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<url><loc>https://coopermann.com/2026/09/28/your-clients-dont-need-more-software-they-need-better-business-outcomes/</loc><news:news><news:publication><news:name>Cooper Mann Consulting</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-09-28T17:12:05+00:00</news:publication_date><news:title>Your Clients Don’t Need More Software. They Need Better Business Outcomes.</news:title><news:keywords>information technology, business information technology, accounting technology, accounting professional, small business, business, technology, small business performance, accountant value, workflow, accounting professionals, applications, AI, modernization, artificial-intelligence, digital-marketing, bottlenecks</news:keywords></news:news><image:image><image:loc>https://coopermann.com/wp-content/uploads/2026/05/noobeh-lightbulb-1.png?w=150</image:loc></image:image></url></urlset>
