sustainability – Page 16 – Cooper Mann Consulting

December 12, 2013January 8, 2018

4 Rules of Thumb for Fiscally Fit Business

Most folks who start a new business go in to it with a rather naïve belief that a good idea, product, service and/or group of people can be successful just because their idea, product, service or people are good. Unfortunately, that isn’t’t the reality of starting up and running a business. Regardless of how great and innovative the idea is, the business only works if it is sustainable and profitable. Otherwise, it was just a great idea. For many entrepreneurs, developing an understanding of the financial underpinnings of running a company isn’t the most exciting of ideas. The compulsion is to outsource the responsibility to someone else like an accountant or financial advisor. While I completely and utterly agree that every business owner should work closely with their accounting professional and financial advisor, I also know that those very same business owners will get more value from their advisors if they have a common language to speak (business finance) and are working toward a common goal. The goal is fiscal fitness – the creation of a sustainable and profitable business. Just as physical fitness supports a healthy body, fiscal fitness supports a healthy business.

The successful business operating in this economy adheres closely to 4 main beliefs, rules of thumb perhaps, relating to fiscal management and fitness and which are generally communicated in detail using the language of business finance.

Rule 1. Plan before you start. Then plan some more. Starting a business isn’t like going to college; you’re supposed to know what you’re going to do BEFORE you start up rather than paying to explore the options. It is also very important to recognize that the plan may require some adjustments as you go along (“No plan survives contact with the enemy”), taking care to not equate focus with intractability. This plan should also include the “exit strategy”, which is really a plan for what the owner wants to ultimately get out of the effort. It could be a plan to sell out for gobs of money, to leave a legacy for the children, or maybe just to have an awesome quality of life and do what they love at the same time. Knowing what it will take to get in, get it done, and get out the way you want is all part of the plan.

Rule 2. Keep a close eye on the numbers. No, not all of them, but the really important ones. Some of these numbers have to do with the relationships between price, volume and cost. This is the stuff a business owner needs to know like the back of their hand – hairs and all. Not every business will focus on the same key numbers (mostly, but there are certainly variations), but every business owner should know what to look for. And they should be looking very frequently so things don’t get out of whack before corrections can be made.

Rule 3. Manage the cash, manage the growth, and know how one impacts the other. Cash flow and growth are priorities number 1 and 1 in business but they aren’t the same thing. Consider that reducing prices (and profits) to get more sales may work as long as the volume of sales supports the effort and generates the cash. Without the extra sales revenue to rely on, reducing profits could result in devastation (maybe sticking with the prices the way they are and not pushing for fast growth is a better idea).

Rule 4. If you must borrow, be informed and do it smartly. There are a lot of different options for borrowing money for the business, just as there are a lot of different reasons to do it. There is a great deal of research available which describes the benefits of borrowers being educated in basic financial literacy, with better financial decision-making being among those benefits. Looking for financing is kind of like choosing between the apple and the candy bar: one may promote the fitness you’re looking for while the other does not (but it looks sweet!). It’s nice to have the foundation to support knowing which one you should choose.

Building and maintaining a fit business requires an understanding of how the business works – how and why it makes and spends money, what makes it profitable and what it takes to create and support growth. While outside advisors may be available to help, the best performance is achieved when the business owner masters the essential skills required to run and grow a fiscally fit and sustainable business.

Joanie Mann Bunny Feet

Make Sense?

Measure, Manage and Succeed. It’s all about knowing how to speak the language of finance

December 2, 2013June 12, 2018

4 Rules of Thumb Regarding Workers Compensation Insurance for Employers

In two previous “4 Rules of Thumb” articles, I discussed a few things that businesses can do to create the best possible environment for engaging new customers and providing quality service (4 Rules of Thumb for Business Success) and provided additional tidbits for service businesses – things the company can do to make sure that the work is done completely and correctly the first time, which is what leads to happy and loyal customers (4 Rules for Building Service Customer Loyalty).

This article is focused a bit more internally to the business, discussing a few of the risks and considerations surrounding those dreaded tax burden issues: Unemployment Insurance, Worker Classification and Workers Compensation Insurance.

Unemployment insurance is one of those items that most businesses pay attention to, because rates are impacted based on unemployment claims made and paid. The cost of unemployment insurance is usually calculated just like workers’ compensation, using standardized arithmetic formulas based on the profile and past record of the company.

Workers Compensation insurance is sort of the “elephant in the room” of compliance – it’s a big problem that is frequently the last item of consideration in business compliance and reporting. It is also an item that frequently goes without scrutiny at the state level, so little attention is generally given it by accounting and human resource professionals.

Workers Comp is one of those payroll reports where you select from a broad list of categories relating (hopefully fairly closely) to the work your people do, you calculate the cost, and you pay the fees.

Ideally you’re classifying workers properly in terms of their being employees versus independent contractors – this being the big focus of most workers comp audits and where many advisors say to pay attention. If you use a company to perform some of the work of your business, also pay close attention to the concept of joint-employer status (see article on joint employer status).

An equally big issue – the issue that impacts the business owner perhaps more than the employee – is classifying worker activities too broadly, potentially costing the business hundreds (if not thousands) of dollars in annual workers comp premiums. Improper classification of worker activities can lead not just to increased premium costs, but heavy penalties in the event of a claim finding the worker was not properly covered.

Most workers compensation policies issue blanket risk classifications, yet how these classifications are used in different industries is where the secrets of cost savings exist. In the moving and storage industry, for example, the risk is in the warehouse. If a clerk or administrative worker enters the warehouse, that employee is now actually working under a different classification. However, if the worker often checks warehouse inventory or sells items from the warehouse as part of their sales job, they may operate under yet another classification.

There is a balance required when seeking to reduce premiums while keeping the company compliant. Many companies consider caution to be more affordable than keeping highly detailed activity and work classification records, finding that reporting workers in higher cost work categories is more cost effective than paying for the labor intensive effort of capturing, analyzing and reporting in more detail. That is, until a worker is injured and the risk wasn’t disclosed through accurate workers compensation reporting.

When it comes to workers compensation insurance for the business, give these 4 compliance rules of thumb some strong consideration.

Rule 1: Get informed and get help.

It’s OK for a business owner to not be the expert in all facets of compliance and reporting – – you have accountants and tax advisers that can gain this knowledge from their annual CPE (continuing professional education). The potential costs of mis-handling workers compensation and other aspects of having employees are too great to risk being uninformed and unprepared.

Rule 2: Call an employee an employee

Classifying workers will turn out better for all parties in the long run even if it seems like the more expensive way to go. Misclassification of employee workers as contractors hurts everyone, eventually. There is a big problem with businesses misclassifying workers as contractors rather than as employees, sometimes to avoid paying taxes and benefits, but sometimes not just for that reason. When classified as contractors, workers are generally not covered by the various protections and do not get the benefits that employees do.

Some business owners who are unsure of the state administrative rules may pay workers compensation premiums for workers that are truly independent contractors. Other businesses may require workers to have a workers compensation account as a condition of employment. Either way it is being done improperly and one party or the other ends up bearing unnecessary cost and/or risk.

The unfortunate result is that employers are bearing larger than necessary burdens of supporting injured workers and the unemployed.

Deliberate mis-classification can save dishonest contractors upwards of 30 percent in payroll and other taxes, but for workers, taxpayers and honest employers, the practice amounts to millions in lost wages and revenue. – See more at:

http://www.ibew.org/articles/13ElectricalWorker/EW1305/Misclassification.0513.html#sthash.7u1vtjW

Rule 3: Details Details Details.

Worker classification done properly can save businesses a lot of money simply by being more accurate. Yes, there may be tradeoffs in terms of labor to perform the calculations and reporting, but it can prove to be well worth the effort.

Particularly in businesses where workers may perform multiple duties or work in a variety of locations and conditions, there is value in delving into the details of time, location and work performed to make sure the business is adequately covering itself. Filling out the report by simply selecting the broad category that “seems most likely” is not the best way to go. There are details in the rules, and the smart business takes advantage rather than being surprised by them.

A home installation satellite company did not keep sufficient records for their most hazardous business classification: tower work. During the audit, all their hours were assessed in this one classification that was six times the reported amount. – See more at:http://cath235lni.wordpress.com/

Rule 4: If there is a worker injury claim, pay attention and deal with it right away.

While it seems somewhat like getting car insurance after the wreck, there may be some risk mitigation that can occur if the issue is dealt with directly and in a timely manner – possibly avoiding a claims nightmare.

The last item is more of a suggestion than a rule, which is to be fair and truthful. Treating employees well is part of growing a successful team that will propel the business towards success.

Surprisingly enough, the benefits to the business may not only be a more productive and happier workforce, but lower risk exposure and lower workers comp premiums due to more detailed use of classifications in reporting.Tell employees and independent contractors what workers’ comp does for them – it’s essentially a medical and lost wage policy to protect them and those close to them.

Explaining to employees that keeping the boss informed about what is happening in the plant or in the field is simply part of helping ensure their proper protection.

Make Sense?

Many thanks to my friend Ted Carlson, Certified Fraud Examiner (retired), a veteran of the Department of Labor and Industries (L&I) in Washington State – responsible for Tax Discovery and Fraud Prevention field Audits.

November 25, 2013June 1, 2017

Hosting Intuit QuickBooks Desktop Editions Delivers Big Benefits for Small Business

Big Benefits with Hosted QuickBooks

diagram_self_hosting-500_289 Everyone, it seems, is adopting outsourced IT and cloud computing models yet one size does not fit all when it comes to serving business – whether it’s the software or infrastructure under discussion. Cloud, mobile and online application models deliver big benefits for small businesses, but it is important to know the options available before investing in something that’s hard to get out of later. Initially, a hosted application model might be the best approach, allowing the business to achieve the mobility and on-demand service they desire but without an investment in SaaS solutions that are much more difficult to change out of or grow with later.

When “QuickBooks” and “cloud” are mentioned in the same sentence, most people are likely to think about the QuickBooks Online Edition, which is Intuit’s version of QuickBooks accounting software that was developed specifically for the web. But QuickBooks Online isn’t the only QuickBooks “flavor” finding success in the cloud. QuickBooks desktop editions have made their way into online and hosted deliveries, giving customers the ability to run the business and grow the organization with the software they’ve already invested in, but running the apps in the cloud.

QuickBooks Online lacks the features and functionality present in the desktop product lines, and the range of 3^rd party applications which integrate or work in conjunction with QuickBooks desktop is huge and continues to grow. Developers with SaaS products often find that their target customers prefer the desktop editions of QuickBooks, even though there may be connections to QBO available. All of these connected software products can be hosted with or connected to hosted QuickBooks, providing businesses with mobile and remote access for all their business applications, not just the web-based ones. *Note: not all QuickBooks hosting companies will also host whatever 3rd party integrations a business needs, so make sure to verify before you buy! What sounds like a great hosting deal now could turn into something you need to change later. The good thing is, you can change…. unlike with QBO.

The popularity of desktop application hosting continues to grow because users have investments in software, data and business processes. Adding remote access and mobility doesn’t require an entire change of software, but it does introduce new benefits that can have a big positive impact on work quality, productivity and efficiency. QuickBooks hosting models and application hosting in general gives business owners a basis for helping employees balance (or integrate) work and life time and activities, and addresses the issues of data security and mobility by keeping information securely stored on the host.

Better information security, work/life balance, mobility, making the most of your existing investments and creating sustainability in the business so you can grow. These and more are benefits of hosting QuickBooks software for your business.

jmbunnyfeet Make Sense?

November 18, 2013November 18, 2013

4 Rules for Building Service Customer Loyalty

Every business owner knows that it’s important to retain the business of good customers, because those good customers will turn into referrals and more customers. What many business owner’s don’t know is that building customer loyalty – the repeat and referral business that keeps the doors open – takes more than producing a good product or having nice personnel. Building customer loyalty is a continuous process which involves just about every area of the business. Particularly with service-based businesses where there may be a number of variables involved with the delivery, proper information collection, management, and communication becomes the essential foundation for delivering on the promise of great service, which helps to develop loyal customers.

In a previous article titled “4 Rules of Thumb for Business Success”, I stressed the importance of creating the best business impression possible. Here are a few additional tidbits for service businesses – things the company can do to make sure that the work is done completely and correctly the first time, which is what leads to happy and loyal customers.

Rule 1. Remember that everyone in the company is essentially in a sales and service position. The customer should be able to get useful help or direction from any employee. Not that everyone in the company can do all the jobs in the business, but everyone should be willing and able to find the resources necessary to get the customer’s question answered. And it’s a good habit to try to set any necessary service appointments on the first call – it lets the customer know you’re ready to get the job done and saves them time. Too many sales teams simply answer inquiries from callers and don’t ask for the business. If you don’t ask, they can’t say yes.

Rule 2. Structure the order process to make sure that all information is captured, stored, and made available to service techs. Customer requests should be specifically noted, along with any special details or requests. There’s nothing more annoying than telling the company to watch out for something when they’re at your place, and then finding out that the tech didn’t get the memo. Also make sure that any specific work items or parts are listed on the order, making it easier for the tech to record what they do and use. All of this information should be available not just to techs, but to customer service and sales people, too. After all, mismanagement of order information is usually not the customer’s fault, yet the customer is the one who ends up not getting what they asked for. Avoiding this situation is critical to developing loyal, repeat customers. It also makes getting the customer sign-off more likely, and this signature should be captured at the work site when the job is completed (allows the billing department to get the invoice out much faster, which allows the company to get paid faster).

Rule 3. During the job, make sure customers and co-workers are informed as to the status of the work. The worst thing is to partially complete a job and leave the customer hanging – a situation that status tracking of service orders helps prevent. When the work is completed, make sure to let the customer know, and also provide observations and recommendations. Whether it’s a single job or a regular maintenance contract, always document what was done so that the customer knows exactly what work was performed. Use a checklist or cheat sheet to make sure things are done completely and consistently every time, including cleaning up and making notes about the job. Documenting things that technicians notice while at the customer location may provide the opportunity to offer more or other services to the customer, or might at least inform the customer about an issue they should be aware of. By paying attention while on-site and looking for upgrades or value-adds that might benefit the customer, service technicians can often position themselves as top sales people, too.

Finally, Rule 4, always thank the customer for their business and let them know you genuinely appreciate it. Smile, hand them a business card, and maybe even ask for a referral. If you’ve done your job well and kept the customer informed along the way, it’s likely that this customer will bring you more business both directly and through referrals and recommendations. That’s customer loyalty, and you can’t buy it anywhere – you have to build it.

Make sense?

November 13, 2013

The Line in the Sand: Your RPO (Recovery Point Objective)

Businesses and individuals are increasingly more dependent upon the technology supporting their various activities, and the volume and velocity of information moving through these systems is increasing at astonishing rates. With the growing reliance on information technology and electronic business data, you’d think that more businesses were paying close attention to protecting these assets. I recognize that there is a broad understanding of responsibilities as they pertain to system security, and businesses of all sizes and types are increasing their awareness of the variety of threats facing their systems and are taking steps to address them. Yet there remains an aspect of business data protection that too few businesses are really zeroing in on, and that is the time and complexity of recovering or restoring business data in the event of an outage or loss – and the absolute line drawn in the sand which says that “here” is the tolerable loss we can experience: no more and no less.

This line in the sand is referred to as the RPO, or Recovery Point Objective. A recovery point objective is part of the business continuity plan (or should be!), and describes the maximum tolerable period of time for which data might be lost from a major IT service incident. The necessity to establish this time frame – the RPO – exists whether the business is small or large. In fact, small businesses have data protection needs quite similar to their enterprise counterparts. In an article in SmallBusinessComputing.com, Kieran Maloney of Quantum Corporation is quoted as saying that “from a data protection standpoint, smaller businesses face challenges that are similar to those of larger enterprises; the amount, and the value, of their data is growing significantly while their budgets are not”.

What doesn’t seem to make sense is that businesses continue to view data backup as a necessary evil rather than a strategic element, and spending considerations for creating and meeting a realistic RPO remain low. An article in TheStreet.com on the subject quotes Terry Cunningham, president and manager of EVault, saying “When largely preventable data loss conservatively costs businesses hundreds of millions of dollars annually, it is time to rethink your priorities”. The author also writes that “while 95 percent of US IT decision makers said they have some type of disaster recovery plan in place, only 44 percent have remote, cloud-based recovery capabilities… More than twenty percent of IT organizations that manage between 2-7 TB of data suffered a data loss in the past year – in fact, more than half of this group suffered 2-3 data losses – each with an estimated average cost of 2-5 percent of total company revenues”.

Part of the continuity plan and a consideration in developing an approach which will meet the RPO timeframe should be the implementation of remote cloud based service, yet this has remained a low priority for many business owners. Reliance upon more traditional data protection approaches, including tape backups and on-premises HDD solutions provides IT managers with a false sense of security and often cannot even reasonably address recovery from data loss due to hardware outages, much less for potentially catastrophic failures including loss of the location.

When considering the RPO – the minimum acceptable point for data recovery (or maximum tolerable point for loss) – businesses must look at their data management and backup strategies in order to address recovery approaches for various types of outages. There are benefits and drawbacks associated with the different methods of backing up data, and the cost/benefit of employing any solution must factor in to the requirement to meet the stated RPO. Daily backups may be the standard procedure, but is a potential loss of 24 hours of data acceptable to the business? On the other hand, what is the potential cost of re-creating the data, if it can even be recreated? Consider also that the timeframe for data recovery is not the point at which the last backup was completed; it is the point when the last backup was started. This could result in a loss window greater than the established 24-hour boundary.

Many businesses would suggest that their tolerance for lost data – due to the cost of lost productivity and order activities – is far less than 24 hours, yet solutions employed to reduce the potential data losses often do not fully address the issue in any comprehensive manner. IT personnel working with separate products to handle incremental data backups, machine recovery (bare metal) and snapshots of disk arrays often have a tough time trying to piece together the various pieces of the puzzle and often simply hope for the best in terms of outcome.

The prudent move is to thoroughly consider the business disaster recovery and continuity plan, and establish the boundaries for tolerable loss. No business wants to expect to lose valuable data assets, but expecting technology to perform flawlessly is unrealistic, not to mention the unexpected impacts from acts of nature or other forces majeure. Architecting systems to withstand service outages and having a comprehensive plan for recovering from system outages in a timeframe survivable by the business is the essential element to making a continuity plan worthwhile. Draw the line in the sand, and then develop the system protection and recovery plan that will help make sure you never have to step over it.

Make Sense?

Here are a few data loss statistics for your reading pleasure… Enjoy 🙂

(stats drawn from summary on BostonComputing.net. They may be a bit dated, but the numbers have only increased since then.) http://www.bostoncomputing.net/consultation/databackup/statistics/

The following statistics were gathered from various sources:

6% of all PCs will suffer an episode of data loss in any given year. Given the number of PCs used in US businesses in 1998, that translates to approximately 4.6 million data loss episodes. At a conservative estimate, data loss cost US businesses $11.8 billion in 1998. (The Cost Of Lost Data, David M. Smith)
30% of all businesses that have a major fire go out of business within a year. 70% fail within five years. (Home Office Computing Magazine)
31% of PC users have lost all of their files due to events beyond their control.
34% of companies fail to test their tape backups, and of those that do, 77% have found tape back-up failures.
60% of companies that lose their data will shut down within 6 months of the disaster.
93% of companies that lost their data center for 10 days or more due to a disaster filed for bankruptcy within one year of the disaster. 50% of businesses that found themselves without data management for this same time period filed for bankruptcy immediately. (National Archives & Records Administration in Washington)
American business lost more than $7.6 billion as a result of viruses during first six months of 1999. (Research by Computer Economics)
Companies that aren’t able to resume operations within ten days (of a disaster hit) are not likely to survive. (Strategic Research Institute)
Every week 140,000 hard drives crash in the United States. (Mozy Online Backup)
Simple drive recovery can cost upwards of $7,500 and success is not guaranteed

November 11, 2013

Lawyer Immunity from Delivering Customer Value is No More

All indications are that business and revenue growth for law firms is no longer a function of head count. As with other professional service providers, lawyers are experiencing increased competition from a variety of new sources, and client demands and needs are changing as society adopts and embraces technology, social computing, and self-service solutions. The problem is that many partners and firm leaders don’t really know what do to about it, and are attempting to fuel continued growth of revenues and profitability while essentially maintaining status quo.

Looking to reduce costs and pushing for more billable hours is standard fare among firm managers, yet the results to be gained from these efforts have pretty much reached their maximum potential. You can only cut so much, and you can only work your people so hard. Unfortunately, many partners and managers simply look away from the problem and continue along the path that has been successful in the past. But growth has slowed, revenues have not grown as expected, and firms are literally being forced to adjust to market forces or go out of business. It’s just too competitive and the pace of change is too rapid. There is no immunity for lawyers in this changing market – service quality and value must improve.

Instead of taking the legacy approach of hiring more people so they can bill for more hours, successful firms are taking a few queues from other professional service providers and are recognizing that individualized client service, consistently high-quality and timely service, and service priced commensurate with the value delivered are at least parts of the solution.

There is quite a lot that law firms and accounting firms have in common, particularly when it comes to the fact that most of these entities are viewed – perhaps rightly so – as being “old school”, with a managing partner or board with intractable views and grey hair. Lawyers, like accountants, are inherently wary of new-fangled concepts and wild ideas. They’re a cautious bunch, and tend to be resistant to change. Yet accounting professionals are beginning to embrace new tools and new ideas when it comes to delivering service and value, and forward-thinking law firms are following suit.

For successful firms, the focus is on the client and the value delivered – on internal process improvements and a better value proposition for the customer – not on the billable hour. Yes, there are investments required. The firm must invest time most of all. It takes time to get everyone educated about issues the firm is facing in the changing marketplace. Unless everyone knows what they’re up against, there will be continued resistance to new ideas and concepts. It also takes time with clients to understand their needs, which is the essential element to delivering service valuable to them. And it takes time to develop and nurture a long-term vision, recognizing that the vision may change as conditions change, and that regular monitoring and adjustment may be necessary.

Investing time and consideration in these areas is the key to delivering customer (and shareholder) value. The result is satisfied and loyal clients, repeat business and increased growth and profitability. Rather than viewing this brave new world as a challenge to the firm’s traditional model, it should be viewed as the opportunity to deliver new and greater value to the firm’s customers.