small business – Page 18 – Cooper Mann Consulting

January 7, 2015October 9, 2017

Everything Old is New Again: Big Fat Phones and Desktop QuickBooks in the Cloud

Every year that passes leaves some reminder of the time – some person or occurrence which touches us and creates a lasting memory. 2014 delivered its share of memorable people and moments and proved again that social platforms such as Twitter and Instagram have become increasingly significant as people across the world organize, march or call for change. Yet even as change is demanded from us and often forced upon us, it is wise to remember that the pendulum eventually swings both ways. We want to have our cake and eat it, too, which is the ultimate no-win situation and causes us to constantly and consistently seek out the alternative. Like the puppy chasing his tail, we end up going round in circles. Harem pants and jeans torn from knee to thigh have come back in fashion, and even though they didn’t really work the first time, here they are again. It is inevitable.

Information technology trends follow similar patterns, and what was once in high fashion may now be considered as “legacy”. Perhaps the better word is “classic”, as these legacy solutions often represent the standards by which new solutions will be measured. Eventually, the properties of the classic or legacy solution wind up in the new breed, because this is what the market has come to expect and/or demand. Even when entirely new standards are believed to be adopted, the truth is that years of learning and experience will often find the path previously traveled by others to be the right path.

It seems like so long ago when some said “the desktop is dead” and that all applications would be used by every device via the web, but not run on the device. Well, there are quite a number of web-based applications and services delivered in just that manner, but there are also lots and lots of computers out there with software still installed on them, happily working away for their users (there’s an app for that, right?). The desktop isn’t dead at all, it seems, and what’s more – there are trends to extend the capability and reach of the desktop to the web rather than replacing the desktop with the web. Application integration, process integration, interoperability, functionality and modality – all these factors and more have become the underlying drivers for extension of and hosting for desktop applications, and are the areas where SaaS and web-based application service has not delivered as expected.

The idea of having no software on the computing device is kind of silly, when you think about it. Computers continue to get more powerful and have more capability than ever. Heck, even phones are getting fatter and bigger again. The best phones these days are the ones that rival tablets and laptops in size and have lots of apps to run.

Microsoft Office, too, hasn’t gone anywhere, really. It’s still firmly attached to most workstations whether they’re iPads or Macs or Windows systems. Web-based productivity tools are certainly gaining in use, but not nearly as widely as some would believe. Office productivity continues to live on the desktop, and ties many users to desktop computing for that very reason. Use CRM in the cloud? I’ll bet you still export data to Excel or Word on the PC. Use accounting in the cloud? A lot of reporting still goes through Excel, trial balance systems and the like. The universe of web-based and SaaS apps is getting larger, but it hasn’t yet become the center of the universe for most established businesses. Net-new customers and smaller businesses are adopting SaaS due largely to cost and to the success of the marketing message, but use and direct experience with the product applied in the business setting often demonstrates that adoption of a more flexible (malleable) or functionally rich solution is indicated. The business likes the mobility, remote access and managed service, but not the actual SaaS application. So, hosting becomes the better alternative and the business is able to use the software that works for the business, and use it in a manner that allows the business to take advantage of remote and mobile capability, subscription service, and more.

I really have no gripes with web-based and SaaS solutions. In fact, some of my best friends use SaaS 🙂 The message I’m trying to convey is simply that, regardless of what the media and marketing may tell you, things don’t always change as quickly as it seems. Yes, there is a movement towards cloud solutions and online working models. Yes, there is change in how information technology is obtained and used. And equally true is the reality that only a portion of the market has adopted these changes and new philosophies. By the time there is “complete” adoption, there will be a new standard or approach being marketed and we will be in this place once again. Is there wide recognition of the benefit for mobility and remote capability? Sure there is, but it is also accompanied by the understanding that tried and true solutions will continue to deliver the functionality and capability businesses rely upon, even as new models for delivering them come about.

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Here are some of the most popular articles from CooperMann.com in 2014. Surprisingly enough, the most popular were articles about QuickBooks and the Cloud, a subject I’ve been writing about for many years. In fact, some of the most popular of my QuickBooks/cloud articles are from 2013 and they remain among the most frequently viewed even today. Search and view metrics indicate that the topic’s popularity is not likely to diminish soon, so plan to hear more about how businesses are using QuickBooks (and other desktop and network applications) in the cloud, but aren’t using Online editions to make it work really well.

The concert hall at the Sydney Opera House holds 2,700 people. CooperMann.com blog was viewed about 19,000 times in 2014. If it were a concert at Sydney Opera House, it would take about 7 sold-out performances for that many people to see it.

December 11, 2014September 25, 2018

Audit or Advice? Small Accounting Firm Practitioners and Small Business Clients

When a small business owner needs advice about running the business or strategizing on financial matters, one would think that the business owner would engage their accountant in the discussion. Following along with that logic, many small firm practitioners believe that their small business clients will ultimately engage with them for this advisory work and move beyond statutory audit and compliance work. For a great many firms, however, there remains a struggle to achieve more work and greater opportunity from client engagements; the firm remains relegated to performing mechanical functions of accounting and reporting and fails to gain the additional work which is truly desirable. There are a number of elements which present themselves in this discussion – considerations that the small firm practitioner may not be addressing – and which are likely contributing to the firm losing the opportunity to deliver more and deeper services to the client.

First, let’s consider why small business owners initially engage with their accounting professionals. More than with larger businesses, smaller businesses tend to rely more heavily upon the involvement of outsourced accounting professionals simply because the business isn’t able to justify the cost of staffing the position full-time. Needing office managers and bookkeepers or data entry operators is often a more evident need to the business owner, where assistance with daily operational and information management processes are more urgently required. Functions considered to be “accounting” could effectively be outsourced to a 3^rd party and handled in more of an after-the-fact basis. For many small business owners, accounting is something which can be performed after all the real work is done, and presents the information necessary for payment of taxes, processing of payroll reports and the like. The accounting professional is typically engaged because the business owner knows this work must be done by somebody, and believes the selected practitioner to be competent and trustworthy, and they’re also probably local.

With the convergence of market environment changes, regulatory and jurisdiction conditions, as well as changes in behaviors (cultural, sociological, technological), a new level of demand has been created for business and financial advisory services. Yet small business owners often remain reticent to approach their local small firm practitioner for the service. Why is it that the client doesn’t often approach their small firm practitioner with requests for advice and advisory services?

Part of the problem is perception. Small business owners often believe that their needs require specialized knowledge and experience to address, and that the skill and experience can only be derived from a larger firm. Particularly if the smaller firm is not presenting itself in a manner that suggests that business advisory services are not only offered but are a specialty, the firm may simply lose to competitors who communicate the ability more effectively (something larger and more established firms are able to do via referral and reputation as well as through marketing).

A possible way to address the competency and perception issue is partnering, where firms join to collectively deliver solutions to the client. Where one firm may specialize in an aspect of the engagement and the other firm addresses other areas, the delivery of full service to the client is ultimately the goal, and sharing the work and the revenue is often a more agreeable approach than losing out on the engagement altogether.

Another factor presenting itself in the equation is the “entrepreneurial spirit” from which many small businesses are fueled. A small business owner is often somewhat of a superman, taking on multiple roles and performing a variety of functions in the business. It is this DIY (do-it-yourself) attitude that contributes to the business growth and success, but it is also sometimes the barrier to achieving a higher degree of success. Believing more in the personal power of critical thinking than in the reliance on the professional’s education, experience and insight, the business owner simply refrains from asking for advice because they don’t think they need it.

Frugality is another factor playing into the small firm/small business relationship. Small business owners may want advice, but they don’t want to have to pay for it. Anyone selling products or services to small business recognizes that there is a certain amount of consulting and advice that accompanies most sales. For some, this is simply a part of the sales process; helping the customer determine that this is the best choice and they should buy it. It’s not so simple with accounting and finance, however. There’s a big difference – and perhaps large risk associations – in giving advice versus performing accounting and compliance work. Certainly, advisory services aren’t something the firm would elect to give away, so it becomes essential that the value of the advisory service be expressed in a way that the client can understand and believe.

I once heard a financial planner address this same argument, where a prospective client suggested that they couldn’t really afford to pay for the advice. The financial planner countered with the argument that a good financial plan will increase the return, which then recoups the cost of the advice. If you pay $100 for the advice, and you earn $500 more than you would have without the advice, then it kind of feels like you’re getting paid to get advice because you gain more than you spend. It’s the same with accounting, finance and business advisory services: sound advice should improve the rate of return, which would more than compensate for the cost of the advice. The trick is getting the client to view the service as something real and valuable and not as snake oil, and to make a commitment to following the advice. Real value must be communicated and tangible results measured and delivered, not smoke and mirrors. Otherwise, the client return isn’t there, and the advice proved valueless.

As regulatory requirements increase – and become increasingly complex – the demand by small business for outside help also increases. It is this ever-expanding demand which represents opportunity for small firm practitioners to capture more (more interesting and more profitable) work from their small business clients. But competition is also growing from new providers and systems delivering advice, forcing adjustments to how the small firm must present its offerings and services, as well as change how they deliver and support those offerings.Whether through partnering and referral models, the development of new competencies and capabilities, creation of new workflows and methods, or some/all of the above, small firm practitioners must adapt in order to get that opportunity.

While the small firm practitioner may recognize that the small business client is greatly in need of advisory services, what they may not recognize is that the traditional approach has turned around, and it has become more likely that the client will seek advice first and statutory audit work second. For small firm practitioners, it is time to recognize that relationships are changing and how business is done must evolve to meet and advance that change.

jmbunnyfeet Make Sense?

November 18, 2014December 2, 2014

Courier or Messenger as Contractor or Employee? Compliance with Department of Labor

When it comes to dealing with the Department of Labor, there is only one prudent approach: keep meticulous records and self-audit regularly. It’s not that the DOL is a particularly frightening group, but increasingly public conflicts suggesting wage theft and avoidance of employer responsibilities continue to shine a bright light on the gravely imperative nature of keeping the right records and operating within the proper constraints. It is the DOL’s persistence in the auditing of independent contractor relationships which has put a tremendous amount of pressure on businesses which operate with primarily contracted workers.

The issue is not exclusive to any particular industry, but it seems that there are numerous rich targets in the area of logistics, as recent decisions impacting FedEx and UPS reflect. Described in an MSNBC article quoting David Weil’s book “The Fissured Workplace”, the decisions supporting the DOL in the 9th Circuit “further undermine the “devolution of the proletariat” — corporate America’s ongoing effort to shed front-line, often low-wage employees through independent contracting, subcontracting, and franchising arrangements”. The two federal appellate decisions disputed FedEx’s contention that its drivers in California and Oregon were properly classified as independent contractors. While there are many situations where the argument supports fair treatment for workers who operate more as employees than contracted workers, there is an equally substantial base of business where the performers are contracted and independent and should remain free to operate as such.

One of the industries directly in the crosshairs of the Wage and Hour Division of DOL is the courier and messenger industry. Couriers and messengers pick up and deliver messages, documents, packages, and other items – generally between offices or departments within a business, or directly to other businesses or individuals – and do this while traveling by foot, bicycle, motorcycle, public transportation or private vehicle. The Bureau of Labor statistics in 2012 indicated that almost 25% of those classified as couriers and messengers were local messengers and delivery providers, and that the highest concentration of these providers is in New York.

So what’s the deal with DOL versus courier/messenger services and their clients as it relates to the “contractor independence” issue? Well, the initial approach by the DOL is often to consider the hiring authority (the client) as a Professional Employer Organization or simply as an employer. This approach is often forwarded regardless of the provider’s owner/operator status, and may be due to a lack of supporting evidence that the courier was actively soliciting additional business from other sources (which is generally not the problem of the client, but in this case could be). There is a requirement to substantiate not only the client’s position that he is not the employer, but to satisfy recordkeeping for the courier or messenger, as well, proving independence and having the necessary paperwork and proof to support the claim.

In a business where people are frequently on the move, scheduling jobs between pickups and deliveries, there isn’t a lot of time to spend filling out paperwork and getting written agreements. These folks are working even as they’re scheduling more work, and a lot of this activity is done via text or telephone while riding a bicycle. The circumstances of how this industry works makes compliance a particularly difficult task, and the DOL doesn’t have to schedule audits and compliance visits – they can approach a business at any time and request to review records, observe activities, and more.

Given the frequency of such investigations and audits, every business in the industry should be looking for a simple and foolproof solution to keeping the right paperwork and records that will support the business operator claim of independence and protect them from unnecessary cost or litigation. This is where an accounting professional or consultant may provide assistance, identifying the tools and developing the processes to ensure proper reporting and compliance with regulations on both sides of the transaction. Without the proper documentation and evidence supporting the position of the client as well as the provider (the courier/messenger), both parties may end up finding themselves in an unintentional and costly relationship.

jmbunnyfeet Make Sense?

November 4, 2014

Retaining Productivity while Empowering the Remote and Mobile Workforce

http://wp.me/p2hGOJ-J7

A lot of the marketing and discussion around why businesses should use the cloud for IT service is focusing on creating anytime, anywhere access to business data and improving overall IT performance. By deploying applications to remote desktops and hosted systems, business owners are recognizing the benefits of outsourcing IT service management to professionals who can spend their time actually managing IT. Focus is able to remain on the business operation and not the technology supporting it; the main office and remote locations are able to work with the same systems and information, and users are able to access information while at home or on the road. Bringing workers together with the same applications and data means new levels of productivity can be achieved regardless of where the work gets done.

Yet the perceived value of “working in the cloud” and the reality remain somewhat disconnected for many mobile business users. The confusion and frustration many users experience with connected, online working models has quite a lot to do with the realization that they don’t simply need remote access or virtual office solutions to bring them together. Users want solutions that help them get their work done even when they aren’t working on a traditional computer. When a computer is available, that’s great. But users want to be able to work from their tablets and smartphones, too. Have you ever tried to login to a remote desktop from your phone, or to see a full screen of data when the keyboard takes up more than half of the view? It may technically function, but there’s no way to get anything useful done with that little teeny weeny screen, and that’s a problem.

It is this new multi-mode working environment which is testing the boundaries of usability for software developers and service providers alike. No longer may the assumption be that users will perform their job functions using a desktop or laptop computer, just as it is no longer assumed that a mobile phone will be used just for phone calls. Users want (and sometimes need) to be able to get their work done using their smartphones, iPads, Kindles, or other types of tablet, pad or surface computers. Applications designed to run on full size screens and desktop computers often don’t work well for users accessing them with other types of devices, even when the device is connecting to a remote desktop service.

Mobile device users are starting to face these usability barriers somewhat less frequently when visiting various websites. If you look at many reasonably modern business websites, you’ll find there is a “mobile” counterpart. The mobile website is often somewhat less functional than the full website, providing only essential information for the mobile viewer rather than the expanded content and functionality available on the full site. Yet the mobile site delivers a more pleasant and usable resource for the mobile device user, encouraging the user to visit the site more often.

Application software development can be approached in a similar manner, where essential functionality is presented for mobile users in a format usable by mobile devices, and where the full functionality and rich feature set might be available only in the full application interface. Even where legacy applications are concerned – those firmly tied to the desktop and network – there are likely options for extending some manner of functionality and access to remote and mobile devices, perhaps by using 3rd party integrated or connected solutions.

Many commercial software developers are successfully viewing this “web and mobile enabled” approach as a means to capture Software-as-a-Service buyers by providing some web-based and mobile functionality with attachments back to the data and applications residing on the LAN or hosting platform. This hybrid approach may actually present better and more options for businesses, as it embraces the concepts of mobility and device independence while at the same time retaining the features, functionality and productivity-enhancing working mode that only desktop applications have to-date fully proven… and the businesses can keep their own data to take with them and not be relegated to list-only extractions if they wish to change solutions.

This idea is not really new – the idea of providing users with the specific functionality they need (and not more) to accomplish their tasks and get their jobs done. The concept of Service Oriented Architecture has always spoken to this philosophy, advocating that the right approach to software is the one which orients the application, functionality and view specifically and directly towards the user and their role.

The new twist on SOA is that the orientation of the application should be based not only on roles and functionality. Modern business applications must also address device and modality, not assuming a particular form factor or platform of access, and having an understanding of the particular mode in which the solution exists or is experienced by the user. Mobile users want a useful experience on their mobile devices, and remote and local desktop users want the features, functionality and performance of desktop applications.

Website designers have figured out that visitors may access the website using any variety of computing devices, including smartphones, tablets, laptops and desktops. Understanding that each device has a different capability in terms of displaying and interacting with content, site developers have begun to include mobile site designs as a standard offering with business website services. Users accessing the site with smartphones and tablets are able to effectively navigate and view information on the site because it’s been formatted to fit the screen, and navigation and other action options are accessible from smart menus that are sized and placed for touch screen access. This approach is now finding its way in many business applications now that the applications are also “living” on the web.

The growing number of web and SaaS products on the market clearly demonstrate that mobility is a big consideration in modern application design. Unfortunately, productivity losses due to sluggish interfaces or complicated operating processes often offset the benefits of the solution, even though it may be both desktop and mobile “friendly”. Software companies rolling out new SaaS models to their existing desktop product user bases are finding that the desirability of the subscription model web-based solution may be somewhat less than expected. This may be attributed to the fact that users have become not simply accustomed to how they can make the desktop software work for them – they’ve become reliant upon that ability. Initial experiences with transitioning from desktop applications to SaaS has left many businesses with frustrations founded in overall productivity loss. I’ve even heard the term “productivity-sucking”, which I don’t think describes either a feature or a benefit.

There must be a balance found, where productivity is enhanced for both desktop and mobile users and where critical functionality is not sacrificed in order to facilitate a mobile capability. The goal is to empower the remote and mobile user to be as productive as the non-mobile user, and to do it without forcing changes which may impede rather than improve productivity of the overall organization.

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9 Growth Hacks Any Small Business Can Implement

In 1996, an email company named Hotmail launched with a small group of users. By the end of 1997, that company had 12 million users.How did they grow so dramatically in just year and a half? Well, they looked at their initial numbers and saw that approximately 80 percent of new users came by referral from current users.

To make the most of referrals, Hotmail created their iconic email postscript: “PS. I love you. Get your free email at Hotmail.”

That single line, added at the end of every email sent through Hotmail, drove millions of new users in an ever-widening ripple effect. Hotmail successfully created one of the first documented growth hacks.

via 9 Growth Hacks Any Small Business Can Implement.

October 7, 2014June 13, 2017

Intuit Ended QuickBooks Remote Access Service: The Time to Host is Now

accountingCloud Accountants, bookkeepers and small business consultants have recognized the benefits of accessing client information remotely, where all parties can work on the same data in real-time, creating the opportunity to maintain more timely and accurate financial data for the business client. The Internet has become the network, facilitating a variety of different working models which allow users, regardless of location, to access business information and data to get their work done.

For accountants and their business clients, it is essential that there is some type of virtualized working model, else the client is relegated to accepting after-the-fact reporting and outdated information. Especially in smaller businesses where many of the accounting and finance processes are handled by an outsourced professional, time and distance is the enemy.

Just about anything that helps remove those barriers to real-time efficiency is worth looking at – which made it particularly unfortunate when Intuit, the makers of QuickBooks, discontinued the QuickBooks Remote Access Service which was a tool that had addressed the remote access requirement for many businesses and their accounting and bookkeeping providers.

There are a wide variety of options for accountants to work closer with their small business clients, and jumping into a SaaS or web-based application is just one of them; other proven options include secure remote PC access or hosted application services. Hosting in particular is beneficial as it allow businesses to continue the use of the software and processes they have already invested in while enabling a remote access and mobile capability.

If the problem is access, the solution isn’t necessarily a complete change in software – the solution is to create access. With Intuit’s end of QuickBooks Remote Access services in sight, the time to explore QuickBooks hosting is now.

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Courier or Messenger as Contractor or Employee? Compliance with Department of Labor

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Retaining Productivity while Empowering the Remote and Mobile Workforce

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Intuit Ended QuickBooks Remote Access Service: The Time to Host is Now

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