Cloud Broker – Cooper Mann Consulting

July 31, 2017July 31, 2017

Licensing for Hosted Application Services: Why it costs what it costs

Licensing for Hosted Application Services:

Why it costs what it costs

Application hosting services are experiencing resurgence in popularity these days, due to the prevalence of messaging about the benefits of a “cloud” technology model. While hosted application services aren’t really cloud (according to cloud technology purists, anyway), they can look and feel and be paid for just like cloud solutions, so the name fits OK. Hosted applications are desktop or network applications you access via the web, where the software is implemented and managed by a 3rd party application service provider (the host) rather than being installed on your local PC or LAN. Some software products may be rental-licensed by the ASP, and when combined with the hosting service, the entire subscription service is more like SaaS (software-as-a-service) than the old “purchase and install” approach.

An important supporting program for application hosting service providers is the Microsoft Service Provider License Agreement program. Under a formal agreement with Microsoft or via an SPLA reseller, service providers and independent software vendors are able to license the latest Microsoft software to provide software services and hosted applications to customers. With the SPLA, service providers and ISVs can lawfully license Microsoft products on a monthly basis to host software services and provide application access for their customers. The SPLA supports a variety of hosting scenarios to help providers deliver highly-customized and robust solutions to a wide range of subscribing customers, and it’s the only valid means for obtaining subscription-based provider licensing for these products.

Because the software products being hosted are essentially desktop or LAN-based products, the underlying technology to “deliver” those applications is generally of a similar foundation. In cases where the provider is offering hosting of Windows-based QuickBooks desktop editions or Microsoft Office applications, for example, the platforms and servers used by the service provider are almost certainly Windows-based. This operating system, as well as the rights to allow remote user connections to it, is licensed to the provider from Microsoft under the SPLA. These elements are referred to as “user” licensing elements.

An aspect of Microsoft reporting and licensing which is not well recognized (or frequently complied with) is the difference between user and application licensing.

User licensing, which includes the Windows server access license as well as the remote desktop user license, is a named user access license. This means that the provider need only report and settle for the user license if the user actually accesses the system during the reporting period (usually each month). Not quite like a concurrent user model, where only the high count of users is reported, the named user model requires that the license for each user be paid if that user logged in at any time and remained logged in for any length of time during the reporting period.

Application licensing applies to the application software license acquired through and governed by the use-rights provided for and granted under the Microsoft SPLA. Rental application licensing is assigned to a specific, named user, and is to be reported fully on a monthly basis regardless of whether or not the user accessed the software. This is in direct contrast to the named user access licensing described above. Providers are required to report and settle on a monthly basis the total number of subscribed application licenses available to users, including Microsoft Office applications, Exchange, SQL and others, regardless of whether or not the user actually logged in and used the products. The license is assigned to the user and is therefore required to be paid.

Being an application hosting service provider is a complicated business, and there is a lot to consider when developing subscription services for broad customer delivery. Pricing is one of the complaints customers voice relating to these services, but the reality is that it takes quite a bit in terms of system resources and licensing to provide an acceptable hosted application experience. This is one of the areas where SaaS and true cloud solutions benefit from a scale economy – where the application is designed for the platform, and one instance of the solution and platform can serve a large number of customers more affordably.

When working with a hosting service provider, it is wise to recognize that the platform and software licensing costs are there to support the type of applications being hosted. If you have an SQL-based application, you will need the SQL licensing to support it, just like you have to pay for licensing of an Exchange mailbox or a hosted copy of Word. Enabling only a portion of the total business software requirement may make it difficult to cost justify hosting just one solution. However, if the business utilizes the host to manage all the desktop applications and data, the cost-efficiency of the approach can increase dramatically. Regardless of whether the business elects to continue to run software on local PCs, or if it decides to outsource IT to a host and run it there, the company will have to pay the price for software licensing.

Make sense?

September 23, 2014March 26, 2019

Small Business IT Governance: You really need it now

Big changes are going on in the world of information technology and business. Where social computing and mobility are no longer purely consumer concerns, enterprise IT departments face a growing requirement to embrace user devices and access in environments which were once strictly and closely controlled. Enterprise IT may be challenged when presented with user personal devices and demands for remote access to enterprise data, yet the governance of systems is generally well-defined and strictly performed. In small business, however, the people, policy and process issues (collectively incorporated into “governance”) tend to be more organic, and the use of personal devices and open access is more frequently considered to be a normal part of the overall business IT profile.

It is a focus on defining controls and processes, and influencing the activities and attitudes of the people involved, which has become an essential requirement in small business. Where management of information technology resources was not of great concern to the small business owner before, increased device and information mobility (removal of physical boundaries) and erosion of logical boundaries around personal and business computing have become a really big deal for everyone in business. Small businesses just don’t often have departments of people working on the problem.

Technology use in business has always come at a price, and as various influences continue to change how users interact with devices, applications and systems, business owners and IT managers will continue to face difficult choices between balancing security of information resources and providing a productivity-enhancing user experience. Too many security barriers result in avoidance of security protocols, slow or immobile company computers result in users working on their own machines and portables, and restricting access for mobile users results in “shadow IT” implementations of mobile sync and other data access approaches.

Yet “shadow IT” tends to be the norm with many small businesses, where there are often fewer barriers to implementing solutions which address individual user issues or problems. Lacking the resources or understanding to develop a strong plan for managing information systems and technology within the business, small business owners often consider the computer systems and computerized data to be tools to get jobs done rather than strategically valuable assets to be strictly controlled and protected. These business owners are not recognizing the ever-increasing need to not simply secure business information, but to establish processes and rules which will govern how users and devices access and interact with the information and systems.

Enterprise IT departments have often viewed their small business counterparts (customers, suppliers, etc.) as potential points of vulnerability, an attitude which was once considered to be centered not on real assessments of the risk but more in terms of ego, level of sophistication, and hierarchy in the food chain. In today’s world of real risk introduced by myriad technological and human elements in every link in the supply chain, enterprise IT conclusions regarding the risk potential of doing business with anyone – including small businesses – may not be entirely unfounded. Whether it be commentary and information distributed by individuals via social media or malware or corruption introduced inadvertently (or not) via computerized interaction, there is the possibility of risk introduced with every system, person and process involved. Enterprise to enterprise, these issues may be more often recognized and remediated; where the SMB is involved, not always so much.

This is a brave new world of computing, and there is truth in that even the smallest of businesses can “compete with the big guys” when the right mixture of technology and process is applied – for good or bad. Technology enables businesses to be more productive, get more done with fewer resources and perform at higher levels. IT Governance in small business is no longer an optional area of focus, addressed only during infrequent discussions with the local contract IT guy when he comes in to defrag the hard drive on a slow computer. Establishing the proper processes and controls to wrap around IT use in the business has become an imperative; a necessarily specific and considerate approach to how information technology is used within the business, who uses it, and what IT is composed of.

Just about every business, and most individuals, are connected in some manner via some type of network, representing a dramatic and dynamic change to the traditional composition of business IT and the landscape of vulnerabilities which threaten it. The increased connectedness, capability and complexity of systems and networks requires a greater focus on overall IT governance – exercising authority and controls – as the impact (just like the information) can easily and unintentionally reach far beyond the boundaries of the individual business.

Make Sense?

“People are nothing more than another operating system”, says Lance Spitzner, training director for the Securing The Human Program at SANS Institute. “Computers store, process and transfer information, and people store, process and transfer information,” How Hackers Fool Your Employees

August 28, 2014

Following the Rules: Users and Licensing for Hosted QuickBooks

I have said many times before that the licensing for QuickBooks desktop editions appears to be a bit complicated, and a lot of that may have to do with the fact that so many people use QuickBooks in so many different ways. With a solution like QuickBooks (or Microsoft Office or other really popular and widely used software products) there is a tendency for folks to want the flexibility of accessing their software regardless of what computer they are using. Also, especially in businesses, there is the habit of installing software on a computer and then allowing anyone sitting at the computer to use the software. In some cases these approaches are okay with the software vendors, but in most cases they’re not. Yet too often, the small business owner doesn’t find out what the actual rules of using the product are until they try to deploy the software with a hosting service provider (because nobody ever actually reads the EULA, do they?). If the provider has any credibility at all, they will enforce the licensing rules of the software, but that doesn’t always sit well with the customer.

picture-hostedQB This situation rears its ugly head quite frequently in the QuickBooks hosting world. Perhaps it is because there are a lot of possible working models involving QuickBooks users, or maybe it’s simply a matter of people not seeing the value of paying for what they want to accomplish. Either way, service providers find themselves being challenged every day in trying to explain to a customer why they need to have more than one license for QuickBooks and more than one service account if they want more than one person to access the hosted solution.

Different people at different times: The Concurrent User approach

One of the arguments people make for not having licenses for all of their users is that they don’t actually need everyone in the system at the same time. The belief is that there should be licenses enough only for the number of concurrent, or simultaneous, users that will access the system, yet each individual human being/user should have a login to the system with the software available (for convenience, of course). A QuickBooks 3-user license, they believe, should be able to be used by any number of business users as long as no more than 3 of them are in QuickBooks at any given time.

While the customer may be making a reasonable argument, it all falls down when you consider the license agreement for QuickBooks. Each user of the product is supposed to have a specific license. A business with a 3-user license (or 3 single-user licenses) for QuickBooks has the rights to allow 3 people (unique human beings) to use the software, not any combination of people as long as they number no more than 3 at a time. There is to be no sharing of licenses, and there is no “concurrent” licensing model: each person/user/human being is supposed to have their own license for the product no matter how often they access it.

Look but don’t touch: The Read-Only User approach

Another of the arguments people make for not licensing all of their users is that there is somehow a belief that if you don’t actually enter information, then you aren’t really using the software. This often comes up in situations where an accounting professional works with their client, or when business owners want to occasionally see what’s going on in the company. The approach centers on the concept of what a “user” is and suggests that users are the people entering or changing the data, and people only viewing that information aren’t really “users” at all. When the bookkeeper opens QuickBooks and enters an invoice, the bookkeeper is recognized to be a user. But when the business owner opens QuickBooks to view the financial statement or see the bank account balance, isn’t the business owner also a user? Yup, they sure are. Any person that actually opens the program on the computer is a user, regardless of what they do when the program is open. Just looking around at the data still requires that the program be open, and opening the program requires a license.

Two Fer: But the other hosting company lets me…

Just because you can do something doesn’t mean that you should. So, just because a different hosting provider might let you get away with things that aren’t right (but perhaps are convenient or cost saving in the short-term) doesn’t mean you should expect a different host to allow the same thing. If your current host says things like “as long as you don’t tell us…”, you should be concerned. This often comes up in a hosting scenario where there is an outside accounting or outsourced back-office professional working with a hosted client business. The outsourcer will want to access the client books, so they will want to have a login and access to QuickBooks software on the host system.

The trouble starts when the outsource professional doesn’t want to have to pay for their own service or licensing, yet they want to be able to login to the system and run QB just like the client does. Falling sometimes under that attempt to leverage a concurrent user approach (see above), these outsourcers just aren’t realizing that the benefits of accessing their client information and working in real-time with that data is often valuable enough to support the cost of a hosted account and license. Instead, they want their access to be free of charge and not be bound by silly rules of licensing, often because their client won’t want to pay for the accountant service in addition to their own.

This is when the “if you don’t tell us” stuff comes in – where the service provider may suggest to the accountant or outsourcer that they can simply login as the client and nobody would be the wiser. I’ll fess up and say I have even entertained this idea with clients a few times but always shy away from discussing it in-depth. While it is basically true that the service provider doesn’t generally know which exact human being is sitting at the other end of that remote desktop connection, that doesn’t mean that it is okay to leverage it into an abuse of services or licensing.

Two or more people sharing a single login just isn’t good ju ju, and it’s usually against a whole bunch of licensing rules and rights of use. The funny thing is that many customers who initially leverage their service in this manner end up finding it was a really bad idea. I saw a scenario a few years ago where a business allowed their outside auditors to share the logins of regular employees in the finance department. When an employee tried to login to their remote desktop, they opened the session the auditor had open – exposing the employee to a lot of data that was not theirs to see but which the auditor user in QB had access to. The company called it a security breach and it was on their part – and it was allowed to happen because they shared their remote desktops with the auditors rather than giving the auditors their own accounts with their own security profiles. What seemed like a good, cheap approach on one day rapidly turned into a big issue the next, and the service provider had no power to prevent it from happening.

The moral of this story is simply that following the rules is the right thing to do and most reputable hosting service providers will try, even if they don’t end up doing it really well. There are always going to be those who figure that the risks don’t measure up to the potential rewards, so they will do what they choose to do. I’m always left wondering about those guys; if they have no problems breaking these rules, I wonder what other rules (or confidences) they are willing to break. Hmmm.

Make sense?

August 6, 2014

Avoid the Aftertaste| QuickBooks Desktop Hosting Comes in Many Flavors

There is a lot of activity and interest around the hosting of desktop applications in the cloud, and it is no wonder that a great deal of the effort centers on the use of Intuit QuickBooks desktop editions. QuickBooks is among the most popular software products used by small businesses, so it makes sense that service providers and hosting companies are taking advantage of that market share to reach prospective hosting customers. After all, a hosting platform may be kind of neat, but it is not all that valuable unless there are applications and data living on it.

For the average small business, the applications of choice include Microsoft Office and QuickBooks. Yes, there is an online edition of the QuickBooks product (called QuickBooks Online, of course). However, the market share Intuit earned for QuickBooks wasn’t accomplished with an online application, it was done with the desktop applications which still own market share today. Hosting service providers recognize this truth, and are taking steps to bring those QuickBooks desktop solutions into the cloud. Now we have the ability to get QuickBooks Desktop editions online – which is not the name of a service but a description of what it offers – available from a variety of authorized hosting providers (and from many unauthorized ones).

I’ve said before that there is a fine art to hosting QuickBooks desktop for lots of users. There are a great many different considerations and possible use cases, and not all providers will be able to meet every requirement. There are also lots of different technology models and methodologies which may be applied to the hosting model, and each has some benefit or barrier depending on the specific need of the client. Hosting companies may throw around terms like “cloud server” or “published application” or “remote desktop”, but at the end of the day, the systems are still Windows computers running QuickBooks software. How those systems are wrapped up, how you connect to them, and how you operate with them often becomes the real difference in the service experience.

The specific technology a hosting provider applies to the service does not necessarily describe exactly how the service works. Just because a provider may use Citrix doesn’t mean they have more capability to provide quality service than a provider using other technologies, or a host using VMWare is not necessarily creating better cloud servers than a host using Hyper-V or Parallels or some other virtualization strategy. The technology may impact how the infrastructure is operated and can impress upon the customer experience, but the real differences in delivery often come down to the provider’s understanding of the software product, the customer need, and their ability to meet the need directly.

Does the experience of connecting to and using the service work for the users, and are people able to get their jobs done quickly using the service without a lot of support or frustration? (**Please note that hosting services aren’t a solution for bad software and poor working processes. If the software or processes aren’t workable now, they’re likely not going to become magically more workable if hosted). Does the hosting service address issues like making the right data available to only the users who need it, and giving access to applications only when a user is permitted to use them? What about “external” users like contractors or client businesses… does the host offer a way for them to also participate in the solution?

It’s important to consider all of the aspects of how the service will be used, and by whom and under what circumstances, to ensure that the delivery offered is the solution needed. The point of all this is to encourage users to concern themselves a little less with exactly what technology the host is using to deliver QuickBooks applications, and to evaluate the actual solution. It won’t typically matter to an end-user what specific technology is being used to provide them with service as long as the service works well for them.

While some people do adopt a fondness for a particular “flavor” of technology or approach, the reality is that a quality user experience coupled with a useful and reliable system means much more to the business. And knowing that there are future options for growing, expanding or simply changing the service is essential. It’s not so much the flavor of technology users should be concerned with when shopping for QuickBooks hosting services, it’s avoiding that icky aftertaste that comes with selecting a QuickBooks hosting approach that just doesn’t meet the business need.

Make sense?

May 27, 2014March 5, 2018

QuickBooks online, or QuickBooks Online? Use Software on the web without using Web-based software

There is a trend among software makers these days to more fully leverage the “power of the web”, and why wouldn’t they? The Internet has become the way businesses and users get and stay connected, and has become a foundation for how business gets done. Remote and mobile access to information and applications has become an expectation of users, as social computing models have encouraged them to remain connected on all of their devices and from any location. Online describes a working model that many businesses strive for, and software makers are seeking to capitalize on the trend.

The belief that software should no longer be installed and run from a local device has been adopted by some of the largest software vendors in the market, which would lead many users to expect that this is the important trend to follow. Being encouraged to ditch their desktop software products and transition to using the web-based or SaaS alternative, users who have grown to trust their software products are now facing new buying decisions. Any time a customer is forced to make a buying decision – like moving from a desktop product to a SaaS solution – there is a potential that the customer will go with a different vendor and leave the product line altogether. Yet this is exactly what is happening with small business applications, and specifically with the tried-and true QuickBooks products – the solutions which had become the cornerstone of small business finance.

Where QuickBooks Pro, Premier and Enterprise desktop editions were the favored and trusted small business accounting solutions, Intuit is now on a wholesale push to get users transitioned to the QuickBooks Online edition. In doing so, they’ve opened up the door for new competitors, because they’re forcing their QuickBooks users to make a new buying decision. Assuming that customers will adopt the QuickBooks Online solution simply because it’s “QuickBooks” was perhaps a poor assumption on the part of Intuit. Particularly by naming the product “QuickBooks”, Intuit invested the trust and long-standing recognition of the brand and product line into the online edition, and the user base and market has not been amused. “It may be called QuickBooks, but it’s not the QuickBooks I want” says one customer. Apparently, the QuickBooks Online edition is not what many experienced QuickBooks desktop users are looking for in a new version of the product.

Desktop QuickBooks users don’t have to move to the Online edition just to get the benefits of the cloud with their beloved QB. The hosting and cloud service providers I work with help businesses run the QuickBooks desktop products as online service. We deliver fully managed applications and data, allowing users to access their QuickBooks desktop products online and from a variety of devices just as if they were web-based. Gaining the benefits of anytime/anywhere access with the added advantage of not changing software is a direction many users are electing to go. While the price of a hosted solution may not be as low as a QuickBooks Online subscription, it is generally far less than a subscription to Salesforce.com, for example. Isn’t the business financial data at least as valuable as CRM? The price isn’t unreasonable, and the benefits of online/remote access, managed IT, protected data, and an ability to take your ball and go home if you like are huge. Grab your data file, install QuickBooks on your PC, and you’re back in action. Can’t do that with most SaaS solutions, can you? It’s only do-able with desktop software, which you can run in the cloud with a hosting provider or run on your own PC.

Assuming that all software will ultimately run online could be a big a mistake. As technology advances and new capabilities introduce new complexities, the “heavy lifting” shifts from the center to the end points and back again. While there may be a trend towards SaaS and leveraging the power of a remote system, the reality is that our devices – desktops and laptops, tablets and phablets and phones – are all getting more powerful. Many SaaS applications and remote access technologies rely upon (and find ways to push more resource utilization to) the local device. Video processes more quickly, input and output devices are more easily recognized, and the storage on the device is faster and easier to access. A lot of work happens on the local device, and it will continue to be this way as the devices continue to get smarter and more powerful. “There’s an app for that” for a reason: apps on the device work well and give users the functionality necessary to get things done efficiently.

SaaS is not all that’s out there – much of the software businesses know and love is still available the way they want it. QuickBooks users need to know they can get their QuickBooks online without having to use QuickBooks Online. The desktop is not dead, and it won’t be for a long time. Desktop software isn’t dead either; it’s just being pushed to the background as software companies attempt to wrap their arms firmly, with subscription based business models, around their respective customer bases.

Make sense?

May 13, 2014March 26, 2019

QuickBooks and Dropbox? Yeah… no.

Having your data available from anywhere is awesome. Storing files in the cloud and being able to sync them with files on the computer is a great way to make sure the files are centrally available regardless of which machine you use to access them with. Dropbox is among those favored solutions which provide users with the cloud drive storage and an ability to seamlessly sync those files to various computers. It’s pretty cool, but let’s face it: not every type of file loves living in a Dropbox or sync folder. Particularly for folks who want to be able to store and sync their QuickBooks and other business files to the cloud, there are a few things to be aware of when using these nifty sync solutions.

A file is not always just a file. What do I mean by this? Well, there are lots of different types of files an application might store and use, and not all of them work the same way. For example, Word documents are files that only one person can actually work on at a time – there’s no actual “multi-user” functionality when it comes to a Word doc. You either get the file in a state that allows you to make changes to it, or you get it in ready-only mode. Document files like this – Word docs, Excel spreadsheets, PDFs and text files – work great with sync solutions. This is because the type of file being sync’d is designed to allow only one person at a time to have it open and editable. You sync it to your computer, work on the file, and then sync it back. It’s pretty straightforward.

The file that isn’t just a file is a database – a file or series of files that make up a complete data set, and which have some type of database manager or other framework keeping track of things. It’s this type of solution that often has problems working in a sync folder or system. An Outlook data file (a .PST file) is a type of file which fits into this category. While the Outlook file isn’t generally viewed as a multi-user data file or a database file, it is being communicated with and written to by various processes while the application is running. There is information being added to the file as emails are received, even while the user may be writing an email or entering a calendar appointment. The point is that there are multiple types of data elements being updated all the time and by various processes. This type of file is always in use and getting changes, so there really isn’t a point in time when it’s closed and available to make copies of, which is what has to happen for a proper sync. And, because the sync solutions often try to sync incremental file changes, there is a big possibility of ending up with a damaged file because some changes were properly written where others might not be, ending up with file conflicts and corrupt data.

A QuickBooks company file is also a database file, so the same issues around syncing an Outlook data file exist with QuickBooks. When the QuickBooks software is open and a company file is being worked on, the file may get incremental changes throughout the work session. As each of these little changes happens, the sync program may attempt to copy those changes to the file in the cloud. Because the QuickBooks file is constantly being updated, the attempt to incrementally sync updates to the file in the cloud can easily cause damage and corruption to the file. Folks who have attempted to fake a sort of multi-user access to QuickBooks data files by using Dropbox or other sync services quickly find that the system isn’t going to work for them that way. Further, they often find that the QuickBooks data files can get pretty screwed up trying to manage the live company file in this manner.

The only way to use QuickBooks, Outlook and similar types of data files with Dropbox is to recognize that the sync folders are only viable as a backup storage location for the files, not the place where the actual, working data files can be stored. If using an application such as QuickBooks, businesses should store the “working copy” of the file in the documents area on the machine, and then backup or copy the data file to the sync folder periodically. Placing the backup files or file copies in the sync folder allows them to sync to the cloud, storing them as offsite backups in case you need them, and allows the file to remain where it can be used by the application.

Businesses who need access to QuickBooks applications and data from different computers or locations may want to consider checking out hosting services as an alternative to a sync solution. Hosting solutions can help businesses get their software and data available anytime, anywhere either from their own PC or from a secure environment so they can access their QuickBooks applications and data from any Internet-connected device.

When a company wants to keep backup copies of their information in the cloud, a sync service might be an okay solution. For folks who need to be able to access a live file and applications from a variety of locations, or if multi-user access is required (especially if those users are in different locations), then a full hosted solution might be the better answer. Hosting the applications and data in the cloud is a great way to get the company connected, and it’s a far better alternative to pretending the system can be multi-user when it really can’t.

jmbunnyfeet Make Sense?