The race to find the “secret sauce” for hosted application services for small business

The race to find the “secret sauce” for hosted application services for small business

Cloud computing is here to stay.  What was once viewed as bleeding-edge technology fraught with peril and risk is now recognized as an emerging standard for application deployment and delivery.  The race to the clouds represents a significant challenge, however, when issues of application interoperability and integration are introduced – particularly when it comes to small business solutions which traditionally reside on the local PC and network.

Today’s available technologies and platforms quite nicely facilitate single application deliveries, yet frequently fail to address the dynamic provisioning and deployment requirements of a rich integrated application environment.  Users who desire to select from a variety of applications in a hosted environment are most often met with barriers which won’t allow them to have the particular mixture of solutions they need.

While virtualization approaches for platforms and applications are gaining popularity and increasing in capability, the reality of the problem still rests with the fact that, in order for the applications to integrate, they must be installed on the same machine.  There is a race amongst the virtualization platform providers to find the “secret sauce” of application hosting; to enabling a flexible, dynamic, rich application delivery method which overcomes the need to have integrated applications installed together on servers in pre-selected ‘packages’.  With the secret sauce, the provider would be able to offer the customer any possible combination of available applications, and offer them as fully integrated solutions, regardless of whether or not those applications were actually installed on a machine together somewhere.

Currently, the solution is addressed (sort of) in how the provider deals with three main elements in the service model, which are packaging, provisioning, and business rules.  With these three ingredients appropriately approached in a flexible infrastructure and partner network, the potential for broad hosted application delivery and distribution exists.   Service providers are still stuck with the requirement to pre-select their various partner or integrated application inclusions, but it is possible to offer the perception of maximum flexibility without actually having it.  The challenge is not presented with the business rules, but in the packaging and provisioning processes.

Packaging is the step where the item to be provisioned is combined with other elements, resulting in a service or installation “package”.  Much like a manufacturing assembly process, packaging takes into consideration the total resource utilization or requirement, accounting for all resources combined into or used to create the package.  Packaging cannot be performed without first understanding, at a detailed level, what can be provisioned and how.  With the variety of applications, data services, implementation methodologies and models which exist, a single method approach has proven to not address a majority of software products currently available on the SMB market, and is unlikely to in the near future.

An example of this challenge is partially revealed when we look at the diversity of applications involved in the Microsoft Office ecosystem.  Many businesses rely upon the functionality present on the Office suite desktop products, such as Word, Excel and PowerPoint.  For some application users, this functionality is not present in their primary use software, but is presented via desktop level integration methods.  In order to deliver the full functionality and capability of the primary use application, the installation and integration support for the Office applications must also be provisioned and packaged into the service.   Offering even limited integrations and options like Office for inclusion in the package can introduce challenges in data access and management, permissions and file level security, and ISV licensing of applications.  For these and other reasons, attempting to provide a rich, user-selected mixture of deliverables poses the ultimate challenge to the application service provider.

When a cloud or application hosting provider can offer their customers the ability to sign up for, purchase, and utilize without complication or delay their selections of desktop or web-based applications, services and integrations, and pay for them as a subscription service accessible at any time and from anywhere – that’s the secret sauce of application hosting and cloud IT that everyone’s looking for.

Make sense?

J

The Cloud is Not the End of ERP

With the emergence and general acceptance of “cloud” technologies and services, many in the information technology industry have begun to wonder if the traditional approach to enterprise software – the ERP solution – is nearing its useful life.  Is this the end of ERP?  Well, the hype sometimes becomes the reality, and businesses are moving in droves to software-as-a-service to find the cost and efficiency benefits promoted in the sales materials, and they’re finding them.  Look at Sage’s acquisition of Intacct as an expression of increased focus on cloud-based solutions. This activity around the cloud and cloud-based software-as-a-service represents a major change in how people access and consume information technology and business services, a change that’s being driven by the huge momentum of the overall growth of “cloud”.  The market is moving to a customer-centric subscription model, where the legacy approach was more in tune with the “purchase it once and use it forever” mentality, and customer relationships were largely centered on upgrade cycles.

“As an economy and a culture, we are rapidly moving away from owning tangible goods and, instead, gravitating towards becoming members of services that provide us with experiences  – such as listening to a song, using a car, watching a movie or collaborating with our colleagues.

Of course, this cultural transformation has profound implications for business models. Why? Success is no longer gauged by counting how many units of your product you have sold. Rather, success is measuring how many customers are using your service on a recurring basis and how successful you are monetizing those recurring relationships.”

Forbes.com guest post written by Tien Tzuo http://www.forbes.com/sites/ciocentral/2012/02/09/the-end-of-erp/

While it sounds like the cloud is the right approach for everyone, looking at the variety of real business situations in the market suggests that, as always, one size does not fit all, and more “traditional” ERP solutions may well continue to be the right foundation for many enterprise operations.  Particularly when considering that many businesses already significant investments in platforms and infrastructure, software and data integrations, and operational process support, cloud software solutions may not provide the necessary functionality to support existing business.  Further, integrations that may be available and supported with legacy systems are often not available with cloud-based counterparts, while different integrations based on cloud standards may be present.

For smaller businesses and those in emerging markets, subscription-based IT models may make more sense, especially as popular traditional software makers have introduced their cloud-based counterparts which will likely incorporate the features or functionality of their legacy systems, while taking advantage of the capabilities introduced through cloud integration and interoperability standards.  Strong consideration should still be given to “traditional” ERP solutions, however, as there may be a level of stability, usability, or process support desirable by the business.

Utilizing these traditional ERP systems does not mean eliminating the potential for the business to benefit from cloud solutions.  Rather, cloud platforms and hosting solutions, as well as cloud-based integrations and extensions, are enabling mobility and collaboration around legacy systems, delivering cost and efficiency benefits just as significantly as those who have adopted a full-on “cloud” approach.

“It also makes sense to explore “edge” investments. […] there are significant innovation opportunities outside of core operations. Look to take advantage of the ERP platform’s capabilities in these spaces. Or implement low-cost, smaller-footprint solutions – even if on an exploratory basis. If they are fully adopted later, you can integrate them into the ERP backbone and expose standardized data and processes to the edge.”

from Deloitte’s Tech Trends 2011 report titled “the end of the “Death of ERP” 

So, what does this mean for your business?  It means you need to consider all the possibilities.

First, evaluate cloud-based options, and balance features with cost, time-to-value, and operational requirements.

Then, selectively innovate.  Figure out which areas of the business give you a competitive differentiation and innovate in those areas.

The traditional thinking, which is in line with the traditional ERP approach, is that all of the business functionality has to be incorporated into a single platform solution.  This is certainly no longer the case, and businesses are finding that they now have an ability to take advantage of the benefits of their existing systems while extending and innovating through the use of cloud services.