Category: accounting practice growth

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Why Accountants and Bookkeepers Use the Cloud

When businesses do business, they generate a lot of information. In most cases, this information has a relationship to a financial transaction of some sort, like a bill from a vendor or an invoice or sales receipt for a customer. It can be difficult for a small business owner to find the best way to manage the information about customers and products and suppliers, and figuring out the best way to handle the bookkeeping and accounting is often a secondary issue. Sure, it’s important to know how much money is in the bank, but online banking helps with that. For a small business owner trying to keep their operation running, the biggest problems are the ones they face every day, like remembering which customer likes which products, or knowing which suppliers will deliver in a pinch. Bookkeeping just isn’t a huge focus other than during tax time because it doesn’t help them get business done.

It is this question of value in daily bookkeeping and accounting work that business owners and their accounting service providers alike struggle with. Certainly, most business owners recognize the necessity to get the books done, but it is generally for compliance purposes alone. Payroll taxes, sales and use taxes, personal property taxes, income taxes – these are the items that business owners think about when they think about accounting. If you see it through the eyes of the business owner, accounting = paying taxes. It’s a tough value proposition for the accountant, when you think about it. The business owner has to pay someone to figure out how much they have to pay someone else. Yeah, try to sell more of that, and good luck.

The cloud, on the other hand, is helping accounting and bookkeeping professionals change this perspective. It’s a relatively new working model for some even though the idea has been there for a long time. Better information helps business make better business decisions, and accounting professionals can help businesses implement the controls and processes which ensure that the information is complete and accurate; they can help make the information better and more meaningful.

Remotely accessed and hosted desktops and application models have been around for quite a while, too, but only recently has the market begun to realize the full potential of the hosted model. We have the investment in SaaS solutions to thank for this; they blazed the trail for online application adoption and created awareness of the possibilities around hosting and anytime/anywhere access. The SaaS and “true cloud” applications continue to gain in popularity and acceptance, yet the hosting model is providing businesses with the ability to retain use of their business applications and data yet benefit from the same managed service and remote access that other online solutions provide.

When you look at how public accountants and professional bookkeepers work with their clients, the concept of creating shared access to accounting applications and financial data makes a lot of sense. Time and distance are the real issues to be solved – the business owner and their accounting pros generally work from different locations, and likely need to access the information for different purposes at different times. If they aren’t in the same place and using the same tools, how efficient can the collaboration truly be? With the cloud, on the other hand, collaboration is fully enabled and allows each user to do what they need to regardless of the location and time.

As the accountant or bookkeeper is able to work more closely with their client (using the same tools and the same data in real time), information can be processed more regularly and with a higher degree of accuracy. Outsourced accounting and bookkeeping providers are then able to give their clients more timely and accurate financial information which supports making better business decisions all the time. Helping with the organization and processing of information as business happens, fewer gaps are found in the data and the improved controls protect against data loss or misclassification. The data becomes more useful in that it contains more details, is more accurate and complete.

For the accounting professional, the benefits are many. Not only is the professional in a better position to deliver tangible value to the client (much higher value than just a tax bill!), the value is delivered more frequently which increases the overall value perception of the service being provided. Note the word “value” is used a lot here; it is the basis for billing clients for the useful nature of services provided and not on the time it takes to provide them. Internally to the accounting or bookkeeping business, the increased efficiency introduced with real-time application and data access means that processing workflows and resources may be more streamlined and handled with a great level of efficiency, which drives improvement in profitability and the consistency of service delivery.

There are a lot of new and exciting products and services emerging: cloud application services, artificial intelligence and automation, and the Internet and Interfaces of Things.. and businesses are being encouraged to adopt these solutions for a variety of reasons. For accountants and bookkeepers working with small business clients, there is no doubt that the cloud, hosting and online collaboration are the keys to helping get more and better business done.

Joanie Mann Bunny FeetJ

Read about Hosting All My Applications in the Cloud

or more about the Collaborative Online Model for Small Business Accounting Professionals

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What Small Businesses Need To Know about QuickBooks and the Cloud

With all the talk of cloud computing and having remote access to business applications and data, many small business owners are finding themselves searching for the answer to cloud-ifying their tried-and-true QuickBooks desktop software.  At first view, most business owners get the impression that their only viable choices are to either move up or down the product line – downgrading to QuickBooks Online Edition, which lacks the features and functionality they’ve come to expect from QuickBooks, or upgrading to QuickBooks Enterprise Edition, the only version Intuit visibly supports on terminal servers and which is far more expensive than the Pro or Premier editions.

It is surprising how many accounting or even IT  professionals don’t understand the real options available to their small business customers wanting to move entirely to a cloud-based IT strategy, particularly when it comes to QuickBooks.  This is no fault of the IT guy or accountant – unless they’re specializing with QuickBooks, there are some options they are simply not being made aware of because it isn’t where Intuit is focusing its marketing efforts.  Intuit wants businesses to buy QuickBooks Online.  The market, on the other hand, likes the QuickBooks desktop products and wants them in the cloud.  The well-kept secret is that businesses can have their QuickBooks desktop editions in the cloud and it works the same way as it does on the desktop.

Hosted QuickBooks isn’t rocket science; it’s simply a method of installing QuickBooks desktop software on servers and making the solution available to users via the Internet.  Many business offices are already doing this type of thing without really recognizing it – accessing the office PC via a Remote Desktop connection so they can work on their QuickBooks or other applications from home.

A QuickBooks hosting solution is essentially the same thing: QuickBooks software and the company data exist on a computer in a data center, and the user connects to that computing environment, application and data via a remote connection.  Most providers use the same underlying technology (Remote Desktop) to deliver their hosting services that users deploy in their own offices – they just use “bigger” versions of it and sometimes a little extra technology with it to help out.  The point is that Remote Desktops and hosted applications are not new or bleeding edge technologies; they are a proven means to effectively and efficiently deliver seamless remote access to computing resources (environment, apps, data, etc.).

Perhaps the weirdness surrounding the QuickBooks licensing is part of the problem; I’ve seen this confusion prevent businesses from running their QuickBooks on remote systems simply because they could not figure out the right way to do it and still conform to licensing rules.  Consider that QuickBooks is essentially a single-user application, and it’s the database manager that really allows concurrent multi-user access to a data file.  The program was not designed to have multiple users of the PROGRAM all running from one computer concurrently (which wasn’t a problem when only one person at a time used a computer).

But these days, with terminal servers and remote desktop capabilities, a single computer is essentially turned into a box containing a bunch of user environments (call them desktops, sessions… whatever).  Each of these user environments (desktops/sessions) are running at the same time and on the same computer.  So, when a user goes to launch QuickBooks and then open a QuickBooks company file, the database manager looks at the computer running the QuickBooks license and says “ok, you have a license to allow QB to access a data file with one user”.  When the next user launches QuickBooks from that machine it will allow them to open the program, but if they try to connect to the same data file as the first user, guess what?  QuickBooks database manager looks at the computer and license and sees the same single-user license number coming from the same computer.

A single-user license means only 1 user can access the company file concurrently (at the same time).  So, if two or more people are on the same terminal server (remote desktop server), and are trying to access the same company data file concurrently, the QuickBooks license on their terminal server must be at a level that allows all of them to access the company file at the same time, e.g., a 2- or 3-user license.  This is not intuitive.

Another issue relating to QuickBooks licensing on a terminal server or remote desktop setup is the fact that it’s a really awesome method of giving more users access to QuickBooks than you legally should.  This is an unfortunate technical reality of the product, and is possibly an issue which influences Intuit’s lack of support of the product in this type of environment.  While the licensing language and the operation of the database manager indicate that each user running QuickBooks should have a license, the technical reality is a bit different.

The technical reality is that a single QuickBooks license installed on a terminal server could possibly be actively used by any number of people on that server – all at the same time – as long as those users don’t try to open the same company file at the same time.  Of course, this is in direct violation of the license agreement and is essentially a situation where a single QuickBooks license is being unlawfully accessed by more users than it is licensed for.  Intuit does not approve of this model as it falls into the category of software piracy, but I sure see a lot of accounting firms applying it for client QuickBooks access. (It’s often a statement about how, as a ProAdvisor, the accountant gets their license each year, installs it on the terminal server, and magically all clients now have access to the new edition!).  **Note to self: if your service provider or accountant gives you “free and automatic” upgrades to QuickBooks each year, you may want to look a bit further into whether or not the licensing is actually legitimate; the risk to your business books isn’t worth avoiding a $249 investment**

Another thing that often prevents businesses and their IT people from moving QuickBooks to a hosted solution is the lack of available support.  While Intuit says that they support QuickBooks Enterprise in a terminal server environment, there is no such offering for the Pro and Premier editions.  In reality, this doesn’t mean that the solutions won’t work, because they will.  It simply means that Intuit won’t support the installation directly.  Perhaps this is the best and most evident reason to work with an authorized QuickBooks hosting provider.  Particularly when it comes to your business accounting and financial data, it makes sense to make sure it is running in a supported environment.  There are few things as frustrating and potentially damaging to business than losing customer, vendor and accounting information.  Let us still be realistic about this, though.  QuickBooks was not designed to run on a terminal server, and its behavior and performance may not be flawless.  In most cases, however, any tradeoffs are easily weighted towards the benefits of mobility, security and IT management.  You get glitches with QuickBooks even on a local PC, so occasionally experiencing them with QuickBooks in the cloud should be expected.

Small businesses need help with their information technology, particularly as even simple to use solutions like QuickBooks continue to get more technically complex (simple to use often means there’s a lot going on behind the scenes).  And small businesses want worry-free IT, so they can focus on running the business and not on running computers.  For these reasons and more, the small business owner and the IT person serving small business should take a close look at hosting their QuickBooks desktop software – along with their other business applications – with a trusted cloud hosting provider.  Yes, you can have your QuickBooks in the cloud.  Today.

Make sense?

J

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The Collaborative Online Model for Small Business Accounting Professionals

Accountants and bookkeepers serving small business clients are facing a growing problem – how to provide services that are valuable to the client in a way that makes it profitable for the provider.  Part of the problem is that small business, while they need quality accounting and bookkeeping services, have a hard time paying for it unless the person doing the work is sitting in the office producing tangible reports and paperwork all day long (and maybe answering the phone while they’re at it).  Accountants and bookkeepers working with a variety of small business clients can’t be profitable when they have to travel to client offices to do the work or pick up and deliver files and paperwork, and they certainly aren’t expecting to be the office receptionist while they’re there.

The solution for both is an online working model, where the outsourced professional and their client can both login together.  Each accesses the applications and data to get their work done, and is able to access when and where they need to.  Online accounting approaches help service providers increase their profitability at the same time they increase their level or range of service provided to clients.  With a collaborative online accounting model, professionals and their clients can work from anywhere at any time, giving both the freedom to focus on what needs to get done.

This doesn’t necessarily mean that the bookkeeping or accounting solution has to be an “online” service, per se.  Looking at the accounting product alone isn’t often the best way to solve the mobility and managed service problem for the client, which is really what “online” for the client is about.  The fact that their service providers (accountants, bookkeepers, etc.) can also work in the system is of secondary benefit to the client.  The worst thing an accounting pro can do is tell their client they have to switch accounting solutions just to make it easier for the accountant or bookkeeper.  It makes sense to improve that situation, but accounting/bookkeeping isn’t generally the entire IT requirement for the business client.

An online working model enables collaboration with team members and providers alike.  Reducing or eliminating the requirement for sophisticated technology solutions is the key element, providing everyone the ease-of-use and security of server-based computing.   The real benefits include centralization of business application management, protection data resources, and the ability to more fully streamline business processes.   For many businesses, the earned benefit is increasing the capacity to do business profitably simply by making the current working model much more efficient and effective.   The benefits are there for both the client is collaborators to experience, and this is where the focus should be – on the benefit to the small business.

Accounting professionals can also seamlessly increase their own opportunity and value by embracing a collaborative online working model.  Through the use of outsourced bookkeeping, payroll services and other providers, accountants can increase or expand the services they offer to clients by seamlessly incorporating them into the overall offering.  An online approach makes this possible, and can position these valuable services as the key to client business success. Working online together, professional service forms and their contractors or outsourcers can work closer than ever before, and the accounting professional is positioned to deliver far more value to the business client.

An online working model improves the profitability of the professional practice, too. The movement of information from one place to another, the restructuring of information from one form to another… these are processes that represent the cost and inefficiency in the professional accounting office.  By working online in client accounting solutions along with the client, firms can reduce or eliminate redundant and time-consuming work that is the bane of the practice. Bookkeeping, property tax compliance work, payroll, HR and benefits administration – these are areas where outsourcing may make the most sense for the practice while enabling accountants to increase the overall value of service provided.

Does your professional practice offer valuable business services like these for your clients? Profitably?

A collaborative online working model can enable your firm to deliver the range of services business clients need most while improving the bottom line for both.

Joanie Mann Bunny FeetMake Sense?

J

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Workflow is Essential in Document Driven Business

The popularity and proliferation of online applications and cloud computing solutions for business has transformed how organizations manage activities, people and resources.  The Internet-connected marketplace has introduced both opportunity and challenge for businesses of all sizes, and much of this focus has been placed on the management and control of digital documents and data.

Electronic document management has been commonly used in professional services business for many years, yet has not always been viewed as an essential technology to apply in the context of organizing and structuring the processing of the document.  As clients of these professional firms continue to generate and utilize a great deal of paper documentation and written information, firms continue their reliance upon paper files, shared drives, and other more traditional methods of organizing the work, and storing or controlling access to documents.  However, key trends in the industry are causing these approaches to be increasingly burdensome for professional service firms, including:

  • Need to support multiple offices, geographically disbursed team members, and mobile workers and devices
  • Increasing use of email as a primary tool for collaboration
  • Introduction of new risk elements accompanying new technologies
  • Increasing numbers of forms and document types coming from clients
  • Rising expectations of clients and increased market competition
  • Growing need for businesses to increase earnings and profitability with fewer resources
  • Increasing requirement for knowledge management supporting sustainability, creating the ability to retain and reuse best practices and work produced

Advances in the design and underlying technology supporting many document management solutions today have delivered great capability to firms adopting electronic document management approaches.

Benefits of implementation include the ability to create a centralized, searchable documents base which includes all client-related content, including email communications as well as documents and data files. Easy search, access, collaboration, and re-use of information are enabled, and complete audit trails may be retained. Electronic document solutions also reduce physical document storage needs, reducing costs associated with managing and storing paper files, and can better serve business disaster recovery and continuity initiatives.

While today’s electronic document management solutions may address many of the challenges involved in working with large volumes and varieties of documents and data, there are few solutions on the market which address fundamental issues relating to document processing workflows and how they are impacted by various business or data-driven events, or by the availability of people or resources to facilitate the process.

The growing problem facing businesses today is the volume and variety of information which must be organized, processed and archived. The market is sold on the idea that electronic communications and record keeping will simplify things, but the reality is proving otherwise. Businesses are hoarding information at unprecedented rates and with the ability to collect and generate increasing volumes of digital data, businesses have not simplified their information processing, they have only created a greater need.

Generating and collecting data is not the issue created, nor is ultimately the archival and storage of the information. Rather, the problem created is in organizing the work related to processing this ever-increasing volume of documents and data.

Businesses dealing with documents and transaction-based activities should not only attempt to structure workflows necessary to support the various processes, but must also seek to normalize as much as possible, developing a consistent and methodical approach to the work which results in predictable and consistently high quality service delivery.

The efficiency gained through this structuring and standardization of the work allows the professional services firm to achieve a greater level of profitability for outsourced processing engagements, which are often viewed as low-margin and low-profit activities.

Make Sense?

J

Read about Using Structured Workflow to Manage Offline Clients | Intuit Accountants News Central

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Philosophy of Process Improvement: Today’s CFO Focusing on Operations

Philosophy  of Process Improvement: Today’s CFO Focusing on Operations

There are a great many methodologies and approaches to “making businesses better” through process improvement.  From SixSigma to Continuous Process Improvement to Total Quality Management – all describe methods of measuring performance and outcomes to return intelligence oriented towards improvement.  Many of these approaches are generally applied in manufacturing businesses, because in manufacturing it’s easier to see where processes may be flawed because the process works with tangible elements.  Making corrections in a process can improve the performance of that process by reducing errors or increasing efficiency.  The truth of the matter is that every business is like a manufacturing business, and applying measurements to the various processes the business performs can reveal the secrets to improving not only process performance and product quality, but resultant profitability.

A recent article on CFO.com  titled Operations Take Center Stage, author David McCann discusses how some CFOs are improving business profitability and performance by delving deeper into operational areas of the business, and not remaining focused squarely on accounting and finance issues.

“Operations is the key to everything,” says Larry Litowitz, finance chief at SECNAP Network Security, a secure Internet-services provider. “That orientation is found most at manufacturers, but it should be at every company.”

Fiscal and financial matters are important to every business, but focusing on accounting for the end-result of business activities assumes that the work leading to the result is useful and effective.  As more attention is paid to conservation of cash, reduction of expenses, and overall profit improvement, CFOs are necessarily moving deeper into the operational aspects of the business to uncover potential not previously addressed.  In some cases, the move is more a function of self-defense and necessity than desire, as businesses increasingly compress spending on management, merging the functional roles of CIO, COO and CFO.

Increasingly, CFOs may find themselves taking on operational tasks whether they want to or not. At larger companies, the steady waning of the chief operating officer position has resulted in more operational responsibility for CFOs, recruiters say. In 2000, 47% of the 669 companies included in either the Fortune 500 or S&P 500 had COOs; in 2012, only 35% did, according to executive-recruiting firm Crist Kolder’s 2012 “Volatility Report of America’s Leading Companies.”

Some accounting professionals may believe that they don’t have the skills and experience to suggest changes in operational areas of their client businesses.  I would suggest that logic and reason are generally the prevailing factors supporting process improvement – reasoning that is often developed through simple observation.  Taking the time to understand what the business is doing at each level, and then actually observing those activities and accounting for their effectiveness and error rate, is how professionals can spend quality time in the business and uncover hidden profit potential.

Litowitz says CFOs can influence operations at a range of companies, including service-oriented businesses. “It’s really no different. The work is a set of activities,” he insists… “All these activities can be analyzed, controlled, and measured against a predetermined standard,” says Litowitz. And just as on a manufacturing floor, efficiency generates profit, justifying the CFO’s involvement.

Make Sense?

Joanie Mann Bunny FeetJ