Analysis, forecasts and modeling: What’s the point?
In today’s business world, risk, uncertainty and volatility are just par for the course – everyday realities of simply being in business. Nothing is certain, they say, except death and taxes. Yet there is a fine art to driving profitable growth in a business, and adapting to existing and emerging risk takes a great deal of experience, information and agility. While planning and process development may occur at many levels within the organization, it is the FP&A (financial planning and analysis) capability which helps top performing businesses be top performers.
Financial planning and analysis are activities central to enterprise performance management (EPM) and must necessarily extend beyond finance. Integrating various functional domains in the business (financial, operational and strategic), FP&A should bring data together from the various facets of the business and use the information to help structure and guide the organization toward meeting short-term and long-term goals. Among the most critical of the duties of FP&A is calculating the financial impact, the monetary effects, of potential business decisions. Everything in business means money, so there is always an impact to a decision. With the right information supporting the decision, it is far more likely to have a positive impact and a level of sustainability.
While many CFOs may recognize the importance of performance measurement, planning and forecasting, a great many also believe the process isn’t very effective. The cause is frequently the divide between the various domains in the business and the information systems supporting them. Operational data are distilled into summary financial information and fed to finance systems, losing much of the underlying intelligence that might be gained from analysis of the details. Strategic development and planning may overlook certain volatile elements in the market, or may base successful outcomes on an expectation that conditions within the business will not change. Finding ways to integrate the data from the respective domains into a comprehensive model is essential to developing a better and more robust forecasting and scenario-playing capability. With the right information, analytics may be applied to all facets of management decision-making, anticipating and shaping business outcomes far more effectively than could be done without the insight.
Small business owners may believe that things like “predictive modeling” and “enterprise performance management” aren’t things they need to worry about, but the small business could use this information just as beneficially as a larger enterprise – perhaps even more as the insight could be the key to small business survival and growth.
Using analytics, the owner is able to adjust and re-align strategy in real-time to keep on the right path and goals clearly in sight. Analytics can also help a business better understand what really drives revenue, working capital and profits. Analytics can even help managers align compensation and strategy with business objectives, preventing compensation issues from outpacing business benefit.
There is a cost to growing a business, and some strategies might be more sustainable than others. Time will tell, but it is great if the business owner has some business intelligence that might indicate what’s going to happen before it actually does.
Make Sense?

J



Information technology and the “cloud” is amazing. With the right IT resources and connectivity, individuals and small businesses are able to compete at global levels with much larger organizations, and are proving that placing focus and attention on the right aspects of the business helps the business perform better. The right IT approach is to use technology to make the business smarter so more gets done in less time and with fewer resources – this is wearing the bunny slippers. The goal is leveraging systems, software and connectivity to be more efficient and effective, creating the time to stop and think for a while, innovate, or simply relax.
Make Sense?
When I first started my business, like many start-up operations, I decided to
Running applications online, or “in the cloud” using today’s parlance, is top priority for a lot of businesses. It’s not that these organizations have a burning desire to post their financials to the web, which is what a lot of folks thought was going to happen when we first suggested they use their financial applications online. Rather, business owners and managers have begun to recognize and experience the benefits of connecting their various locations, remote and mobile workers with real time access to business applications and data. Further, centralization of IT coupled with outsourced IT management and subscription service pricing has introduced financial and operational benefits which make businesses more cost-efficient as well as more agile. From being the basis for foundational process and workflow improvements to allowing the repositioning of IT costs from capex to opex, online application services are proving their value in various ways every day.
There is ‘big change a comin’ for retailers, merchants and any business that accepts credit cards for payments, and there are a great many businesses that are completely unprepared for it. The change, what is being referred to as the “
On the other hand, there are professionals who recognize that a proactive approach to helping clients results in better and richer client engagements and better-performing client businesses. These professionals are truly the business advisors to the client – the trusted partners who understand the variety of conditions which impact business performance and care to make sure they are properly addressed. This advisor not only reports but makes recommendations and provides guidance on certain situations or processes which are essential in the business model. These professionals recognize that the bookkeeping and operational information collection is not simply a means to an end; these professionals understand that these foundational processes and the information they encompass are the important details which reflect the true performance of the business… details which no summary report can fully describe.
Make Sense?
I’m a little concerned, and any professional in accounting and finance who works with small businesses should be just a little concerned, too. Why? Because there is a belief out there that some nifty software and Internet Of Things (IoT) approach to finance will ultimately eliminate the need for a small business to work with skilled, trained accounting professionals. Remember the marketing slogan introduced by Intuit with QuickBooks – the one that suggested that, “if you can write a check, you can do your own books”? Most accountants will tell you that it is not true, and the ability to operate a product like QuickBooks does not magically turn poor accounting and bookkeeping information into good business data. In fact, it most frequently enables