Tag: small business owners

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“Business as Usual” Isn’t Cutting It

“Business as Usual” Isn’t Cutting It

For a lot of businesses today, “business as usual” just isn’t cutting it.  Competition is getting more aggressive, and clients are demanding more while margins are shrinking and the cost of operating the business just seems to go up.  Business owners and their CFOs must recognize that it’s time to change the way they operate.  By leveraging innovative technologies and cloud solutions, it is possible to transform the way critical business decisions are made and to radically improve how the business serves their customers, empowers their sales force, and keeps mobile workers working.

Business intelligence comes from all aspects of the business, not just accounting and finance.  Particularly in volatile economy, where uncertainty weighs heavily on each and every business owner, it is essential that the business make the best possible use of its information assets to eek out every bit of insight it can in order to not simply survive, but to find a way to identify and capture opportunities which will propel the business forward.

Data is just data, but information is power.  It takes skill and experience to turn raw data into instant insight, and this is where accounting and finance professionals should be placing their focus.  With a wise and intelligent approach to “enabling” businesses with tools to help streamline and improve process effectiveness, and structuring systems to capture and integrate data throughout the operation, CFOs and accounting professionals can assist their business clients in turning operational and financial data into actionable information supporting better decision-making.

Make Sense?

J

Read more… What will my business be worth when I need it to be worth a lot?  Your Exit Strategy

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What will my business be worth when I need it to be worth a lot? Your Exit Strategy

What will my business be worth when I need it to be worth a lot?   Your Exit Strategy

An exit strategy, as defined in Wikipedia, is “a means of leaving one’s current situation, either after a predetermined objective has been achieved or as a strategy to mitigate failure.”  With planning, a solid approach to managing business finances and operations, lots of hard work and a little luck (and more planning), your exit strategy from the business will look more like something from the first category rather than the latter.

It’s important to note that having an exit strategy doesn’t necessarily mean that the sole purpose of the business is to sell out for a bunch of money – not right away, anyway.  For many small business owners and entrepreneurs, the exit strategy is really about where they want their businesses to be in the future, and what they hope to get from it now and later.   For every small business owner, it is a balancing act between meeting today’s needs and reaching tomorrow’s goals.  The “Exit Strategy” is the essential plan for recouping the capital (money, time, effort) that has been invested in a company, whether that “recouping” happens earlier or later.

Not every business owner is in business to become a Fortune 500 company; some small businesses exist largely to support the lifestyle desired by the owner, and to perhaps leave a legacy behind for the heirs.  As with any investment strategy, a well thought out plan must be developed and followed in order for the entrepreneur to have a chance of reaching the desired outcome with the business.  What is really difficult is getting that plan in place, and then monitoring progress and making adjustments over time.   Business valuation – establishing the worth of the business – isn’t done based on data from a single point in time, it must capture historic performance data over several years of operation.  Business value also takes into consideration whether or not there is a profitable future for the business given its current condition, based not just on historic information but on industry outlook as well as economic and competitive landscapes.

Because business value is a dynamic thing, potentially changing with any given activity or event, it is essential that the business owner monitor performance and how it impacts the value “goal”.  Too often is a business owner caught off guard, believing that things were going very well because the cash flow was good, only to find out that they have drawn too much cash out of the business to allow it to grow in a healthy manner.  If the goal of the business is to support the owner lifestyle, perhaps this is not a problem, as additional growth of the business may not be the primary goal established.  The following quote from an article on Entrepreneur.com described this type of business owner pretty well:

“I asked the owner of a small, fabulously profitable manufacturing company why he didn’t grow the business bigger and sell it for a gazillion dollars. His response: “Excuse me? You’ve had way too much schooling. What part of 30-hour work weeks and a $5 million personal income don’t you understand?”

For most small business owners, this is where the struggle becomes visible – understanding that what you do now in the business impacts what you will get from it in the future.  If the business needs the money to grow, then taking too much out will stifle that ability.  If part of the exit strategy is to build value in the business and position it for acquisition, then a growth strategy is likely a requirement.  On the other hand, if you’re getting what you want and need from the business, and growth isn’t your imperative, then it is good to know that, too, and plan accordingly (the cash cow won’t be alive forever without proper care and feeding!).

The key for every business owner is to establish the goal – the result they wish to achieve from having the business – and to then make a plan and follow it as best they can, adjusting to changing conditions and situations, but never letting the path and the goal get out of sight.

Make Sense?

J

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Knowing More: CFO and Accountant Value in Understanding Business Operations

Knowing More: CFO and Accountant Value in Understanding Business Operations

Accounting professionals are being pressured to deliver more value and intelligence to their business clients every day.  The pressure comes from a variety of areas, not the least of which is the fact that a lot of do-it-yourself tools are now available which lead business owners and managers to believe that they know what’s going on in the business.  Lots of charts, graphs, and dashboard presentations make the numbers more readable, but they don’t say whether or not the numbers are even right.  Even more important, they don’t deliver insight based on experience and understanding.  This is where the accounting professional’s value really comes from – providing insight based on good data and quality data analysis backed by experience and understanding of the business.

You can’t be a good CFO or a strategic business partner to your CEO until you thoroughly understand operations and how they drive performance,
CFO.com (http://s.tt/1rtoZ)

Knowing what makes a business valuable is important, but what many business owners don’t fully understand is how to best increase that value.  Generalized reports which summarize financial information, distilling it into a standard set of metrics, often don’t tell the business owner what they really need to know – how to go about increasing the overall value of their business, whether it is through improved profitability or through growth.

The business owner understands the operations, but not necessarily how operational activities actually impact value and profitability.  Helping owners know more about their enterprises requires that the accounting professional also know more, where gaining a deep understanding of operations and learning what business functions are addressed and how becomes the key to bridging the gap between operational knowledge and business valuation. This is where the accounting professional or CFO can really make a difference, and can help to apply their knowledge in building business value directly towards those areas which fundamentally impact it.

Make Sense?

J

  • Read more about how accountants need business intelligence, too
  • Read more about how there’s no fear and loathing in accounting
  • Read more about Data Warriors: accounting in the cloud
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Cash flow troubles can get you in more than just debt: CFOs can be liable for Payroll Tax liability, potentially criminal

Cash flow troubles can get you in more than just debt:

CFOs can be liable for Payroll Tax liability, potentially criminal

With the economy being sluggish and, in some regions, stalled and even worse, a lot of businesses both large and small are feeling the crunch.  Cash isn’t coming easily for anyone, and the cost of running the business and employing workers just keeps going up even if revenues don’t.  Managing cash flow is important when there is cash to manage, but keeping it all going when there isn’t much coming in takes real skill and planning.   Knowing where to cut or limit expenses is essential, but knowing what NOT to forgo when paying the bills can be just as critical if not more so.  You don’t pay the light bill, maybe the lights to out.  You don’t pay payroll taxes, maybe you go to jail.

A recent article on CFO.com discusses the findings where, in cases where payroll taxes were unpaid by the business, specific individuals were held directly and personally responsible for the liability.  And the liability is not contained solely within the walls of the C-level; it may extend to any and all individuals considered to be responsible.   Those who control the purse strings, making the daily decisions on what to and what not to pay, are the folks being identified as responsible for the failure to pay whether they were able to come up with the funds or not.

Responsible individuals, according to the penalty, may include corporate officers, directors, shareholders, bookkeepers and even third parties, such as CPAs, or corporate counsel. In exceptional cases, responsible individuals can have criminal tax liability for failure to pay payroll taxes.
CFO.com (http://s.tt/1p9wf)

To be fair, insufficient funds may seem like a logical reason for not paying payroll taxes. But the Ninth Circuit Court of Appeals in another case, United States v. Easterday, 564 F.3d 1004 (9th Cir. 2009), determined that Easterday could be convicted of a crime even though he may have been able to prove that his company didn’t have enough funds to pay the payroll taxes.
CFO.com (http://s.tt/1p9wf)

Accounting professionals working with businesses and acting as the Trusted Advisor can help their clients avoid facing this type of decision and risk by helping them to monitor and actively manage their businesses more closely – at an operational as well as financial level. Rather than relying upon a current bank account balance or after-the-fact financial reporting to provide the information for making decisions each day, business owners need continuous, real time, actionable data to help them keep the business going forward, and to help keep them out of trouble.

With better information, trend analysis and a little forecasting, accounting services and consultative advice from a trusted accounting professional does not simply help the business stay in business, it could help prevent the business owner, CFO or controller from having to wear an unfashionable orange jumpsuit and shackles.

Make Sense?

J

  • Read more about how accountants need business intelligence, too
  • Read more about how there’s no fear and loathing in accounting
  • Read more about the pressure on accountants to deliver more value and intelligence to their clients
  • Read more about Data Warriors: accounting in the cloud
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Everybody Clicks: Keeping in touch with your business online

Everybody Clicks

Keeping in touch with your business online

In today’s technology focused market, it’s hard to find a way to stand out from the crowd. Making that effort to communicate with clients is more than just sending them a quarterly newsletter or email. It’s about evolving your business to meet their needs. Everyone wants everything online these days. It’s not just convenient anymore, it’s expected.

If your business doesn’t provide your clients with the level of online service they have come to expect, they probably won’t stay your clients for very long. If you want to make sure these new expectations are being met it means building and maintaining a presence on the web. That’s right; your website is the new face of your business. It’s often the first thing new clients see so it has to make a good impression. As the old saying goes, “you only get one first impression.” This adage is just as true for your website as it is for you. Old, outdated websites just aren’t good enough anymore. People want somewhere they can go to get the latest updates on the services your business provides, and they want it to be easy to find that information. Maintaining your website, keeping it up to date and full of useful information is important. It can also be time-consuming or expensive.

As a business professional, probably a bookkeeper or accountant, you probably spend as little time as possible managing your website and composing newsletters. Now, imagine that you just got back to the office after lunch and you want to do some work on the company website, maybe check on the traffic statistics while you’re at it. Normally you’d go and log in to three or four different places, one or two to do the work on the site and the other one or two to look at your statistics. This is a waste of time and energy, but not one you can avoid. Now let’s say you have some time left before you go home for the night and you realize you haven’t sent out this month’s newsletter. That’s another site to go log into. Site after site, a new interface or dashboard each time. Not to mention the hassle of entering your new contacts into your CRM or selecting the right recipients for the newsletter from your contacts lists. Everywhere you go there is another step to the process of staying in touch with your clients, to keeping the website updated and accurate. Login after login and dashboard after dashboard. What if there was something that could streamline everything? Keep your company’s blog in the same place as your site traffic statistics or web-based CRM solution? (Wouldn’t that be neat?) One login to get to everything. Keeping your clients informed, organized, and satisfied. Everything you want at the click of a mouse.

Your time is your money, so saving time is saving money. Having all of your online tools in one place would do just that. No wasted time, no need to repeatedly log in. Just getting everything taken care of, from one place. Not to mention your clients’ needs. Every business has a website nowadays; online payment options, blogs, forms to request information, the list goes on and the need for them is not confined to accounting and bookkeeping firms.

Let’s say you’re a small hobby shop, selling model trains and cars with all the odds and ends needed to build or maintain them. Do you rely solely on word of mouth or paper ads to bring you the business you need? Of course not. You get a website. The problem is you don’t know where to start. So, you hire someone to build it for you and to make changes when needed. That gets expensive. Ok, so you build it yourself using one of the many solutions available on the web today. Now you control everything, from the colors and graphics to the content but how do you track the traffic your site gets? Or what information your customers look at the most? Analytics of course! Unfortunately that means another thing to buy and another page to log into. The same goes for CRM solutions or email domains. Each aspect of your business is locked away in its own little corner. Frustrating, isn’t it?

Wouldn’t it be grand if you could change your homepage, send a newsletter, and track today’s site visits all from one place? Well, that’s where Nakea.net comes in. Nakea.net is a solution that is perfect for any business. It has web design, analytics, email marketing, contact management, and much more all in one place. That’s right.  One login and you have your world at your fingertips.  Just click to log in, and it’s all right there, with easy to use features and templates that allow you to gear your website, and your communications, to your clients and customers.

Make Sense?

Nakea.net, delivering the smartest social website your business can build, is a sponsor of Cloud Summit 2012.

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