Cloud Hold-Out No More: QuickBooks Desktop Editions in the Cloud

When most people hear the words “QuickBooks” and “online” together, they think of the web-based solution from Intuit called QuickBooks Online Edition.  And why wouldn’t they?  With the media, industry talking heads, and everyone in information technology discussing cloud this and cloud that, all the attention is going to web-based applications, Software-as-a-Service models, and cloud platforms.  While these approaches to business software distribution and delivery are working for a lot of software vendors and their customers, there are a few hold-outs that may be keeping a lot of folks from considering that move to running their businesses “in the cloud”.  Intuit QuickBooks desktop editions used to be among this list of applications securely anchored to your local PC, but not anymore.

The desire to have remote and mobile access to business applications and data goes beyond simply getting email or syncing contacts to a mobile phone these days.   Business people in all industries are seeing the benefits of using wireless and mobile laptops, tablet computers and smartphones to handle tasks in real-time rather than accumulating paperwork, spending a bunch of time organizing and keying in data, and then submitting the information for batch-processing after the fact.  And, with services being seamlessly connected and information being shared and integrated for a variety of reasons, internet connectivity has become almost as essential to most businesses as telephone service. (Actually, in many cases, telephone service IS delivered via the IP network, so maybe that statement doesn’t make as much sense as it used to.)  Payroll isn’t calculated in the software, it’s calculated by a service online and delivered through your software.  Same with banking, accepting payments, and paying bills – many are processes handled through the software but perhaps not actually happening WITHIN the software on your PC.

As users have begun to realize that, whether they mean to or not, they are essentially “on line” with their business applications and data at some level, the consideration for outsourcing more of their IT operations and working more fully in an online model might not be so bad as long as they don’t have to give up the functionality, usability, and cost-efficiency they have come to expect with their beloved business applications – like QuickBooks.

Service providers recognized this opportunity and developed business models which would give users their desired desktop applications (like QuickBooks!), but in way that seems more like a cloud service.  As platform and virtualization technologies have evolved, businesses are finding that there are numerous options, and numerous providers, for getting their desktop and network applications installed in the “cloud”, and delivered back to them as a managed subscription service.  It is a model which is growing in popularity and demand, and it makes sense.

Small businesses in particular are moving to the cloud not because they are generally dissatisfied with the products they currently have (there’s a reason Intuit has market share with QuickBooks; there are a LOT of QuickBooks desktop lovers out there).  Small businesses are making the move to online and “cloud” models because of the business benefits of getting information when and where they need it.  Mobility is driving the cloud, and the cloud is driving software makers to change how they do things.

It will be a while before all the investments are made and man-hours are spent to rewrite or redevelop applications to run on these new platforms and in this new cloud-based service model.   In the meantime, ISVs will look to hosting providers of various sorts to help breathe longevity into their solutions while securely embracing their customers and market in preparation for a cloud-based service delivery, and customers will engage with service providers who can supply them with the legacy application hosting and management they require to achieve the level of freedom, access, and mobility they demand.

Make sense?

J

Everybody Clicks: Keeping in touch with your business online

Everybody Clicks

Keeping in touch with your business online

In today’s technology focused market, it’s hard to find a way to stand out from the crowd. Making that effort to communicate with clients is more than just sending them a quarterly newsletter or email. It’s about evolving your business to meet their needs. Everyone wants everything online these days. It’s not just convenient anymore, it’s expected.

If your business doesn’t provide your clients with the level of online service they have come to expect, they probably won’t stay your clients for very long. If you want to make sure these new expectations are being met it means building and maintaining a presence on the web. That’s right; your website is the new face of your business. It’s often the first thing new clients see so it has to make a good impression. As the old saying goes, “you only get one first impression.” This adage is just as true for your website as it is for you. Old, outdated websites just aren’t good enough anymore. People want somewhere they can go to get the latest updates on the services your business provides, and they want it to be easy to find that information. Maintaining your website, keeping it up to date and full of useful information is important. It can also be time-consuming or expensive.

As a business professional, probably a bookkeeper or accountant, you probably spend as little time as possible managing your website and composing newsletters. Now, imagine that you just got back to the office after lunch and you want to do some work on the company website, maybe check on the traffic statistics while you’re at it. Normally you’d go and log in to three or four different places, one or two to do the work on the site and the other one or two to look at your statistics. This is a waste of time and energy, but not one you can avoid. Now let’s say you have some time left before you go home for the night and you realize you haven’t sent out this month’s newsletter. That’s another site to go log into. Site after site, a new interface or dashboard each time. Not to mention the hassle of entering your new contacts into your CRM or selecting the right recipients for the newsletter from your contacts lists. Everywhere you go there is another step to the process of staying in touch with your clients, to keeping the website updated and accurate. Login after login and dashboard after dashboard. What if there was something that could streamline everything? Keep your company’s blog in the same place as your site traffic statistics or web-based CRM solution? (Wouldn’t that be neat?) One login to get to everything. Keeping your clients informed, organized, and satisfied. Everything you want at the click of a mouse.

Your time is your money, so saving time is saving money. Having all of your online tools in one place would do just that. No wasted time, no need to repeatedly log in. Just getting everything taken care of, from one place. Not to mention your clients’ needs. Every business has a website nowadays; online payment options, blogs, forms to request information, the list goes on and the need for them is not confined to accounting and bookkeeping firms.

Let’s say you’re a small hobby shop, selling model trains and cars with all the odds and ends needed to build or maintain them. Do you rely solely on word of mouth or paper ads to bring you the business you need? Of course not. You get a website. The problem is you don’t know where to start. So, you hire someone to build it for you and to make changes when needed. That gets expensive. Ok, so you build it yourself using one of the many solutions available on the web today. Now you control everything, from the colors and graphics to the content but how do you track the traffic your site gets? Or what information your customers look at the most? Analytics of course! Unfortunately that means another thing to buy and another page to log into. The same goes for CRM solutions or email domains. Each aspect of your business is locked away in its own little corner. Frustrating, isn’t it?

Wouldn’t it be grand if you could change your homepage, send a newsletter, and track today’s site visits all from one place? Well, that’s where Nakea.net comes in. Nakea.net is a solution that is perfect for any business. It has web design, analytics, email marketing, contact management, and much more all in one place. That’s right.  One login and you have your world at your fingertips.  Just click to log in, and it’s all right there, with easy to use features and templates that allow you to gear your website, and your communications, to your clients and customers.

Make Sense?

Nakea.net, delivering the smartest social website your business can build, is a sponsor of Cloud Summit 2012.

Get Cloud Summit information here.

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Disruptive Trends = Emerging Opportunity: Adapting to a changing technology and business environment

Every new day brings some new advancement in business technology, and much of this advancement relates to cloud computing, mobility, and new social computing models.  Information technology and solutions applied to business use have rapidly evolved away from paper-based or fixed-location tools, and are now oriented towards enabling mobility and anytime, anywhere access to business applications and digital data.

Trends driving change in business technology today may be reflected in two main areas: enabling solutions which are revealing benefit not previously recognized, and disruptive approaches which represent trans-formative changes to how businesses operate.   Disruption and transformation often generate new business opportunity, yet many professionals in accounting/finance and information technology fail to see the new potential available and resist anything which represents significant change.  These professionals equate change with risk, and are reluctant to entertain either.

An example of a class of solutions which enable the organization to “know more”, providing decision support through deep analysis and reporting of key business data, is the new generation of data visualization tools now available in forms and formats easily accessible by any business professional.  Previously, business owners had to rely on system analysts and accounting professionals to compile and report on various aspects of business activity.  Using spreadsheets and database driven chart-building systems, manipulation of large volumes of data was unwieldy and limited by available computer resources.  Moving beyond previously recognized boundaries in data collection and aggregation, tools now available assist users in combining data from disparate sources, and offer a rich suite of analytics coupled with the simplicity of drag-and-drop selection and exploration.

The opportunity introduced with this new capability does not rest solely in the analysis of the data.  Rather, it is in the control and the structure which must be developed to ensure that all relevant data being collected, and in the structure and control placed on those data collection and integration processes which will ensure that the information is properly associated or correlated, and accurately integrated into the model.   Completeness and accuracy of data is of critical importance, as is an in-depth understanding of the nuances of structured and unstructured data relationships.

In addition to the enabling solutions emerging on the market which are driving deep changes in how businesses see themselves are the advancements in technology which cause fundamental shifts in how business use technology to support operations.  The most evident advancement, often viewed as an approach which is disruptive to more traditional models, is the emergence of “cloud” computing models.  Cloud computing, connected services, and fully-managed outsourced IT solutions address a number of issues which have burdened enterprise IT deployments since IT departments were invented.

The difficulty for IT managers is that they are often overworked and underfunded, as information technology is not often viewed as a strategic differentiator but merely as a necessary cost of supporting operations.  Users view IT as being unresponsive and ineffective, and have little understanding of the balancing act required to meet user demands and at the same time deliver standardized enterprise computing services in a secure manner.

Mobility and the cloud has changed the landscape of business IT, and the concept of “there’s an app for that” is now fully ingrained in the user mentality.  Cloud solutions, sometimes introduced to the business by non-IT personnel and often viewed as “rogue IT” projects, have won adoption by business users due in large part to the simplicity of implementation, and often because they can deploy the solution quickly, outside of the boundaries established by internal IT management.  Information management within the organization must necessarily extend now to mobile computing devices, where an entirely new set of issues is revealed in terms of personal device management and distribution of corporate data and intelligence.  Professionals assisting the business with information management, access, collection and integration processes must now give greater consideration to incorporation of mobile device and application management, as well as the risks introduced with the broad use of personal computing devices within the organization.

The cloud represents a convergence of social and mobile computing, and introduces an entirely new class of business metrics to measure due to the significant increase in available data captured at various levels and through various types of virtual interactions.  With users being able to engage wherever and whenever they choose (“there’s an app for that”, again), businesses must shift IT focus to strategic enablement, creating standards for outsourced deployments, and infusing each effort with the security and control required, which is a mainstay of IT operations.

Big data, visualization and analysis, and mobile and social computing are changing how we do business.  As the trusted advisor to the business, the accounting professional should embrace these changes and the opportunities they present to deliver more value and service in each client engagement.  Accountants can help their clients understand how to do more with less – leveraging technology to improve operational efficiencies, and to structure, capture, integrate and analyze the relevant data which will reveal the risks and potentials of the operation under a variety of circumstances.

Disruption creates your opportunity to bring order to the chaos, helping clients compete and flourish in a difficult economy, and providing the proactive guidance and analytical support necessary to build and sustain profitability.

Make Sense?

J

  • Read more about how accountants need business intelligence, too
  • Read more about how there’s no fear and loathing in accounting
  • Read more about the pressure on accountants to deliver more value and intelligence to their clients
  • Read more about Data Warriors: accounting in the cloud

Discussion on hosted service options at The Sleeter Group ASC 2012

Discussion on hosted service options at The Sleeter Group ASC 2012

Are you having a hard time understanding the best approach to hosting your business applications – wondering why it costs what it costs, and why some applications seem harder to get hosted than others?  While installing applications on your desktop seems pretty straightforward, it may seem like nothing short of rocket science to get an application installed with your hosting provider.  And, to make matters worse, a handy little software widget you just bought for $20 now means you must have your own entire virtual server just to run it in the cloud? What’s up with that?

There is a lot of confusion regarding application hosting services, what customers expect from them, and what service providers are reasonably able to deliver.  Unfortunately, software developers, customers and service providers are not always on the same page when it comes to trying to solve the problem or making it easier for businesses to adopt the service.

To attempt to address the issue, and to (hopefully) provide some clarity and guidance around the application hosting service model and its use in your business, I will be presenting a session on application hosting, including QuickBooks hosting, at the 2012 Accounting Solutions Conference, presented by the Sleeter Group and being held this year in Anaheim, California on October 22-24.  The discussion will include information on typical hosting provider models, as well as application issues and considerations businesses should be aware of when looking to have their software and systems delivered by a 3rd party.

In all fairness, I will not be recommending specific providers, nor will I suggest that any one provider is better than another.  Each hosting company has their own strengths and weaknesses, which is true with all businesses.  The focus of the session is helping attendees learn what they need to know to begin a basic evaluation of whether or not hosting of their applications makes sense, and to recognize those factors which will impact cost, performance, and usability.  Further, I’ll also be talking about how hosting isn’t a standalone solution, and how cloud-based applications and services may be combined with hosted application services to deliver the necessary functionality for the best value (“can you say chunkify!” to use a Doug-ism).

So, I guess you need to come to Anaheim in October to learn some stuff, and then take a day at Disneyland.

Make sense?

J

Get ASC 2012 conference session information here

read more about the confusion over hosted licensing on The Progressive Accountant http://www.theprogressiveaccountant.com/tech-tips/confusion-over-hosted-licensing.html

Use the Cloud to extend “connectedness” beyond traditional boundaries

Use the Cloud to connect beyond traditional boundaries

With the number of definitions being applied to the term “cloud” these days, it’s no wonder business owners and IT managers are having a hard time keeping up. Depending on who you talk to, cloud can mean anything from “all things related to the internet” to a description of a more complex, distributed method of provisioning and utilizing the various elements (or layers) involved in a network computing model. There are purists in the industry who don’t agree with the broad use of the term “cloud”, as it creates confusion in the market as to what is and is not true cloud computing. Over time, however, this situation should be resolved through the understanding that, no matter what software or system you elect to implement, there will likely be an aspect of “cloud” in it. The popular term will become less important, and the market will simply recognize that this is how business computing is done.  It becomes normal” IT, and not something special.

The stealthy inclusion of web services and connected applications has been happening for a few years now.  Even the tried-and-true QuickBooks desktop editions have become the center points for a large number of Internet delivered product features. Where payroll was once simply part of the program, it’s now an outsourced service delivered seamlessly from within the application. It’s the same with credit card processing, bill payments, attaching documents, and more. The cloud is involved in a lot more than most people really understand, because so much of the “magic” happens behind the scenes. This makes it easier for the user to adopt, but doesn’t go a long way towards helping them understand the model or the intrinsic benefits derived from it. Cloud is here, and it’s probably in the solution you are currently using. It’s already “normal” IT, you just didn’t know it.

While the market works through this realization, there is much to do in terms of educating folks on how they can use this new paradigm to their greater benefit. Business process automation, outsourcing non-core processes, and using integrated systems to improve information sharing and exchange within an organization aren’t entirely new concepts. What’s new, and what is enabled through this distributed yet interconnected technology model, is the ability for organizations to extend their “connectedness” beyond traditional boundaries. The walled garden of the enterprise can be safely and affordably opened to allow interaction at deeper levels with entities outside of the firewall, allowing metrics relating to those interactions to be captured, collected and analyzed in real time.

Make Sense?

J