Not Everybody’s Accounting Online: Outsourced Bookkeeping and Accounting for “Offline” Clients

Not Everybody’s Accounting Online: Outsourced Bookkeeping and Accounting for “Offline” Clients

With all the focus on online technology, solutions that help you work smarter and not harder, and having mobile access to information at any time and from anywhere, you’d think that the entire world had adopted an entirely mobile and high-tech approach to life and business.   The popularity of software-as-a-service models and apps for just about everything are certainly a testament to the movement toward a more connected and mobile lifestyle and business environment.  However, not every business has adopted a comprehensive paperless, mobile-accessed, virtual working world – not by a long shot.  In fact, more folks than you may realize are still using actual paper, writing things by hand (things like checks and invoices), filing piles of paperwork in stand-up filing cabinets, and generally doing things the long, slow, painful way and then recording it on PC-based spreadsheets.  You know – the way we did things before the Internet showed up.

While paperless offices and technology-enabled approaches to collaborative business are gaining popularity and adopting users every day, there is a community of business users out there who are not as laser-focused on the high-tech approach to online accounting and working closer with their outsourced accountant or bookkeeper.  These business people are just getting the job done, and have found ways to handle their information and processes that work for them.  It is this business user that accounting professionals should not forget as they seek to adopt new and innovative cloud approaches to service delivery, and for a couple of reasons.  First, this type of client is likely to be in need of process support and additional service as the business grows, and the accounting professional is in a great position to help with those needs.  Second, this type of client exists in great number.

Consider the following scenario; a discussion I discovered when perusing a small business forum recently.  The interesting thing is that this is a discussion I see pretty frequently with small business owners and entrepreneurs – the discussion about the value of actual accounting or bookkeeping solutions versus a simple spreadsheet approach to record keeping.

I am the owner of a brand new small business. It has only been up and running for a short time. My accountant is pressuring me to use the online version of QuickBooks, but I am doubtful as to whether this is the right software for me.

I know that QuickBooks has a lot of different features, but I really only need it to track spending and customer payments, and since it’s still early on, I don’t have a lot of either. I would only need the very basics, and would probably only check it every two weeks at most.  The fees they want for the software would add up pretty quickly for something I’m not really going to use much.  My business is very small (just me) and service-based (tour guide), without much potential for repeat customers. I don’t need the payroll, invoicing, or other advanced features.

I honestly think that the easiest thing for me would be some sort of spreadsheet or really basic software that I could put directly on my computer instead of accessing online.

The truth of the matter is that spreadsheets often provide the common ground between small business owners and their accountants.  For a business owner, spreadsheets offer a simple and intuitive way to organize and record information because the column layout makes it easy to understand where to enter which data.  For the accountant, a spreadsheet can fairly quickly be sorted, filtered and prepared as accounting or tax return data.  While working with clients in a fully online, collaborative model may be the “best case scenario” in terms of delivering high levels of service in the most efficient manner, understanding how best to work with those clients in other scenarios is also necessary.  Getting the spreadsheet from this type of client is generally not terribly difficult – they are often more than willing to email it.  As long as the professional has a good document management solution to capture and manage these files, and introduce them into the firm workflow, then working with this type of offline client doesn’t have to be a huge impact to internal firm efficiency.

For accounting and bookkeeping professionals working with small business owners around the country, this type of client likely fits into the “normal” category more than those with a strong motivation to use cloud computing and having a great desire to use the Internet and connected services for everything they can (eventually the “new”normal?).  I believe the reality is that only a small fraction of smaller companies – solo, soho, and small/medium business – are actively managing the majority of their business process and information online.  In fact, Intuit (makers of QuickBooks) and other entry-level accounting and bookkeeping solution providers continue to heavily target small business users who are still tracking their finances using spreadsheets and other methods.  This simplified and after-the-fact approach to spreadsheet record keeping is being further facilitated by the banks and credit card companies providing customers with a greater ability to classify and categorize transaction information, and then quickly download it into said spreadsheet.

Yes, the dichotomy is clear: many small business owners resist (or are, at least, unimpressed with) cloud accounting approaches, yet these very same individuals are likely utilizing cloud services from banks and other financial institutions to support their spreadsheet and checkbook record keeping, as well as accessing email and other services via the web for various reasons.  It makes some sense, though, when you look at it from the business owner perspective.  Their way sounds easier, is less overwhelming, and meets the need – for now.

J

Learn more about Working Online With Clients: How to leverage the internet and cloud computing to work closer with your clients

Read more about Online Accountants and Their Clients: Working Smarter, or just Closer?

Read more about Data Warriors: Accountants in the Cloud

Read more about using the cloud to extend “connectedness” beyond traditional boundaries

QuickBooks Hosting Services and Accounting Professionals

The value of applying an application hosting model for your clients

The concept of application hosting is not at all new.  In fact, there are literally millions of business users accessing hosted applications and similar services every day, and adoption didn’t reach those numbers overnight.  For several years now, Intuit (the makers of QuickBooks financial software, among other things) has even had an “Authorized Commercial Host for QuickBooks” program.  If Intuit recognizes the value of a hosted application service model, then there must be something to it, because Intuit rarely does anything unless it’s big.

The value of application hosting services, such as QuickBooks hosting, may differ from business to business, but the underlying benefits are there for all to achieve.  For some, the main value is in being able to access business information and data while traveling.  Using mobile devices, business users are able to get information on customers, orders, payments, and other valuable data – from anywhere they choose to work.  Being able to keep tabs on the business even when they aren’t there is very important to some business owners.

For others, the value of application hosting services is the collaboration that it enables.  With public accounting in particular, the client business and the accounting professional do not work at the same place at the same time.  Being able to work on the same software and data, and doing that work at the same or different times (it doesn’t matter when or where they work) allows business owners and their accounting and bookkeeping professionals to work seamlessly together in support of the business.  This online model allows the business owner to benefit from better financial data in real-time, rather than waiting for the work to be done after the fact, at the end of the month or year.

The underlying benefit that all parties get from a hosted application and online working model is better information technology management and greater predictability in IT service costs and capabilities.  Businesses need to be able to focus on their business and not on the IT which supports it, and outsource professionals such as accountants and bookkeepers need to be able to work with clients efficiently without having to invest in expensive tools and services to make it happen.  A hosted application approach, when applied to the client business, delivers many benefits to the business owners while at the same time providing tangible benefits in efficiency through more effective time management and improved access to information for the professionals who support those businesses.

When developing a working model for outsourced bookkeeping, accounting, or virtual CFO services, it is essential to recognize that businesses need technology to support their operations, and there may be “line of business” solutions in use as well as accounting or financial software.  Too often, outsource bookkeeping and accounting professionals focus only on the accounting or financial systems, and fail to consider the critical aspects of the operational level applications which support the various functions of the business.   With a hosted application approach, the business solutions in use can be “enabled” – from operational solutions to accounting and finance supporting applications – so that accounting professionals may gain access to the complete realm of business data, putting them in a far better position to ensure that the information resulting in the accounting system is of high quality and may be trusted.

Make sense?

J

Read more about Accountants and Bookkeepers Working With QuickBooks Clients: App Hosting Approaches That Work

Accountants and Bookkeepers Working With QuickBooks Clients: App Hosting Approaches That Work

Accountants and Bookkeepers Working With QuickBooks Clients: App Hosting Approaches That Work

Ever since the first application service providers began offering hosting services for Intuit QuickBooks desktop products, the idea of running desktop editions of QuickBooks in the cloud has created both intrigue and confusion among accounting professionals and their clients alike.  Part of the problem is the term “cloud”, which seems to equate the hosted QuickBooks desktop editions with the true cloud app QuickBooks Online Edition.  But hosted QuickBooks isn’t QBOE, it’s a service model developed around the actual desktop versions of QuickBooks: Pro, Premier and Enterprise.

While it is true that both solutions – hosted QuickBooks and QuickBooks Online Edition – offer centrally managed and accessible online accounting functionality, the underlying services are very different and operate under completely different “rules”.  One of the rules, or conditions, which differs between the two solutions is that with hosted QuickBooks service, you may also be able to run other business applications and manage other business data, not just QB apps and data.  This is an essential capability when you consider that QuickBooks desktop software integrates with and takes advantage of functionality found in other popular business solutions, such as Microsoft Office.

In many QuickBooks hosting services, the inclusion of Office app hosting is typical due to the reliance upon functionality in those solutions (Excel reporting, Word letter-writing, and Outlook emailing).  When it comes to other tools or application integrations, however, customized hosting service becomes necessary.   When the need for additional applications or integrations arises, consideration should be given to the best way to orient and implement those add-ons.

For example, if a client business has a heavy reliance upon a solution which integrates with QuickBooks, and uses the solution to handle daily tasks in the business, then it makes a lot of sense to create a hosting environment specifically for that client.  The client would be able to access their unique set of solutions, and the accounting/bookkeeping professionals can be invited to participate in that system.  This keeps the data in one place, managed and controlled, yet allows all parties who need access to get access.

In other situations, there may be a tool or utility necessary to help get data from one place to another, and this tool or utility is not something the client uses in their daily work.  In this type of scenario, it may make sense for the accountant/bookkeeper to have a customized environment which allows them to use the tools and solutions which assist in data integration, organization, validation or review.  In many cases, the accountant or bookkeeper may perform these data integrations or sync operations directly in the client data file, so that the client (using “generic” service with just QuickBooks hosted) is able to then access and view the integrated data.  In this scenario, only the accounting professional has the additional tools necessary, allowing the cost of hosting for the client to remain lower.  Approaching a hosting environment in this manner might allow the accounting professional to develop a niche or customized approach to serving a specific type of client, incorporating behind-the-scenes data aggregation or integration and other types of process support as part of the overall service delivered.

The key to developing the right application hosting and outsourced accounting service model is to focus on how the practice will use the hosting solutions to improve service and process efficiency, serve client needs better and more fully, and differentiate themselves from their competitors in the market.  By applying the hosting service and online solution properly, business clients and the accounting professionals who support them will both benefit by getting the information and the application functionality they need, when they need it.

Make sense?

J

read more about the confusion over hosted licensing on The Progressive Accountant http://www.theprogressiveaccountant.com/tech-tips/confusion-over-hosted-licensing.html

Working Online With Clients: How to leverage the internet and cloud computing to work closer with your clients

Working Online With Clients: How to leverage the internet and cloud computing to work closer with your clients

When it comes to using technology and the Internet to work closer with bookkeeping and consulting clients, it is important to recognize that there is never only one way to accomplish something, and different clients will have equally different ideas on and tolerances for how you work with them.  In order to serve each and every client to the best of your ability, you have to carry around a “toolbox” of solutions and services which will assist you in delivering the most effective and efficient service in each situation and under each set of conditions.  While you must do what you can to streamline and standardize your processes to be as efficient as possible while delivering a high level of service, but you can only work within the parameters allowed by each client and circumstance.

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I think we can all agree that, whenever possible, it is wise to avoid situations where you have to get in the car and drive somewhere just to pick up information or paperwork.  These are the activities which are most costly in terms of time and resources.  Using file sharing solutions, such as DropBox or ShareFile, is a great way to get documents from clients.  That is, if the documents are in electronic form already.  If not, then either scanning the files and saving to the Dropbox or web folder, or faxing them to a service such as eFax, is the process.

Sometimes Internet connectivity is the issue.  Using a fax-to-email solution like eFax takes that out of the picture, in terms of getting documents and other paperwork from the client.  But let’s face it… there is no good way to electronically exchange or share QuickBooks or other computer data files safely and quickly unless the client has broadband Internet access.  You can always go back to dialup modems and connect using the old version of PCAnywhere, the way we did it years back, or you can recognize that sometimes you just have to get in the car and bring a USB drive with you.

Internet-based remote control solutions, such as LogMeIn, provide you with the ability to connect your computer directly to the client computer in order to perform tasks on their system and with their data.  This is a better approach than going to the client office and doing the work there, but it doesn’t address a situation where both you and the client need to be working at the same time.  If you are controlling their computer, you take over the workstation while you are connected, which prevents the client from doing independent work while you are doing your job. The better option is to use a solution that allows you to both work at the same time, even when connecting to the same computer.  MyQuickCloud does this. MyQuickCloud is a remote access solution that can be applied as both a remote access and remote working solution. It is better than remote control because it can allow many users at the same time to connect to the computer and run applications.

In some cases, working online with the client may mean working in the same applications and data files by accessing a centralized online solution, such as QuickBooks Online Edition or hosted QuickBooks (QB Online and hosted QuickBooks are not the same thing).  When both people (the client and the accountant/bookkeeper) have access to the same programs and data files in real-time, it allows them to work together more closely yet at times and from locations which work for the individuals.  This arrangement works quite well when the accounting professional and the client can both serve their requirements with the same software solution.  If the client uses QuickBooks to perform their daily tasks, the bookkeeper and accountant are able to simply log in and use the same solution to perform their work.

A model which more people are beginning to recognize as valuable is the model where each user or functional area in the business has the solution which works best for them, and the various solutions in the business each integrate and share data as necessary.  For an accountant or bookkeeper working with a small business, this may mean that the software or solution used by the client to handle their daily tasks is different from the solution used by the accounting professional to do their job.  Just as a tax preparer will use accounting data to prepare a tax return using a tax preparation solution, accountants may use transactional or financial data from other systems to perform accounting functions in an accounting software solution.  As long as the data is easily accessed, via built-in integration or sync tools, it makes a lot of sense to give each user a solution designed to meet their process needs because they will use the solution more effectively.  Giving a user way too much functionality can be confusing, and expose them to areas of business activity or information they should not have access to (or which is meaningless to their job) can waste time and introduce risk.

Examples of this approach might be where a small business owner uses FreshBooks accounting to manage their daily invoicing, but the information is then exported to and integrated into QuickBooks financial software, where the accountant or bookkeeper handles the rest of the business accounting functions. Another example may be when services such as Bill.com, TSheets, Expensify, Concur, and other “point” solutions are in use. These web-based solutions provide specific functionality, such as bill payments and approvals, employee timesheet management and reporting, expense management, and more.   They make it easier for the client to handle certain functions and address related information management and reporting needs, and facilitate the data integration with core accounting and finance.  In many cases, this approach delivers not only more relevant functionality and process support for the business users, and still allows the accounting professional to do their work with the tools which work for them.

Providing a high level of service to your client while embedding as much efficiency in your processes as possible can be a challenge for any outsourced accounting or bookkeeping professional.  Your profitability and the goodwill you develop with your client depend on finding the best way to engage and deliver on the promise of great service.   Your toolkit  – the connected services and solutions you leverage to this task – can positively impact the “degree of success” you experience with each client or project.

Make Sense?

J

Knowing Your Options: Hosting QuickBooks for Shared and Remote Access

Intuit’s QuickBooks financial applications, the desktop editions in particular, are the most popular small business accounting solutions on the market.  The QuickBooks Online Edition, Intuit’s cloud-based contender, is not quite as accepted among accountants and advisors for a variety of reasons.  Being in the cloud isn’t necessarily one of those reasons, if you consider the growing demand for access to multi-user cloud-hosted QuickBooks desktop editions.  Mostly it comes down to functionality and how the application operates.  QBO just isn’t like good old desktop QuickBooks and isn’t the preferred solution for many financial professionals or their clients.  Yet these users still want and need remote access and mobility.  This is where hosting comes in.

QuickBooks hosting and creating the ability to access QuickBooks applications and data remotely is something that a lot of businesses can benefit from.  Whether it’s to outsource the management and maintenance of servers and systems to a 3rd party, or to create the ability for remote workers or contractors to collaborate with real-time applications and data, there may be a need for a hosted application approach.  Business owners and IT managers need to give consideration to the level of service and support they and their users will need before selecting their provider.  Knowing what the provider will handle and what the subscribers are responsible for might make all the difference in determining the right approach.

In-House DIY Hosting

Local networks and PCs allow users in the same location to share resources, like printers and data storage locations.  Typically, desktop computers have application software installed on them, and use the network to access shared data.  When users work outside of the network, getting access to applications and data might not be so easy.  Even extending the network via VPN access doesn’t solve the problem when the desktop applications are not designed to access data over remote connections (desktop applications like QuickBooks).  It used to be that the only reasonable way to allow remote users to access and run QuickBooks as if they were inside the LAN was to set up remote desktop or application servers (terminal servers).  MyQuickCloud is a product that addresses this need very gracefully, providing in-house personnel with the tools necessary to establish a secure cloud for QuickBooks access directly from existing on-premises systems.

Co-location and Outsourced Infrastructure (IaaS)

Instead of setting up remote access solutions in the office, many IT departments find that co-location with a 3rd party addresses a number of issues.  Leasing equipment, operating system and virtualization tools may be more cost-efficient than purchasing them directly, and the security and redundancy in most hosting facilities far exceeds what most businesses are able to afford to implement by themselves.  Co-location provides managed service for infrastructure elements, but doesn’t necessarily address business needs in terms of user security or application and data management.  These elements are traditionally left up to the subscriber; installing and configuring software applications, establishing user and application permissions, and managing updates and software upgrades.  For this reason, co-location may be a good option for a business with internal IT staff, but not necessarily for businesses seeking “full service” application hosting.

Application Service Providers (ASP) and Managed Application Hosting

Application hosting service providers handle software installation and management, user and security administration, and ongoing technical support as part of the subscription service.  Customers need only to provide their software licenses, name users and upload data in order to use the service.  The service provider does the software installation and configuration, sets up the users and establishes permissions, and connects users and applications to managed data storage.  This model allows businesses to enjoy many of the benefits of a cloud-based or SaaS solution model while also allowing them to continue to use software solutions they are already invested in, in terms of both software licensing and process development.  On the other hand, these models can be extremely restrictive in terms of the applications or integrations they will support, and can be quite costly as the number of users or applications hosted increase.

Whether you roll your own (DIY hosting) or work with a full service QuickBooks host, accessing business applications and data from anywhere is an option every business can take advantage of.

Make sense?

J

Read about the race to find the secret sauce of hosted application services for small businesses

Changing the Way You Work With Clients | Intuit News Central

What makes one tax return better than another, if they are both accurate?

Many accountants and tax preparers simply don’t recognize the additional value they could deliver to their small business clients, if only they would become more involved at the beginning of the accounting process where the information is generated and collected rather than taking a purely after-the-fact position and reporting only at the end of the cycle. Providing information after it is too late to do anything about it has little value in today’s fast-paced and competitive landscape. Small business owners tend to rely on those who help them; if your professional practice isn’t helping your clients in tangible ways, they will find someone else who does.

 

via Changing the Way You Work With Clients | Intuit News Central.