Tag: cpa

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Working With the Right Numbers: Financial Data Analysis Requires Accurate Financial Data

There is a lot of discussion these days about big data and financial data analysis.  One of the most valuable aspects of the available tools for performing financial analysis, forecasting and “what-if” scenarios is the ability for a business to benchmark their performance against other businesses in similar industries.  By comparing their performance metrics with other like businesses, an owner or manager may be able to identify items in the performance profile which could be improved or which may represent differentiation from competitors.

When speaking to accounting professionals about the additional valuable services they could be providing to clients by using these KPI reporting tools to identify additional consultation and advisory services clients need, the feedback I generally get from the professional is that “you have to get the numbers right, first”.  It seems that, even with the ready availability of powerful and affordable software solutions to run the business, accounting and finance still tends to be an afterthought for many business owners.  Relegated to the back-office, and being an after-the-fact recipient of transactional data, accounting is still viewed by many as a “necessary evil” of doing business rather than an area of potential strategic advantage.

Many accounting professionals are still struggling with finding the right approach to help clients get better financial reporting on a regular basis, in as near real time as possible, without having to practically live in the client systems.  These professionals are often still approaching the problem by attempting to get the client to participate in the financial systems directly by inputting checks and payments, creating invoices, and doing other types of work the client needs to perform – and using the accounting system to do it.

This approach may well be the source of the dilemma, and all because the client is being asked to work in the accountant’s software rather than with a solution which addresses specifically the tasks the business users need to perform on a regular basis.  When users have tools which don’t suit their requirements well, they tend to not use the tools properly, if at all.  When users are provided with tools suited specifically to solving their functional or process support problems (Service Oriented Architecture approach, or SOA – what Doug Sleeter calls “chunkify”), usage and accuracy can increase dramatically.  Getting the numbers right means getting the supporting solution right first. When these solutions are properly configured and deployed, data collection and integration can become a “stealth” process, silently passing information from one system to another, significantly improving the accuracy and quality of data.

Accounting professionals who focus on assisting their clients with applying the right solutions to support operational as well as accounting processes, and who help to create the controls around the appropriate flow of information end-to-end, are delivering very high levels of value to those client businesses.  It is the assistance these consultative professionals provide, helping the business facilitate its processes faster and more efficiently, which increases the accuracy and, ultimately, the meaning of the resulting financial data.

Make Sense?

J

Interested in learning more about tools which can help your professional practice get more opportunity from every client?  Contact me @JoanieMann on Twitter, or connect with me on LinkedIn or Facebook.

  • Read more about how accountants need business intelligence, too
  • Read more about how there’s no fear and loathing in accounting
  • Read more about the pressure on accountants to deliver more value and intelligence to their clients
  • Read more about Data Warriors: accounting in the cloud
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More Than an Accountant: A Trusted Business Advisor

More than an accountant: A Trusted Business Advisor

Accounting isn’t available for re-invention.  The rules were established long ago, and my debits and credits aren’t any better than yours.  Accurate accounting, completed tax returns, and quality audits are an expectation of every client of a professional accounting practice.  So, with accounting being somewhat of a “known quantity”, how does a firm show that it can do so much more than simply crunch the basic numbers, and demonstrate their value as a trusted business advisor? The answer is in knowing more about the client business and operation, and using that knowledge to identify opportunity for both the firm and for the client.

Accounting firms serving growing businesses must deliver value, insight, and long-term service to their clients.  These firms desire to enhance their service deliveries to existing clients and prospects, and need efficient and effective tools to support the effort.  For today’s accounting professional, that toolkit needs to include data collection, integration, and analysis.  The accounting professional’s participation in these areas is critical.  Data collection and integration efforts must be controlled in order to ensure accuracy of data in the financial systems.  This becomes the first and most important element – making certain that the data in the financial systems is accurate and complete.  Only then may additional steps be taken to add more value to the service delivery.

A primary method of adding value to accounting service delivery is to enhance the firm’s ability to provide data analysis and deep insight into business and financial performance.  This is, of course, enabled through the monitoring and control of data flowing into the financial systems, ensuring accuracy of information used for analysis. Staying abreast of changing financial needs and finding additional opportunities to add value to client deliveries is a key element in gaining new business and revenue for the firm, and adding to the “sticky” nature of the firm’s services.  Engaging with clients on key financial trends and industry performance metrics can help to set the firm apart from its competition, differentiating services and offering far more value to the client.

Financial analysis tools available today offer accounting professionals more capability and process support than ever before.  With direct integrations to practice management and engagement solutions, firms gain the ability to map and sync data automatically from core firm applications.  This ability can significantly improve upon the time and effort required to introduce data into the system, and delivers efficiency and scalability which allows the firm to easily expand use of the solution to the entire portfolio of client engagements.

There are numerous benchmarking and reporting tools today which make reading and understanding financial data easier and more accessible for business owners and managers, yet these solutions rarely address the needs of the firm in terms of mining the entire portfolio of clients for new opportunity where the firm can deliver more value and service.  The selection of the right tool for the firm becomes a key element in this respect.  The solution must deliver not only better analysis and reporting for each client, but should also be oriented to provide a system-wide view for the firm members and participants.

A key aspect to the efficient application of these tools is to systematize the activity, and structure it as a standard process within the business.  When it becomes part of a firms DNA, to structure, compare and analyze client engagements for trends and similarities and then to take advantage of the opportunities revealed therein, the firm has a practice model which speaks to sustainability and growth over time.  For smaller firms and solo practitioners, this approach is what turns individual accomplishment into a long-term business model.

The solution is out there, and it’s available today for practitioners who wish to introduce efficient and scalable ways to identify client opportunity, capture it, and deliver on it.  Turn your firm into a value machine, and deliver the trusted advice your clients need.  A little investment in this area can deliver large returns for years to come.

Make Sense?

J

Interested in learning more about tools which can help your professional practice get more opportunity from every client?  Contact me @JoanieMann on Twitter, or connect with me on LinkedIn or Facebook.

  • Read more about how accountants need business intelligence, too
  • Read more about how there’s no fear and loathing in accounting
  • Read more about the pressure on accountants to deliver more value and intelligence to their clients
  • Read more about Data Warriors: accounting in the cloud
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No Fear and Loathing in Accounting

It’s not my father’s accounting firm any more.

Nobody’s bringing in paper forms and shoeboxes full of stuff, or plastic tubs full of paperwork, and we’re not trotting off to the bank to pick up a lot of bank statements, and we’re not manually reconciling checks and that sort of thing anymore.  It’s not like my father’s accounting firm any more.  We’re beyond that.

You’ve got to be, maybe, 50 plus years old to remember what it was like to do things with the old computers, the batch processes… or before that, when everything was done with paper forms, and almost everything was done completely manually.  Even with computers, you had to re write-up the check register, you actually had to write-up all the information, so you could input it into the computer and come up with a trial balance, and then do the rest of the work from there.

But anybody who’s maybe 55 or less (you see a focus on these people in a lot of technology awards programs – like the 40 under 40 and those sorts of things)… these are the guys that look at network and running the programs on your local computer as being the “old” way, and these are the guys that have adopted the technologies and work with the clients who demand the capabilities that these technologies can afford.  These people are more competitive, they’re more agile, they produce a higher quality of service to the client, and at the same time they’ve been able to leverage these technologies to increase the efficiency of the practice to the point where they’re not working harder, they’re working smarter.

They’re taking advantage of the fact that the technology does a lot of the work and the mechanical processing, allowing the professional to really use the talents and skills they’ve developed in providing insight and guidance to their client businesses.  And it is these people who have adopted the technology and who have adopted the way of thinking that’s going to allow them to continue to be more relevant and more important, more critical, to their client businesses, and to the market in general, on an ongoing basis… because these people know that there’s no fear and loathing in accounting.

These people know that accounting is exciting

Accounting is every aspect of the business.  Accounting is process automation, it is data collection and control, it is business analysis.  Accounting in today’s cloud economy is a cornerstone of making the most of every asset and every resource and every capability that the business has.  It starts with the professional practice, and once the professional practice adopts this mindset and this way of approaching business, then the mindset will flow down to the clients, and the professional practice will be in a position to grow the small business clients into midmarket clients and into enterprise clients and beyond.

Make Sense?

J

What’s up with the bunny feet?  Well, it’s all about the bunnies.  You know… like being able to work when and where it’s right for you; being able to work from home or on the road or on vacation – or at the office if you really have to.  But mostly it’s about mobility and access and being able to work in your bunny slippers.

Just remember: they can’t see your feet on a conference call 🙂

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