Posts

Posted on

Be the McDonald’s of Professional Service

Be the McDonald’s of Professional Service

The Progressive Accountant

You run a professional services firm, perhaps an accounting firm. You have a wide variety of clients with a wide variety of needs, but the services you offer are relatively standardized. You provide tax return preparation, bookkeeping and financial statements.

What’s not standardized is how you approach each client need, and how you work with each client. You treat each engagement as a one-off, dealing with the client (and the client information) in a manner that suits the client at that time. While this sounds like a great approach, lending itself to a high level of personalization, the underlying result is inefficiency, lack of standards, and a very limited ability to improve your internal profitability.

What you need is a machine – to be the McDonald’s of professional services – delivering consistent and predictable service to your client community. Your service quality doesn’t have to be in the realm of “fast food”, but the point is that you should be using a standards-based approach and applying the same tools and methods to each engagement in a consistent and repeatable manner. You’ll rapidly find that a great many of your clients will eagerly adapt, and begin to embrace and take advantage of the tools you provide to them. For your firm, the result is more predictable performance and increased profitability.

As an example, let’s say that your firm is “tooled up” to provide services using Internet or cloud services.  You have a client portal where you can store and share files with clients, and you have mechanisms for securely emailing files and documents to clients as well.  Your goal is to get your clients to use the online portal to exchange information with your firm, enabling somewhat of a “self service” model.  But many of your clients won’t log in to the portal, and require you to use email to send/receive files and information.

The right approach here is to use the portal no matter what.  This is a key element to the success of your overall approach –the strength of your standardized processes.  And it’s important to remember that it isn’t a process if you don’t do it the same way every time.  Even if your clients don’t use the portal for data exchange, you should still encourage it and put the documents there.  Now, you’ll still likely do the email thing – it’s always a good idea to have at least two paths of communication.  But if you consistently use the portal as a standard method of making data available for your clients, many of those non-portal users may become users simply because they find that the convenience of any time/anywhere access really works for them.  Sometimes it takes letting folks get used to things, but once they do, it becomes second nature and almost an expectation.   Once these clients have adopted your standard portal approach, what else can you introduce to them to improve efficiency and effectiveness of the engagement?

You need to help make your firm as efficient and profitable as possible, and to have a quality product (or service) produced every time.  Henry Ford’s assembly line is where you start.  Create the machine that is the operational level of your business, and establish the tools and standards that will allow for sustainable growth and success.

Make Sense?

J

Read more about Data Warriors: Accountants in the Cloud

Read more about using the cloud to extend “connectedness” beyond traditional boundaries

Article originally published via The Progressive Accountant

Posted on

Big Data and Big Decisions

Structure a process to develop the questions and measure outcomes, and then go get the answers

It seems that everyone these days (including me) is standing on the soapbox of “big data”, and the need to go beyond simple dashboards to help executives and owners make the daily decisions which may ultimately result in great business success or total organizational failure.  What many of us fail to discuss is how to manage the process of getting and using data, and why it is important to know what decisions the business should focus on making before the data is collected and analysis performed.

The whole point of “big data” is to assist in the development of more informed processes and people, which are elemental to supporting successful operations.  Data becomes useful information which helps to bring understanding and insight, and which results with action (information = power).  While this type of analysis was once oriented almost exclusively towards financial risk and fraud identification or detection, it is now being turned to the front lines where it is more focused on customers and supply chains, and where decisions made may be more visible (and volatile).

Decisions, questions posed in the business which are answered with action, are best made when based on complete and accurate information.   To accomplish this, data must be collected from all available aspects of the business, including trapping detailed operational data not often collected for summary financial reporting.   With this level of data, and with a structured and purposeful approach to management of the decision-making process, the business gains agility by being analytical and informed, and is better able to sustain performance by adapting to changing conditions.

The success of any decision-making effort is enabled by management practices which recognize the need to apply structure and standards, and know the value of actionable data over instinct. The application of performance monitoring and similar tools is also essential to measure the effectiveness of not just the decision, but also the processes which supported making it.  Like asking a student to produce their work, this approach helps to identify potential flaws in the decision-making process, even as apparently successful conclusions may be reached.

Today’s big data push is fueled by cloud solutions and interconnected systems delivering more, and more detailed, data than ever before.  Further, analysis tools have evolved beyond summary reports in graphs and charts and now offer advanced data mining and visualization, and introducing a predictive capability based on trends and condition sets.  While the availability and access to business data increases, so does the responsibility of the organization to understand WHAT decisions it is looking to make improvements in, and to create a process to monitor the effectiveness of those decisions made and acted upon.

Make Sense?

J

  • Read more about using the cloud to extend “connectedness” beyond traditional boundaries
  • Read more about how accountants need business intelligence, too
  • Read more about how there’s no fear and loathing in accounting
  • Read more about the pressure on accountants to deliver more value and intelligence to their clients
  • Read more about Data Warriors: accounting in the cloud
Posted on

Disruptive Trends = Emerging Opportunity: Adapting to a changing technology and business environment

Every new day brings some new advancement in business technology, and much of this advancement relates to cloud computing, mobility, and new social computing models.  Information technology and solutions applied to business use have rapidly evolved away from paper-based or fixed-location tools, and are now oriented towards enabling mobility and anytime, anywhere access to business applications and digital data.

Trends driving change in business technology today may be reflected in two main areas: enabling solutions which are revealing benefit not previously recognized, and disruptive approaches which represent trans-formative changes to how businesses operate.   Disruption and transformation often generate new business opportunity, yet many professionals in accounting/finance and information technology fail to see the new potential available and resist anything which represents significant change.  These professionals equate change with risk, and are reluctant to entertain either.

An example of a class of solutions which enable the organization to “know more”, providing decision support through deep analysis and reporting of key business data, is the new generation of data visualization tools now available in forms and formats easily accessible by any business professional.  Previously, business owners had to rely on system analysts and accounting professionals to compile and report on various aspects of business activity.  Using spreadsheets and database driven chart-building systems, manipulation of large volumes of data was unwieldy and limited by available computer resources.  Moving beyond previously recognized boundaries in data collection and aggregation, tools now available assist users in combining data from disparate sources, and offer a rich suite of analytics coupled with the simplicity of drag-and-drop selection and exploration.

The opportunity introduced with this new capability does not rest solely in the analysis of the data.  Rather, it is in the control and the structure which must be developed to ensure that all relevant data being collected, and in the structure and control placed on those data collection and integration processes which will ensure that the information is properly associated or correlated, and accurately integrated into the model.   Completeness and accuracy of data is of critical importance, as is an in-depth understanding of the nuances of structured and unstructured data relationships.

In addition to the enabling solutions emerging on the market which are driving deep changes in how businesses see themselves are the advancements in technology which cause fundamental shifts in how business use technology to support operations.  The most evident advancement, often viewed as an approach which is disruptive to more traditional models, is the emergence of “cloud” computing models.  Cloud computing, connected services, and fully-managed outsourced IT solutions address a number of issues which have burdened enterprise IT deployments since IT departments were invented.

The difficulty for IT managers is that they are often overworked and underfunded, as information technology is not often viewed as a strategic differentiator but merely as a necessary cost of supporting operations.  Users view IT as being unresponsive and ineffective, and have little understanding of the balancing act required to meet user demands and at the same time deliver standardized enterprise computing services in a secure manner.

Mobility and the cloud has changed the landscape of business IT, and the concept of “there’s an app for that” is now fully ingrained in the user mentality.  Cloud solutions, sometimes introduced to the business by non-IT personnel and often viewed as “rogue IT” projects, have won adoption by business users due in large part to the simplicity of implementation, and often because they can deploy the solution quickly, outside of the boundaries established by internal IT management.  Information management within the organization must necessarily extend now to mobile computing devices, where an entirely new set of issues is revealed in terms of personal device management and distribution of corporate data and intelligence.  Professionals assisting the business with information management, access, collection and integration processes must now give greater consideration to incorporation of mobile device and application management, as well as the risks introduced with the broad use of personal computing devices within the organization.

The cloud represents a convergence of social and mobile computing, and introduces an entirely new class of business metrics to measure due to the significant increase in available data captured at various levels and through various types of virtual interactions.  With users being able to engage wherever and whenever they choose (“there’s an app for that”, again), businesses must shift IT focus to strategic enablement, creating standards for outsourced deployments, and infusing each effort with the security and control required, which is a mainstay of IT operations.

Big data, visualization and analysis, and mobile and social computing are changing how we do business.  As the trusted advisor to the business, the accounting professional should embrace these changes and the opportunities they present to deliver more value and service in each client engagement.  Accountants can help their clients understand how to do more with less – leveraging technology to improve operational efficiencies, and to structure, capture, integrate and analyze the relevant data which will reveal the risks and potentials of the operation under a variety of circumstances.

Disruption creates your opportunity to bring order to the chaos, helping clients compete and flourish in a difficult economy, and providing the proactive guidance and analytical support necessary to build and sustain profitability.

Make Sense?

J

  • Read more about how accountants need business intelligence, too
  • Read more about how there’s no fear and loathing in accounting
  • Read more about the pressure on accountants to deliver more value and intelligence to their clients
  • Read more about Data Warriors: accounting in the cloud
Posted on

Bringing Order to Inefficient Business Processes: Give people easy to use tools that make sense, and they’ll use them.

Give people easy to use tools that make sense, and they’ll use them.

Most businesses need a little help streamlining those frustrating back-office processes that remain as barriers to better information collection and use.  What sort of processes?  Time keeping, for whatever reason or need, is one of them.  Maybe employee time spent relates specifically to billable project revenue, or possibly time spent is part of an embedded cost in an engagement.  Or, time tracking may simply be a means to capture data on employee productivity.  In a lot of situations, getting time records from contractors or employees is like asking them to move a mountain.  Maybe there is a mountain to move, depending on how many sheets of notes and handwritten records they’ve got stacked up.

Another process to look at is expense management and reporting, where all those random size receipts taped to a piece of letter paper, credit card statements with lines blacked out with a Sharpie, and spreadsheets of purchase requisitions for things you’ve never heard of before get stacked in the in-box where you not-so-secretly hope a fire will start some time during the night.  Someone actually has to go through this information and enter it into the system, and then decide what to do with the requests.  When this “someone” is the owner or manager, it means taking time away from actually running the business.  When it’s the bookkeeper, more focus may be placed on data entry than on verifying spending authorizations or managing the cash flow.

While almost every business has these time and expense management needs in their business, it is an area of automation and “tooling up” that is often overlooked.   One of the reasons for this may be that a lot of the solutions users are asked to implement just aren’t “usable” enough, or don’t really fit the context of what the user needs to accomplish.  In order to get the most value out of any business solution, workers must actually use the solution.  It has been proven time and again that, if you give people easy tools that make sense, they’ll use them.

Your accounting software may have time tracking with it, but does it make sense for your employees to access accounting just to record their time?  How about your contractors?  Employee reimbursable expenses paid by credit card can be accessed directly via transaction downloads from the bank, but does it make sense for you to have access to the employee’s account?  While there may be many ways to accomplish these tasks, there are only a few really effective ways which deliver the access as well as the security, and the relevant functionality that makes it easier for good workers to capture good data.  Selecting a system with the right functionality is key, but finding a system people can and will actually use means you’ve found a real solution, not just a system.

Make Sense?

J

Posted on

Discussion on hosted service options at The Sleeter Group ASC 2012

Discussion on hosted service options at The Sleeter Group ASC 2012

Are you having a hard time understanding the best approach to hosting your business applications – wondering why it costs what it costs, and why some applications seem harder to get hosted than others?  While installing applications on your desktop seems pretty straightforward, it may seem like nothing short of rocket science to get an application installed with your hosting provider.  And, to make matters worse, a handy little software widget you just bought for $20 now means you must have your own entire virtual server just to run it in the cloud? What’s up with that?

There is a lot of confusion regarding application hosting services, what customers expect from them, and what service providers are reasonably able to deliver.  Unfortunately, software developers, customers and service providers are not always on the same page when it comes to trying to solve the problem or making it easier for businesses to adopt the service.

To attempt to address the issue, and to (hopefully) provide some clarity and guidance around the application hosting service model and its use in your business, I will be presenting a session on application hosting, including QuickBooks hosting, at the 2012 Accounting Solutions Conference, presented by the Sleeter Group and being held this year in Anaheim, California on October 22-24.  The discussion will include information on typical hosting provider models, as well as application issues and considerations businesses should be aware of when looking to have their software and systems delivered by a 3rd party.

In all fairness, I will not be recommending specific providers, nor will I suggest that any one provider is better than another.  Each hosting company has their own strengths and weaknesses, which is true with all businesses.  The focus of the session is helping attendees learn what they need to know to begin a basic evaluation of whether or not hosting of their applications makes sense, and to recognize those factors which will impact cost, performance, and usability.  Further, I’ll also be talking about how hosting isn’t a standalone solution, and how cloud-based applications and services may be combined with hosted application services to deliver the necessary functionality for the best value (“can you say chunkify!” to use a Doug-ism).

So, I guess you need to come to Anaheim in October to learn some stuff, and then take a day at Disneyland.

Make sense?

J

Get ASC 2012 conference session information here

read more about the confusion over hosted licensing on The Progressive Accountant http://www.theprogressiveaccountant.com/tech-tips/confusion-over-hosted-licensing.html

Posted on

Price Of The Cloud Still Out Of Reach For Small Businesses? Commercial QuickBooks Hosting Providers offer competitive pricing, but are still largely unknown.

Price Of The Cloud Still Out Of Reach For Small Businesses?

Price Of The Cloud Still Out Of Reach For Small Businesses?

Commercial QuickBooks Hosting Providers offer competitive pricing, but are still largely unknown.

In a recent article on Forbes.com, contributor Gene Marks contends that, for most small businesses, the most cost effective way to run their business IT is locally and not in the cloud.  The contention is that software features and functionality businesses demand isn’t yet available in affordable SaaS solutions, and outsourcing the hosting and management of desktop applications is more costly than doing it yourself.

Because the cost of a cloud solution like the one I have is still too high for most small businesses like mine!  The setup I have would normally run me about $100 per user per month.  Which means that a typical small business with a ten user network would be paying $12,000 per year.   Yes, you read that right.  It’s a great service.  But is it worth that much?  Not to my clients – all thirty of them who considered this option turned it down.  At least for now.  Forbes.com

http://www.forbes.com/sites/quickerbettertech/2012/01/23/price-of-the-cloud-still-out-of-reach-for-small-businesses/

What this author did not take in to account is the aggressive pricing model which evolved around the hosted QuickBooks desktop editions, and how the community of Authorized Commercial Hosts for QuickBooks offer “full meal deal” hosting of those business applications most small businesses know and love.  Because the QuickBooks desktop editions have such a large market of integrations, add-ons, plug-ins, etc. it was necessary for most of the hosting providers to accept hosting of a wide variety of these applications in order to get adoption of the hosted QuickBooks product with ProAdvisors and accountants as well as their clients.

One of the Authorized QuickBooks Hosting providers, Cloud9RealTime.com, offers both shared hosting of QuickBooks desktop applications and Microsoft Office, as well as virtual server environments where customers may run whatever mixture of desktop software solutions the business already has.  By allowing businesses to place all of their licensed products in a managed environment, where installation of software updates and helpdesk support is part of the service, it enables organizations to have the benefits of remote access and high availability service without having to build the capability themselves – and for a fraction of the cost.  Cloud9’s pricing model is far less than described in the article, with services for businesses being available for half (or less) than the $100 per user cited by the author.

The Authorized Host for QuickBooks program and community of providers seems to be fairly unknown amongst small businesses, but owners and managers should look more closely at providers like Cloud9RealTime.com and see what pricing and services are available.  It may change your mind, and show that the cloud isn’t out of reach for small businesses.

Make sense?

J

read more about the confusion over hosted licensing on The Progressive Accountant http://www.theprogressiveaccountant.com/tech-tips/confusion-over-hosted-licensing.html