Cash flow troubles can get you in more than just debt: CFOs can be liable for Payroll Tax liability, potentially criminal

Cash flow troubles can get you in more than just debt:

CFOs can be liable for Payroll Tax liability, potentially criminal

With the economy being sluggish and, in some regions, stalled and even worse, a lot of businesses both large and small are feeling the crunch.  Cash isn’t coming easily for anyone, and the cost of running the business and employing workers just keeps going up even if revenues don’t.  Managing cash flow is important when there is cash to manage, but keeping it all going when there isn’t much coming in takes real skill and planning.   Knowing where to cut or limit expenses is essential, but knowing what NOT to forgo when paying the bills can be just as critical if not more so.  You don’t pay the light bill, maybe the lights to out.  You don’t pay payroll taxes, maybe you go to jail.

A recent article on CFO.com discusses the findings where, in cases where payroll taxes were unpaid by the business, specific individuals were held directly and personally responsible for the liability.  And the liability is not contained solely within the walls of the C-level; it may extend to any and all individuals considered to be responsible.   Those who control the purse strings, making the daily decisions on what to and what not to pay, are the folks being identified as responsible for the failure to pay whether they were able to come up with the funds or not.

Responsible individuals, according to the penalty, may include corporate officers, directors, shareholders, bookkeepers and even third parties, such as CPAs, or corporate counsel. In exceptional cases, responsible individuals can have criminal tax liability for failure to pay payroll taxes.
CFO.com (http://s.tt/1p9wf)

To be fair, insufficient funds may seem like a logical reason for not paying payroll taxes. But the Ninth Circuit Court of Appeals in another case, United States v. Easterday, 564 F.3d 1004 (9th Cir. 2009), determined that Easterday could be convicted of a crime even though he may have been able to prove that his company didn’t have enough funds to pay the payroll taxes.
CFO.com (http://s.tt/1p9wf)

Accounting professionals working with businesses and acting as the Trusted Advisor can help their clients avoid facing this type of decision and risk by helping them to monitor and actively manage their businesses more closely – at an operational as well as financial level. Rather than relying upon a current bank account balance or after-the-fact financial reporting to provide the information for making decisions each day, business owners need continuous, real time, actionable data to help them keep the business going forward, and to help keep them out of trouble.

With better information, trend analysis and a little forecasting, accounting services and consultative advice from a trusted accounting professional does not simply help the business stay in business, it could help prevent the business owner, CFO or controller from having to wear an unfashionable orange jumpsuit and shackles.

Make Sense?

J

  • Read more about how accountants need business intelligence, too
  • Read more about how there’s no fear and loathing in accounting
  • Read more about the pressure on accountants to deliver more value and intelligence to their clients
  • Read more about Data Warriors: accounting in the cloud

Road Trip! Guidance You Can Count On

Road Trip!

Guidance You Can Count On

Keeping up on where you’re going is vital to any business, small or large. Watching trends, tracking expenses and monitoring cash flow are all basics of good business. You wouldn’t keep driving straight if the road veers to the left, would you? You might, if you don’t notice the curve. That’s the type of problem any business can run into, if you just don’t watch where you’re going.

Metrics are the lifeblood of any industry; from Information technology to accounting, manufacturing, and retail. Acting like a guidance system, or GPS, your company’s metrics will tell you where and when you need to make a change to keep up with your industry and the needs of your clients. Look at your business the way you look at a road trip across the country. Would you leave home without a map or directions to your destination? Probably not. You could, but getting where you want to be would become an almost insurmountable task. Without directions you end up taking wrong turns, getting lost, and just have a difficult time making forward progress.

The possibility of breaking down in the middle of nowhere grows as well. Like on a road trip, it’s probable that anything that goes wrong will do so at the worst time imaginable. Unlike your car, however, your business doesn’t have AAA. No one to call to bring you gas or give you a tow, so knowing you have what you need to get where you’re going is the best bet. The only way to do that is with metrics; gathered, compiled, and triple checked. Your business needs maintenance just like your car does. Oil changes, alignments, tune-ups, new tires when the weather changes or the old ones have worn out. It’s all part of being prepared; which is a good thing to be, in business or on a road trip.

Watching how your business is performing in the market should be a simple thing, but it’s not. Not usually anyway. It requires poring over spreadsheets, running the numbers a dozen times, and re-evaluating the information you gather again and again. It takes hours of your time. It takes hours of your clients’ time. Just pulling up all of the information you need is time-consuming, and often daunting, but compiling it into a usable form is a hefty task in and of itself.

In any business, using your time efficiently is a priority and usually easier said than done. More often than not the process of seeing where you’re heading takes hours. Literally, hours. Of course your financial software has reports and statistical data monitors built into it, but the information is usually presented in a way that is less than helpful when it comes to seeing trends or where you’re heading in any given aspect. One would think that in today’s society, where easier is always better, someone somewhere would come up with a solution to this problem.

Well, someone did. The Corelytics Financial Dashboard, from Corelytics.com, integrates directly with your accounting software of choice and pulls all of the data you need into one place. What used to take hours only takes minutes. The dashboard even gives you the ability to compare your business with industry standards and set customizable goals.  You’ve got the green light, so check your dashboard, get direction, and get your business moving forward.

Make Sense?

See the dynamics of your business come alive through the award-winning Corelytics dashboard at Cloud Summit 2012.

Get Cloud Summit information here.

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Accounting Professionals: It’s Good To Be Sticky

You’re a professional services provider, perhaps an accountant.  Your client is a growing business, and they came to you to prepare the corporate tax return.  After several years of faithfully performing this service for your client, you send them the annual email reminding them to bring in the information to get this year’s return completed.  When they don’t respond, you call them.  And find out that the tax return was completed by another accountant this year, the accountant who took over the bookkeeping.  “But we could have done that for you, too”, you say.  But now it’s too late, and the client has a different accountant.  Consider it an opportunity lost, along with the client.

Is this something you run in to fairly frequently, losing clients to others who provide substantially the same services as you do?  It happens to the best of firms, and the secret to keeping it from happening is to be sticky – delivering the services which securely attach the client to your firm – and provide the ongoing value that your business clients can’t do without.

The first place to create stickiness is in your service offering.  One-time or annual projects (like tax returns and audits) don’t keep you in front of your client often enough for them to think of you daily, and daily (or at least frequently) is how often you want them to think of you.  As the business owner faces daily decisions, do they consider calling you for advice or insight?  If not, then you probably aren’t delivering the value, or the sticky service, which will tie your practice to the client for the long-term.   Daily bookkeeping, or helping the client keep their books in order, is a valuable service that most small businesses need.  While your firm may not be realty interested in performing or supporting the business bookkeeping, it is important to recognize that this level of work allows the firm to be more intimately involved with client business processes, providing a great deal more insight and understanding into client operations than through an annual tax interview.  By attaching your firm to the daily activities of helping to account for business activities, you elevate your position from an occasional service provider to a consultant whose advice is sought after on a regular basis.  You are now in a position to understand better what areas of business may need focus and attention, and have placed yourself as a trusted advisor who can help determine the best course of action in any given situation.

The other, critical element to being sticky is to make sure your clients know what you can do for them.  Don’t assume that each of your clients knows what service or value you can offer them (you know what happens when you assume, right?).  You have to tell them; spell it out and thoroughly communicate the variety of ways your firm can help them.  Just because you’re an accountant, you should not assume the client will ask you to help them with various business issues.  Often, a business owner will face a challenge and not know who to turn to.  Seeking out the assistance of specialty consultants is a standard approach, as is turning to IT contractors, software consultants, attorneys, or other service providers. Why not you?  Did they know you were available to help with this?  If they didn’t call you, then they probably didn’t think this was a service you provide.

Accounting professionals serving business clients must not only make their range of services known, but should also actually ask for the additional business from those clients.  Only through consistent exploration and value building, asking the client if services offered might be valuable to them and demonstrating how those services have benefitted others, will the firm begin to make the impact necessary to keep the client coming back, and coming back for more.

When the client comes back for more, you know you’re getting sticky.  That’s a good thing.

Make Sense?

J

Smarter Online Document Vaults: Document Management for QuickBooks, Microsoft Office and more

Smarter Online Document Vaults

Document Management for QuickBooks, Microsoft Office and more

Document management used to be just about storing and retrieving files.  Being able to easily store document images and other files, and then quickly finding them when you need them, is an important aspect of business record keeping.  If you are an accounting or bookkeeping professional offering outsourced services to clients, having a secure way to store and manage client document files from a variety of sources is key to developing workflows and standardizing service delivery.   Invoices, bills, bank statements, and all the other paperwork which is generated by various business processes must be captured, accounted for, and retained for future reference and documentation support.  With all of this going on, having a secure and easy way to handle all that paper and computer-generated reporting is really important.

Using an electronic document management system isn’t really that much different from dealing with paper filing systems, at least in terms of the process.  You obtain the document, you translate it into a journal entry or transaction, and then you file the document away for later use.  The difference is simply that the document becomes digital image data and is stored electronically, instead of keeping the paper file around.   And, the earlier in the process where you can turn paper documents into digital images, the better, because it reduces the need for “paper-based” processes which take more time and resources, and which may introduce risk of information loss or damage.

In an outsourced bookkeeping arrangement, for example, allowing the client to convert paper to image files is highly desirable as it prevents the outsourcer from having to travel to client offices to obtain paperwork, and reduces the time involved either with traveling to and from client locations or time spent waiting for mailed information to arrive.  For the client to handle this process willingly, or with any frequency, tools which are simple to understand and use must be supplied.   Scanning a document, saving it to the hard drive, and then trying to find the file to upload later to an accountant “portal” is not a simple process and it is not efficient.  If the user is somewhat nontechnical (most business owners?), or if there is a lot of paperwork to scan and upload, that multi-step process just won’t work for the client.

SmartVault, a solution for QuickBooks-connected and general purpose document management, has an elegant solution to the problem, and it’s called the “InBox”.   Just like the inbox on your desk, the SmartVault InBox is where new documents arrive to be processed. The ingenious part is that the InBox is a little applet that gets installed on the client workstation, and provides them with a very simple way to scan files directly to SmartVault.  The accountant or bookkeeper then accesses the client files from the inbox and processes and/or attaches them to QuickBooks transactions as required.  The client has only to perform the simple task of telling the SmartVault InBox app to obtain documents fed into the scanner.  No local file saving and retrieval required.  For the accountant or bookkeeper, the inbox is the first stop in the workflow, and is the place they go to obtain whatever information the client has provided.  The SmartVault InBox can also be used to return files easily and securely to clients, bypassing the need to have the client access and log in to a website in order to get the files (but a website portal is also part of the system, just in case the client prefers this method).  If providing seamless service and easy to follow procedures describes how you work with your clients, then SmartVault could become a key element in your service delivery.

Affordability and ease of use are important factors to consider when looking for document management solutions for small businesses.  In addition, having the ability to store documents from popular small business applications allows users to centrally store and manage all their business documents and files, not just those related to accounting.  When users wear many “hats” in the business, and need access to a variety of document types, a centralized filing system is an absolute necessity.  SmartVault addresses this by providing direct integration with Microsoft Outlook, Results CRM, and a variety of other popular small business solutions.

Oriented for use by small businesses and the accountants and bookkeepers who serve them, SmartVault delivers a surprisingly powerful solution which addresses the variety of document storage, attachment and retrieval requirements of most businesses, coupled with the workflow tools and a unique QuickBooks integration capability to specifically address the needs of accounting and finance department users.  You know you need to work smarter and not harder, so your document vault should be smarter, too.

Make Sense?

J

Be the McDonald’s of Professional Service

Be the McDonald’s of Professional Service

The Progressive Accountant

You run a professional services firm, perhaps an accounting firm. You have a wide variety of clients with a wide variety of needs, but the services you offer are relatively standardized. You provide tax return preparation, bookkeeping and financial statements.

What’s not standardized is how you approach each client need, and how you work with each client. You treat each engagement as a one-off, dealing with the client (and the client information) in a manner that suits the client at that time. While this sounds like a great approach, lending itself to a high level of personalization, the underlying result is inefficiency, lack of standards, and a very limited ability to improve your internal profitability.

What you need is a machine – to be the McDonald’s of professional services – delivering consistent and predictable service to your client community. Your service quality doesn’t have to be in the realm of “fast food”, but the point is that you should be using a standards-based approach and applying the same tools and methods to each engagement in a consistent and repeatable manner. You’ll rapidly find that a great many of your clients will eagerly adapt, and begin to embrace and take advantage of the tools you provide to them. For your firm, the result is more predictable performance and increased profitability.

As an example, let’s say that your firm is “tooled up” to provide services using Internet or cloud services.  You have a client portal where you can store and share files with clients, and you have mechanisms for securely emailing files and documents to clients as well.  Your goal is to get your clients to use the online portal to exchange information with your firm, enabling somewhat of a “self service” model.  But many of your clients won’t log in to the portal, and require you to use email to send/receive files and information.

The right approach here is to use the portal no matter what.  This is a key element to the success of your overall approach –the strength of your standardized processes.  And it’s important to remember that it isn’t a process if you don’t do it the same way every time.  Even if your clients don’t use the portal for data exchange, you should still encourage it and put the documents there.  Now, you’ll still likely do the email thing – it’s always a good idea to have at least two paths of communication.  But if you consistently use the portal as a standard method of making data available for your clients, many of those non-portal users may become users simply because they find that the convenience of any time/anywhere access really works for them.  Sometimes it takes letting folks get used to things, but once they do, it becomes second nature and almost an expectation.   Once these clients have adopted your standard portal approach, what else can you introduce to them to improve efficiency and effectiveness of the engagement?

You need to help make your firm as efficient and profitable as possible, and to have a quality product (or service) produced every time.  Henry Ford’s assembly line is where you start.  Create the machine that is the operational level of your business, and establish the tools and standards that will allow for sustainable growth and success.

Make Sense?

J

Read more about Data Warriors: Accountants in the Cloud

Read more about using the cloud to extend “connectedness” beyond traditional boundaries

Article originally published via The Progressive Accountant

Disruptive Trends = Emerging Opportunity: Adapting to a changing technology and business environment

Every new day brings some new advancement in business technology, and much of this advancement relates to cloud computing, mobility, and new social computing models.  Information technology and solutions applied to business use have rapidly evolved away from paper-based or fixed-location tools, and are now oriented towards enabling mobility and anytime, anywhere access to business applications and digital data.

Trends driving change in business technology today may be reflected in two main areas: enabling solutions which are revealing benefit not previously recognized, and disruptive approaches which represent trans-formative changes to how businesses operate.   Disruption and transformation often generate new business opportunity, yet many professionals in accounting/finance and information technology fail to see the new potential available and resist anything which represents significant change.  These professionals equate change with risk, and are reluctant to entertain either.

An example of a class of solutions which enable the organization to “know more”, providing decision support through deep analysis and reporting of key business data, is the new generation of data visualization tools now available in forms and formats easily accessible by any business professional.  Previously, business owners had to rely on system analysts and accounting professionals to compile and report on various aspects of business activity.  Using spreadsheets and database driven chart-building systems, manipulation of large volumes of data was unwieldy and limited by available computer resources.  Moving beyond previously recognized boundaries in data collection and aggregation, tools now available assist users in combining data from disparate sources, and offer a rich suite of analytics coupled with the simplicity of drag-and-drop selection and exploration.

The opportunity introduced with this new capability does not rest solely in the analysis of the data.  Rather, it is in the control and the structure which must be developed to ensure that all relevant data being collected, and in the structure and control placed on those data collection and integration processes which will ensure that the information is properly associated or correlated, and accurately integrated into the model.   Completeness and accuracy of data is of critical importance, as is an in-depth understanding of the nuances of structured and unstructured data relationships.

In addition to the enabling solutions emerging on the market which are driving deep changes in how businesses see themselves are the advancements in technology which cause fundamental shifts in how business use technology to support operations.  The most evident advancement, often viewed as an approach which is disruptive to more traditional models, is the emergence of “cloud” computing models.  Cloud computing, connected services, and fully-managed outsourced IT solutions address a number of issues which have burdened enterprise IT deployments since IT departments were invented.

The difficulty for IT managers is that they are often overworked and underfunded, as information technology is not often viewed as a strategic differentiator but merely as a necessary cost of supporting operations.  Users view IT as being unresponsive and ineffective, and have little understanding of the balancing act required to meet user demands and at the same time deliver standardized enterprise computing services in a secure manner.

Mobility and the cloud has changed the landscape of business IT, and the concept of “there’s an app for that” is now fully ingrained in the user mentality.  Cloud solutions, sometimes introduced to the business by non-IT personnel and often viewed as “rogue IT” projects, have won adoption by business users due in large part to the simplicity of implementation, and often because they can deploy the solution quickly, outside of the boundaries established by internal IT management.  Information management within the organization must necessarily extend now to mobile computing devices, where an entirely new set of issues is revealed in terms of personal device management and distribution of corporate data and intelligence.  Professionals assisting the business with information management, access, collection and integration processes must now give greater consideration to incorporation of mobile device and application management, as well as the risks introduced with the broad use of personal computing devices within the organization.

The cloud represents a convergence of social and mobile computing, and introduces an entirely new class of business metrics to measure due to the significant increase in available data captured at various levels and through various types of virtual interactions.  With users being able to engage wherever and whenever they choose (“there’s an app for that”, again), businesses must shift IT focus to strategic enablement, creating standards for outsourced deployments, and infusing each effort with the security and control required, which is a mainstay of IT operations.

Big data, visualization and analysis, and mobile and social computing are changing how we do business.  As the trusted advisor to the business, the accounting professional should embrace these changes and the opportunities they present to deliver more value and service in each client engagement.  Accountants can help their clients understand how to do more with less – leveraging technology to improve operational efficiencies, and to structure, capture, integrate and analyze the relevant data which will reveal the risks and potentials of the operation under a variety of circumstances.

Disruption creates your opportunity to bring order to the chaos, helping clients compete and flourish in a difficult economy, and providing the proactive guidance and analytical support necessary to build and sustain profitability.

Make Sense?

J

  • Read more about how accountants need business intelligence, too
  • Read more about how there’s no fear and loathing in accounting
  • Read more about the pressure on accountants to deliver more value and intelligence to their clients
  • Read more about Data Warriors: accounting in the cloud