeping and business professionals get together to learn about new technologies, see and explore a wide variety of solutions and services, and to meet and network with their peers and peeps.

The venue this year, Caesars Palace in Las Vegas, is likely to be even more fun than last year and is far easier to get to than Orlando, Florida (for those of us on the West coast, anyway). And, unlike in Florida, we’re probably not going to see all those little lizards everywhere around the hotel grounds. Well, unless there’s a lizard convention going on in LV, which wouldn’t surprise me. Actually, the good old days of attending the conference at the Tuscany Suites are what I miss – when the venue was a little more intimate and you could really have a good conversation without all of the typical Vegas distractions.

The “Sleeter Conference” used to be a purely QuickBooks-oriented conference, but has expanded to embrace the larger realm of products and services emerging which serve various small business accounting or process automation needs. While there remains a very large focus on the QuickBooks products and service lines, it is not unusual to see sponsors and speakers representing other accounting solutions and business technology products. The benefit for the audience is exposure to emerging technologies and trends, and discussion on how these trends are impacting business in so many ways.

Among the technologies and trends to explore at the conference are application hosting and software licensing and delivery, and how those models are changing the way people obtain and use their business applications. We introduced the application hosting models and cloud-based QuickBooks models years ago, and those hosting solutions proved the value of anytime, anywhere access to conventional desktop applications. Now, we’re introducing other application delivery models which address a variety of needs, and which go beyond the Remote Desktop concept. It’s pretty cool stuff, and this conference is where you can learn more about it. [*Note: visit Skyline Cloud Services by Uni-Data at the conference; they’ll know where to find me.]

Meet me in Las Vegas next month, and we’ll chat more about technology, the evolution of the accounting industry and profession, and how these elements are combining to create new challenges and opportunities at all levels of business. Sleeter peeps – I’ll see you there!

Read more about how accountants need business intelligence, too
Read more about how there’s no fear and loathing in accounting
Read more about the pressure on accountants to deliver more value and intelligence to their clients
Read more about Data Warriors: accounting in the cloud

September 4, 2013

Angry Customers, Angry Tweets | Social Media Gives Customers A (Loud) Voice

Social Media is the new form of communication, and appears to be having more impact on business behavior than an email or letter to the company president ever did. Whether it is through personal interaction or on a public forum, social computing has given a voice to consumers around the world – and that voice is often an angry one. In previous years, consumers would fight their customer service battles directly with the vendor – quiet battles that, more frequently than not, left the participant feeling like they were the only ones experiencing problems. But not any more. Social brings the conversation to the masses, and the masses are more than willing to speak up.

from Entrepreneur.com:

‘ British Airways is getting a sharp reminder that social media is a bully pulpit that welcomes big companies and little guys alike, after one disgruntled customer used promoted tweets to complain that the airline had lost his father’s luggage.

Promoted tweets are typically used by brands to gain visibility for their products and promotions. But Hasan Syed, whose Twitter handle is @HVSVN, used them to call out the airline for allegedly ruining his European business trip and failing to address the issue.

Syed reportedly bought his tweets in the New York City and United Kingdom markets, aiming to reach other British Airways customers on both sides of the Atlantic. As the hours went by and the airline did not respond, his one-man campaign attracted attention, much of it admiring and supportive.

According to The Guardian and other news outlets, the airline finally woke up to the problem and made haste to address it, saying in a statement Tuesday: “We would like to apologize to the customer for the inconvenience caused. We have been in contact with the customer, and the bag is due to be delivered today.” ‘

Read More: http://www.entrepreneur.com/article/228175#ixzz2drcRCj8k

via Angry Customer Used Promoted Tweets to Chastise British Airways | Entrepreneur.com.

Social media is a sword that cuts both ways, offering a platform for both positive, and not so positive, discussions and conversations.

Using social media for customer service has become just as, if not more beneficial than, having an army of agents in the contact center. This is especially true when a crisis hits a company. Gone are the days when a customer service issue was aired solely between a consumer and the company’s contact center (and maybe a few friends within earshot). When things go wrong, consumers take to a brand’s social media channels for several reasons. Forbes.com

Particularly when you factor in the viral nature of social media interactions, and the amazing speed with which ANY message can gain broad visibility, businesses should understand that all those “friends” can turn into an ugly mob pretty quickly if an effective communications strategy isn’t in place.

read more at https://coopermann.com/2012/08/16/getting-results-social-media-for-customer-service-is-a-sword-that-cuts-both-ways/

via CooperMann.com | Getting Results: Social Media for Customer Service is a Sword that Cuts Both Ways

August 5, 2013

How low-paid workers at ‘click farms’ create appearance of online popularity | Technology | The Guardian

How much do you like courgettes? According to one Facebook page devoted to them, hundreds of people find them delightful enough to click the “like” button – even with dozens of other pages about courgettes to choose from.

There’s just one problem: the liking was fake, done by a team of low-paid workers in Dhaka, Bangladesh, whose boss demanded just $15 per thousand “likes” at his “click farm”. Workers punching the keys might be on a three-shift system, and be paid as little as $120 a year.

The ease with which a humble vegetable could win approval calls into question the basis on which many modern companies measure success online – through Facebook likes, YouTube video views and Twitter followers.

How low-paid workers at ‘click farms’ create appearance of online popularity | Technology | The Guardian

I’ve seen a lot of this type of activity on blog articles, as well… folks hoping that the additional traffic improves their search rankings. The thing is, when we see these comments, are we more likely to actually read the article?

May 22, 2012October 2, 2017

In Bookkeeping, Accounting, and Information Technology: The Value of Outsourcing

The Value of Outsourcing

The small-business market, unlike the mid- and enterprise markets, utilize the general services of public accountants in much greater volume and typically for more fundamental business services – such as business bookkeeping and daily process support. Larger organizations typically employ accounting and bookkeeping departments and/or in-house personnel, and rely on outside accounting professionals for higher-level work. Small businesses, on the other hand, want to hand off much more of the core bookkeeping and checkbook management functions to their public accountant. This creates a volume of fairly mechanical work which can be burdensome and not terribly profitable for many CPA firms. But this level of work is of significant value to the small business owner, and thus the value of outsourcing to the accounting professional should be clear.

CPA firms started to step away from bookkeeping activities (this is in the 1980’s or so), reserving their time for compliance, audits, and other engagements referred to as the “higher level work”. As business accounting became more complex (largely due to advances in information management technologies as well as accounting and tax regulations, which generated a LOT more detailed information to “account” for), many professional firms saw a need to focus on their core offerings, and not on the lower level bookkeeping and record keeping activities. As a result, the emerging cottage industry of bookkeeping service providers grew in power and numbers, and came to represent a critical intermediary between the CPA and the small business owner. Truly, bookkeepers and software consultants are often the folks who help to automate the processes, capture the information, and organize the data so that it is useful to the accountant.

The issue that revealed itself was that small businesses started to pay more attention to the technology and business solution advice and direction of their bookkeepers and consultants than the advice of the CPA. In a lot of cases, the CPA kept an arm’s length from the business, concerning themselves with their tasks, and not paying significant attention to how the data is collected or controlled. As long as they got the data, that was OK. As the reality started to set in, that bookkeeping and information management consulting also delivered the “higher level” accounting work, CPAs once again sought a means to gain more direct participation in the client business… but through a somewhat less direct manner than previous. Now, partnering was revealing itself as the means to more fully engage the business, and the bookkeeper or consultant, in the overall accounting value chain, resulting with the delivery of work as well as value back to the accounting professional.

The enabler of this value chain, where the accounting professional, the bookkeeper, and the business owner can all work in concert without limitations in systems or based on location, is the cloud. Providing standardization in terms of data platforms and integration, offering mobility and device independence, and combining resource management and access into a comprehensive approach to solving business problems is enabled through cloud technologies and connected solutions and services.

For many, this concept of fully technology-enabled business seems frightening, like a loss of control or individual accountability. But it’s important to recognize that, as things become more complex, the opportunity for specialists is always created. In the ever changing world of technology, it’s a dangerous approach to believe that you can be all things to all people, just as in accounting or tax. You can’t be a specialist in every area, so you specialize in your niche, do it better than anyone else, and outsource/partner to get the rest done. This is a philosophy of the cloud, and it’s working.

The true value of outsourcing, whether it is a small business outsourcing their bookkeeping and accounting to a public accountant, an accounting professional outsourcing bookkeeping work to a bookkeeping provider/partner, or those businesses outsourcing information technology management to cloud solution providers, the end-result can include improved focus on the core business, greater agility in embracing and adjusting to new strategies, improved quality of information through attention to process and control, and a much higher level of value delivered to all participants in the value chain.

Make Sense?