Knowing Your Options: Hosting QuickBooks for Shared and Remote Access

Intuit’s QuickBooks financial applications, the desktop editions in particular, are the most popular small business accounting solutions on the market.  The QuickBooks Online Edition, Intuit’s cloud-based contender, is not quite as accepted among accountants and advisors for a variety of reasons.  Being in the cloud isn’t necessarily one of those reasons, if you consider the growing demand for access to multi-user cloud-hosted QuickBooks desktop editions.  Mostly it comes down to functionality and how the application operates.  QBO just isn’t like good old desktop QuickBooks and isn’t the preferred solution for many financial professionals or their clients.  Yet these users still want and need remote access and mobility.  This is where hosting comes in.

QuickBooks hosting and creating the ability to access QuickBooks applications and data remotely is something that a lot of businesses can benefit from.  Whether it’s to outsource the management and maintenance of servers and systems to a 3rd party, or to create the ability for remote workers or contractors to collaborate with real-time applications and data, there may be a need for a hosted application approach.  Business owners and IT managers need to give consideration to the level of service and support they and their users will need before selecting their provider.  Knowing what the provider will handle and what the subscribers are responsible for might make all the difference in determining the right approach.

In-House DIY Hosting

Local networks and PCs allow users in the same location to share resources, like printers and data storage locations.  Typically, desktop computers have application software installed on them, and use the network to access shared data.  When users work outside of the network, getting access to applications and data might not be so easy.  Even extending the network via VPN access doesn’t solve the problem when the desktop applications are not designed to access data over remote connections (desktop applications like QuickBooks).  It used to be that the only reasonable way to allow remote users to access and run QuickBooks as if they were inside the LAN was to set up remote desktop or application servers (terminal servers).  MyQuickCloud is a product that addresses this need very gracefully, providing in-house personnel with the tools necessary to establish a secure cloud for QuickBooks access directly from existing on-premises systems.

Co-location and Outsourced Infrastructure (IaaS)

Instead of setting up remote access solutions in the office, many IT departments find that co-location with a 3rd party addresses a number of issues.  Leasing equipment, operating system and virtualization tools may be more cost-efficient than purchasing them directly, and the security and redundancy in most hosting facilities far exceeds what most businesses are able to afford to implement by themselves.  Co-location provides managed service for infrastructure elements, but doesn’t necessarily address business needs in terms of user security or application and data management.  These elements are traditionally left up to the subscriber; installing and configuring software applications, establishing user and application permissions, and managing updates and software upgrades.  For this reason, co-location may be a good option for a business with internal IT staff, but not necessarily for businesses seeking “full service” application hosting.

Application Service Providers (ASP) and Managed Application Hosting

Application hosting service providers handle software installation and management, user and security administration, and ongoing technical support as part of the subscription service.  Customers need only to provide their software licenses, name users and upload data in order to use the service.  The service provider does the software installation and configuration, sets up the users and establishes permissions, and connects users and applications to managed data storage.  This model allows businesses to enjoy many of the benefits of a cloud-based or SaaS solution model while also allowing them to continue to use software solutions they are already invested in, in terms of both software licensing and process development.  On the other hand, these models can be extremely restrictive in terms of the applications or integrations they will support, and can be quite costly as the number of users or applications hosted increase.

Whether you roll your own (DIY hosting) or work with a full service QuickBooks host, accessing business applications and data from anywhere is an option every business can take advantage of.

Make sense?

J

Read about the race to find the secret sauce of hosted application services for small businesses

Changing the Way You Work With Clients | Intuit News Central

What makes one tax return better than another, if they are both accurate?

Many accountants and tax preparers simply don’t recognize the additional value they could deliver to their small business clients, if only they would become more involved at the beginning of the accounting process where the information is generated and collected rather than taking a purely after-the-fact position and reporting only at the end of the cycle. Providing information after it is too late to do anything about it has little value in today’s fast-paced and competitive landscape. Small business owners tend to rely on those who help them; if your professional practice isn’t helping your clients in tangible ways, they will find someone else who does.

 

via Changing the Way You Work With Clients | Intuit News Central.

Cloud Hold-Out No More: QuickBooks Desktop Editions in the Cloud

When most people hear the words “QuickBooks” and “online” together, they think of the web-based solution from Intuit called QuickBooks Online Edition.  And why wouldn’t they?  With the media, industry talking heads, and everyone in information technology discussing cloud this and cloud that, all the attention is going to web-based applications, Software-as-a-Service models, and cloud platforms.  While these approaches to business software distribution and delivery are working for a lot of software vendors and their customers, there are a few hold-outs that may be keeping a lot of folks from considering that move to running their businesses “in the cloud”.  Intuit QuickBooks desktop editions used to be among this list of applications securely anchored to your local PC, but not anymore.

The desire to have remote and mobile access to business applications and data goes beyond simply getting email or syncing contacts to a mobile phone these days.   Business people in all industries are seeing the benefits of using wireless and mobile laptops, tablet computers and smartphones to handle tasks in real-time rather than accumulating paperwork, spending a bunch of time organizing and keying in data, and then submitting the information for batch-processing after the fact.  And, with services being seamlessly connected and information being shared and integrated for a variety of reasons, internet connectivity has become almost as essential to most businesses as telephone service. (Actually, in many cases, telephone service IS delivered via the IP network, so maybe that statement doesn’t make as much sense as it used to.)  Payroll isn’t calculated in the software, it’s calculated by a service online and delivered through your software.  Same with banking, accepting payments, and paying bills – many are processes handled through the software but perhaps not actually happening WITHIN the software on your PC.

As users have begun to realize that, whether they mean to or not, they are essentially “on line” with their business applications and data at some level, the consideration for outsourcing more of their IT operations and working more fully in an online model might not be so bad as long as they don’t have to give up the functionality, usability, and cost-efficiency they have come to expect with their beloved business applications – like QuickBooks.

Service providers recognized this opportunity and developed business models which would give users their desired desktop applications (like QuickBooks!), but in way that seems more like a cloud service.  As platform and virtualization technologies have evolved, businesses are finding that there are numerous options, and numerous providers, for getting their desktop and network applications installed in the “cloud”, and delivered back to them as a managed subscription service.  It is a model which is growing in popularity and demand, and it makes sense.

Small businesses in particular are moving to the cloud not because they are generally dissatisfied with the products they currently have (there’s a reason Intuit has market share with QuickBooks; there are a LOT of QuickBooks desktop lovers out there).  Small businesses are making the move to online and “cloud” models because of the business benefits of getting information when and where they need it.  Mobility is driving the cloud, and the cloud is driving software makers to change how they do things.

It will be a while before all the investments are made and man-hours are spent to rewrite or redevelop applications to run on these new platforms and in this new cloud-based service model.   In the meantime, ISVs will look to hosting providers of various sorts to help breathe longevity into their solutions while securely embracing their customers and market in preparation for a cloud-based service delivery, and customers will engage with service providers who can supply them with the legacy application hosting and management they require to achieve the level of freedom, access, and mobility they demand.

Make sense?

J

Accounting Professionals: It’s Good To Be Sticky

You’re a professional services provider, perhaps an accountant.  Your client is a growing business, and they came to you to prepare the corporate tax return.  After several years of faithfully performing this service for your client, you send them the annual email reminding them to bring in the information to get this year’s return completed.  When they don’t respond, you call them.  And find out that the tax return was completed by another accountant this year, the accountant who took over the bookkeeping.  “But we could have done that for you, too”, you say.  But now it’s too late, and the client has a different accountant.  Consider it an opportunity lost, along with the client.

Is this something you run in to fairly frequently, losing clients to others who provide substantially the same services as you do?  It happens to the best of firms, and the secret to keeping it from happening is to be sticky – delivering the services which securely attach the client to your firm – and provide the ongoing value that your business clients can’t do without.

The first place to create stickiness is in your service offering.  One-time or annual projects (like tax returns and audits) don’t keep you in front of your client often enough for them to think of you daily, and daily (or at least frequently) is how often you want them to think of you.  As the business owner faces daily decisions, do they consider calling you for advice or insight?  If not, then you probably aren’t delivering the value, or the sticky service, which will tie your practice to the client for the long-term.   Daily bookkeeping, or helping the client keep their books in order, is a valuable service that most small businesses need.  While your firm may not be realty interested in performing or supporting the business bookkeeping, it is important to recognize that this level of work allows the firm to be more intimately involved with client business processes, providing a great deal more insight and understanding into client operations than through an annual tax interview.  By attaching your firm to the daily activities of helping to account for business activities, you elevate your position from an occasional service provider to a consultant whose advice is sought after on a regular basis.  You are now in a position to understand better what areas of business may need focus and attention, and have placed yourself as a trusted advisor who can help determine the best course of action in any given situation.

The other, critical element to being sticky is to make sure your clients know what you can do for them.  Don’t assume that each of your clients knows what service or value you can offer them (you know what happens when you assume, right?).  You have to tell them; spell it out and thoroughly communicate the variety of ways your firm can help them.  Just because you’re an accountant, you should not assume the client will ask you to help them with various business issues.  Often, a business owner will face a challenge and not know who to turn to.  Seeking out the assistance of specialty consultants is a standard approach, as is turning to IT contractors, software consultants, attorneys, or other service providers. Why not you?  Did they know you were available to help with this?  If they didn’t call you, then they probably didn’t think this was a service you provide.

Accounting professionals serving business clients must not only make their range of services known, but should also actually ask for the additional business from those clients.  Only through consistent exploration and value building, asking the client if services offered might be valuable to them and demonstrating how those services have benefitted others, will the firm begin to make the impact necessary to keep the client coming back, and coming back for more.

When the client comes back for more, you know you’re getting sticky.  That’s a good thing.

Make Sense?

J

Turn Risk into Opportunity: Focusing on Value and Supporting Profitability

Turn Risk into Opportunity:

Focusing on Value and Supporting Profitability

Most businesses accept that they have “customers”, people who pay for the products and/or services that the business provides.  However, the customer many businesses fail to recognize is the “internal” customer – the consumer of services delivered internally to the organization.  These customers, most frequently recognized as co-workers and team members, depend upon the services delivered to them in order to do their jobs for the company.  This dependency represents the value of the service, and every organization has a need to get as much value as possible for the cost they expend for these services.  When the business approaches these internally delivered services as profit centers rather than pure cost centers, the impact to the business could highly beneficial as the application of resources gets focused on building strategic benefit for the company and not simply on supporting status quo.

Calling a part of the business a profit center doesn’t mean it’s going to sell services externally for money.  Rather, it means that the activities of the department can have a direct and meaningful impact to business profitability, and are participants in the development and facilitation of business strategy.  Profit centers can come in many flavors in a business, and may be identified as managers and owners reflect on areas of the business where changing conditions may introduce business risk.  Risk often translates to opportunity at some level.

A fairly obvious example of this is in the placement of IT departments and services within an organization.  If information technology is viewed purely as a cost-center and a “necessary evil” of doing business, it is more likely that IT services will have a perceived higher cost and lower level of value, as the technology is not considered a player in business strategy.  When technology is leveraged more directly to realize the strategic vision of the business, and is applied in ways which assist in delivering higher levels of service at a reduced cost while providing a means for market differentiation, the positive impacts in efficiency and profitability can be great.

A not-so-obvious example of a cost center which could be re-oriented towards increasing strategic positioning while making a positive improvement in internal service delivery (resulting in increases in performance and profitability) is the area of sales tax compliance.  Particularly with the emerging complexities introduced with cloud and Internet services, and with the lack of standards being the only consistency across the country, sales tax compliance is becoming a significant consideration and risk factor for businesses seeking to adopt cloud services and SaaS application solutions.

“Don’t just think of the tax department as a compliance shop,” says Waterfield. “It should also be considered a profit center. If given the proper resources, and access to information, it can provide the company the ability to become competitive in the marketplace either from assistance in calculating the proper price point or reducing overall tax expense on purchases.”
CFO.com (http://s.tt/1n56t)

Unless the tax compliance department is a direct participant in the consideration and adoption of cloud IT and other services, the business could end up with a significant liability and risk exposure that was not expected or allowed for.  Rather than finding this out after the fact, reviewing these types of potential impacts should be part of that same process which considered the adoption of the solution in the first place.

Accounting and tax professionals can find additional value to deliver to their existing and prospective clients by placing focus on these very important aspects of operating and managing a business.  As technology and globalization introduce more, and more complicated, issues relating to sales taxes and reporting compliance (which even the smallest of businesses must address) accounting and tax professionals should help their clients meet these changing requirements by offering proactive consultative guidance and support.

Make sense?

J

Read more about Should you be paying sales tax on your cloud solution?

Read more about Cloud FAQs for CFOs: CFO.com

Be the McDonald’s of Professional Service

Be the McDonald’s of Professional Service

The Progressive Accountant

You run a professional services firm, perhaps an accounting firm. You have a wide variety of clients with a wide variety of needs, but the services you offer are relatively standardized. You provide tax return preparation, bookkeeping and financial statements.

What’s not standardized is how you approach each client need, and how you work with each client. You treat each engagement as a one-off, dealing with the client (and the client information) in a manner that suits the client at that time. While this sounds like a great approach, lending itself to a high level of personalization, the underlying result is inefficiency, lack of standards, and a very limited ability to improve your internal profitability.

What you need is a machine – to be the McDonald’s of professional services – delivering consistent and predictable service to your client community. Your service quality doesn’t have to be in the realm of “fast food”, but the point is that you should be using a standards-based approach and applying the same tools and methods to each engagement in a consistent and repeatable manner. You’ll rapidly find that a great many of your clients will eagerly adapt, and begin to embrace and take advantage of the tools you provide to them. For your firm, the result is more predictable performance and increased profitability.

As an example, let’s say that your firm is “tooled up” to provide services using Internet or cloud services.  You have a client portal where you can store and share files with clients, and you have mechanisms for securely emailing files and documents to clients as well.  Your goal is to get your clients to use the online portal to exchange information with your firm, enabling somewhat of a “self service” model.  But many of your clients won’t log in to the portal, and require you to use email to send/receive files and information.

The right approach here is to use the portal no matter what.  This is a key element to the success of your overall approach –the strength of your standardized processes.  And it’s important to remember that it isn’t a process if you don’t do it the same way every time.  Even if your clients don’t use the portal for data exchange, you should still encourage it and put the documents there.  Now, you’ll still likely do the email thing – it’s always a good idea to have at least two paths of communication.  But if you consistently use the portal as a standard method of making data available for your clients, many of those non-portal users may become users simply because they find that the convenience of any time/anywhere access really works for them.  Sometimes it takes letting folks get used to things, but once they do, it becomes second nature and almost an expectation.   Once these clients have adopted your standard portal approach, what else can you introduce to them to improve efficiency and effectiveness of the engagement?

You need to help make your firm as efficient and profitable as possible, and to have a quality product (or service) produced every time.  Henry Ford’s assembly line is where you start.  Create the machine that is the operational level of your business, and establish the tools and standards that will allow for sustainable growth and success.

Make Sense?

J

Read more about Data Warriors: Accountants in the Cloud

Read more about using the cloud to extend “connectedness” beyond traditional boundaries

Article originally published via The Progressive Accountant