Following the Rules: Users and Licensing for Hosted QuickBooks

Following the Rules: Users and Licensing for Hosted QuickBooks

I have said many times before that the licensing for QuickBooks desktop editions appears to be a bit complicated, and a lot of that may have to do with the fact that so many people use QuickBooks in so many different ways.  With a solution like QuickBooks (or Microsoft Office or other really popular and widely used software products) there is a tendency for folks to want the flexibility of accessing their software regardless of what computer they are using.  Also, especially in businesses, there is the habit of installing software on a computer and then allowing anyone sitting at the computer to use the software.  In some cases these approaches are okay with the software vendors, but in most cases they’re not.  Yet too often, the small business owner doesn’t find out what the actual rules of using the product are until they try to deploy the software with a hosting service provider (because nobody ever actually reads the EULA, do they?).  If the provider has any credibility at all, they will enforce the licensing rules of the software, but that doesn’t always sit well with the customer.

picture-hostedQBThis situation rears its ugly head quite frequently in the QuickBooks hosting world.  Perhaps it is because there are a lot of possible working models involving QuickBooks users, or maybe it’s simply a matter of people not seeing the value of paying for what they want to accomplish.  Either way, service providers find themselves being challenged every day in trying to explain to a customer why they need to have more than one license for QuickBooks and more than one service account if they want more than one person to access the hosted solution.

Different people at different times: The Concurrent User approach

One of the arguments people make for not having licenses for all of their users is that they don’t actually need everyone in the system at the same time.  The belief is that there should be licenses enough only for the number of concurrent, or simultaneous, users that will access the system, yet each individual human being/user should have a login to the system with the software available (for convenience, of course).  A QuickBooks 3-user license, they believe, should be able to be used by any number of business users as long as no more than 3 of them are in QuickBooks at any given time.

While the customer may be making a reasonable argument, it all falls down when you consider the license agreement for QuickBooks.  Each user of the product is supposed to have a specific license.  A business with a 3-user license (or 3 single-user licenses) for QuickBooks has the rights to allow 3 people (unique human beings) to use the software, not any combination of people as long as they number no more than 3 at a time.   There is to be no sharing of licenses, and there is no “concurrent” licensing model: each person/user/human being is supposed to have their own license for the product no matter how often they access it.

Look but don’t touch: The Read-Only User approach

Another of the arguments people make for not licensing all of their users is that there is somehow a belief that if you don’t actually enter information, then you aren’t really using the software.  This often comes up in situations where an accounting professional works with their client, or when business owners want to occasionally see what’s going on in the company.  The approach centers on the concept of what a “user” is and suggests that users are the people entering or changing the data, and people only viewing that information aren’t really “users” at all.  When the bookkeeper opens QuickBooks and enters an invoice, the bookkeeper is recognized to be a user.  But when the business owner opens QuickBooks to view the financial statement or see the bank account balance, isn’t the business owner also a user?  Yup, they sure are. Any person that actually opens the program on the computer is a user, regardless of what they do when the program is open.  Just looking around at the data still requires that the program be open, and opening the program requires a license.

Two Fer: But the other hosting company lets me…

Just because you can do something doesn’t mean that you should.  So, just because a different hosting provider might let you get away with things that aren’t right (but perhaps are convenient or cost saving in the short-term) doesn’t mean you should expect a different host to allow the same thing.  If your current host says things like “as long as you don’t tell us…”, you should be concerned.  This often comes up in a hosting scenario where there is an outside accounting or outsourced back-office professional working with a hosted client business.  The outsourcer will want to access the client books, so they will want to have a login and access to QuickBooks software on the host system.

The trouble starts when the outsource professional doesn’t want to have to pay for their own service or licensing, yet they want to be able to login to the system and run QB just like the client does.  Falling sometimes under that attempt to leverage a concurrent user approach (see above), these outsourcers just aren’t realizing that the benefits of accessing their client information and working in real-time with that data is often valuable enough to support the cost of a hosted account and license.  Instead, they want their access to be free of charge and not be bound by silly rules of licensing, often because their client won’t want to pay for the accountant service in addition to their own.

This is when the “if you don’t tell us” stuff comes in – where the service provider may suggest to the accountant or outsourcer that they can simply login as the client and nobody would be the wiser.  I’ll fess up and say I have even entertained this idea with clients a few times but always shy away from discussing it in-depth.  While it is basically true that the service provider doesn’t generally know which exact human being is sitting at the other end of that remote desktop connection, that doesn’t mean that it is okay to leverage it into an abuse of services or licensing.

Two or more people sharing a single login just isn’t good ju ju, and it’s usually against a whole bunch of licensing rules and rights of use.  The funny thing is that many customers who initially leverage their service in this manner end up finding it was a really bad idea.  I saw a scenario a few years ago where a business allowed their outside auditors to share the logins of regular employees in the finance department.  When an employee tried to login to their remote desktop, they opened the session the auditor had open – exposing the employee to a lot of data that was not theirs to see but which the auditor user in QB had access to.  The company called it a security breach and it was on their part – and it was allowed to happen because they shared their remote desktops with the auditors rather than giving the auditors their own accounts with their own security profiles.  What seemed like a good, cheap approach on one day rapidly turned into a big issue the next, and the service provider had no power to prevent it from happening.

The moral of this story is simply that following the rules is the right thing to do and most reputable hosting service providers will try, even if they don’t end up doing it really well.  There are always going to be those who figure that the risks don’t measure up to the potential rewards, so they will do what they choose to do.  I’m always left wondering about those guys; if they have no problems breaking these rules, I wonder what other rules (or confidences) they are willing to break.  Hmmm.

Make sense?

J

 

QuickBooks online, or QuickBooks Online? Use Software on the web without using Web-based software

cloud-computingThere is a trend among software makers these days to more fully leverage the “power of the web”, and why wouldn’t they?  The Internet has become the way businesses and users get and stay connected, and has become a foundation for how business gets done.   Remote and mobile access to information and applications has become an expectation of users, as social computing models have encouraged them to remain connected on all of their devices and from any location.  Online describes a working model that many businesses strive for, and software makers are seeking to capitalize on the trend.

The belief that software should no longer be installed and run from a local device has been adopted by some of the largest software vendors in the market, which would lead many users to expect that this is the important trend to follow.  Being encouraged to ditch their desktop software products and transition to using the web-based or SaaS alternative, users who have grown to trust their software products are now facing new buying decisions.  Any time a customer is forced to make a buying decision – like moving from a desktop product to a SaaS solution – there is a potential that the customer will go with a different vendor and leave the product line altogether.   Yet this is exactly what is happening with small business applications, and specifically with the tried-and true QuickBooks products – the solutions which had become the cornerstone of small business finance.

Where QuickBooks Pro, Premier and Enterprise desktop editions were the favored and trusted small business accounting solutions, Intuit is now on a wholesale push to get users transitioned to the QuickBooks Online edition.  In doing so, they’ve opened up the door for new competitors, because they’re forcing their QuickBooks users to make a new buying decision.   Assuming that customers will adopt the QuickBooks Online solution simply because it’s “QuickBooks” was perhaps a poor assumption on the part of Intuit.  Particularly by naming the product “QuickBooks”, Intuit invested the trust and long-standing recognition of the brand and product line into the online edition, and the user base and market has not been amused.  “It may be called QuickBooks, but it’s not the QuickBooks I want” says one customer.  Apparently, the QuickBooks Online edition is not what many experienced QuickBooks desktop users are looking for in a new version of the product.

Desktop QuickBooks users don’t have to move to the Online edition just to get the benefits of the cloud with their beloved QB.  The hosting and cloud service providers I work with help businesses run the QuickBooks desktop products as online service.  We deliver fully managed applications and data, allowing users to access their QuickBooks desktop products online and from a variety of devices just as if they were web-based.  Gaining the benefits of anytime/anywhere access with the added advantage of not changing software is a direction many users are electing to go.  While the price of a hosted solution may not be as low as a QuickBooks Online subscription, it is generally far less than a subscription to Salesforce.com, for example.  Isn’t the business financial data at least as valuable as CRM? The price isn’t unreasonable, and the benefits of online/remote access, managed IT, protected data, and an ability to take your ball and go home if you like are huge.  Grab your data file, install QuickBooks on your PC, and you’re back in action.  Can’t do that with most SaaS solutions, can you?  It’s only do-able with desktop software, which you can run in the cloud with a hosting provider or run on your own PC.

Assuming that all software will ultimately run online could be a big a mistake.  As technology advances and new capabilities introduce new complexities, the “heavy lifting” shifts from the center to the end points and back again.  While there may be a trend towards SaaS and leveraging the power of a remote system, the reality is that our devices – desktops and laptops, tablets and phablets and phones – are all getting more powerful.   Many SaaS applications and remote access technologies rely upon (and find ways to push more resource utilization to) the local device.  Video processes more quickly, input and output devices are more easily recognized, and the storage on the device is faster and easier to access.  A lot of work happens on the local device, and it will continue to be this way as the devices continue to get smarter and more powerful.  “There’s an app for that” for a reason: apps on the device work well and give users the functionality necessary to get things done efficiently.

SaaS is not all that’s out there – much of the software businesses know and love is still available the way they want it.  QuickBooks users need to know they can get their QuickBooks online without having to use QuickBooks OnlineThe desktop is not dead, and it won’t be for a long time.  Desktop software isn’t dead either; it’s just being pushed to the background as software companies attempt to wrap their arms firmly, with subscription based business models, around their respective customer bases.

Make sense?

J

Read more: Cloud Hold Out No More: QuickBooks Desktop Editions in the Cloud

Hosting All My Applications in the Cloud

Many business owners will recall when their first in-house computer networks were installed.  When the PCs were networked together in an office, it made file sharing and collaboration among team members easier and more efficient.  Installing additional applications on the PC was a relatively simple process, and when the new application came with the ability to integrate with another app already on the PC, it was often a fairly simple process to get the two “talking” together.  But installing and integrating applications on your personal computer is a bit different from getting multiple applications installed and integrated with a cloud hosting service provider.

In almost all cases, integrating multiple desktop software solutions requires installing those solutions on the same computer so that they can share certain program elements or, at least, share .ini or data files.  Application integration is important because it allows different software solutions to work together, communicating data from one application to the other so the information may be used in different ways or for different purposes.

An example of this might be a Microsoft Office integration with QuickBooks, which allows the user to perform a one-click export of QB financial data to an Excel spreadsheet.  Another example is the integration between QuickBooks and Fishbowl Inventory, which synchronizes information from the Fishbowl inventory system into the QuickBooks financial software.

In nearly every case where a software program has a software-based integration with another solution, the integration must be installed in the same system as the core solution.  In the QuickBooks world, this means that the programs which integrate with QuickBooks must be installed on the same computer as QuickBooks.

In a conventional PC network, the necessity of installing the various software solutions on the same machine is not a big problem as PC software and integrations have been implemented in this manner for years.  On the other hand, when the business is considering the option of moving desktop applications to the cloud, it is important to make sure the provider and service will allow all of your products to be hosted.  In most cases, this requirement highlights the main difference between a shared service versus a dedicated or server-based solution.

With shared services, the servers are generally configured to offer a strict and limited set of applications to be hosted.  The applications on the servers are used by subscribers of the service, and users are limited to accessing only those applications available in the environment.  The shared approach is popular with some application hosting providers as it creates an economy of scale which helps providers to earn more revenue on their infrastructure.    The trade-off is that a shared hosting solution only works well for businesses with a limited application requirement, and is generally fairly expensive when more users are added to the service.

The need for diversity in hosted application choices, coupled with the need for businesses to keep costs down even as the number of business users increases, are the primary drivers for adoption of dedicated and server-based cloud hosting solutions.  When the solution is managed as an entire environment rather than on an exclusively per-user basis, an economy of scale is developed within the organizational IT infrastructure.  As the business grows and adds more users and applications, the incremental costs to bring each user or application onto the platform is often far less than a user subscription in a shared solution.

For any business planning to migrate their server and systems to the cloud, the first step is to have a thorough understanding of the applications and integrations the business needs in the host environment, and then to find a hosting provider that can deliver the infrastructure and baseline system administration required.  It is unreasonable to expect a hosting provider to be an expert with every software product available, but skilled and experienced hosting providers understand how to generally install and implement most standard business applications and will rise to meet the customer demand.

While no business can guess what their future software needs may be, decisions can be reasonably made based on the solutions currently in use.  Finding a provider with a service to meet immediate needs is useful, but businesses change and therefore business requirements change, and it is good to know that the hosting infrastructure and IT services supporting the business can adjust to those changing needs.  After all, cloud hosting of applications and data just means the servers and infrastructure are with the service provider and not in the office, but it doesn’t mean businesses can’t have the feature-rich and functional applications their businesses have come to rely on.

Make sense?

J

What Small Businesses Need To Know about QuickBooks and the Cloud

With all the talk of cloud computing and having remote access to business applications and data, many small business owners are finding themselves searching for the answer to cloud-ifying their tried-and-true QuickBooks desktop software.  At first view, most business owners get the impression that their only viable choices are to either move up or down the product line – downgrading to QuickBooks Online Edition, which lacks the features and functionality they’ve come to expect from QuickBooks, or upgrading to QuickBooks Enterprise Edition, the only version Intuit visibly supports on terminal servers and which is far more expensive than the Pro or Premier editions.

It is surprising how many accounting or even IT  professionals don’t understand the real options available to their small business customers wanting to move entirely to a cloud-based IT strategy, particularly when it comes to QuickBooks.  This is no fault of the IT guy or accountant – unless they’re specializing with QuickBooks, there are some options they are simply not being made aware of because it isn’t where Intuit is focusing its marketing efforts.  Intuit wants businesses to buy QuickBooks Online.  The market, on the other hand, likes the QuickBooks desktop products and wants them in the cloud.  The well-kept secret is that businesses can have their QuickBooks desktop editions in the cloud and it works the same way as it does on the desktop.

Hosted QuickBooks isn’t rocket science; it’s simply a method of installing QuickBooks desktop software on servers and making the solution available to users via the Internet.  Many business offices are already doing this type of thing without really recognizing it – accessing the office PC via a Remote Desktop connection so they can work on their QuickBooks or other applications from home.

A QuickBooks hosting solution is essentially the same thing: QuickBooks software and the company data exist on a computer in a data center, and the user connects to that computing environment, application and data via a remote connection.  Most providers use the same underlying technology (Remote Desktop) to deliver their hosting services that users deploy in their own offices – they just use “bigger” versions of it and sometimes a little extra technology with it to help out.  The point is that Remote Desktops and hosted applications are not new or bleeding edge technologies; they are a proven means to effectively and efficiently deliver seamless remote access to computing resources (environment, apps, data, etc.).

Perhaps the weirdness surrounding the QuickBooks licensing is part of the problem; I’ve seen this confusion prevent businesses from running their QuickBooks on remote systems simply because they could not figure out the right way to do it and still conform to licensing rules.  Consider that QuickBooks is essentially a single-user application, and it’s the database manager that really allows concurrent multi-user access to a data file.  The program was not designed to have multiple users of the PROGRAM all running from one computer concurrently (which wasn’t a problem when only one person at a time used a computer).

But these days, with terminal servers and remote desktop capabilities, a single computer is essentially turned into a box containing a bunch of user environments (call them desktops, sessions… whatever).  Each of these user environments (desktops/sessions) are running at the same time and on the same computer.  So, when a user goes to launch QuickBooks and then open a QuickBooks company file, the database manager looks at the computer running the QuickBooks license and says “ok, you have a license to allow QB to access a data file with one user”.  When the next user launches QuickBooks from that machine it will allow them to open the program, but if they try to connect to the same data file as the first user, guess what?  QuickBooks database manager looks at the computer and license and sees the same single-user license number coming from the same computer.

A single-user license means only 1 user can access the company file concurrently (at the same time).  So, if two or more people are on the same terminal server (remote desktop server), and are trying to access the same company data file concurrently, the QuickBooks license on their terminal server must be at a level that allows all of them to access the company file at the same time, e.g., a 2- or 3-user license.  This is not intuitive.

Another issue relating to QuickBooks licensing on a terminal server or remote desktop setup is the fact that it’s a really awesome method of giving more users access to QuickBooks than you legally should.  This is an unfortunate technical reality of the product, and is possibly an issue which influences Intuit’s lack of support of the product in this type of environment.  While the licensing language and the operation of the database manager indicate that each user running QuickBooks should have a license, the technical reality is a bit different.

The technical reality is that a single QuickBooks license installed on a terminal server could possibly be actively used by any number of people on that server – all at the same time – as long as those users don’t try to open the same company file at the same time.  Of course, this is in direct violation of the license agreement and is essentially a situation where a single QuickBooks license is being unlawfully accessed by more users than it is licensed for.  Intuit does not approve of this model as it falls into the category of software piracy, but I sure see a lot of accounting firms applying it for client QuickBooks access. (It’s often a statement about how, as a ProAdvisor, the accountant gets their license each year, installs it on the terminal server, and magically all clients now have access to the new edition!).  **Note to self: if your service provider or accountant gives you “free and automatic” upgrades to QuickBooks each year, you may want to look a bit further into whether or not the licensing is actually legitimate; the risk to your business books isn’t worth avoiding a $249 investment**

Another thing that often prevents businesses and their IT people from moving QuickBooks to a hosted solution is the lack of available support.  While Intuit says that they support QuickBooks Enterprise in a terminal server environment, there is no such offering for the Pro and Premier editions.  In reality, this doesn’t mean that the solutions won’t work, because they will.  It simply means that Intuit won’t support the installation directly.  Perhaps this is the best and most evident reason to work with an authorized QuickBooks hosting provider.  Particularly when it comes to your business accounting and financial data, it makes sense to make sure it is running in a supported environment.  There are few things as frustrating and potentially damaging to business than losing customer, vendor and accounting information.  Let us still be realistic about this, though.  QuickBooks was not designed to run on a terminal server, and its behavior and performance may not be flawless.  In most cases, however, any tradeoffs are easily weighted towards the benefits of mobility, security and IT management.  You get glitches with QuickBooks even on a local PC, so occasionally experiencing them with QuickBooks in the cloud should be expected.

Small businesses need help with their information technology, particularly as even simple to use solutions like QuickBooks continue to get more technically complex (simple to use often means there’s a lot going on behind the scenes).  And small businesses want worry-free IT, so they can focus on running the business and not on running computers.  For these reasons and more, the small business owner and the IT person serving small business should take a close look at hosting their QuickBooks desktop software – along with their other business applications – with a trusted cloud hosting provider.  Yes, you can have your QuickBooks in the cloud.  Today.

Make sense?

J

Moving to the Cloud While Retaining Your Investment in People, Process and Business Knowledge

Moving to the Cloud While Retaining Your Investment in People, Process and Business Knowledge

cloud-businessWhen businesses consider moving their information technology to the “cloud”, the problem is often approached with a thought that things will have to change dramatically in order to achieve a fully online working model.  In many cases, business owners are left believing that any business use of cloud technologies is the equivalent of changing software and systems over to SaaS solutions, enabling the much-desired anytime/anywhere working model.  What too many businesses aren’t being told is that there are a variety of ways to move to the cloud, and changing software and systems isn’t necessarily a prerequisite.

The benefits of a cloud computing model are many, with mobility and managed service being the most obvious.  Less evident are the potential cost savings, because the subscription approach to paying for IT services may, on the surface, look like an equivalent or even higher cost over time.  What isn’t being factored in to the cost (savings?) is the potential to improve processes and increase productivity.  These benefits are often achieved simply due to a centralized management and access approach, and are not necessarily attributable to the adoption of new software tools.

For many businesses, the cloud is the right answer for deploying and managing IT and should be considered first, before changing out the software and tools in use throughout the organization.   This approach has been widely adopted by businesses using Microsoft Exchange messaging solutions, where in-house Exchange servers are being replaced by outsourced Exchange providers and users experience the same functionality but with far better uptime and protection.  The same approach is working for businesses electing to move their in-house business software and systems to the cloud, engaging with application hosting providers to install and manage existing desktop and network applications and to secure business data on the host.  Users are able to access their native desktop applications via the cloud, allowing businesses to retain their investments in people, processes, and business knowledge.

Purists may contend that hosting of desktop applications is not truly “cloud”, but the terminology is far less important than the benefits businesses can achieve with a hosted application approach. For most folks, the “cloud” refers to Internet-based solutions and software delivered as a subscription service.   When desktop applications are deployed on remote servers and the environment is managed and protected by the service provider, it is pretty much a cloud solution.

Particularly as Microsoft and others continue to move away from packaged all-inclusive solutions for local installation, small businesses are finding that the cloud, hosted applications and remote access provide the answers to a variety of business IT problems.  Even more, those answers are being provided affordably, with a simplicity of setup not previously available, and with higher levels of service than was reasonably available with localized IT.

Information technology professionals at all levels are now recognizing that their small business and enterprise clients can experience many benefits with a cloud hosted and managed IT approach.  It doesn’t take a comprehensive application or process overhaul to begin improving internal IT operations for the business.  It makes no sense for a business to give up investments in training, process development, and people knowledge in exchange for a centrally managed and remotely accessible system.  Rather, the smart business takes the steps to solve the real issues of IT management and mobility while allowing users to continue performing their tasks and doing business as usual – only better  because the IT is now working for them.

Make sense?

J

The Psychology of Small Business IT Adoption

Convincing small business owners to adopt and apply technology in their businesses is often a difficult thing to do.  While most business owners readily accept the need to have computer software to help them produce information and an email account to communicate with others, even such fundamental business solutions as a business website or computerized accounting system can be a hard sale.

Solution providers in every category are looking for ways to communicate the value of their products and services to businesses, and many do not consider that communicating value to a small business owner is not the same as communicating value to a larger and more established enterprise.  There is research available which discusses why small businesses adopt IT, and how the importance (weight) of various factors change as the business grows.  With small businesses fueling the economy and numbering far larger than their enterprise counterparts, it makes sense to understand just why small businesses buy.  It’s also interesting to note that this research revealed that the different characteristics of firms and individual executives “did not have a unique effect on adoption decisions”.   If the decision wasn’t impacted by characteristics of either the firm or individual executives, what does impact the decision?

An academic study by Icek Ajzen (Organizational behavior and human decision processesUniversity of Massachusetts at Amherst) discusses a theory called the Theory of Planned Behavior, and this theory was posed as a basis for predicting who would pursue a particular course of action or activity.  The idea is that “intentions to perform behaviours of different kinds can be predicted with high accuracy”, and that the prediction is based on attitudes, subjective norms, and perceived control.  Okay, but what does that really mean?

Intentions represent the strength of a person’s conscious plan to do something.  So, when someone intends to do something, like adopt an IT product or service, it means that there is a strong positive plan in that person’s mind to accomplish the activity.  However, having a plan in mind – no matter how strong or positive – is impacted by several elements: attitudes, subjective norms, and perceived control.

Attitude represents the belief that the activity will lead to a consequence that means something.  If you have a plan to adopt an IT solution, but then develop a negative attitude towards the likely outcome (consequence) of using the solution, adoption isn’t likely to occur.  On the other hand, if the belief is that the results or consequences of adopting and applying the solution will be useful, and deliver benefits in the areas intended, then the chances of deciding to make the purchase increase dramatically.

Another factor which weighs on the intent to do something is the pressure related to “subjective norms”, or what might be considered to be social factors.  These factors exist in the firm, in the customer base, with partners, and within the market.  As an example, it is an expectation that a business will have email addresses, computers, and other technology to support the business.  This is simply a normal expectation of businesses today.  It is also a requirement that businesses protect customer information, a requirement and normal practice from both a privacy and regulatory perspective.  It is this expectation and the pressure to be “normal” (a motivation to comply) that also weighs on the decision to act and adopt.

The final factor is perceived control, which comes down to the person’s perception of how easy or difficult it will be to do what they’ve got in mind.  Looking at various potential obstacles, and judging whether or not the business has the resources and capability to overcome them effectively, results in either a positive or negative impact on the intent.

All of these things are placed in linear order, and a straight line can easily be drawn as you move through the process.  It’s all about:

  • Intent,
    • the attitude towards adoption,
      • belief of expected outcomes and their value,
        • expectations and the motivation to comply with them, and
          • evaluating barriers and the adequacy of resources to overcome them.

Boiling it all down to a fairly simple explanation, businesses adopt IT because there is a conscious plan to do so, and that plan is supported by a belief that the solution will do good things for the business, the solution is a recognized (if not expected) approach, and the business believes it has adequate resources and capability to effectively handle it.

Make sense?

J