Knowing More: CFO and Accountant Value in Understanding Business Operations

Knowing More: CFO and Accountant Value in Understanding Business Operations

Accounting professionals are being pressured to deliver more value and intelligence to their business clients every day.  The pressure comes from a variety of areas, not the least of which is the fact that a lot of do-it-yourself tools are now available which lead business owners and managers to believe that they know what’s going on in the business.  Lots of charts, graphs, and dashboard presentations make the numbers more readable, but they don’t say whether or not the numbers are even right.  Even more important, they don’t deliver insight based on experience and understanding.  This is where the accounting professional’s value really comes from – providing insight based on good data and quality data analysis backed by experience and understanding of the business.

You can’t be a good CFO or a strategic business partner to your CEO until you thoroughly understand operations and how they drive performance,
CFO.com (http://s.tt/1rtoZ)

Knowing what makes a business valuable is important, but what many business owners don’t fully understand is how to best increase that value.  Generalized reports which summarize financial information, distilling it into a standard set of metrics, often don’t tell the business owner what they really need to know – how to go about increasing the overall value of their business, whether it is through improved profitability or through growth.

The business owner understands the operations, but not necessarily how operational activities actually impact value and profitability.  Helping owners know more about their enterprises requires that the accounting professional also know more, where gaining a deep understanding of operations and learning what business functions are addressed and how becomes the key to bridging the gap between operational knowledge and business valuation. This is where the accounting professional or CFO can really make a difference, and can help to apply their knowledge in building business value directly towards those areas which fundamentally impact it.

Make Sense?

J

  • Read more about how accountants need business intelligence, too
  • Read more about how there’s no fear and loathing in accounting
  • Read more about Data Warriors: accounting in the cloud

Accountants and Small Manufacturers

rollingballGetting in Front of the Ball

There’s a lot more to accountability in a manufacturing or inventory-based business than simply keeping track of money in and money out.  Particularly in an economy when nobody can afford to build or stock products too far ahead of demand, it is essential that these businesses have a means to not only track and manage purchasing, manufacturing, distribution and stocking activities, but to understand conditions or trends which impact the flow of materials and cash through the business.  Further, this understanding must come in a timely manner in order for the business owner to make decisions and take action when it matters most.  Unfortunately, many business owners find themselves “behind the ball”, constantly pushing to make forward strides, and often due to not having the information they need to make business decisions that matter now, today.

Why is it so critical for these businesses to have more and better information to help them make strategic decisions and answer daily operational questions?  In a word: connectedness.  The Internet has truly made the world smaller when it comes to participation with even the smallest of local businesses.  Globalization of markets has impacted manufacturers in significant ways, and these businesses (like so many others) must now be prepared to address the realities of global supply chains, outsourcing, and a remote or mobile workforce and market.  While many of the software solutions addressing the functional business requirements of manufacturing and inventory or warehouse management are “locally implemented” solutions, extending and integrating these solutions to address the new global and mobile paradigm may represent a significant expenditure in time and resources for the small enterprise.

Application hosting and web-based solutions have emerged to help businesses address the need to “modernize” legacy applications and enable greater levels of system management and access.  Introducing the applications into a centralized and remotely accessible environment allows the business to immediately deliver the necessary support for remote work and mobile access, and positions the system to facilitate collaboration within the business and with outside participants, such as outsourced bookkeepers, accounting and finance professionals.

These professionals can be instrumental in assisting their clients manage the change to new collaborative computing paradigms.  Where accounting was previously viewed as an after-the-fact process, accountability through detailed activity tracking and reporting is now a focus which begins at the front end of the business, and accounting professionals are finding far greater value in helping structure and manage this daily activity in order to deliver greater operational information and insight.  Rather than being the last people to know what is happening in the business, accounting professionals are recognizing that their ability to positively impact business performance requires getting “in front of the ball”, initiating process structure, data control and collection which ultimately results in better and more informed decision-making through better and more timely access to more meaningful information.

Businesses at all levels are realizing that new computing paradigms can ease the burdens of collecting and sharing information, yet most small companies need help in determining exactly how to approach this “enabling” of the business and systems.  While accountants are also experiencing dramatic change in how they do business, it makes sense for them to embrace the opportunity and recognize that enabling client systems will ultimately allow the accounting professional to work more closely and to deliver more tangible value to their client on an ongoing basis.  Online accounting approaches are no longer a fad but are the new reality supporting how many bookkeepers and accountants work with their business clients.  Extending access beyond accounting and bookkeeping systems, and incorporating support for operational and line-of-business solutions, is the next step which will bring the accountant closer to the client business, and position both to benefit from deeper collaboration and useful insight.

Make Sense?

J

Cash flow troubles can get you in more than just debt: CFOs can be liable for Payroll Tax liability, potentially criminal

Cash flow troubles can get you in more than just debt:

CFOs can be liable for Payroll Tax liability, potentially criminal

With the economy being sluggish and, in some regions, stalled and even worse, a lot of businesses both large and small are feeling the crunch.  Cash isn’t coming easily for anyone, and the cost of running the business and employing workers just keeps going up even if revenues don’t.  Managing cash flow is important when there is cash to manage, but keeping it all going when there isn’t much coming in takes real skill and planning.   Knowing where to cut or limit expenses is essential, but knowing what NOT to forgo when paying the bills can be just as critical if not more so.  You don’t pay the light bill, maybe the lights to out.  You don’t pay payroll taxes, maybe you go to jail.

A recent article on CFO.com discusses the findings where, in cases where payroll taxes were unpaid by the business, specific individuals were held directly and personally responsible for the liability.  And the liability is not contained solely within the walls of the C-level; it may extend to any and all individuals considered to be responsible.   Those who control the purse strings, making the daily decisions on what to and what not to pay, are the folks being identified as responsible for the failure to pay whether they were able to come up with the funds or not.

Responsible individuals, according to the penalty, may include corporate officers, directors, shareholders, bookkeepers and even third parties, such as CPAs, or corporate counsel. In exceptional cases, responsible individuals can have criminal tax liability for failure to pay payroll taxes.
CFO.com (http://s.tt/1p9wf)

To be fair, insufficient funds may seem like a logical reason for not paying payroll taxes. But the Ninth Circuit Court of Appeals in another case, United States v. Easterday, 564 F.3d 1004 (9th Cir. 2009), determined that Easterday could be convicted of a crime even though he may have been able to prove that his company didn’t have enough funds to pay the payroll taxes.
CFO.com (http://s.tt/1p9wf)

Accounting professionals working with businesses and acting as the Trusted Advisor can help their clients avoid facing this type of decision and risk by helping them to monitor and actively manage their businesses more closely – at an operational as well as financial level. Rather than relying upon a current bank account balance or after-the-fact financial reporting to provide the information for making decisions each day, business owners need continuous, real time, actionable data to help them keep the business going forward, and to help keep them out of trouble.

With better information, trend analysis and a little forecasting, accounting services and consultative advice from a trusted accounting professional does not simply help the business stay in business, it could help prevent the business owner, CFO or controller from having to wear an unfashionable orange jumpsuit and shackles.

Make Sense?

J

  • Read more about how accountants need business intelligence, too
  • Read more about how there’s no fear and loathing in accounting
  • Read more about the pressure on accountants to deliver more value and intelligence to their clients
  • Read more about Data Warriors: accounting in the cloud

Big Data and Big Decisions

Structure a process to develop the questions and measure outcomes, and then go get the answers

It seems that everyone these days (including me) is standing on the soapbox of “big data”, and the need to go beyond simple dashboards to help executives and owners make the daily decisions which may ultimately result in great business success or total organizational failure.  What many of us fail to discuss is how to manage the process of getting and using data, and why it is important to know what decisions the business should focus on making before the data is collected and analysis performed.

The whole point of “big data” is to assist in the development of more informed processes and people, which are elemental to supporting successful operations.  Data becomes useful information which helps to bring understanding and insight, and which results with action (information = power).  While this type of analysis was once oriented almost exclusively towards financial risk and fraud identification or detection, it is now being turned to the front lines where it is more focused on customers and supply chains, and where decisions made may be more visible (and volatile).

Decisions, questions posed in the business which are answered with action, are best made when based on complete and accurate information.   To accomplish this, data must be collected from all available aspects of the business, including trapping detailed operational data not often collected for summary financial reporting.   With this level of data, and with a structured and purposeful approach to management of the decision-making process, the business gains agility by being analytical and informed, and is better able to sustain performance by adapting to changing conditions.

The success of any decision-making effort is enabled by management practices which recognize the need to apply structure and standards, and know the value of actionable data over instinct. The application of performance monitoring and similar tools is also essential to measure the effectiveness of not just the decision, but also the processes which supported making it.  Like asking a student to produce their work, this approach helps to identify potential flaws in the decision-making process, even as apparently successful conclusions may be reached.

Today’s big data push is fueled by cloud solutions and interconnected systems delivering more, and more detailed, data than ever before.  Further, analysis tools have evolved beyond summary reports in graphs and charts and now offer advanced data mining and visualization, and introducing a predictive capability based on trends and condition sets.  While the availability and access to business data increases, so does the responsibility of the organization to understand WHAT decisions it is looking to make improvements in, and to create a process to monitor the effectiveness of those decisions made and acted upon.

Make Sense?

J

  • Read more about using the cloud to extend “connectedness” beyond traditional boundaries
  • Read more about how accountants need business intelligence, too
  • Read more about how there’s no fear and loathing in accounting
  • Read more about the pressure on accountants to deliver more value and intelligence to their clients
  • Read more about Data Warriors: accounting in the cloud

Disruptive Trends = Emerging Opportunity: Adapting to a changing technology and business environment

Every new day brings some new advancement in business technology, and much of this advancement relates to cloud computing, mobility, and new social computing models.  Information technology and solutions applied to business use have rapidly evolved away from paper-based or fixed-location tools, and are now oriented towards enabling mobility and anytime, anywhere access to business applications and digital data.

Trends driving change in business technology today may be reflected in two main areas: enabling solutions which are revealing benefit not previously recognized, and disruptive approaches which represent trans-formative changes to how businesses operate.   Disruption and transformation often generate new business opportunity, yet many professionals in accounting/finance and information technology fail to see the new potential available and resist anything which represents significant change.  These professionals equate change with risk, and are reluctant to entertain either.

An example of a class of solutions which enable the organization to “know more”, providing decision support through deep analysis and reporting of key business data, is the new generation of data visualization tools now available in forms and formats easily accessible by any business professional.  Previously, business owners had to rely on system analysts and accounting professionals to compile and report on various aspects of business activity.  Using spreadsheets and database driven chart-building systems, manipulation of large volumes of data was unwieldy and limited by available computer resources.  Moving beyond previously recognized boundaries in data collection and aggregation, tools now available assist users in combining data from disparate sources, and offer a rich suite of analytics coupled with the simplicity of drag-and-drop selection and exploration.

The opportunity introduced with this new capability does not rest solely in the analysis of the data.  Rather, it is in the control and the structure which must be developed to ensure that all relevant data being collected, and in the structure and control placed on those data collection and integration processes which will ensure that the information is properly associated or correlated, and accurately integrated into the model.   Completeness and accuracy of data is of critical importance, as is an in-depth understanding of the nuances of structured and unstructured data relationships.

In addition to the enabling solutions emerging on the market which are driving deep changes in how businesses see themselves are the advancements in technology which cause fundamental shifts in how business use technology to support operations.  The most evident advancement, often viewed as an approach which is disruptive to more traditional models, is the emergence of “cloud” computing models.  Cloud computing, connected services, and fully-managed outsourced IT solutions address a number of issues which have burdened enterprise IT deployments since IT departments were invented.

The difficulty for IT managers is that they are often overworked and underfunded, as information technology is not often viewed as a strategic differentiator but merely as a necessary cost of supporting operations.  Users view IT as being unresponsive and ineffective, and have little understanding of the balancing act required to meet user demands and at the same time deliver standardized enterprise computing services in a secure manner.

Mobility and the cloud has changed the landscape of business IT, and the concept of “there’s an app for that” is now fully ingrained in the user mentality.  Cloud solutions, sometimes introduced to the business by non-IT personnel and often viewed as “rogue IT” projects, have won adoption by business users due in large part to the simplicity of implementation, and often because they can deploy the solution quickly, outside of the boundaries established by internal IT management.  Information management within the organization must necessarily extend now to mobile computing devices, where an entirely new set of issues is revealed in terms of personal device management and distribution of corporate data and intelligence.  Professionals assisting the business with information management, access, collection and integration processes must now give greater consideration to incorporation of mobile device and application management, as well as the risks introduced with the broad use of personal computing devices within the organization.

The cloud represents a convergence of social and mobile computing, and introduces an entirely new class of business metrics to measure due to the significant increase in available data captured at various levels and through various types of virtual interactions.  With users being able to engage wherever and whenever they choose (“there’s an app for that”, again), businesses must shift IT focus to strategic enablement, creating standards for outsourced deployments, and infusing each effort with the security and control required, which is a mainstay of IT operations.

Big data, visualization and analysis, and mobile and social computing are changing how we do business.  As the trusted advisor to the business, the accounting professional should embrace these changes and the opportunities they present to deliver more value and service in each client engagement.  Accountants can help their clients understand how to do more with less – leveraging technology to improve operational efficiencies, and to structure, capture, integrate and analyze the relevant data which will reveal the risks and potentials of the operation under a variety of circumstances.

Disruption creates your opportunity to bring order to the chaos, helping clients compete and flourish in a difficult economy, and providing the proactive guidance and analytical support necessary to build and sustain profitability.

Make Sense?

J

  • Read more about how accountants need business intelligence, too
  • Read more about how there’s no fear and loathing in accounting
  • Read more about the pressure on accountants to deliver more value and intelligence to their clients
  • Read more about Data Warriors: accounting in the cloud

Knowing More: Accountants Delivering More Value with More Information

Knowing More: Accountants Delivering More Value with More Information

An article on CFO.com titled “What Does Sustainability Really Cost?” discusses the need for accounting and finance professionals to collect, analyze, and report on business data which is not always represented in the financial statements.  In many ways, this speaks to operational and other elements of the business, visible only with a closer look and through a deeper understanding of the operations and the many and varied factors which impact them.

Integrated financial reporting, which combines financial reporting with reporting of intangibles and other off-balance-sheet factors, needs CFOs’ support, investors say.
CFO.com (http://s.tt/1lWOa)

The focus of the article is one of sustainability and the ability of a business to maintain operations, profitability, and growth over time – and an integrated reporting approach which more fully describes this information, as well as elements relating to business risk and corporate governance.  In order for investors to fully understand the business health or the risk of investment in the operations, it takes looking beyond the balance sheet into operational metrics and detailed performance and supply chain data which is not often fully available in high level financial reports.

“..added material information will make investors a happier group. A more comprehensive approach to reporting would help investors more easily determine a firm’s ability to generate future cash flows, says Ian Ball, chief executive officer of the International Federation of Accountants and chair of the IIRC working group for integrated reporting. “Financial reporting on its own isn’t any longer telling us enough about a company to really understand its prospects,” he adds.

In recent years, about 80% of a company’s value was on the balance sheet, which contrasts to about 20% today, notes Ball. The reversal stems from the burgeoning presence of intangible assets among corporations. “If you’re trying to figure out whether a company’s worth investing in, you’ve got to understand the other 80% to understand the company,” he adds.
CFO.com (http://s.tt/1lWOa)

Deeper and more informative reporting on the business performance, as well as the data supporting the continued ability to perform at such levels and under what conditions, is what businesses owners need whether they recognize it or not.  Many business owners and managers believe they have the information necessary to make daily decisions, yet find their resources lacking when it comes to obtaining financing or meeting challenges posed by various unforeseen events.

Whether the economic environment is “friendly” or not, small businesses will turn to their banks to secure lines of credit and get funding to smooth out bumps in cash flow and availability.  Getting credit is always a challenge, even in the best of times.  When the economy stalls and times are tough, getting the necessary cash to support the business gets even tougher.

Bankable: Giving Small Businesses Credit http://wp.me/p2hGOJ-c1

Implementing dashboard analytics and other reporting tools is not always the initial answer, because part of the underlying problem may be that the right data is not being collected, or is not accurately accounted.  Developing a complete picture and providing an accurate and informed analysis of the data requires getting the right accurate data.  This is often where the process starts, ensuring that the systems in use benefit not only the work, but the information and reporting needs of the business as well.

When speaking to accounting professionals about the additional valuable services they could be providing to clients by using these KPI reporting tools to identify additional consultation and advisory services clients need, the feedback I generally get from the professional is that “you have to get the numbers right, first”.  It seems that, even with the ready availability of powerful and affordable software solutions to run the business, accounting and finance still tends to be an afterthought for many business owners.  Relegated to the back-office, and being an after-the-fact recipient of transactional data, accounting is still viewed by many as a “necessary evil” of doing business rather than an area of potential strategic advantage.

Working With the Right Numbers: Financial Data Analysis Requires Accurate Financial Data http://wp.me/p2hGOJ-9y

When the information systems in use appropriately support operational requirements of the business, the necessary data may be more easily collected for analysis. This is where accounting professionals should help their clients, to improve the quality of data available for analysis and for integration into financial systems.  It is through this attention to operational process support, getting the right tools in front of the user to support their job function and tasks, which will allow the collection of detailed information about the operations, and which ultimately provides the basis for a great deal of insight into the business.

It is in the interaction – of people, data and systems – where better technology-supported collaboration with the client should be established.  In many cases, this means focusing on improving the client system and the accounting process will benefit as a result.

Accounting Online and Outsourced Accounting – Focus on Enabling Your Client http://wp.me/p2hGOJ-bU

Accounting and finance professionals wondering how to increase their earning potential from the  existing portfolio of clients should look more closely at the operational and managements aspects of the businesses rather than focusing solely on tax return and financial statement preparation.   The value to the client is far greater and has a more direct impact when it helps in the performance of daily activities and provides support in overcoming challenges in cash availability, financing, and other issues business owners regularly face.  Know more about the client business, and the information you both gain provides the foundation to deliver greater service and tangible value.

Make Sense?

J

  • Read more about how accountants need business intelligence, too
  • Read more about how there’s no fear and loathing in accounting
  • Read more about the pressure on accountants to deliver more value and intelligence to their clients
  • Read more about Data Warriors: accounting in the cloud