Tag: quickbooks hosting

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No REST for QuickBooks Desktop Integration Developers

No REST for QuickBooks Desktop Integration Developers

elastic-cloudIntuit, the maker of QuickBooks small business accounting software (among other things), is discontinuing service for the REST API and the Sync Manager on March 1, 2016 [1].  Developers with applications which integrate with the desktop editions of QuickBooks using this method must change their approach right away or risk having their integrations simply stop functioning.  It’s not that Intuit will DO something on March 1st.  Rather, they’ll stop doing something – like handling Sync Manager integrations.

There are a lot of different types of businesses in the world, and each of them produces and consumes a lot of information.   From sales to human resources; from operations to finance – every business generates and manages information to support the various processes which make up the business activities.  Computer systems and software represent the tools businesses use to develop and manage information, and often become foundations for structuring the information which flows through the organization. Just as there may be different people in the business, each with their own responsibilities and job functions, there are likely software applications which are similarly oriented to support different processes within the business.  Integrating or connecting different applications and processes within the business helps the organization be more efficient with information usage, generally increasing the quality of access and reporting throughout the business while at the same time reducing or eliminating redundant data entry and the potential for errors.  Software integrations are a big thing to many businesses, which is why the discontinuation of Intuit’s Sync Manager for QuickBooks Desktop editions is a big deal.

Intuit’s Sync Manager was the big thing just a few short years ago.  Providing developers with a seamless method for accessing QuickBooks company data and passing it to/from web-based and other applications was a boon to the online application model and paved the way for many disk-based integrated solutions to migrate to SaaS offerings instead.  Developers who saw success operating in Intuit’s QuickBooks marketplace as recognized add-ons were encouraged to use Sync Manager so that they would be able to seamlessly market to, subscribe and onboard new users who purchased QuickBooks products. Whether or not the developer participated in Intuit’s application marketplace, the Sync Manager and the REST API provided them with some very important capabilities and supported new methods now recognized as “standards” for development of web-based solutions and services.

The World Wide Web has succeeded in large part because its software architecture has been designed to meet the needs of an Internet-scale distributed hypermedia system. The modern Web architecture emphasizes scalability of component interactions, generality of interfaces, independent deployment of components, and intermediary components to reduce interaction latency, enforce security, and encapsulate legacy systems. http://dl.acm.org/citation.cfm?doid=337180.337228

In order to integrate a solution with QuickBooks desktop products, there are two essential problems to solve.  First, there must be access to the QuickBooks data.  Few products are able to directly access the data in a QuickBooks data file; generally, the QuickBooks program itself is used to ‘broker’ access to the company file. So, developers need a way to work inside of QuickBooks to use it to access the data their applications need.  Second, the data must be transported (via the Internet) to allow for data to come from QuickBooks into another app, or to allow data from the other app to come to QuickBooks.  The REST API and the Sync Manager addressed both of those problems and provided developers with the mechanisms required to facilitate the data integration as well as transport the data.

REST (representational state transfer) is “the software architectural style of the World Wide Web [2]” and represents a standard for creating scalable, distributed system interactions.  Using this method, developers were able to make their online solutions access, read and write data in QuickBooks desktop products because Intuit had first sync’d the data to its servers, so developers needed only to reach the Intuit servers to reach the data.  The Sync Manager provided the transport, carrying the data to/from the desktop installation where the Sync Manager service was running.  And, because the Sync Manager was basically built-in to QuickBooks, there was no additional software to install and maintain on the computer because it was all part of the QuickBooks installation.

Intuit did a fantastic job of getting developers to move to the API integration method, positioning all those lovely 3rd party solutions for linkage via an Intuit.com account and, now, to QuickBooks Online.  Intuit is clearly favoring the QuickBooks Online edition and the API integration method available with that platform, and is telling developers that they must convert their customers to QBO in order to retain the easy connective ability they had with the desktop editions via Sync Manager.

Now that Intuit has announced the discontinuation of the REST API and the Sync Manager, what options do QuickBooks integration developers have, and how can customers using 3rd party integrations keep using them?  Options do remain, and they aren’t all that bad.  In fact, the options which remain continue to be the methods of choice for certain developers. These developers recognized early on that Intuit’s somewhat “lightweight” methods couldn’t handle the complexity or full functionality of their integrations facilitated their solutions using the SDK and never looked back (and still don’t).  For this community of developers – many of whom likely never considered trying to market their solutions in the Intuit app marketplace – the elimination of the REST API and Sync Manager don’t really matter.  They didn’t bother with them in the first place, just as they aren’t bothering with QBO.  Those solutions don’t fit their customers, anyway.

The QuickBooks desktop SDK (Software Development Kit) has been around for years, and using the SDK developers have been able to craft tight integrations between their solutions and the QuickBooks desktop products.  From payment plug-ins to fully integrated sales, customer relationship, inventory and manufacturing solutions – a broad range of integrated applications built with the SDK have been successfully deployed to QuickBooks customers all over the world.   Many applications which integrate with QuickBooks desktop solutions are desktop products themselves and are designed to work within the same desktop and network environment as QuickBooks, so there is no need to worry about “transport” of the data over the Internet.

For other solutions, such as online applications and services, there may be a need to exchange data via the Web. The QuickBooks Web Connector has also been a very popular solution for developers of applications that integrate data with QuickBooks.  The Web Connector is just what its name implies: it is a way to connect QuickBooks to the web and vice versa. With the Web Connector application and a web connector configuration file, developers could provide a method of exchanging data between QuickBooks desktop and another solution fairly simply.  While the Web Connector is quite useful in providing a means to transport integrated data to/from the QuickBooks desktop to an external system (like an online application), it only allows access to whatever data Intuit decides.  For this reason, many developers use both an SDK application and the Web Connector so their applications can access all data required and also have a web service available to transport it.

There are numerous implications relating to the sunset of QuickBooks REST API and Sync Manager, and another among them is the impact in hosted environments.  For customers who are (or might) benefit from hosted QuickBooks delivery models, what does the end-of-life of the Sync Manager mean?  Since the Sync Manager was basically built into QuickBooks desktop editions, it meant that there wasn’t any extra software to install or manage when a company wanted to adopt a Sync Manager-based 3rd party integrated solution. In a hosting environment, this means that the customer could easily add integrated applications to work with their hosted QuickBooks and the service provider might never even know it was being done.  There would be no additional software to install on the host servers; so many providers would simply be unaware that their customers were using these other solutions.

As developers return to SDK and Web Connector implementations in order to integrate with QuickBooks desktop, customers will ask their hosting providers to install the QWC (QuickBooks Web Connector) and/or integration software in their service.  In shared service delivery models, this may be virtually impossible to do without potential compromise to existing customers using those servers or other applications resident on the systems.  Hosting customers will not always understand that a “simple plug-in” actually represents installable software that must be secured, maintained, managed, and kept from improperly interacting with other software in the environment.  Some providers may not even be willing to work with the new integration software, while others may allow it but will not take adequate precautions to ensure proper and secure function.

Intuit has said to many constituent groups that its focus on desktop editions of QuickBooks will continue, and new certifications and benefits for desktop ProAdvisors (and continued development of interoperability with other solutions, like the Revel POS integration for QuickBooks desktop) give support to those statements.  Yet developers who support integrations with QuickBooks desktop are once again adjusting to the not infrequent changes Intuit makes to developer programs and philosophies.  The push to QBO and connected apps may be the focus for QuickBooks marketing dollars, but there are still quite a number of (very busy!) developers supplying solutions to businesses who don’t shop inside their QuickBooks software.

Joanie Mann Bunny FeetMake Sense?

J

[1] https://developer.intuit.com/blog/2014/09/08/timeline-to-discontinue-the-quickbooks-desktop-rest-api

[2] https://en.wikipedia.org/wiki/Representational_state_transfer

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Mobilizing QuickBooks Desktops

 Hosted QuickBooks for Remote and Mobile Access

There was a time not too long ago when the “thought leaders” in information technology said that the desktop is dead, and all software will be accessed via the web. (Note: I put “thought leaders” in quotes because industry thought leaders are often those with the greatest media influence.  After all, you can’t lead them if you can’t reach them, right?). The whole no software thing is a dramatic oversimplification of what is happening with computer software, but one thing is kind of coming true: nobody wants to be tied to their desktop.  It’s not that the desktop is dead… it’s just not all there is. For users of the desktop editions of Intuit QuickBooks software, the question really isn’t whether they intend to give up their familiar and trusted software to use a different, online solution. The question is how to use the QuickBooks desktop software they want in the cloud so they can use it on desktops that aren’t the primary desktop computer, or on mobile devices.

Computing technology has finally reached a level of accessibility that was previously only imagined in science fiction stories.  Communicating instantaneously with anyone anywhere around the world; accessing extensive (limitless?) libraries of information, art and music with a simple handheld device – these are the things that people do every day without a second thought.  Business users may even be able to access their business documents, email, contacts and appointments etc. from mobile devices, enabling a productive and functional mobile workforce.
desktop-appsYet the desktop remains as the primary workhorse for most business users. This is where the productivity applications live, where large spreadsheets and full-screen applications are run, and where keyboarders and production data entry users operate.  Tablets, touchscreens and mobile devices just don’t provide the same capabilities unless you tether them to full size monitors and keyboards.  Even then they may not because they might not run the same OS as the desktop.  The point is that the desktop hasn’t gone away and isn’t likely to any time soon.  Users may use more mobile apps and devices, but this isn’t diminishing use on the desktop as much as it augmenting it.  This is what fuels the interest in application hosting and virtual desktop computing models – the desire to mobilize desktop and network applications and working environments.

Hosting applications and data gives businesses the flexibility of working in desktop applications and accessing data just as if they were in the office, yet users may be located anywhere there is Internet connectivity. When the applications and the associated data are managed in the datacenter, businesses are able to centralize their information assets and manage them more effectively than if the data were distributed among multiple computers.  While most sync and share solutions require files to be downloaded to local computers in order to open and edit, a hosted application service with virtual desktops and file sharing provides a security model which keeps business data secure yet available for user access without compromising security by downloading information to the user device.

A hosted solution approach can make license utilization more efficient and compliance easier to maintain, too.  By enabling access to applications on a centralized platform and eliminating the installation and maintenance of software on individual computers, businesses reduce the reliance on local IT personnel to install and update applications and user accounts, and improve their ability to control application assignments and usage.

Hosting helps businesses take advantage of technology that would otherwise be unaffordable, and delivers the mobility and centralized management required to boost productivity and contain costs.  There is a high cost to managing a business network, and creating secure mobile access to that network can represent an exponential increase in IT spending (just to initially set up, not to mention ongoing costs for security management, monitoring and support). Rather than taking on the entire burden of service management and delivery directly, businesses electing to work with hosting providers find that they are able to focus more on business operation, strategy and growth – and spend less time worrying about the IT supporting them.  Costs are reduced, workers are empowered, and capabilities are increased while knowledge and process investments are preserved.  When it comes to mobilizing business applications like QuickBooks desktop editions, it all starts with a hosted approach.

Joanie Mann Bunny FeetMake Sense?

J

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QuickBooks Online is Pretty Cool

Doesn’t Simplify Overall IT Requirement for SMBs

dt-v-online-great-debateIntuit is doing some pretty cool things with the QuickBooks Online product.  I really like the fact that there are mobile apps available, the product can auto-send reports, form templates can be imported from Word, and there’s a desktop application available to replace pure browser-based access.  There are those who might believe that I’m a QBO hater, but I’m not.  I am evangelist for cloud computing, mobility and cloud service… I just don’t necessarily believe that only one flavor of “cloud” applies to everyone. QuickBooks Online is some good stuff – but is it really making things simpler?

What QuickBooks Online does better than QuickBooks desktop, really, is provide a cloud-based accounting solution for small businesses for an affordable price.  QuickBooks Online was built as a SaaS solution, so web-based access and a subscription service model are part of the package.  On the other hand, QuickBooks desktop editions were designed to not simply function for the user, but to deliver the user experience expected from software running on the given OS/platform (e.g., Windows or Mac).  When QuickBooks is running on Windows, it behaves like a Windows application and uses standard Windows conventions.  Same deal with QuickBooks on Mac.  It’s … Apple-y.  Whether on Windows or Mac, QB desktop editions are considered to be the workhorses that really help get things done.

What some folks don’t know is that QuickBooks desktop editions can be hosted in the cloud so that they also have the benefit of anytime, anywhere accessibility and managed service.  Businesses can have their QuickBooks desktop applications hosted and managed by a cloud service providers, and can access the applications and the data via the Internet just as QuickBooks Online users are able.  The oft’ forgotten additional aspect of cloud hosting is that the other business applications may also be hosted by the service provider, turning the entire business IT environment into a managed, anytime/anywhere resource.

When I look at outsourced IT and how businesses might benefit from subscription and SaaS solutions, I tend to view things more holistically rather than pursuing one application or functional area at a time.  The reason is that the business is an ecosystem of users, processes and capabilities.  Altering one part of the ecosystem will, without doubt, impact the others.  Note that, in many businesses, the accounting and finance systems are integrated with line of business applications and operational processes.  At minimum, there are likely to be connections or dependencies upon certain standard productivity tools for reporting and such, potentially generating lots of data.

Consider the QuickBooks Online capability of allowing form templates to be imported in .docx format.  Those templates had to be developed somewhere, and it was probably in MS Word on guess where? You got it… the desktop.  How is that local non-QBO data being managed, and how accessible is that part of the system?  Having accounting in the cloud is cool, but may also create separation in data silos and breaks in processes when it is removed so completely from the rest of the business information systems environment.  This introduces a layer of complexity for the business, where making sure all the information assets of the company are protected and recoverable isn’t as easy as doing a complete backup and archiving offsite, especially when the data is in a variety of formats and it doesn’t all exist on your PCs or servers.

Addressing the compartmentalization of business data becomes a potentially bigger issue when connecting two or more SaaS solutions via API.  Granted, this type of “extension” to the financial system helps businesses apply the right tool for the job, and ensures that workers are interacting with the information they need and not the entire financial system.  Yet small business owners generally lack the technical sophistication required to understand where and how to fully preserve and protect even a single business data silo much less multiple silos.   The ease of connecting systems to each other in the cloud often overshadows the complexity of creating a single data management strategy for the business.  And another item to remember is to disconnect those SaaS services which are no longer in use, as they represent an ongoing potential threat to the security of your data as long as they are accessing it without the data owner’s watchful monitoring.

The moral of this story is that I believe businesses that approach their information technology needs with a holistic view will have greater success than those who focus only on particular processes or functional requirements. I think QuickBooks Online is pretty cool (especially now that there’s a desktop app!), and I (and a few million others) think QuickBooks desktop editions are pretty good, too…. They’re just different pieces of software that do things differently – each carrying different risks and rewards.   The point is that neither solution stands alone in the business operation, so each should be viewed in the context of the overall business information management strategy in order to see whether they’re properly selected, placed, and managed. Trying to make things simpler doesn’t always actually make things simpler.  Welcome to the cloud.

Joanie Mann Bunny FeetMake Sense?

J

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The Cloud, The Desktop and QuickBooks

subtitle: Just When They Told You the Desktop Was Dead… 

along comes another desktop app.

Everything is moving to the cloud! Everything is going online!  At least, that is what they’re telling you.  And, to a certain extent, it is true that a lot of things are moving to the cloud; just not everything.  And some of what has moved in is moving right back out.  Use of the cloud and cloud services is increasing, but that certainly isn’t proving that the desktop is going away anytime soon.  The only thing we can be certain of is that things are going to continue to change fairly rapidly, yet the lion’s share of business users will retain working models they have come to trust and rely upon until they are forced to do something else. Today, many accounting and business professionals feel that they are being forced out of the software they have known and worked with for years: QuickBooks desktop software.

I was recently asked to present to a group of accounting and tax professionals, the topic being “alternatives to QuickBooks Online”.  I thought it was interesting that this would be a topic of such interest, as QuickBooks has long been recognized as the market leading application for small business bookkeeping and accounting.  Accountants and bookkeepers, as well as tax professionals, have worked with QuickBooks for years – many having even styled their practices around the QuickBooks brand and offering QuickBooks-specific training and other services.  Why are these professionals now asking to learn about alternatives?  Well, it is an alternative to the online version of QuickBooks that these folks are seeking, and they have been given the impression that the desktop editions of their beloved QuickBooks are no more and their businesses are being forced to change.

Due to Intuit’s focus on promotion of the QuickBooks Online edition as THE  QuickBooks to buy, there is a growing belief that the desktop products are going away.  Many professionals who have worked with the product line for years are now operating under a belief that their only future with QuickBooks is with the online edition, so they are searching for alternatives for their clients and their own practices.  The QuickBooks Desktop editions aren’t being eliminated (2016 editions and certifications coming!), but any real mention of them in the direct marketing is gone, because Intuit isn’t pushing these solutions to new customers. It is no wonder the accounting and tax pros are looking at alternatives – and their customers are, too.

QuickBooks has always been a direct-to-consumer solution and was pretty much the only thing a small business owner would find if they shopped for software at the local computer or office supply store. The high-value desktop editions continue to be available, but it is difficult to tell a business owner they need to purchase licensing and then pay for mobility for QuickBooks desktop editions while QBO sounds much cheaper and they can get it on their tablet or PC for that cheap price. Also, there is more shopping online – from phones and tablets as well as PCs – so consumers are being exposed to other brands and the plethora of new online solutions. Now that they are considering buying or changing accounting/bookkeeping software… they could just as easily elect to use something completely free and not spend anything with Intuit or anybody else.

The small business owner isn’t focusing on the qualities of the accounting solution or how it impacts their accounting professional’s processes – they are focusing on monthly price of the solution.  Accounting professionals are now recognizing that the software isn’t (or shouldn’t be) the basis for their practices, it is simply a tool.  And there are a LOT of tools available to work with, not just QuickBooks, so the value of aligning solely with that solution is perhaps not as good an idea as it once was, but it is not gone.  There is still a tremendous volume of work to be done with businesses using the QB desktop products – you just wouldn’t know it from the marketing hype around QBO.

The thrill of exploring SaaS (software-as-a-service) and online application models has introduced new competition in markets where the dominant player once felt secure (small business accounting, for example).  While Intuit’s QuickBooks products were a defacto standard and essentially owned the smb accounting market, the diminished response to the QBO product has created opportunity for many newcomers.  Xero, for example, has been able to make great progress, even recruiting long-standing QB ProAdvisors as Xero advisors and promoters.  gnuCash, once a bit of an outlier, is getting new business because it IS desktop based (some people like that!) yet it doesn’t require an an ongoing commitment to internet connectivity or to pay fees to the developer. NolaPro, Wave, Freshbooks and more are growing in popularity as more freelancers and small business owners begin using applications other than spreadsheets to manage their business finances.  The generation that grew up with online banking is now readily adopting computerized bookkeeping, but they aren’t necessarily interested in QBO.  Still, a great many move to QuickBooks desktop editions because QBD is a recognized and respected solution.

It also remains to be seen what happens with usage of some of these online smb accounting solutions when the business reaches some size or complexity.  While they may be highly useful for startup or freelance business, many are not likely to satisfy business requirements far into the business lifecycle.  This is when the going concern and growing business demands more functionality and performance, which often becomes the catalyst for seeking faster and more powerful software and systems and has been a driving force for businesses returning to locally-installed or hosted accounting and ERP solutions.  Along with QuickBooks desktop editions, Sage is positioned extremely well here. The Sage 50 solutions (good old Peachtree!) can scale and also have very strong accounting functionality.  These were actually the preferred solutions for most accounting pros for a time, but the momentum of QuickBooks pushed them to the side.  With the attempt to now leverage the QB user base to the QB Online solution, Intuit has created the opportunity for Sage to regain a position with accounting professionals and their clients who demand more.

As these software and systems have (in some part) migrated from the local infrastructure to the web, we have also seen a lot of hybrid or “tweener” approaches come about.  These approaches, just as cloud service of any type, come in many varieties and exist to solve different problems.  The problem of browser-based functionality and modality is among the issues identified with QBO.  The browser-based app doesn’t allow for multiple operating windows – you have to use browser functionality for that.  And it is relatively slow – performing data updates and screen refreshes like with a website and not as one would require of a business application.  The solution provided is a great example of a hybrid approach.  The desktop app for QuickBooks Online (yeah) is a software app that comes in a flavor for Windows and Mac, and which provides more of a desktop user experience even though it mimics the interface and connects to the data of QBO.  It is faster, and multiple windows can be used, and more… which are some of the great benefits of running software on the local device and why desktop software is so great a performer.  This hybrid model simply allows for desktop software to work with cloud-stored data and back-end processes, and potentially delivers some of the best of both technology models: cloud and localized.

If you consider how much of the actual QuickBooks desktop product has been turned into web service (payroll, merchant processing, etc), it seems like QuickBooks desktop is already beginning to be a bit of a hybrid approach.  And when QB desktop is run with a hosting service provider, the whole thing becomes available anytime/anywhere.  Hosting is the way to provide the management and mobility aspects of QuickBooks and other desktop software.  The hosting model delivers benefits of cloud service – providing users with all the features and functionality of the desktop solution – and introduces the system management and mobility that is part of the underlying value of a web-based or SaaS application approach.

The real discussion, I believe, is not about the death or  near death of the desktop and locally installed applications – that’s just silly. Even phones are now being touted as possible desktop replacements, as the processing and storage capacity has increased to rival the most useful portables and laptops.  Clearly, devices continue to be more powerful and capable, and these advancements aren’t done solely to make web browsing more enjoyable.

pendulumDevices are more powerful so that they can run more applications – fast – and deliver more useful functionality to the user. Maybe the data will be in a cloud, and maybe even some app functionality will be delivered via a cloud, but it is very unlikely that everything will be in the cloud.  Complexity and cost drove developers to seek out alternatives, and advancements in technology will introduce new options that change everyone’s thinking again.  While the pendulum did swing to one extreme (move it all to the cloud and off the device!), we are now seeing it swing back  in the other direction a bit and those who didn’t swing all the way the first time are in a position to reap some benefit.

Joanie Mann Bunny FeetMake Sense?

J

 

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Confused about QuickBooks and the Cloud? Join the club

cloud-computingIn most regions around the country high-speed broadband is readily available, and using the Internet for working and playing online is a part of everyday life.  Facebook and Twitter and Instagram are household names and just about every conversation starts or ends with a reference to a meme.  It seems that everyone is connected and app-savvy, using high technology while doing business, doing homework, or doing just about anything.  Yet this move to online and cloud technologies has come with a high price tag for some businesses, especially small businesses trying to keep up with the pace of change and who are being encouraged to adopt just about every new thing that comes their way.  It’ll make them more efficient, more profitable, more attractive to customers, more interesting to prospects, and will allow them to do more in less time.  All of the “apps” for this and that have created a great deal of confusion for the average small business owner who may need a few tools to help get business done, and who is now facing the daunting task of figuring out which ones to use as the type and number of tools grows exponentially every day.  It used to be so simple, but now even the simple things are becoming difficult to understand – like QuickBooks, for example.

QuickBooks desktop editions, born from Quicken personal finance management software, continues to be the most popular small business bookkeeping solution available.  Yet QuickBooks is now offered as either desktop application (software you install on your PC), as a hosted solution (software installed and run on service provider systems and which you access via the Internet), or as an online application (QuickBooks online edition).  Initially, the lines were fairly clearly drawn – the desktop software gets installed on the local machine and the online edition runs from Intuit’s servers.  Then things got a bit more complicated as hosted services rolled out, and users were able to have their desktop QuickBooks managed with a service provider and accessible via an Internet connection.  Now, just to add to the confusion, Intuit delivers a new desktop app to access the online version of QuickBooks.   What?!  Yeah, you heard me.  There’s a desktop app to install to the PC (97MB!) that accesses the QuickBooks online system.

When Intuit, like to many other software companies, began pushing the online-only version of their solution, the messaging was all about making life easier with “no software” to install or manage.  Customers could simply sign up and have all the features and capability they need using only the browser on an Internet-connected machine.  Failing to consider that computing devices (PCs, tablets, phones, et al) continue to get smarter and more powerful each day, the software companies firmly believed that everything would eventually be on the Web, and the “access device” wouldn’t matter any more.  However, things haven’t turned out quite as planned, and users continue to not only demand desktop and device-based apps, they will often forgo the browser-only approach until a better app and interface comes along.  The truth is that the market wants apps and software running on their devices because the user experience and performance is almost always better than with a purely browser-based approach.  Browsers are great for visiting websites, but not so much when it comes to running business applications.  Sure, there are a lot of browser-based solutions out there, but not too many of them are as trusted or as heavily used as their desktop-based counterparts or competitors.

There is little argument to be made regarding the fact that many software developers are working towards entirely online application models, where little or no software would exist on the device and all data is managed and stored online.  What is arguable is whether or not the “fully online” model will ultimately win, or whether software will continue to be installed and maintained on the device.  Performance, functionality, integration with other applications, and usability will all influence the buyer’s decision regardless of the marketing hype.  It may simply be that users will have to try each model before they decide which one works best for them.  It seems that, with the introduction of the desktop app for QuickBooks Online, the QuickBooks-users club has voiced an opinion which sounds a lot like they liked the desktop software approach best.

Joanie Mann Bunny FeetMake Sense?

J

 

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Two Ways to Get QuickBooks in the Cloud

Get QuickBooks in the Cloud: Hosted QuickBooks Desktop or QuickBooks Online

cloud-computingRunning applications online, or “in the cloud” using today’s parlance, is top priority for a lot of businesses.  It’s not that these organizations have a burning desire to post their financials to the web, which is what a lot of folks thought was going to happen when we first suggested they use their financial applications online.  Rather, business owners and managers have begun to recognize and experience the benefits of connecting their various locations, remote and mobile workers with real time access to business applications and data.  Further, centralization of IT coupled with outsourced IT management and subscription service pricing has introduced financial and operational benefits which make businesses more cost-efficient as well as more agile.  From being the basis for foundational process and workflow improvements to allowing the repositioning of IT costs from capex to opex, online application services are proving their value in various ways every day.

The evident popularity of cloud solutions is clearly visible in one small corner of the global software marketplace: the small business accounting solution market. Intuit’s QuickBooks product, almost a default go-to with entrepreneurs and small business owners, is still the most prevalent accounting solution in use by US small businesses.  While there may be growing usage of other applications on the web, such as Xero or FreshBooks (both are awesome SaaS apps that do what they do quite well), there is equally strong growth in Intuit’s own SaaS version of QuickBooks.  The SaaS applications are easier to localize for different places in the world – different languages and currencies – so international use of these products is likely to continue to grow.  Even more to the point, these solutions address functionality and pricing levels which are acceptable to entirely different classes of users that previously wouldn’t even consider buying accounting software to do the books (like freelancers and solo/soho operators), so the overall size of the market of “businesses who use accounting or bookkeeping software” is actually growing.

Intuit’s QuickBooks Online edition is a true SaaS solution that is quite different from the desktop-based QuickBooks.  While QBO has gained tremendous popularity, it has yet to reach the user numbers the desktop products have.  The desktop solutions boast not just a particular range of functionality, but integrated applications and add-ons, and – perhaps most importantly – being a foundation for a wide variety of financial and business record keeping, bookkeeping, accounting, operationally oriented and reporting processes.  To sum it up: it’s embedded.  People know the software, the data is in a known format, and the product is simply part of how the business operates.

Once a solution is as entrenched as QuickBooks is – kind of like the entrenchment Microsoft Word and Excel have in the productivity area – it doesn’t go away very quickly and only when the value proposition is much greater… and maybe not even then.  Rather, folks find ways to make the solution they want work for them.  This is where hosting comes in and meets with the market’s demand for running applications (yes! even desktop applications!) online, as managed subscription service.

Running your QuickBooks desktop online via a hosting provider is how businesses take advantage of the best benefits of SaaS without actually converting to a SaaS application. They retain investments in training, process and integration yet introduce mobility, remote access and office connectivity, centralized information and predictable costs. QuickBooks-using businesses need to know about hosting their QuickBooks and the providers who can offer anything from standardized to extremely customized service.

As technology continues to evolve at ever-increasing rates, businesses will continue to be faced with new paradigms for doing business.  Some will adopt early and some will adopt later, and some simply won’t adopt.  Certainly the market as a whole doesn’t adopt as quickly as software companies would like, but then that’s always the way it is.  Customers will do what works for customers, and right now hosting is working for QuickBooks customers.

Joanie Mann Bunny FeetMake Sense

J