Taking a Hybrid Technology Approach is Most Advantageous for Many Small Businesses

When discussing technology and cloud, most IT resellers and MSPs serving small businesses equate “cloud” with web-based applications (SAAS) and web-based file sharing and assume that any talk of cloud desktops means desktop-as-a-service (DAAS). Unfortunately, web applications and file sharing services, and especially DAAS, are often NOT the best or most advantageous solutions available to the SMB/SME organization.

Rather than taking an “all or nothing” approach to cloud, small businesses benefit more from a strategic combination of cloud servers and desktop software, a hybrid model where the business gains the best of both worlds.

It is sometimes frustrating that small business IT personnel are the drivers behind migrating businesses from desktop applications to their web-based counterparts.

Most SMB software purchases are solely handled by IT, disregarding other important stakeholders.

Capterra’s 2023 SMB Software Buying Trends Survey

These non-business users pave the way for moving the business to cloud-based applications rather than modernizing the platform for existing applications to enable improved processes and workflows. This is especially challenging for accounting and finance operations where the businesses are being encouraged to migrate without first considering the underlying business processes or the accessibility of the impacted and associated data.

Businesses have developed an appreciation for the stability and predictability of desktop applications, along with the recognition of the challenges of transitioning from a system that is deeply integrated into existing workflows. Training users and adapting the work while migrating to cloud applications can be complex and costly without delivering significantly new or increased business benefits.

Data control and security are also large considerations. Most desktop applications allow businesses to retain direct access to and control over their data. Sensitive information remains within their reach rather than under the direct control of a 3rd party SAAS provider from whom they must gain permission and access to retrieve their data.

Rather than pushing the business towards web-based application services, a hybrid approach that modernizes the server and network platform as well as the user working environment may make more sense and provide the organization with greater advantage. This allows businesses to leverage their investments in desktop software, processes, training, and data and still make significant operational improvements and transformations.

Even more, some businesses rely on specialized software that isn’t easily replicated in a web-based environment. Existing desktop applications, especially industry-specific or custom-built tools, may not have cloud equivalents. Migrating these to the cloud server platform allows for uninterrupted productivity even as the business transitions from local to cloud-based platform and operations. Employees comfortable with existing software can maintain productivity without significant adjustments.

Using a cloud server to replace on-premises servers and user desktops, and keeping desktop and network applications working more securely, with improved access and management is the hybrid approach most advantageous for small and medium size businesses.

Noobeh works with Microsoft Azure, providing cloud servers that are scalable so small businesses can adjust their computing resources based on demand. Whether it’s expanding during peak seasons or downsizing during quieter periods, cloud servers offer flexibility that on-premises machines can’t.

Businesses can continue to use the critical desktop application tools they rely on and retain direct control over their data at the same time. Sensitive information remains within their cloud network, but users can access it from anywhere.

This hybrid model combines the benefits of cloud servers, including scalability, cost-effectiveness, agility, and security, with the benefits of keeping existing desktop software, including functionality, stability, data investment and control.

A hybrid approach to modernization allows small businesses to leverage the advantages of both cloud servers and desktop software, tailoring their technology stack to the unique needs of their businesses and in a way that is most advantageous to the business.

jm bunny feetMake Sense?

J

Migrating Your Processes and Knowledge to the Cloud

Adopting cloud platforms can bring great business benefit without forcing dramatic change.

Many business owners believe they must dramatically change their software and business processes just to embrace cloud working models. Too often they are left believing that any business use of cloud technologies requires changing software and systems over to subscription web-based solutions which enable the much-desired anytime/anywhere working model.  What too many businesses aren’t being told is that there are ways to move to cloud platforms without losing their investments in people, processes and business knowledge.

The benefits of a cloud computing model are many, with mobility and managed service being the most obvious.  Less evident are the potential cost savings, because the subscription approach to paying for IT services may, on the surface, look like an equivalent or even higher cost over time. 

What isn’t being considered is the potential to improve processes and increase productivity.  These benefits are often achieved simply due to a centralized management and access approach, and are not necessarily attributable to the adoption of new software tools.

The cloud is the right answer for deploying and managing IT for many businesses, and delivers more value than on-premises systems can for the same price.

Eliminating the on-premises server and network with a cloud server implementation should be considered first, before changing out the software and tools in use throughout the organization. Hosting the existing applications means users can access their regular desktop software via the cloud, allowing the organization to fully retain their investments in people, processes and knowledge, and to build on that foundation with centralized service and improved collaboration..

Businesses of all sizes and types are are finding that the cloud, hosted applications and remote access provide the answers to a variety of business IT problems.  Even more, those answers are being provided affordably, with a simplicity of setup and with higher levels of service than is usually provided for with localized IT.

Small businesses and enterprise organizations alike can experience many benefits with a cloud hosted and managed IT approach.  It doesn’t take a comprehensive application or process overhaul to begin improving internal IT operations for the business, and it makes no sense for a business to give up investments in training, process development, and people knowledge in exchange for a centrally managed and remotely accessible system. 

Rather, the smart business takes the steps to solve the real issues of IT management and mobility while allowing users to continue performing their tasks and doing business as usual – only better now because the platform is working for them.

jm bunny feetMake Sense?

J

MSP, IT, Telecom, Channel: Convergence and the Cloud

Small and growing businesses have always relied upon various service providers and vendors to deliver the solutions required which support the business operation. Often viewed as the critical infrastructure of the business, phone and computer systems are among the first acquisitions a new business makes.  Phones and voice service, wired and wireless networks and all forms of communications infrastructure are part of IT and represent a large portion of the business information systems.

Small businesses used to have a phone guy they could call for phone stuff. The phone guy was a person or company who got phone lines installed, ran cabling for phones, installed phone systems and set up voicemail. The phone guy could help get cheaper long distance calling rates and train users on how to use the paging system and transfer calls.  The phone guy interacted mostly with the office manager or receptionist – the person in the office most likely to be “in charge” of the phone system, influencing these purchasing decisions greatly.

The computer guy, on the other hand, made sure the workstations and server were working, defragged hard drives, installed software and set up printers. The computer guy was the person or company that sold and supported the IT in the business, and often consulted with the business owner or line manager when it came to addressing information system requirements.

Telephony and networking is now clearly in the realm of IT, which changes how services are selected and purchasing is influenced. Computing and communications infrastructure, networking and mobile is all part of business IT. The separation of services – voice versus data – is gone.  The phone vendors and the IT suppliers are now the same company, providing the critical infrastructure, the platforms and the application services that businesses are buying. These service providers understand that the foundations for delivering voice and data services are the same; the skills of their techs and the tools they use have converged to the point where there is little separation of duties.

Cloud services and outsourced solution providers offering hosted PBX and virtual applications infrastructure have revealed to business owners that there is often little difference in what the phone guy and the computer guy can provide. Business owners want converged solutions: voice and data when and where they need it to support business operations. Just a little research reveals that these anytime/anywhere models are widely available and that the cloud is the key.

IT services are critical to the business, but the server doesn’t have to be under the front desk or in a back closet in order to function.  There is simply too much evidence in the market for these business owners to ignore;  shooting the server is now a viable option.

Every day more business owners are being inspired to [shoot their servers] seek out the services that will allow them to continue to benefit from innovations in technology while relieving them of the direct responsibilities of equipment purchasing, implementation, administration and lifecycle management.

Cloud services deliver this capability, and channel partners and Value Added Resellers should recognize their opportunity to get inspired as well, and to start offering cloud-based and hosted services to their customers and capture the “buying decision” opportunity that has [been] created.

Ready. Aim. Fire.

Source: Go Ahead and Shoot the Server: End of Microsoft Small Business Server Inspires Cloud Adoption with Small Businesses « Cooper Mann Consulting

Recognition of the convergence of voice and data services and channels hasn’t really hit home for a lot of resellers and channel partners, and this has rightfully positioned providers on both sides of the equation as viewing the others as direct competitors.  The phone guy thinks he is his customer’s “trusted advisor”, and that the loyal customer will certainly come to him if there is ever a need.  As well does the computer guy believe that he is the trusted advisor, having the ear of the business owner and wielding enough influence to ensure a continued revenue-earning relationship.

In truth, both the phone guy and the computer guy probably have earned their business customer’s trust and were the go-to people when there was a new business need. The problem is that the customer may no longer call one or the other of their “go-to” guys because the forward-thinking guys are offering one-stop service that delivers everything the business needs.  The lines between phone and computer stuff are not so clearly drawn any longer; it is all cloud IT and full service providers are winning the customer business.

Channel resellers, agents and MSPs are all telling their SMB/SME customers the same things, and at a base level they’re selling the same things, too.  Everyone is talking about lower up front investments and improved business productivity… and what they’re all selling is cloud and virtual. “Businesses need cloud in order to compete; move CapX to OpX; mobile is the new office” and “remote workers and devices need a secure quality network”.

Whether it relates to telephone systems with voicemail, automated attendants and a little intelligent voice response thrown in, or if the deal is for servers and workstations, software and network cabling, it is all business information technology and the trusted advisor is the guy who can provide it all. Convergence has clearly arrived.

Make Sense?

J

Focusing on Transformation

Focusing on Transformation

In January of 2007, Network World published an article stating that “user satisfaction with software as a service (SaaS) is starting to slip, but customer interest in this method of outsourcing IT functions is continuing to grow“, and says that recent survey results clearly demonstrate SaaS being “a dominant force going forward”.  That was 10 years ago, yet the same message is being played out today as managed services and hosting continues to grow in popularity. IT outsourcing makes sense for thousands of businesses, whether the software is part of the package or not. Today, outsourcing IT is almost an imperative if the business is to keep up a competitive pace.

Users need and demand mobility and will get their anytime/anywhere access to applications and data however they can get it. Businesses require agility in their technology, which is difficult when significant investments in hardware and infrastructure must be earned out prior to any new investment. Making systems accessible from outside the firewall, securing them in a reasonable manner and keeping them up and running all the time so users can access at any time is not a job for part-time IT.  Keeping the systems on and available at all hours requires full-time IT management, and this is in part what fuels the popularity of outsourcing it all.

SaaS (Software-as-a-Service) goes a long way toward helping businesses manage their IT costs in that the systems are part of the service.  The hardware running the application, the storage of the data and the support accompanying the solution are all part of the package.  Unfortunately, the SaaS solutions is not generally the only thing in use by the business, so continued reliance upon PCs, desktop software and locally stored data causes IT management costs to persist.  One size does not fit all, even with online application services.  Although customizations and add-ons can help a single app become a broader solution framework, there is usually something left behind that ends up anchoring a process or function to the desktop, device or local network, and requiring IT management and administration to go along with.

Application hosting services compete somewhat with SaaS in that the systems and management of them is included in the hosting service subscription fee.  While the business user retains licensing of applications and the flexibility of using the software already embedded in the operation, the organization is enabled to focus on operational improvements and not on the underlying systems supporting them.  By reducing or eliminating the requirement to directly manage and maintain servers, complex networks and user working environments, businesses are able to focus their in-house technical energies towards innovation and improvement. The centralized nature of the system facilitates new collaborative capabilities while allowing the business to build on the knowledge and base of information already invested software and processes.

Outsourcing IT service provisioning and management is just a baby step towards improving the business agility and positioning the organization for growth. Real digital business transformation begins with a change in the business mindset: not simply a focus on operational processes and improvements, a new strategy should evolve where the enterprise is situated to interact with its market seamlessly, at any time and all the time.  Businesses that wish to compete at this level must consider whether or not purchasing and maintaining their IT infrastructure is where they wish to focus their energies or if they’d rather invest their technical talent towards market building and transformational objectives.

Make Sense?

J

Channel Partners: Selling Telephony With a Side of Remote Access and Cloud Hosted Applications

Channel agents and telephony resellers are facing stiff competition these days. Line access or voice service isn’t as easy to sell as it once was, and the convergence of digital voice and data has made things even less simple. Business customers demand comprehensive solutions that can address a variety of business problems, and they tend to seek out those solutions from the advisors they trust. The “advisor” could be a software reseller, an accounting professional, the local IT guy, or the professional that delivered great telco, voice or network access.

Convergence isn’t only for voice and data solutions; convergence is the combining and compressing of channels delivering those solutions. MSPs and “pure” IT resellers are also feeling the squeeze, finding telecom agents and channels among those challenging the VARs and MSPs operating today. Marketing budgets are increasing, but differentiation is not.  Reselling is a crowded space and everyone has become a service provider. Having the right messages to win new customers and retain existing ones is essential not just for success, but for survival.

Once a channel partner or provider has established a solid customer relationship, it is important to capitalize on that goodwill (and develop even more) by delivering the other value-added services the customer needs. Access, connectivity and voice solutions are just a start when it comes to servicing small and growing business customers. Having come from an application hosting background, I am very aware of the demand for mobility and “always-on, always-available” computing services among businesses small and large. When the partner is working with the customer and is solving connectivity and telephony problems, the likelihood of successfully selling additional IT solutions to address mobility is quite high. The challenge has often been with the investment required for training and certification; development of new competencies which are viewed as diversions from the core business. Evolution of technology, markets and demand suggests that offering a broader base of solutions isn’t a diversion any longer, it has become a core requirement.

Secure remote access to on-premises systems, managed hosting on cloud servers delivering always-on service or disaster recovery, and collaboration tools that keep everyone on the same page – these are the solutions that savvy businesses are looking for, and which represent the additional value channel partners and service providers could be delivering to their valued customers. After all, if the customer can’t get what they need from their trusted reseller/advisor, they will find somewhere else to buy, removing their “advisor” from the mix. Most business owners would agree that it takes less to nurture and maintain existing customers than it takes to find new ones, so the investment in offering and delivering value-added solutions is well worth it.

The best way for channel partners to retain their customer relationships is to offer a full range of solutions and value-added services to meet the variety of needs of their business clientele.  MyQuickCloud, for example, is a highly successful partner solution and add-on for resellers of IP telephony services and line access. MyQuickCloud offers very flexible and affordable secure remote access and cloud hosting solutions that do not require investments in training or certification to resell, giving channel partners and telecomm agents the right stuff to beat out the competition and keep small business and growing enterprise customers happy and coming back for more. Partners leverage their expertise and creativity in developing solutions with MyQuickCloud, resulting in cost-effective and powerful network, application and continuity services not previously available.

MyQuickCloud secure remote access creates a secure business cloud from on-premises systems, with hosted or co-located cloud servers, or any combination of on-prem or offsite hosts. The on-premises capability leverages investments in existing infrastructure and adds value and capability to locally installed systems, a benefit which is not available with traditional hosting models. Able to be positioned as simple remote access, managed hosting or complete disaster recovery, MyQuickCloud gives channel partners a simple yet comprehensive approach to meeting customer computing needs regardless of the applications in use or mobile devices to support. MyQuickCloud is also used by installers and support technicians, enabling remote access to client on-prem systems, turning service and support into a more streamlined and efficient effort and improving customer service and retention.

I wrote an article a while back about how it all comes down to 3 applications for small businesses… applications to address fundamental business requirements. Among those requirements is the need to communicate.  Whether it be via voice or electronic mail or other means, every business communicates and every business needs communication tools.  Chief among the communication tools is the voice service (telephone), whether it be on-premises or hosted, digital voice or IP (not much analog out there anymore) or some combination of all of the above. Extending telephone systems to service a remote and mobile workforce or to connect multiple business locations is a high demand business and has proven to be very lucrative for many partners.  Adding value to these solutions by delivering remote access or hosting service simply increases the overall value of the system and allows business customers to take full advantage of mobile, connected and integrated working models.

Make Sense?

J

 

Hosted QuickBooks and Office 365 a Complicated Technical and Licensing Model (until now)

When Intuit acknowledged the ability for companies to host QuickBooks desktop editions, service providers were presented with the opportunity to offer hosting for the QuickBooks desktop editions from their host servers and infrastructure.  The benefits of using QuickBooks desktop products in a hosted environment are many, including the introduction of mobility, disaster recovery, remote access and other things now associated with cloud computing models.  But the evolution of application delivery technologies and software as subscription service models is challenging the “traditional” approaches used to deliver hosted QuickBooks services.  One of the greatest challenges facing these QuickBooks hosts is the changing landscape of Microsoft Office licensing, because QuickBooks is just no fun without Microsoft Office.

While the QuickBooks application handles a variety of essential business functions, it relies upon other software to accomplish certain important tasks, such as reporting.  Most of the QuickBooks reports can be exported to Excel worksheets, allowing users to refine and manipulate the document outside of QB;   QuickBooks Enterprise Edition uses Excel to handle consolidated reporting.  QuickBooks uses Word for writing customer letters, and Outlook as a tool to email invoices.  There is a lot of functionality in QuickBooks that relies on the MS Office products, so it is pretty typical for a QuickBooks user to also be an Office apps user.  In order for the applications to work together properly, they need to be installed on the same computer.  If QuickBooks is hosted “in the cloud” with a hosting provider, and Office 365 applications are installed on the local PC, the two applications don’t “talk”, and the integration isn’t seamless or even functional.

image credit: Microsoft Corp | Microsoft.com

When a small business subscribes to Office 365 (or Microsoft 365 now), they are provided with rights to install their Office applications on their devices (depending on the subscription level).  While this enables users to have Office apps on multiple computers they use at different times, it does not provide authorization for the application to be installed on a hosted server where it is accessed by those users.

What this means is that customers who purchase Office 365/Microsoft 365 subscriptions to get their MS Office productivity applications can’t generally use those licenses in a hosted environment.

But there is an answer for small businesses who want remote and mobile access to their QuickBooks desktop editions and who also have Office 365 application licenses. The answer is to deploy QuickBooks desktop on a Microsoft Azure cloud server. This solution allows users to run their QuickBooks software as well as their qualifying Microsoft Office (M365 Apps for Enterprise) licenses on the Azure cloud server. The cloud platform enables the anytime/anywhere access desired and keeps all the applications and data secure and available for those who need access.

There is almost never just one way to solve a problem, and the cloud is introducing new options – and challenges – at all levels.  As application licensing and delivery models continue to change, solution providers will come to recognize the value they provide in bringing the right selection of services and technology models together to benefit not just their customers, but their own revenue streams and profit potential.

Joanie Mann Bunny FeetMake Sense?

J