quickbooks accountant – Cooper Mann Consulting

October 17, 2013

Accounting Professional Value is Insight and Advice, Not Just a Hosted Server

Back in the late 90’s, when the application service provider model was first established, a number of providers recognized how beneficial it would be for public accountants to use hosted applications to work more closely with their accounting and bookkeeping clients. Seeking markets which would rapidly adopt a hosted application model, these providers focused on hosting small business accounting solutions such as Intuit QuickBooks desktop products, and then sought participation by the largest addressable communities of users working with those products – QuickBooks ProAdvisors, bookkeepers and accountants. The idea was that the community of QuickBooks professionals would benefit by bringing their clients onto the hosting platform, and service providers could sell to one professional and gain a bunch of small business users. It made sense, too, as it allowed the professional to have a single service and login that allowed them to access all their client QuickBooks company files. The client could log in to the system, too, delivering remote access and managed service benefits to the client, as well. But there was a catch, and it didn’t fully reveal itself until recently as cloud-based applications and true SaaS applications began to gain market adoption.

The problem actually started to reveal itself as more businesses elected to adopt hosting services. There’s a saying amongst the QuickBooks hosting providers that “nobody uses just QuickBooks”. Saying “nobody” uses just QuickBooks is a bit of a stretch, but the reality is that numerous businesses use other applications and software solutions in addition to their QuickBooks product. Sometimes these products integrate with QuickBooks and sometimes they don’t, but it is not often that a business utilizes just the one software solution. At minimum, there are likely email or productivity tools in use, too. The point is that the QuickBooks hosting providers – those hosts focusing on providing service to QuickBooks accountants and small business clients – realized that the number and variety of applications desired by their customers would grow very quickly, as would the variety of needed implementation models. The unfortunate solution of the time was to just put it all on the same environment.

The original selling message to the QuickBooks consultant and accountant markets was that they should get all their clients on to the hosting service, and then the accountant could benefit from an “economy of scale”, making the cost of the overall delivery lower. Further, by grouping the firm and the clients into a single hosting environment, it would make application and data sharing easier. Both of these messages are true, but putting the firm and its clients into a single environment – with the firm as the “sponsor” and front line promoter of the service – began to have impacts which were not clearly foreseen.

Accounting professionals and consultants changed the nature of their relationship with the client, going from trusted advisors to technology and solution vendors.
Client business technology needs were placed as secondary to “enabling” the working relationship between the accountant and the small business client.
Attempts to fully satisfy client technology requirements overburdened and impacted the environment, reducing overall service quality and satisfaction and diminishing the value of the scale economy (as well as the clients’ perception of their accounting professional).
Firms structured their processes to support a single technology and operating model, and found difficulties in adopting new strategies or solutions.

In concept, having accounting professionals and their clients all working seamlessly together in the same systems sounds great. For some firms, a cloud server packed with all the firm and client applications and data enables an entirely new business and service model, which is very cool and it actually works (for some firms and their clients). But the problem – a problem which may not be fully revealed in the short term – is that the various businesses involved, from the accounting practice to each and every client, has different business needs and operates as a unique organization. While there may be fundamental similarities, “the devil is in the details” as they say, and a single platform or hosting solution is unlikely to really work well for all. Even more potentially damaging, the perception of the trusted advisor who is now viewed as a vendor of IT services or software erodes the value of the client engagement and the potential for the firm to deliver greater benefit through their core offerings. A business owner is more likely to change vendors of IT service than they are their trusted accounting or finance professional. And they’re also more likely to change IT service providers if the provider cannot deliver exactly the application or service desired. When the accounting professional is perceived to be the IT service provider, the lines are blurred and the client ends up attaching their loyalty to a software product or business solution instead of the accountant advisor OR the IT provider.

With SaaS and native web-based applications being broadly adopted by small businesses, the opportunity for firms to engage with clients in different ways and with different solutions started to break the one-size-fits-all hosting approach. Professionals found that empowering their clients by supporting properly fitted solutions which work for the client business delivered the opportunity to become more operationally and strategically involved with the client business. Deeper operational and strategic involvement with the client became the means to drive increased value in the engagement and services offered and delivered. The client business was able to benefit from the involvement of their trusted advisor, regardless of what platforms or systems might be in place.

Accountants and bookkeepers are recognizing that the previous model of aligning the practice with a particular software product or delivery system may not be the best approach to building and retaining the customer base. With new business accounting and bookkeeping solutions emerging regularly – and gaining broad market adoption – and as more and more varied cloud based services and solutions are applied to various business problems – professionals will further recognize that their value is not tied to a cloud server, a single small business accounting solution, or to any particular technology. The value of the accounting professional is not in the software they support or the server it runs on. The value of the accounting professional is in the insight gathered and advice provided – services offered which help support better business management, growth and profitability.

Make Sense?

January 18, 2013

QuickBooks Accountant Niche Practice Specialties: Tools for Accountants Working With Contractors

QuickBooks Niche Practice Specialties:

Tools for Accountants Working With Contractors

For accounting and bookkeeping in a small business, Intuit QuickBooks is still the “go to” solution. QuickBooks has functionality needed by most businesses, and some editions of QuickBooks offer more in-depth process support for specific industries and business types. Accountants and bookkeepers working with QuickBooks may rely on essential bookkeeping and reporting features to get basic accounting done, but supporting the processes and offering the functionality business owners and managers need – processes and functions which are specific to the business type and how it operates – is essential to developing a solid business management and reporting system.

Accounting and bookkeeping professionals can be instrumental in developing these systems for their clients, and can use the data collected within these solutions to provide more detailed reporting and actionable advice relating to business activities and trends. Creating a niche practice and specialty means knowing how to address the needs of the niche client and having the tools to make it happen, so accounting professionals working with QuickBooks clients should seek to leverage the Intuit partner network of developers and QuickBooks-connected solutions and extensions to orient their services to the needs of specific industries and client business types.

The most obvious example of applying an industry-specific orientation of QuickBooks is to use the Premier Industry offering of QuickBooks desktop edition. With the Premier Industry editions, additional functionality and reporting for specific industries is addressed directly within the application. Industry editions exist for non-profit, manufacturing, and contractors, among others. A lot of practitioners have met the additional needs of their business clients by using these industry-specific editions.

With QuickBooks Premier Contractor edition, for example, businesses can go beyond general accounting and address specific needs of a contractor or construction business, including tracking and reporting on job costs and profitability, handling estimates and change orders, and billing clients by time and materials, job phase, or percentage completion. Accountants and bookkeepers working with construction businesses can help their clients more accurately and efficiently address the unique requirements of this type of business by offering the user functionality which is relevant to their daily tasks, such as making deposits, entering and tracking bills, and reporting on the progress and status of jobs.

Contractors may also have unique payroll reporting requirements, most of which are not adequately addressed within the QuickBooks solution directly. It is in this area of compliance and complex reporting where the accounting professional may be of particular value, ensuring that these additional business requirements are met and that the data is complete, accurate and timely.

By utilizing the Intuit partner-developed application from Sunburst Software Solutions to extend the functionality of QuickBooks, contractors and the accountants who support them are able to create comprehensive and accurate prevailing wage payroll reports, including the most frequently required WH-347 Payroll Certification Form and the WH-348 Statement of Compliance Form. Further, the solution also provides reporting for nearly all municipal, state, and federal paper forms required in each state. The solution even includes electronic certified payroll submission, compatible with LCPtracker, Hill International {formerly TRS Consultants}, Elation Systems, and other agencies.

QuickBooks has the framework for holding information about customers and jobs, tracks estimates, progress invoicing from current accounts receivable and work complete, and a means to accurately record and track retainage payable and/or receivable. To complete the requirement for AIA billing and other construction business-specific needs, Sunburst CAPS application for QuickBooks holds additional project information, architect information, retainage method data, and billing forms to print in linked records. CAPS also provides a mechanism for percentage of completion calculations with full accounting for stored materials. The information is then merged together from both programs to generate the final billings – ready for signature, notarization, and mailing.

Addressing this additional level of complexity and compliance for contractors is a critical element, and an essential benefit, of working with accounting professionals who understand the needs of construction businesses and employ the tools and applications to meet those needs well. It is through specialization, and knowing how to address the unique requirements of (and to capitalize on the opportunities presented in) the client industry and business, that accountants and bookkeepers will demonstrate and retain their value in today’s challenging economy.

Make Sense?

Read more about using QuickBooks to serve a niche or specialty practice – Not-For-Profit and Retail
Read more about the pressure on accounting professionals to deliver more value and intelligence to their client businesses

October 1, 2012

Changing How We See Software: QuickBooks 2013 interface frustrates power users

Changing How We See Software:

QuickBooks 2013 interface frustrates power users

You’re an accounting, bookkeeping or business professional and have been working with QuickBooks desktop software for years. Your processes and methods for using QuickBooks to manage client accounting have been developed over time, and have been refined to the point where you are able to maximize your efforts and efficiently handle all your customer requirements. Sure, there have been changes in the software over the years, and many of them have proven to be helpful. But sometimes you have to wonder what they were thinking when they changed the interface for 2013.

Initially I thought it was the grumbling of a few people who simply resist change, some admittedly so. But then the grumbling got louder, and started to come from folks I would expect to hear only “happy rainbows and sunshine” from when it comes to QuickBooks. The new interface, they say, “sucks”.

So what’s the issue? What did Intuit do with QuickBooks 2013 desktop editions that has inflamed so many devoted users? One ProAdvisor puts it this way: “Basically no real enhancements at all, just the interface and relocation of options”. In short, QuickBooks desktop editions now look a bit more like QuickBooks Online Edition, and “there’s extra stuff in the navigation – Intuit stuff“.

I understand Intuit’s motivations for making the desktop and online editions appearance more similar. After all, the benefit of the QuickBooks product line is that you can start with an entry-level edition and move up the product line to more features and functionality without converting to and learning entirely new software. Since the online edition of QuickBooks is positioned as the entry-level product for some businesses, it makes sense to continue that same look for the user as they upgrade to richer desktop editions. Unfortunately for many accounting and bookkeeping professionals, this means giving up on some of the usability you’ve come to expect (like being able to fit all the necessary information on the screen, and having easy-to-read menus, or not seeing a lot of unusable space on the screen, or even being able to suppress Intuit in-product offers).

Many companies have successfully increased their revenue potential by adding offers for services via links in the software interface, which is much more acceptable now that people have adopted web technologies and are familiar with the “hyperlink” concept. Building additional value (and revenue streams) in the solution makes sense from a business perspective, which is why you see so many software companies moving in this direction. Software solutions and services can interconnect seamlessly and transparently via the web, so we should all expect to see software makers engage their customers in as many ways and with as many products and services as possible. For Intuit, this means being positioned to take advantage of, initially, their partner network of interconnected solutions and, later, their own direct offerings in each area.

Software developers like Intuit DO listen to their users and market influencers, as they value your continued patronage. They have come to learn, however, that devoted (or invested) users will accept change eventually – even more so when there is a chance to use the change to generate business opportunity. QuickBooks accountants and trainers rely on change in order to keep their clients coming back for more.

The real target is the new user – the business not already adopted into the product – and it is primarily for this new user that the interface changes were made and in-product advertisements targeted to.

In the case of Intuit’s interface selection for QuickBooks 2013 desktop editions, it might seem like there’s “no enhancement, just the interface change”. I would suggest, however, that the interface change IS the enhancement Intuit elected to deliver – enhancement of the acceptance of the online edition and connected services.

Make Sense?