Tag: business agility

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Model Your Dreams, Not Your Workflows

Jurassic Park: “Are those heavy? Then they’re expensive, put them back..”

Process modeling, process improvement, workflow design and quality management all sound like big, complicated things that larger companies do. Analyzing and re-engineering processes and developing highly structured workflows is often work performed within an enterprise; heavy and complicated and expensive work that’s required to keep large or distributed organizations operating as a single unit. But structure isn’t just for big business operations; it’s a big deal for small business, too.

The truth is that modeling business processes and workflows isn’t necessarily difficult or expensive, and the benefits to be gained apply as directly to small businesses as they do to large enterprises – perhaps even more because smaller businesses can change their trajectory early on, before things are too fully entrenched.  Ongoing, the development of workflows to guide process activities and the regular evaluation and testing of the outcomes may reveal wondrous opportunities to increase performance and profits. It’s all about drawing that picture of what you want the business to be, and then finding the best way to make it be like that.

While business owners and managers may be familiar with projecting financial performance under different scenarios, how often do they look at the actual processes supporting business operations and “project” performance based on changes to processes, worker activities or operational workflows?  It just isn’t something you hear much about in the small business world.  When I reached out to Ben Boomer of ParkPro to have a discussion about this type of stuff, I had no idea that the conversation would turn into a real example of how one single software solution could be the foundation for incredibly beneficial change in the organization, the business performance, and the satisfaction of workers and customers alike. The software is from the Dutch company Exact, and the product is Synergy Enterprise.

ParkPro has been operating for just about 40 years, providing an array of services and solutions ranging from auto gates and access controls to parking revenue management and camera solutions, and even anti-terrorism solutions.  Their deliverables are mostly project-based and there is a very large installation and maintenance services aspect to the business. What all this means is that there are a lot of moving parts, lots of scheduling, projects and recurring activities, and lots of possible product and service combinations. There’s also a lot of inertia behind the processes and methods that have been standard business practice for a long time.

“Making any change to how the business operates is akin to changing tires on a moving vehicle” says Boomer. “You still have to get the work done and move forward”.  With Synergy Enterprise, ParkPro’s system is agile enough to allow them to use the software and at the same time configure and tweak it to meet the needs of the business and not the other way around. He suggests that this is the problem with systems that lack of the flexibility of Synergy Enterprise; businesses must adjust to the way the software works rather than making the software really work for the business. Ben discussed an example and the good advice he received from Jeff Sachs when the company wanted to implement barcodes and thought they could use whatever came in a “canned” solution. Jeff’s suggestion was that “if the process doesn’t work, then this will simply make it not work… faster”.

Greater efficiency and performance are always important, but what it also comes down to is configuring accountability into the system.  The very act of formalizing the processes and the workflow forces ParkPro to think about and define the processes as they really are.  The system that helps them set up work requests and structure activities also helps establish accountability along the way. This has allowed the company to benefit in ways they couldn’t even imagine.

Synergy allows them to make copies of their system where they can pose questions and model the answers and outcomes.  “Do we really need to do this step, or is it just because it’s written down?” he asks. “We can pose questions and then find efficiencies in answering those questions”.  Just as with financial modeling and forecasting, workflow modeling informs on the potential result of the adjustment, allowing businesses to make better decisions and avoid missteps.

The ability to adapt Synergy Enterprise to the requirements of the business has been central to the company’s success in creating new efficiencies and improving overall performance, and the effects are felt throughout the company.  Boomer says that the changes they’ve made in their processes and the workflows which connect them has even resulted in restructuring the organization and management hierarchy to be more reflective of how things are in Synergy because its more efficient.

Reliant upon the “open” nature of Synergy Enterprise and its ability to flex with the needs of the company, Ben knows the solution will continue to support beneficial change in the operation.  In Ben’s own words, “Synergy allows us to project our future dreams and know the software can keep up”.

Make Sense?

J

 

  • Series Introduction:  Fringe to Foundation: Aligning Business Goals and Lifting Business Performance through Digital Workflows
  • Article 1: Every Business Deserves a Chance to be Better
  • Article 2: Improve Processes and Profit More
  • Article 3: Workflow Has 3 E’s
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Workflow Has Three E’s

When discussing how a business operates – how folks in the company go about the business of getting work done – the conversation almost always boils down to a discussion of the problems, conditions and challenges to consistently getting the work right and on time.

No mud. No flow. We got to go.
(Deepwater Horizon, 2016)

Sometimes the focus is on people and other times it is on resources or processes, but the underlying context is that there are kinks in the line which interrupt the flow. When the flow is interrupted, bad things can happen.

The flow in business is the workflow: those strung-together processes which make up the work and form the operation.

The workflow guides workers in the performance of their jobs, informing them about who is supposed to do what when, and sometimes even why.

Structured and managed workflow drives the 3 E’s in business: Efficiency, Effectiveness and Evolution.

In almost every discussion about structuring work and documenting processes and procedures, the terms “efficient” and “effective” come up.  In fact, it is hard to have a conversation on these subjects without running into those terms. Most organizations recognize that worker efficiency and process effectiveness are guided and informed by structured workflows, so desk reference guides and operations manuals become the norm. What may be somewhat less obvious is the evolutionary aspect of modeling business workflows, where improvements small and large may be uncovered or identified at any level of work while it is being described and modeled. A solid workflow management system serves to remove any memory impairment in a business, memorializing not just the process but its result as part of the historic record of the business. This data assists in supporting ongoing process evolution, ensuring continued alignment with changing business conditions and goals.

Modeling the operation and applying conditional elements like timing and resource availability can make the difference between useful guidance and a semi-useful handbook of procedures.

As business conditions change so does the workflow. Unlike with printed manuals, the software system that is used to structure workflows and provide worker guidance can also supply data necessary to support change.  Using a software solution to manage workflow creates an agility in the business that is necessary to make meaningful adjustments when it matters –prior to or with change, rather than far after.

This article is the 3rd in series, and focuses on how business workflows are supported and informed by the right software solution.  Even more, that activity tracking and process controls should be part of the structure and foundation for worker activities, where workers perform their job functions while the systems that guide them capture meaningful information regarding those activities and transactions.

The thesis is that creating structured workflows not only informs workers what is expected of them and when, but the act of creating and updating the workflows helps identify disconnected processes, finds missing process data, smooths cross-functional transitions, and identifies missing or ineffectual policies. There are numerous conversations and interactions that wrap around or influence every activity and transaction. The goal is modeling the business and workflows in a way that not only defines worker activities but also connects those activities (transactions) to the related documents, contacts, policies and other data involved or impacted.

Whether there are a few or many individuals involved in the business, there are tasks and activities which must be performed in particular order and manner.

For a few people to efficiently and effectively manage the work, it is essential that there be clarity in what should happen and when and by whom it is to be done.  It may seem that crafting workflow systems to guide these activities could be overkill, where a few people could communicate directly and let each other know what and when. Really, it only seems that way and typically only when things are going just right. Change a factor or condition or make an individual unavailable to perform the work and things can change dramatically.  What was once a seemingly straightforward operation becomes mysteriously ineffective when critical players or information are no longer available.

Without structure to guide and support the entire organization, any part may fail to perform when the essential elements holding the process together are removed. The result is dis-satisfaction with the work as well as the result. In the end, it means reduced performance reflected as lower productivity, lower work quality, lower customer satisfaction levels, and lower profits. As with any legend or lore, details in the “tribal knowledge” are lost over time and what was once trusted and workable ultimately fails in the face of progress.

These truths became the focus of a conversation with Jerie Harrell of Small Business Solutions LLC (SBS) based in Huntsville, Alabama. Jerie works with Bob Crook, also known as “QB Bob,” and his team of certified consultants offering on-site and remote setup, training, instruction, and ongoing maintenance of QuickBooks financial solutions for small to mid-sized businesses. SBS prides themselves on forming long-term relationships with their clients. According to Jerie, the team “is always there after the sale; we don’t walk away after a customer buys from us”.

“I often tell clients we are like an Oreo cookie, with the accountant on one side and the client business on the other” Jerie says. ”We’re the creamy center that holds everybody together and makes things work together. The client’s business is more efficient and gets things done faster with our support, and the accountant gets better data”.

Keeping things coordinated with the consultants, supporting clients and managing ordering and other activities keeps Jerie very busy most days. Layer into those responsibilities the added requirement to plan for expansion and train new personnel and the workload gets even bigger. There is a lot of information to manage, lots of procedures to work through, and the regular work needs to be done completely, accurately and in a timely manner or the machine breaks down and customers don’t get the products or services they need when they need them.  Just thinking about taking a vacation or maybe even retiring causes chills to run up and down her spine because Jerie knows she has more work to do before that could really happen. This is where the discussion about workflow and process support really started.

Jerie knows that you have to “keep things simple and keep the flow simple” in order to get everyone to participate. Her background in process analysis and improvement is really helpful to the business, because it enforces the understanding that things need to be fully documented and communicated clearly. “If you get things written down.. the processes and procedures, then the staff can be more efficient and effective.  They get more work done, production goes up, sales go up, and then you can hire more people. “

Speaking of hiring new people, this is another area that Jerie knows she needs to address and is among the reasons for looking at a structured workflow system. Also, while the idea of retirement sounds increasingly attractive on some days, the challenge is that Jerie’s job has been developed over many years and there isn’t a comprehensive guide to how she does it all. She has created a way of working and a flow that meets the needs of the business, and transitioning all that knowledge is no small endeavor. “Having things structured and documented is the key. I always have procedure manuals on every desk, but that doesn’t cover everything. The workflow, time management, and the underlying processes should be visible to others because even if a key person isn’t available, business still has to go on”.

Synergy Enterprise is a business management solution from the Dutch software company Exact (www.exact.com).

Looking at CRM and workflow solutions, and specifically at the Synergy Enterprise system from Exact Software, is the next big step in solving the workflow problem and setting up the business to learn more from its activities.

“Transparency in the workflows and processes allows you to analyze them, identify bottlenecks and where improvements can be made” says Jerie.

“It’s like TQM (Total Quality Management) embedded in the CRM: you manage from the bottom up.  When I look at CRM, I really see workflow.  It’s everything in the business: everyone is a customer… even your boss is a customer, and the goal is to provide great customer support throughout the organization. I try to help inform management about work performance, but there are a lot of issues that are intertwined. How do you measure that without a good system?”

Summing things up, Jerie suggests that implementing Synergy in a business might be similar to using something like Google Analytics to analyze and understand website activity.  She asks “why not track the activities performed in everyday business? Why did the customer not buy from you and what needs to happen to change that outcome? You need to know more!”

All three E’s are there, and I couldn’t have said it better myself.

Make Sense?

J

  • Series Introduction:  Fringe to Foundation: Aligning Business Goals and Lifting Business Performance through Digital Workflows
  • Article 1: Every Business Deserves a Chance to be Better
  • Article 2: Improve Processes and Profit More
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A Higher Level of Customer Relationship Management: Building Closer Customer Relationships

A Higher Level of Customer Relationship Management: Building Closer Customer Relationships

Most businesses recognize the importance of creating a quality experience for customers doing business with them.  The thing that many business owners overlook is how their internal workflows and information management systems serve to either support or impede the delivery of a well-rounded positive customer experience.  Growing businesses must adjust their processes and improve their tools in order to have the necessary information available to workers at various levels of the organization, providing a centralized means for collaboration, data sharing and analysis.   With the right information systems and process support, even small businesses are able to function at exceptionally high levels and provide the consistently high-quality service and customer experience that establishes long-term value in each and every customer relationship.

Businesses which excel at providing very high levels of customer service tend to have a few common characteristics – features of the business that identify it as an organization geared towards growth and success in driving the customer engagement and business value.  Among these characteristics is the recognition of the need to use technology better – leveraging automation to a greater degree to create consistency in work performance, and improving information collection and integration to provide more context and depth to the data. Added efficiency which affords employees time to focus on customer oriented tasks and elevating the customer experience even more is the payback.

total-business

Many CRM solutions describe the benefits of a “360 degree” view of the customer, yet these solutions often orient themselves to supporting only sales and Contact Management and do not address product and/ or service delivery (fulfillment of what was sold/ordered)  or project management, contracts and agreements tracking or other aspects of doing business with the customer.

Granted, customer interaction occurs most frequently with sales and service teams, but there are potentially vast number of processes and tasks performed within the business which operate with the same information as sales and services, and which would benefit by integration within the same information and workflow framework.

By selecting a solution that addresses the wider variety of business and information management requirements rather than focusing solely on sales and support, business owners and managers find that they are better able to address internal workflows with streamlined process automation.

The result is significant improvement in the quality and completeness of the information available to users throughout the organization, ultimately improving the quality and nature of customer engagement and interaction. Perhaps even more impactful is the ability for the business to better understand  the context of and motivations for customer interactions, and (most importantly!) having the capability to take immediate action based on that knowledge.

With the right customer relationship and business management solution in place, and with a focus on systematic approaches to enabling process and workflow automation, businesses can become more flexible and responsive to changing customer needs and expectations.  Creating the complete view of the customer relationship and capturing the data which helps users understand the dynamics of the entire relationship serves to build closer customer relationships that will strengthen and grow over time.

When a business needs to implement a Customer Relationship Management solution to address sales and support needs, it makes sense to also review information management requirements for:

  • Delivery of products and/or services  – i.e. fulfillment of what was promised by sales
  • Scheduling of Work/Service Orders and integrated billing based on completed work
  • Time and personnel activity management as well as time reporting and billing
  • Project or job resource and time management and reporting
  • Documents, contracts, before & after pictures, and agreements of all types
  • Products and services, proposals and quotes, price books and channels

Additionally, since the processes are so closely related in terms of the information collected or used, it makes sense that the CRM solution would also work with:

  • Marketing campaigns and activities, lead generation systems and e-newsletter solutions
  • Accounting solutions which also utilize customer, product, job, time, cost and other data
  • Expense spending management, approvals and reporting

To be truly useful, the solution must also support remote and mobile workers since field service personnel and other workers are often not in the office when they need to get something done.  Whether the access is via hosted solutions providing full remote desktop functionality, or via web-based application extensions allowing device independent access (or both!), the solution should be designed to allow users to access the system and perform their work from wherever it is required.

Even more, a comprehensive approach to managing business activities and information, particularly with a focus on providing all departments with all the information and capability they need to get their jobs done properly, requires that everyone in the company be on board.  There really isn’t a great way to centralize and manage critical business data when the approach is to give a few people some information and functionality, leaving it up to human beings and individual initiative to connect the dots (and the data).  The result is almost always a series of gaping holes in various processes where information and requests get lost.

Among the best solutions I have found which delivers the foundation for all of this functionality is Results CRM.  Thousands of users have successfully migrated from ACT!, Goldmine, Telemagic, Salesforce.com and other SFA and CRM solutions to the Results CRM platform, and have benefitted from better workflow automation, more logical company and contacts associations, and a broader range of functionality supporting everything from sophisticated quote and proposal development to comprehensive project, time and expense management.

At the end of the day, it’s the reporting that wins.  If the data isn’t in the database, you can’t report on it.  If you can’t report on it, you can’t measure it. If you can’t measure it, you can’t make good business decisions and grow the business.

Make sense?

J

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Lean and Mean – Improving Sales and Distribution Performance

Lean and Mean – Improving Sales and Distribution Performance

It is surprising that, even in this world of Internet marketing and online commerce, many businesses are operating at levels far below their potential.  Reliant upon people rather than information and process, these businesses are weighted down by their legacy approach to getting things done.  They throw money and personnel at the problem, adding more “fat” to the business and making sustainability just that much harder to achieve.  The right approach, and the mantra of all manufacturers and distributors, should be to work “lean and mean”, applying technology and business principles which support agility and improved process efficiency.

The center of lean business is in operations, and includes all aspects of the “order” processing and support systems.  From the point where an order is sought, to the point of order entry, and through to delivery and service – all aspects of the operation must be addressed for the business to achieve maximum success.  Innovating in operational areas, such as in order management and distribution, can help the business rise above others in the market and create a significant competitive advantage.

What becomes challenging for many businesses is the fact that years of working in established “silos” often makes it difficult to introduce the cross-functionality necessary to support lean operations.  It is not sufficient to simply suggest that the organization work collaboratively to streamline processes from order through to service and support.  Work groups and team members must work together and adapt to delivering process improvements, following through with the actions necessary to turn the philosophy into bottom line results.  Good support is required to keep customers, and a good product is necessary to support increased sales.  No aspect of the operation stands alone, so each is necessary to participate in making end-to-end improvement.  Additionally, back-office processes must be aligned to work collaboratively where required, supporting efficient operations rather than creating unnecessary bottlenecks or delays.

The key to developing a lean and mean, high performance operation is applying the technology and principles which translate into improved profitability and customer retention.  In many cases, the same solutions which create customer “self-help” capabilities are also solutions which can address similar needs for internal business users. Ultimately, the goals are elimination of redundant or error-prone processes, establishing the sharing and secure collaboration of information throughout the organization, implementing integrated systems which allow users to efficiently perform their particular tasks, and working cooperatively with others in the supply chain to maximize the real-time capability and efficiency.

Rather than continuing to utilize basic record keeping solutions, or accounting products which aren’t prepared to address the specific operational aspects of the business, owners and managers should be looking to the tools and solutions which will help them develop the framework to support improving operational performance, turning people knowledge into sustainable business profitability.

Make Sense?

J

Accountants and Small Manufacturers: Getting in Front of the Ball

There’s a lot more to accountability in a manufacturing or inventory-based business than simply keeping track of money in and money out.  Particularly in an economy when nobody can afford to build or stock products too far ahead of demand, it is essential that these businesses have a means to not only track and manage purchasing, manufacturing, distribution and stocking activities, but to understand conditions or trends which impact the flow of materials and cash through the business.  Read more…