Bankable: Giving Small Businesses Credit

Bankable: Giving Small Businesses Credit

Whether the economic environment is “friendly” or not, small businesses will turn to their banks to secure lines of credit and get funding to smooth out bumps in cash flow and availability.  Getting credit is always a challenge, even in the best of times.  When the economy stalls and times are tough, getting the necessary cash to support the business gets even tougher.

A recent post on blogs.wsj.com (Wallstreet Journal) discusses the results of a survey (Federal Reserve Bank of New York’s Small Business Borrowers Poll), where it was revealed that “small-business owners in New York, New Jersey and Connecticut are still struggling to acquire credit for day-to-day expenses and expansion”.  What a surprise.  Times are tough, and the banks need to manage their risk and increase the predictability of repayment for loans and lines of credit.  If accountants are looking for reasons to adopt and implement analytics and forecasting for their clients, there you go.

Accounting professionals can help their clients get the credit they need, by helping demonstrate how “bankable” the business is.  Here are three ways to improve the odds when trying to get financing for the business (and where the accounting professional can be a pivotal player), according to an article on Bloomberg Businessweek: Three Ways to Make Your Small Business “Bankable”

1. Tighten up your books. The value of good financial reporting cannot be understated. By being able to demonstrate profitability and a strong balance sheet, you reduce the ambiguity that is often present in a small business’s financial statements. Banks look to manage their risk and increase their predictability with the loans and lines of credit they give. Owners who can do that for them will stand a better chance of getting approved.

2. Showcase your strategic thinking. Give financial institutions an idea of how your strategy will help your bottom line. Broad brush strokes won’t cut it here. Provide specifics as well as the quantitative and qualitative reasoning behind it.

3. Get some help. Although most small businesses don’t require a full time chief financial officer, many should consider hiring a reputable, outsourced accounting firm. The right one will give you a better understanding of your company finances.

Make Sense?

J

  • Read more about how accountants need business intelligence, too
  • Read more about how there’s no fear and loathing in accounting
  • Read more about the pressure on accountants to deliver more value and intelligence to their clients
  • Read more about Data Warriors: accounting in the cloud

Accounting Online and Outsourced Accounting – Focus on Enabling Your Client

Accounting professionals and those involved in business bookkeeping and accounting service delivery have been literally bombarded with messages about “taking your practice to the cloud” and “working closer with clients using the cloud”, but what does all this really mean for the average professional practitioner?  Does it mean that the software and processes already established in the practice need to be replaced?  Does it mean that accounting professionals need to get all of their clients into online applications?  Are the tools used by the professional practice obsolete?  These are all valid questions, and are issues not always addressed in the marketing messages of the various “solution” providers.  The complexity exists with the variety of tools and solutions most professionals use in servicing their business clients, and no single-solution cloud service is able to adequately address this variety.  As a result, many professionals are either trying to assemble their own toolkits through an expensive and frustrating process of trial-and-error, or are avoiding adoption of new technologies altogether.

There are a lot of ways to “enable” a professional practice, focusing on the technologies and applications supporting efficient and profitable service delivery.  The key in selecting the right tools to support the practice is to fairly evaluate the nature of services to be delivered, and understanding how and where in those processes the firm and the client “touch”.  It is in the interaction – of people, data and systems – where better technology-supported collaboration with the client should be established.  In many cases, this means focusing on improving the client system and the accounting process will benefit as a result.

Processes which are entirely internal to the practice must certainly be evaluated and improved, but the initial problem – the new area of focus – is in how the firm and the client work together.  The needs in this area will necessarily drive adjustments to internal processes, which is to be expected.  Most practitioners have already established their methods of dealing with clients, workloads, paper and software that have been around for a while.  It is the new client demand – to get more benefit from existing providers and solutions – which must be addressed.

For example, there was once a need to obtain bank statements and cancelled checks in order to balance a bank account.  This caused many accounting firms to develop a standard process of sending someone to the bank each month to pick up the paper statements and documents for client accounts, so that the bookkeeping could be done and accounts reconciled. With the advent and acceptance of online banking tools, the process for most accountants has been adjusted to where the bank activity data is simply downloaded and integrated into the company accounting information, rather than transported in the form of paper documents which are then keyed in as data.  This simple example of “enabling” the client accounting system to interact with the bank resulted in benefits to the accountant processes, and caused beneficial changes to be made in the internal process of the firm (no more driving to the bank, timely access to bank data, more accurate data due to single-entry of information).  While the client likely doesn’t care how the books get done, they do care about the information being timely, complete and accurate.  Thusly is the accountant value increased through the simple use of a readily available technology.

As accounting and finance professionals look to find ways to deliver greater value to their business clients, they would be wise to explore how and why they interact with those clients and understand what is missing – what more can be done – to support and advise those client business owners.  By focusing on helping the client “tool up” their enterprises to support more efficient and profitable operation, professionals will find that the resultant benefit is more consistent and streamlined access to client data.  Enabling the client, in many ways, is enabling the firm.

Make Sense?

J

Read more about Online Accountants and Their Clients: Working Smarter, or just Closer?

Read more about Data Warriors: Accountants in the Cloud

Read more about using the cloud to extend “connectedness” beyond traditional boundaries

Should you be paying sales tax on your cloud solution?

Should you be paying sales tax on your cloud solution?

There are a lot of undefined issues relating to whether or not sales taxes should be charged and collected on “cloud” services and online applications.  Traditional approaches aren’t quite right, because there isn’t a clear delineation of what is “service” versus “product”.  For example, an online storage service may be “service”, but when you are charged for bandwidth or other elements, it starts to be more product oriented and taxation may apply.  Online applications or cloud hosted software?  In some cases, the platform may be service, but the subscribed application may be taxable software.  It’s a clouded issue for service providers and their customers, alike.

‘Kelley Miller of the law firm Reed Smith, who specializes in technology law and specifically tracks how states have been enforcing cloud taxes, says it’s been a tough issue for states. The DOR says in its ruling that the market is evolving “at a rapid pace.” Traditionally tax laws just don’t work for this new era of cloud computing, she says, because there is not a tangible transaction of a disc or piece of hardware. Massachusetts seems to have echoed findings from other states though, she says. “The essence of the question is, are you buying software that people bought in a box at the store 10 or 15 years ago,” she says. If so, then Massachusetts, and other states, have claimed a right to tax it.’

A recent article on CIO.com discusses Massachusetts rulings on the subject, joining a number of other states in attempting to bring clarity to when cloud computing services should and should not be taxed.  The decisions sound almost as complicated as the underlying issues, so “clarity” obviously doesn’t mean simplicity.

Read the entire article here

Make Sense?

J

Online Accountants and Their Clients: Working Smarter, or just Closer?

Online Accountants and Their Clients: Working Smarter, or just Closer?

There are a wide variety of ways to work closer with your clients, and the thing that you will always want to remember is that “one size does not fit all”.  In other words, not every client will like using your favorite technology or software, and not every business owner will recognize your suggestions as solutions, because perhaps they did not recognize the problem in the first place.  But that’s OK, and perhaps how it should be.  You see, using the right tool for any given situation is the proper approach, rather than trying to shoehorn everyone into the same solution or method.  With a client-centric approach, you can still develop consistent internal processes to keep your service delivery as efficient as possible, because many of the core services you provide are consistent across the client base regardless of the solution in use.  The trend is to help your client work smarter, and it will bring you closer to the client than ever before.

Determining what is right for each job or task should be part of your value, whether it’s deciding how to connect remotely with your client, or helping your client find the right software system to support their tasks, with you ensuring that the integration to the accounting system is there and working properly.  Where the focus was once placed on accurate data entry, now it’s on placing the proper solution in front of the user, and through the use of the solution to perform their various tasks, the necessary data is collected. Accounting professionals should recognize that the collection of information in real time facilitates better business decision making, and that they can be instrumental in delivering this decision support resource to their client.

As an example, I know the owner of a small construction business.  This guy runs around with estimates, invoices, receipts, and other paperwork in his truck, and getting him to stop long enough for his bookkeeper to collect all that paper from the truck cab is one of the hardest and most annoying jobs she has.  Her focus is on collecting the paper and then entering the data and getting invoices and reports out.  The accountant is frequently requesting more information or clarification of data, as well as the information necessary to meet various reporting deadlines.  Even after implementing QuickBooks accounting in the office for this business, the ultimate problem wasn’t solved.  Certainly, the information is better-organized and accounted for once collected and entered, but the business owner still lacks timely information about the performance of his business, and sees little additional value in his accountants participation beyond the annual tax return.

On the other hand, I know another guy (landscaping this time) who has an accountant that has him use his phone to record just about everything he does as he does it.  He bids a job, and sends it via email.  He gets paid for a job, then snapshots a copy of the check and deposits it.  Buying equipment or supplies?  Sure, but electronic payment and approval tools let him track that as it happens, too (again, snapshot a copy of that receipt, etc.).  For this business owner, there is more business going on because less time is being spent doing the paperwork of business.  The bookkeeper in the office has the information necessary to keep things up to date, and can focus on how to streamline things even better.  The accountant has a much higher quality of information – faster – upon which to advise the client (which he has time to do, because he’s not cleaning up bookkeeping data or collecting information for reports and returns).  This business owner sees much more value in the participation by his accountant, because real issues are able to be identified and addressed in time to make a difference.

So, for today’s accounting professional, bookkeeper or consultant: is the idea of “working closer” with your client simply the concept of working remotely on the same systems at any given time, or is it to know more about their business and to help them do business better?

Make Sense?

J

Read more about Data Warriors: Accountants in the Cloud

Read more about using the cloud to extend “connectedness” beyond traditional boundaries

Knowledge, Sustainability, and Succession

Knowledge, Sustainability, and Succession

In a global economy, where competitive pressures are increasing every day for even the smallest of businesses, sustainability becomes as much a focus for the business as growth once was.  Developing strategies for retaining profit margins, improving cash flows, solidifying supply chains, and streamlining operational processes is essential when designing the business to handle the stresses of a depressed economy.  But knowledge management – investing the learning and experience of individuals into the DNA of the business – is also an essential element to sustainability and business continuity.  When the entire realm of understanding of how the business runs exists solely in the proprietor or founder, there is little foundation upon which to build an enterprise.  However, when this knowledge is turned into systems and processes which guide the operation, results are able to be reproduced consistently, and reliance upon key individuals is reduced significantly.  This aspect of succession planning is often overlooked, but is THE essential element in business continuity.

Accounting professionals are trusted advisors to their clients, and provide much more service than simply financial reporting.  The consultative approach, delving deeper into the business and looking beyond the surface-level numbers, is what business owners are looking for.  You can help your clients see beyond the numbers to find ways to improve efficiency and profitability in the business, and to help turn individual knowledge into business knowledge, crafting a plan to retain and build on that value.  That’s what sustainability is all about.

Make sense?

J

Getting Results: Social Media for customer service is a sword that cuts both ways

In a recent article on Forbes.com, authors Mark Fidelman and Becky Carroll discuss the high cost paid by Southwest Airlines – cost in terms of customer perception as well as obvious costs in dollars – due to a website snafu resulting in lots of customer overcharges – and the part social media played in the entire affair.  There are a number of lessons to be learned from the article How One Defective Social Media Campaign Spawned Millions in Overcharges, but one big message is about the positive impacts of effective and relevant (and timely) customer communications.  Social media is a sword that cuts both ways, offering a platform for both positive, and not so positive, discussions and conversations.

Using social media for customer service has become just as, if not more beneficial than, having an army of agents in the contact center. This is especially true when a crisis hits a company. Gone are the days when a customer service issue was aired solely between a consumer and the company’s contact center (and maybe a few friends within earshot). When things go wrong, consumers take to a brand’s social media channels for several reasons. Forbes.com

Particularly when you factor in the viral nature of social media interactions, and the amazing speed with which ANY message can gain broad visibility, businesses should understand that all those “friends” can turn into an ugly mob pretty quickly if an effective communications strategy isn’t in place.

Whether or not an organization uses social media as one of their official customer service channels, customers will seek out all ways of communicating when they have an issue. How companies choose to respond on social media has a large impact on how quickly a crisis settles down.

But communication isn’t all that is required.  Providing information on a solid course of action, and how revealed problems are being addressed to satisfy customer demand RIGHT NOW is the critical element.  Communications and promises are nothing if they’re not backed up with action in real time.  Actually, the best solution is to not have the problem in the first place, but sometimes you just don’t see it coming (see “unintended consequences“).

Make sense?

J

Is great customer service the entire customer experience?

You know those car commercials on TV, where the sales person is telling the customer about how great the warranty on the vehicle is?  Yeah – the one where the customer wants to know if they should buy a good car, or buy a car with a good warranty.  Makes you think, doesn’t it?

Read more about using the cloud to extend your access and collaboration beyond traditional boundaries.