Revenue Recognition and closing the reporting GAAP

Revenue Recognition and closing the reporting GAAP

chartOne company earns what the other company spends.  This is business, and it seems like it would be pretty straightforward, accounting for the money coming in and the money going out.  But it is really not that simple when it comes to business finances and accounting for revenue.  With investor pressure to improve share prices and market pressures forcing greater competition, businesses have always sought out ways to make the performance look as good as possible – on paper even if not in reality.  It is this requirement to make the business look better than it may actually be that drives “innovation” in financial reporting, and encourages some companies to use whatever rules are available to mislead investors or paint a rosy picture for stakeholders.  When the balance is lost and financial reporting standards become so oblique as to allow regular and gross misrepresentation, it is time to change the standards.

There are numerous instances of fraud and scandal reported from the finance departments of big businesses, but instances of improper or misleading revenue recognition can happen in even the smallest of companies, and not necessarily on purpose.  It is important to understand that properly and accurately reporting business revenue and earnings isn’t done just for investor satisfaction, it is an essential part of describing business performance that any owner or manager must be able to rely on.

Generally Accepted Accounting Principles (GAAP) provide investors and business owners with some consistency in the financial statements they use to analyze company performance, but only minimally.  This is partly due to the fact that GAAP is based not only on some standards established by policy boards (the authoritative standards) but also on “generally accepted” standards, which are often not really standards at all but simply past practice that was found to be accepted.  Especially in the global economy where fewer businesses operate solely within traditional territorial boundaries – and where accepted reporting methods vary widely – having a single financial reporting standard has become more important than ever.

Make it so, Number One.

Now there are new rules from FASB (Financial Accounting Standards Board) and IASB (International Accounting Standards Board) which provide clear and detailed guidance for how businesses recognize revenues.  These rules are based on a consistently applied set of principles, no matter what sort of business is involved and regardless of where the business is located.

A focus of the new rules of revenue recognition centers on customer contracts, delving into the details of how earnings from those agreements should be recorded. Consider that many businesses combine multiple products and services into a single agreement, even though there may be several deliverables or milestones included.  This method of booking customer contracts allowed companies to report revenues they were not yet due as part of a total agreement, often resulting with inflated earnings reports.   Stakeholders would perceive that the company had reached one earning threshold, but the reality was something quite different and performance expectations were unmet.

“FASB and the International Accounting Standards Board (IASB) issued converged guidance on recognizing revenue in contracts with customers. The new guidance is a major achievement in the Boards’ joint efforts to improve this important area of financial reporting.”  http://www.fasb.org/jsp/FASB/Page/BridgePage&cid=1351027207987

The new rules force an additional level of discussion, including a full set of disclosure requirements that will provide more information about contracts with customers.  Businesses must identify each promised deliverable and attached revenue or earning component, which helps to better understand how the revenue may be earned (and recognized) as the business performs on the various obligations to the customer.

Just take a look at some big ERP companies and the lawsuits generated from problems and failures in delivery – problems that might have been more clearly identified to investors and stakeholders if the tie between product sales and services to be performed were more clearly described.  In many cases, these situations exemplify the revenue recognition reporting problem, where large customer contracts and license sales were fully booked and recognized even though implementation services milestones attached to those license sales remained undelivered.

“2010 – JDA Software (i2) – Dillard’s, Inc.:  Dillard’s had alleged i2 failed to meet obligations regarding two software-license agreements for which the department-store operator had paid $8 million.” http://www.zdnet.com/blog/projectfailures/erp-train-wrecks-failures-and-lawsuits/12055

For private companies, reporting periods beginning after December 15, 2017 must follow the new guidance.  It may seem like a long period of time – from the decision to apply the new rules to the effective date – but the number of businesses the new rules will impact is large.  The FASB made a decision to delay the effective date because of the broad scope of organizations affected and “the potentially significant effect that a change in revenue recognition has on other financial statement line items.”

Business owners and their accounting professionals need to make sure that financial systems and processes are up to the task and can track and produce the detailed reporting these new rules require. For investors and analysts, the new reporting rules and detailed information they generate will go a long way towards minimizing the impact of innovative revenue reporting practices, and will hopefully bring a new level of believability and usefulness to business financial reports.

Make Sense?

J

Small Business IT Governance: You really need it now

it-balancing-actBig changes are going on in the world of information technology and business.  Where social computing and  mobility are no longer purely consumer concerns, enterprise IT departments face a growing requirement to embrace user devices and access in environments which were once strictly and closely controlled.  Enterprise IT may be challenged when presented with user personal devices and demands for remote access to enterprise data, yet the governance of systems is generally well-defined and strictly performed.  In small business, however, the people, policy and process issues (collectively incorporated into “governance”) tend to be more organic, and the use of personal devices and open access is more frequently considered to be a normal part of the overall business IT profile.

It is a focus on defining controls and processes, and influencing the activities and attitudes of the people involved, which has become an essential requirement in small business.  Where management of information technology resources was not of great concern to the small business owner before, increased device and information mobility (removal of physical boundaries) and erosion of logical boundaries around personal and business computing have become a really big deal for everyone in business. Small businesses just don’t often have departments of people working on the problem.

Technology use in business has always come at a price, and as various influences continue to change how users interact with devices, applications and systems, business owners and IT managers will continue to face difficult choices between balancing security of information resources and providing a productivity-enhancing user experience.   Too many security barriers result in avoidance of security protocols, slow or immobile company computers result in users working on their own machines and portables, and restricting access for mobile users results in “shadow IT” implementations of mobile sync and other data access approaches.

Yet “shadow IT” tends to be the norm with many small businesses, where there are often fewer barriers to implementing solutions which address individual user issues or problems.  Lacking the resources or understanding to develop a strong plan for managing information systems and technology within the business, small business owners often consider the computer systems and computerized data to be tools to get jobs done rather than strategically valuable assets to be strictly controlled and protected.  These business owners are not recognizing the ever-increasing need to not simply secure business information, but to establish processes and rules which will govern how users and devices access and interact with the information and systems.

Enterprise IT departments have often viewed their small business counterparts (customers, suppliers, etc.) as potential points of vulnerability, an attitude which was once considered to be centered not on real assessments of the risk but more in terms of ego, level of sophistication, and hierarchy in the food chain.  In today’s world of real risk introduced by myriad technological and human elements in every link in the supply chain, enterprise IT conclusions regarding the risk potential of doing business with anyone – including small businesses – may not be entirely unfounded.  Whether it be commentary and information distributed by individuals via social media or malware or corruption introduced inadvertently (or not) via computerized interaction, there is the possibility of risk introduced with every system, person and process involved.  Enterprise to enterprise, these issues may be more often recognized and remediated; where the SMB is involved, not always so much.

This is a brave new world of computing, and there is truth in that even the smallest of businesses can “compete with the big guys” when the right mixture of technology and process is applied – for good or bad.  Technology enables businesses to be more productive, get more done with fewer resources and perform at higher levels. IT Governance in small business is no longer an optional area of focus, addressed only during infrequent discussions with the local contract IT guy when he comes in to defrag the hard drive on a slow computer.  Establishing the proper processes and controls to wrap around IT use in the business has become an imperative; a necessarily specific and considerate approach to how information technology is used within the business, who uses it, and what IT is composed of.

Just about every business, and most individuals, are connected in some manner via some type of network, representing a dramatic and dynamic change to the traditional composition of business IT and the landscape of vulnerabilities which threaten it.  The increased connectedness, capability and complexity of systems and networks requires a greater focus on overall IT governance – exercising authority and controls – as the impact (just like the information) can easily and unintentionally reach far beyond the boundaries of the individual business.

jmbunnyfeetMake Sense?

J

“People are nothing more than another operating system”, says Lance Spitzner, training director for the Securing The Human Program at SANS Institute.  “Computers store, process and transfer information, and people store, process and transfer information,”  How Hackers Fool Your Employees

Accessing Small Business Leadership and Development Resources: More for the growing concern

Accessing Small Business Leadership and Development Resources: More for the growing concern

There are a lot of resources available for people who want to start a small business.  From business plans to funding websites to guides on entrepreneurship, the available pool of information on starting up and growing a business is huge.  So huge, in fact, that many small business owners fail to find the things they really need to help them grow the business, expand operations and hire more employees.  While entrepreneurship and starting a business is the first step, the economy grows and flourishes when small businesses grow and flourish.  This is why the site SmallBusinessLeadership.com was started in cooperation with the America’s SBDC.

Among the available resources for small business owners is the Association of Small Business Development Centers, or America’s SBDC.  These association offices are found throughout the country, and represent a wealth of support for small business which is, as we all know, the fuel powering the American economy.  A report authored by James Chrisman, PhD investigated the economic impact of the Small Business Development Center counseling activities in the US in 2010-2011, and found that the centers are indeed instrumental in supporting small business success.

Among the findings is an analysis of the contribution SBDC long-term clients made to the economy, finding that these businesses “added $6.8 billion in incremental sales and 75,166 new jobs to the nation”.  The investment in helping startups and entrepreneurs also demonstrates clear success, with “59.2% of all pre-venture clients” starting a business within one year of receiving counseling from the SBDC.

But the success with SBDC isn’t all about starting up and expanding business– it’s about retaining people (jobs) and sustaining revenue, too.  With economic challenges facing every business owner, the ability to simply maintain the operation at existing levels often becomes the biggest job of all.  In this area the SBDC also performs well for business clients, and estimates that “83,268 jobs were saved and $7.3 billion in sales revenues were maintained as a result of the [SBDC] counseling”.

And talk about fueling the small business economy!  Businesses need financing and capital to operate and grow, and as a direct result of the assistance they received from the SBDC “approximately $3.3 billion in capital” was raised by SBDC business clients, according to report estimates.  Not too shabby when you consider the difficulties many businesses are having with obtaining financing through commercial banks and other funding sources.

There is no argument with the value the SBDC brings to the small business community.  What may be a challenge, however, is finding those resources and getting involved with the information and people who can really make a difference for a business owner in a particular region or area.  While there may be SBDC counselors in the area, there is no guarantee that there’s an easily searchable website or method of gaining a little DIY education without making an appointment.  SmallBusinessLeadership.com addresses this challenge by providing location-specific access to SBDC and other resources for business owners who wish to find experts and insight relating to their particular locale or situation.  Additionally, visitors to the site can explore the varieties of content made available from SBDC offices and small business experts, ranging from success stories and case studies to tips for marketing the business, approaches to improving business process support, or even finding technologies or services to solve specific business problems.

Starting or growing a business isn’t something you do alone.  It takes a committed team from the development of the first idea through to the hiring of employees and expansion to new locations.  Working with America’s SBDC and leveraging the knowledge and resources available via SmallBusinessLeadership.com, business owners across the country will find new ways to build stronger foundations for the business, and to develop leaner and more sustainable operations than ever before.

jmbunnyfeetMake Sense?

J

smallbusinessleadership

Justifying the IT Budget: the Cost of Not Spending

it_spend“Competitive and ever-increasingly sophisticated in the marketplace”[1] describes a company positioned for long term business survival.  Complacency takes the business nowhere but into irrelevance-land, which I think we can all agree is not where most business owners wish to end up…  it makes selling the company slightly more challenging.  Even in markets which were once firmly held to be localized are now open to new – and new kinds of – competitors, due in most part to advancements the development of information technology (IT) as well as how it is applied.  These days, competition is globally facilitated rather than locally, and it’s becoming the standard approach.  Welcome to the cloud.

New paradigms in IT capability and use are spawning huge shifts in what were broadly recognized normal or traditional business approaches.  This realization has created the need for businesses to radically change their view of IT investment and the value of IT within the organization and operation.  Yet IT is rarely an area which gains a strategic focus for investment within most businesses, and is frequently considered to be like a pencil or a particular chair… something the business needs but which has little impact on the company’s ability to compete better.  Au Contraire, Mon Frère:  Information technology is at the heart of business competitiveness, but justifying the desired investment is the great challenge.  Maybe it’s because the focus is always on the great benefits to be achieved with the spend, rather than looking realistically at the impact of not doing it well or at all.  Especially with information technology, there is a large potential cost to be paid for not spending adequately.

While business operations are sustained through IT involvement, economic pressures continue to weigh down business interest in funding IT operations. (which is weird, as there is a lot of evidence that the good bet is on those who do just the opposite). This regular spending reduction and cost control plan has good intentions of reducing the overall cost of business operations. The unfortunate reality is that operations are less efficiently sustained and are even more frequently unable to create or manage any level of growth. Reducing all IT spending is only useful when profitability is also improved and quality is maintained, unless it is an effort to simply stay afloat as revenues decline (and it’s recognized that quality will decline as well). But reducing costs does not help the business seeking to remain competitive in a rapidly changing marketplace, and pulling the pins out of the department primarily responsible for at least keeping things currently in operation operating serves only to chip away at the once-solid foundation. It’s a real problem, this difficulty with increasing interest and justifying increased funding for business information technology. And it all stems from the inability of organizations to clearly and with tangible benefit cost justify the investment.

It is this justification – demonstrating IT investment as a strategic asset presenting an advantage over competitors and positioning the business for future success – which requires effort and analysis to fully describe. Information technology is not a set of servers and software, and it is not websites and portals. It’s not click thru rates or SEO scores. Well, it’s all of that, but it is none of that. There is so much to consider and incorporate, and there are many degrees of success which might be experienced along the way. Information technology is a fundamental requirement in each and every business, and dependency upon it is increasing at a startlingly rapid pace, yet we still can’t quite figure out how to put it all on paper with provable numbers.

It might be easier to forecast in little departmental or functional pieces, but that doesn’t provide a total picture of the enterprise. And it’s often really difficult to quantify the impact of not doing something, or doing it only OK rather than really well. When this data does present itself, it often comes too late and in the form of a comparison to the competition, revealing where the business just didn’t meet the mark as compared to others in the same space.

It all boils down to businesses coming to the realization that information technology investment must be made on a continuing basis. The justification for IT funding must be made, and that justification must necessarily be balanced against the potential implications and impacts of not implementing. This is the only formula which can ultimately describe the value of IT investment in the business.

Make Sense?

Read the entire article on LinkedIn

https://www.linkedin.com/today/post/article/20140624161243-633314-justifying-the-it-budget-the-cost-of-not-spending

 

[1] A model for investment justification in information
technology projects: A. Gunasekaran et al. / International Journal of Information Management 21 (2001) 349–364

Easy deployment in the cloud: What about users and applications?

Easy deployment in the cloud: What about users and applications?

cloudpagingBusinesses are migrating their systems to the cloud, it’s true.  Organizations of every size and type are taking advantage of the cost savings and flexibility introduced with cloud deployments and hosting services.  Rather than focusing efforts on procuring, installing and maintaining servers and applications in-house, IT departments are moving workloads offsite to cloud providers and hosted platforms.  The tools are readily available to help these IT workers configure and light up VMs in hosted infrastructure, and certain platform licenses and other elements are made accessible to customers.  But there’s something missing in the toolsets provided by platform hosting companies – a certain something that ultimately determines how useful (or not) the hosting platform service is when IT is ready to deploy users and applications in the environment.

Conceptually, hosting services are supposed to provide a centralized management and administrative capability for an organization.  While this is true in the context that most of the system and resources are assembled inside the datacenter, proximity alone doesn’t make things easier to manage.  In fact, some virtualization and delivery models can exacerbate issues that IT at least had a known way of dealing with when it was in-house.

Consider that, even in hosted and virtualized infrastructure, everything that needed to be done to build the in-house network still has to be done – only now it involves the on-premises computers (sometimes with client software still requiring installation and management), the local LAN, the Internet, the datacenter facility and network, and computers and software in the datacenter.  Most of the complexity may reside in the datacenter with the hosted systems, but even that scenario isn’t necessarily plug-n-play.  IT must still bring up the servers, and then the fun begins.  Fun, in this case, means setting up policies and permissions, users, and applications.  The unfortunate thing is that there are few tools being made available which directly and specifically address this requirement for customers in hosted infrastructure.  Hosted customers are still burdened with the requirement to not only establish and manage their permissions and user accounts – they also have to still install, update and maintain application software in the environment.

Most IT teams recognize that installing an application once is way better than having to install it a bunch of times, so there is a tendency to lean towards hosting models where a single (or few) machines service desktop and application sessions for lots of users.  Reducing the number of actual application installations, this approach (such as with terminal services) can make software implementations go a bit easier than if the app had to be installed across a lot of machines.  On the other hand, there is a fine art to implementing some applications in terminal server environments, and not all apps behave well in the delivery model.  Many engineering hours have been spent trying to get user apps working on terminal servers – sometimes much more time than if the application were simply installed to multiple PCs.  On an ongoing basis, technicians fight with applications and broken functionality, wishing the entire time that they could bypass the terminal services issue and get back to working with individual machines and app installs.  At least they knew the apps would work.

Companies determining that a VDI or DaaS solution would more directly mirror the individualized PC approach quickly find that managing and maintain the working user environment, including the variety of applications and functionality demanded by entry-level and power users alike, is just as complicated and time-consuming as it was when they were managing individual user PCs.  And, lacking quality software distribution and lifecycle management tools in the platform, find that template-based VM imaging doesn’t go far enough in terms of easing the burdens of installing, updating and maintaining applications on a user machine, whether it’s the local PC or a managed VM.

The truth about many cloud solution offerings and hosting platforms is that they are often oriented towards the enterprise customer and IT department, expecting that the customer has the skills and capability required to do the right things in deploying the hosted solution for the company.  Leaving all of the time-consuming aspects of service management and delivery to the customer – the parts of the delivery which address the actual users, desktops and applications – simply shifts the location of work for IT, but not necessarily the nature of the work.   They’re still going to spend a bunch of time not just setting up groups and users and applications; they’re going to spend a bunch of time managing and maintaining them, just like they always have.

There should be smart solutions to these problems – tools which could be made available to customers having a desire to deploy their operations in hosted infrastructure and that deliver the automation and ease of management which enables IT to realize gains through process efficiencies at all levels of the deployment.  The heavy lifting isn’t buried in the building of a server.  The heavy lifting – the grunt detail work that nobody really wants to deal with – exists around groups, users and applications.  Get some truly useful automation tools in those areas, and hosting becomes even more viable and beneficial for value added resellers, IT departments, and their users.

jmbunnyfeetMake Sense?

J

Just Getting Started: App Hosting for Small Business

Just Getting Started: Application Hosting for Small Business

acoustic couplerAccessing software applications and data from a remote system isn’t new stuff.  Starting with telephone modems, acoustic couplers (those things you’d put the phone handset into so that the modem could “hear” the data), green screen ASCII terminals and host computers, users have connected to remote systems to access applications and manipulate stored data for years.  As personal computers became viable for business use, applications and data moved from centralized hosts to local computer environments.

As complexity of local environments rises and broadband becomes truly affordable and accessible, application and data management services are moving back to the centralized system approach.  It’s an expand and contract model, where new capabilities empower the endpoint (the user device) and complexity and scale economies drive centralization of resources and management.  Computing paradigms have once again reached the point where centralization of resources, along with the management and administration of the resource, makes sense for even the smallest of business organizations.  This is the new push for small business IT service delivery, and we’re just getting started.

Application Service Providers (ASPs) were once thought to be the providers who would tip the scales towards server-based computing in the new era.  Rather than creating wide-spread adoption of hosted applications and “virtual” desktops, the ASP business model fell by the wayside as part of the dot-com bust.  It was the right idea, but the market wasn’t ready to accept it and promises of the demise of the desktop turned into the demise of the ASP.

With the successful introduction of SaaS solutions and web-based applications, interest in subscription based IT models has not only grown, but becomes the specific focus of the entire IT industry.  From OEMs to channel resellers, the supply chain for IT products and services is adopting cloud and subscription-based service and business models.  What’s interesting about this second go-around with Internet-based desktop and application services is that the adoption levels are real, the revenue potential is real, and customers are seeking out these solutions rather than being sold.  Managed applications and hosted virtual desktops have become accepted, if not preferred, models for delivering IT services to businesses.

Small businesses can benefit from enterprise-class technologies when a certain economy of scale is developed, and if the environment delivers services around the software and functionality those businesses already need and use.  Logic dictates that Intuit QuickBooks desktop products might be a focus for hosting service providers, as the solution is easily the most accepted financial application by small businesses.  Businesses don’t readily change their financial and accounting software, so addressing this need is a key aspect of adoption.  Also, with QuickBooks, it is as likely as not that the business has an outside accountant who will, at some point, need access to the application and data. Meeting this need and proving the viability of hosting applications such as QuickBooks – offering the solution in the form of subscription service to the customer – has been accomplished through many years of discovery and validation by some of the providers in what is now the Intuit Authorized Host for QuickBooks program.

With the validation of the service model and Intuit’s introduction of an Authorized Host for QuickBooks program, a great deal of opportunity has been created for value added resellers and their small business customers.  Some in the industry would suggest that Intuit’s focus on the Online edition of the product indicates that opportunities around selling or hosting the desktop products have diminished, and Intuit appears to be spending heftily on the promotion of QuickBooks Online.   Yet it remains true that many customers – whether they be existing QuickBooks desktop customers or new QuickBooks customers – want the functionality and the integrations available only with the desktop editions.

For these customers, a hosted/managed application service model is the only answer.  IT resellers working with small business customers are undoubtedly getting the requests, and a few are beginning to recognize the value and service potential associated with offering hosted application services for QuickBooks and other popular small business software products.

As the largest of software vendors (like Microsoft, Intuit, etc.) with small business solutions make their licensing models available to hosting providers, resellers and hosts alike can take advantage these programs and offer their customers the benefits of mobility and managed service around the applications already in use.  Business owners like the benefits to be gained by adopting cloud computing models, but are resistant to changing their software and restructuring their processes.  It is the ability to deliver the benefit without the disruption that makes these application hosting service models attractive.

There are millions of QuickBooks desktop users out there, and only a small fraction are being hosted by authorized providers.  Intuit continues to sell the desktop solutions and the number of QuickBooks users isn’t in decline, so the opportunity to serve those QuickBooks customers continues to grow.  When it comes to providing application hosting services for small businesses, we really are just getting started.

jmbunnyfeetMake Sense?

J